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Sandals and Beaches Resorts elevates commitment to inclusivity

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In celebration of Autism Acceptance Month, Sandals and Beaches Resorts is expanding offerings at its luxury-included family resorts in Jamaica and Turks and Caicos where the resorts will become recertified as Advanced Certified Autism Centers (ACAC).

Sandals and Beaches Resorts are part of Sandals Resorts International which is a parent company to 5 resort brands across seven countries. Beaches Resorts is an operator of all-inclusive resorts for couples and families in the Caribbean, founded in 1997.

In honor of Autism Acceptance Month, Beaches® Resorts has announced its expanded commitment to families with children on the autism spectrum, ensuring a safe, fun, and comfortable vacation experience that’s tailored to their needs.

With one in 54 children diagnosed with autism in the U.S., special needs travel continues to be one of the fastest-growing family travel segments and one that is severely underserved. Building upon an existing partnership with the International Board of Credentialing and Continuing Education Standards (IBCCES) – the global leader in cognitive disorder training and certification – Beaches Resorts has extended its Advanced Certified Autism Center (ACAC) accreditation through 2023 and continues to be the world’s first and only ACAC resort company underscoring its dedication to ensuring every family can enjoy the award-winning Luxury Included® vacation experience.

Through this ACAC recertification process, over the next several months, Beaches Resorts’ team members in Jamaica and Turks & Caicos will be eligible to participate in advanced autism training virtually, with an emphasis on the resorts’ key touch point areas, including kids camps, entertainment, front desk/reception, food and beverage and watersports operations. This recertification process will also expand to training of team members at the Airport Arrival Lounge/Reception Area in Montego Bay, Jamaica and Providenciales, Turks & Caicos, which offer the first point of contact for Beaches Resorts’ arriving guests.

The all-inclusive family resort company, in collaboration with IBCCES, will also launch a Sensory Stimulation Guide for guests with sensory needs, providing comfort and an understanding of what to expect in each designated area of the resort. The guide, which outlines the degree of sensory stimulation in a specific area or event, allows families to easily plan and navigate their visit based on their individual needs. Designated Low Sensory Areas will also be identified at all resorts, allowing guests to find comfort in designated spaces should they need a break from sensory stimulation. These locations will be easily identifiable through resort maps, onsite signage and in pre-travel planning materials.

“As the first resort company in the world to attain the distinguished ACAC credentials, we’re proud of the work we’ve accomplished to-date and look forward to finding new ways to demonstrate our commitment to autism acceptance and inclusion while creating an autism-friendly environment,” said Joel Ryan, Group Manager Themed Entertainment and Children’s Activities. “As the best-in-class, luxury vacation experience, we have always strived for an inclusive experience that allows parents to have confidence in selecting our resorts, knowing their children can feel comfortable and safe, have fun and make lifelong memories.”

In 2017, Beaches Resorts became the first resort company in the world to be recognized by IBCCES as a Certified Autism Center (CAC) and, as part of their larger Sesame Street partnership, also introduced Julia, a four-year-old girl on the autism spectrum, who brought an exclusive new activity to Beaches Resorts: Amazing Art with Julia. Two years later, the resort company then became the first to attain the Advanced Certified Autism Center (ACAC), recognized by IBCCES.

“Like the rest of the world, we know families and autistic individuals are looking forward to traveling, visiting new places, and making new memories as soon as they are able to. They are also looking for organizations that are trained and certified in autism, particularly leaders like Beaches Resorts, who go above and beyond,” said Myron Pincomb, IBCCES Board Chairman and CEO. “The professionalism, dedication and enthusiasm of the team at Beaches Resorts is second to none, and we are thrilled to continue our partnership to provide long-lasting support and impact.”

The Beaches Resorts ACAC recertification and extension builds on the existing measures in place to serve this specialized community as well as those with sensory sensitivities including:

•             In-depth education for Beaches Resorts staff, with 40 credit hours on autism sensitivity and awareness, centered on communication, motor skills, social skills, environment awareness, emotional awareness, bullying, early childhood identification, transition to adulthood, and more.

