The Seychelles has been seen on the Dubai Social scene this March as the Seychelles Tourism Board (STB) participated in the EmQuest Cricket Mania 2019 which took place at the InSportz Indoor Cricket in Dubai, United Arab Emirates on March 22 and 29 2019 respectively.
The STB representative, Ms. Aliette Esther was present at the event on both days and seized the opportunity to showcase the beauty of the Seychelles Islands.
The EmQuest Cricket Mania 2019 – Dubai UAE, which is affiliated to Emirates, was organised for the 5th year and implicates cricket tournaments targeting the front staff/travel consultants of travel agencies across Dubai and the Northern Emirates.
The event, which provides the travel trade professionals with the occasion to compete against each other as well as participate in team building activities, is attended by more than 50 teams, 500 players, comprising of the front-line travel agents and over 1000 guests.
Ms. Aliette Esther expressed her satisfaction to have been part of the event. She further explained that the STB’s participation in the Cricket Mania enabled the destination’s brand to be visible along other partners.
She reiterated on the importance of STB’s association with such events, as cricket is one of the biggest sports in countries like India, Pakistan and Bangladesh, which are very important markets for Seychelles.
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“The STB’s participation in the EmQuest event has contributed in providing a platform for the tourism board to interact directly with the players, their families, the other sponsors and exhibitors at the event. The event definitely profited the Seychelles by increasing its reach and exposure to new clientele in the UAE market,” said Ms Esther.
Visitors included the travel agents, exhibitors, sponsors, families and other guests, were all welcome to the Seychelles kiosk. A video of the destination was played throughout the 2-day event displaying enticing activities taking place in the Seychelles.
The STB participation to the EmQuest Cricket Mania 2019 has unquestionably enhanced brand awareness and increased media exposure for the destination.
Seychelles andEmQuest have collaborated in previous events to increase the destinations visibility and the last event together was the “Sell Seychelles See Seychelles “campaign with Ethiopian Airlines and Constance Group of Hotels.