•             Advanced training with particular emphasis on the company’s Kids Camps, Entertainment, Food & Beverage, Front Desk/Reception and Watersports operations.

•             An annual onsite audit and review by the IBCCES team.

•             Changes to protocols and physical space to accommodate various needs.

•             An optional service of ‘One-on-One Beaches Buddy’ providing personalized, private childcare with a buddy who is autism certified, and can be pre-booked for a nominal fee.

•             A dedicated toll-free number to Beaches’ Special Services Team, certified by IBCCES, and able to assist both consumers and travel professionals who wish to learn more about a Beaches vacation and on resort autism programming.

•             A Culinary Concierge program to support specific dietary restrictions and special requests.

•             Modified check-in options for private, in-room, check-in.

•             Availability of sensory toys as well as DreamPad pillows for children’s use.

•             Modified design and decoration in Kids Camps and key entertainment areas to create a more sensory-friendly environment.

“Beaches Resorts is ‘walking the walk’ in this space and while they are humble about their efforts to serve the autism community, it’s important to note that they were the first travel company to do it, and do it right!” said Holly Robinson Peete, actress, activist and philanthropist. “With first-hand experience as the mom of a child (RJ) with autism, this space is near and dear to me, and inclusive travel on this scale is rare. I continue to applaud Beaches Resorts – and return with my family – as it’s truly a place where we all feel welcome and can relax and enjoy quality time together,” Robinson Peete concluded.

Additionally, Beaches Resorts’ industry-leading Platinum Protocols of Cleanliness were created with consideration of guests with sensory disorders. While first meeting rigorous health and safety standards, the resort company ensures the use of low-fragrance cleaners, fragrance-free hand sanitizers and other products to ensure guests with sensory disorders have an enjoyable and safe experience. Complimentary COVID-19 testing is also available to all registered guests at Beaches Resorts prior to their departure.

For more information on Beaches Luxury Included® Resorts and its longstanding commitment to creating an autism-friendly environment, please visit https://www.beaches.com/all-inclusive/autism-friendly/

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MEDIA CONTACT: 1-888-SANDALS, info@sandals.com

Sandals gives complimentary vacations to 300 Caribbean health care workers

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Sandals Resorts International announced this month its decision to provide 300 health care workers across the Caribbean islands in which it operates with complimentary 2-night stays at its award-winning all-inclusive resorts.

The gesture, according to Sandals Executive Chairman, Adam Stewart, is in recognition of the selfless efforts of local health care workers across the region, who continue to exhibit admirable bravery and make tremendous sacrifices in the face of what has now become a year-long fight.

“Our health care workers have been our heroes throughout this pandemic,” Stewart said. “This has been an extremely difficult year for everyone but our heroes on the front lines and our healthcare workers in particular have demonstrated a level of perseverance and commitment that is awe-inspiring. This is our way of saying thank you and showing our appreciation for what we know has been a very difficult time. These vacations are well-deserved and we can’t wait to roll out the red carpet and pamper our heroes at our Luxury-Included resorts.”

The resort company will work closely with Ministries of Health in the seven islands where it operates to identify the beneficiaries of the latest act, starting in Jamaica where the company is working with the Ministry of Health’s Staff Welfare Programs Department to gift a number of the island’s healthcare workers with much-deserved vacations.

Health care workers in Antigua, Barbados, The Bahamas, Grenada, Saint Lucia and The Turks and Caicos Islands are also set to receive complimentary vacations.

Since the onset of the COVID-19 crisis, the Sandals Group has consistently lent its support to the fight, supporting regional governments in their efforts to combat the disease and sharing its robust Platinum Protocols of Cleanliness document with regional travel and tourism associations and other resorts to assist in the safe reopening of the region’s tourism industry at large.

Speaking on the company’s consistent efforts, Stewart said, “This fight is not just for the Government. This is everyone’s fight. The private sector must join hands with the public sector so we can fight this pandemic together. We have all been affected by this pandemic and we continue to be affected one year later. This is everyone’s challenge and finding solutions should be everyone’s business. Sandals Resorts International remains committed to playing our part and we are thrilled to be able to extend this latest offer to our very deserving health care workers.”

To learn more about Sandals Resorts International, visit: https://www.sandals.com/about/

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MEDIA CONTACT: 1-888-SANDALS, info@sandals.com

The Seychelles Tourism Board Announces Restructuring in its Operations

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The Seychelles Tourism Board (STB) announces various changes to its overseas operation given the ongoing pandemic and its economic impact on the country. 

On the Chinese market, the STB offices in Hong Kong and Beijing will no longer be in operations in these two cities and its activities will be conducted from the STB office in Shanghai.

In Europe, as of March 2020, the STB office in France will move from its current location to the premises housing Seychelles’ Embassy. Furthermore, the STB office in Italy will close following the retirement of the Director for Italy, Turkey, Israel and the Mediterranean, Mrs Monette Rose as of 1 January 2021. Henceforth, STB will be represented by a Rome-based PR and Destination Representation Company, ITA Strategy srl- headed by Ms Danielle Di Gianvito.

 With more than 25 years of experience, Ms Danielle Di Gianvito has a strong background in the travel industry; she has worked with airlines and several international Tourism Board on the Italian and Spanish markets. To ensure continuity and maintain an authentic link with the Seychelles islands, Mrs Yasmine Pocetti – former STB Marketing Executive will also join the team at ITA Strategy srl and she will be working on the Seychelles account. 

In addition, the STB office in the UK will cease physical operation by the end of February 2021. The Marketing Executive for the UK based office Mrs Eloise Vidot will be working from home while the Director for that market Ms Karen Confait will be based back at the STB headquarters. 

The STB Director for Russia, CIS & Eastern Europe, Mrs Lena Hoareau will also be based at the STB headquarters. 

Additionally, as of the end of February 2021, the STB office in South Africa will also be closed, its Director, Ms Christine Vel will be operating from the STB headquarters, while the STB Regional Director for South Africa, Other Africa and Americas, Mr David Germain will remain in South Africa maintaining an STB presence on the market. 

Speaking about the changes in the STB operations, Mrs Sherin Francis, STB Chief Executive stated that the decisions are purely based on cost reduction but at the same time retention of the team.

“These are difficult times for the industry and the changes are unavoidable. We have to find creative ways to maintain our operation and operate at minimal cost.

We are also mindful that now more than ever, we have to make sure that we remain even more strategic and targeted and stay focus on our mandate,” said Mrs Francis. 

In late November, Mrs Francis addressed a long communication to all STB Staff and collaborators explaining the very difficult predicaments the organisation is facing

An extract taken from her communiqué reads as follows:

“The measures to be applied are to ensure that firstly STB can get through the year, but at the same time maintaining as much of its meagre resources; both human and financial for the eventual recovery of the country. The uncertainties that lie ahead of us requires as much planning and foresight while we acknowledge we are in a time where we have little information or data that can guide us through. To coin a gentler metaphor, normally, the purpose of a fiscal rigour is to prepare us for a rainy day. I think we can all agree that that proverbial rain is already falling today and falling hard. Failing to buy an umbrella, when it is raining and when you can still afford one, is not prudent. It is foolish,” said the STB Chief Executive. 

In the same communique, Mrs Francis also expressed her gratitude to her team locally and overseas for their immense support and continued commitment in these difficult times. She encouraged everyone to not be discouraged and to look forward to sunnier days ahead. 

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MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  

Santa Arrives in The Bahamas for an Extended Stay on Stocking Island

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This year has been long and taxing for everyone — even the world’s jolliest. As an essential worker, Santa’s annual duties this year came with the added pressure of spreading more cheer than ever before.

As a token of appreciation, The Bahamas invited Santa to hang up his suit and hat after the holidays and spend the next year defrosting on Stocking Island in the picturesque Exuma Cays. By gifting Santa and Mrs. Claus complimentary BEATS visas (Bahamas Extended Access Travel Stay), they are now able to unwind and experience The Bahamas’ most merry offerings until next Christmas.

Trading snowy boots for bare feet on one of the most beautiful beaches in The Bahamas and where they will feel right at home, Mr. and Mrs. Claus are now soaking up the sun on Jolly Hall Beach, which is reserved especially for The Clauses and their elves. And, thanks to the seclusion of the Out Islands of The Bahamas, they can remain socially distant and out of the public eye on Stocking Island, while they relax and enjoy all the outdoor adventures The Bahamas has to offer.  

“Santa wasn’t the only one working overtime this year; we know that people everywhere need a break and change of scenery,” said Joy Jibrilu, Director General, Bahamas Ministry of Tourism and Aviation. “The Bahamas welcomes paradise seekers of all kinds to embrace island-time, and we offer a variety of island escapes perfect to suit each visitor’s unique remote working needs.”

The Bahamas has 16 unique islands for travelers to choose from, each with its own individual personality, seclusion and adventure. In The Bahamas, outdoor activities are aplenty, making the destination perfect for a safe, socially distant getaway. A full list of current travel offers can be found on Bahamas.com/deals.

Given that Santa and Mrs. Claus are immune to COVID-19 and in recognition of their hard work during the 2020 holiday season, the Director General is honoured to grant them honourary Travel Health Visas.  Travel entry requirements for the rest of Santa’s entourage and all other visitors can be found on Bahamas.com/travelupdates — including details specifically related to testing and obtaining The Bahamas Travel Health Visa.

Additional details related to the BEATS program application, such as costs and frequently asked questions, are available at BahamasBeats.com.

ABOUT THE BAHAMAS

With over 700 islands and cays, and 16 unique island destinations, The Bahamas lies just 50 miles off the coast of Florida, offering an easy fly away escape that transports travelers away from their everyday. The Islands of The Bahamas have world-class fishing, diving, boating and thousands of miles of the earth’s most spectacular water and beaches waiting for families, couples and adventurers. Explore all the islands have to offer at www.bahamas.com or on Facebook, YouTube or Instagram to see why It’s Better in The Bahamas.

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MEDIA CONTACT:

Anita Johnson-Patty, General Manager, Global Communications

Bahamas Ministry of Tourism & Aviation

ajohnson@bahamas.com

Weber Shandwick, Public Relations

Bahamas@webershandwick.com

Seychelles Tourism Board Italy Participates in First Virtual Fair, Travel Open Day Virtual

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From December 14-16, 2020, the Seychelles Tourism Board Italy participated to the first edition of the travel virtual fair Travel Open Day, an online event dedicated to the outbound tourism sector.

Three intense days dedicated to tourism with over 120 travel agencies registered and 35 exhibitors from the sector. Many destinations joined the event as for example Greece, Malta, Thailand or Malaysia, amongst others.

In such a difficult time for tourism this event was aimed at reinventing the networking opportunities, in a virtual world, in order to meet and update the partners and the travel agents selling the destination to the consumers.

The Seychelles islands were featured with a dedicated virtual stand and a busy one-to-one meeting agenda via chat or videocalls; the guests had the opportunity to get to know the latest developments, especially with reference to the COVID situation and travel advisories, and to download brochures and promotional materials.

“Italy is still facing the second wave of the covid19 and still living with many restrictions in order to contain the spread of the virus; the tourism sector is suffering, especially the outbound, as the regulations still ban citizens to travel outside EU and Schengen for tourism. As 2021 approaches we are confident that the situation will improve and we will be able to get back on track soon,” said Monette Rose, Director of STB Italy.

“I would also like to underline the participation of our Marketing Executive, Yasmine Pocetti,  who smartly took part in the Fair by giving information to the Travel Agents both on the destination and on the COVID situation in the islands. The Fair exceeded our normal working hours and we happily stayed behind to continue  the show as we are confident that the destination and our partners deserved  it,” Rose added.

The Seychelles Tourism Board office in Rome has participated and organized several webinars and online training for the tourism trade partners in Italy in order to stay visible during these past months of stop for other activities such as workshops, roadshows or fairs.

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MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel 

Tourism on Agenda for Renewed Jamaica-Nigeria Bilateral Talks

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Tourism is expected to be a major item on the agenda of talks to take place soon in Abuja, Nigeria, aimed at formalizing a new Jamaica-Nigeria bilateral agreement between the two nations.

Previously set for earlier this year, the talks were postponed due to the onset of the Covid-19 pandemic but with a direct air link now open between the two countries, Minister of Tourism, Hon. Edmund Bartlett and Nigeria’s Foreign Affairs Minister, Hon. Geoffrey Onyeama are expressing optimism of it happening soon.

“For many years, we have been looking at formalizing a new bilateral agreement between Jamaica and Nigeria; now the contents of that are being put together. We were to have had a meeting in Abuja in April of this year; it didn’t happen because of Covid but is expected to happen soon,” said Minister Bartlett following a closed door meeting with Minister Onyeama at the Round Hill Hotel in Montego Bay last night.  He is hoping “that in the frame of all of that will be discussions with regards to tourism collaboration between the two countries.”

The Tourism Minister identified marketing through the Jamaica Tourist Board (JTB) as well as product development and destination assurance strategy developed by the Tourism Product Development Company (TPDCo), presented to the world as a new way of dealing with post-Covid tourism, as possible points of collaboration for which a technical corporation agreement can be arrived at.

Also on the cards is the Global Tourism Resilience and Crisis Management Centre, which was established by Jamaica to assess, forecast, mitigate and managing risks related to tourism resilience, caused by various disruptive factors. “We have already established a satellite in Kenya for East Africa and we really would love to have one established in either Abuja or Lagos for West Africa,” said Minister Bartlett. An arrangement is already under consideration and will be pursued involving the University of the West Indies (Mona), which hosts the resilience centre in Jamaica, and a university in Nigeria.

Minister Onyeama concurred that “We now have the framework in place to strengthen the cooperation and to take it to another level and we are going to pursue that. Covid has delayed it but it has not stopped it so we are going to cooperate in different areas, in trade, agriculture, sports, you name it, and really fuse the two countries and our peoples together.”

He stated that Jamaica “has a comparative advantage in tourism, which plays an enormous role in the economy, job creation and so on, so we really feel that we would like for you to share that experience with us. We believe it will be a game changer. We’re looking at diversifying our economy; we’ve depended too much on oil and the petroleum sector and there are gold mines out there in other sectors that can really transform our economy and provide jobs for our teeming population of 200 million.”

The Nigerian Foreign Affairs Minister said his country had a youthful population with most being in the age range of 30 years “so we believe with our brothers and sisters in Jamaica that we can transform the future of both of us into real wins. We’re looking at prosperity for our people and we believe that this partnership can deliver that for our two countries.”

He also expressed an interest in learning about Jamaica’s culinary strategy. “Nigeria has a wide variety of dishes and we were told that your ackee was voted by National Geographic as the world’s second best national dish, so I think there’s some knowledge that you have there that we also want to tap into,” he said.

On December 21, the historical link between Jamaica and Nigeria was strengthened with the first non-stop flight from Lagos landing at the Sangster International Airport. Among those on board with the Nigerian Foreign Affairs Minister was Jamaica’s High Commissioner to Nigeria, His Excellency Esmond Reid. Last night he said this direct flight “is the beginning of a transformed relationship, not just for Jamaica-Nigeria, but for Africa and the Caribbean and Jamaica stands ready to play a central role in that partnership.”

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MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications Division, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4924, Fax: 906-1729

Sandals Foundation and Hasbro Spread Holiday Cheer to Caribbean Children

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More than 10,000 children experienced a little more joy this holiday season with brand-new toys and games donated by the Sandals Foundation in their annual Christmas Toy Drive.

As the non-profit arm of Sandals Resorts and Beaches Resorts, the Sandals Foundation’s Annual Holiday Toy Drive has been a staple calendar event for more than 10 years through the generous donation from valued partner, Hasbro, Inc.  Iconic toys of the global play and entertainment company include Nerf, Magic: The Gathering, My Little Pony, and Transformers.

Additionally, support for the annual Toy Drive also comes from Sandals and Beaches Resorts’ team members, visiting guests, and travel industry partners.

While the customary parties were not be held, this year’s region-wide approach galvanized the logistical support of the Salvation Army, police force, schools, and local community groups to carefully distribute more than 10,800 toys to children across the Caribbean – all while bearing in mind the health and safety protocols of the respective countries.

Heidi Clarke, Executive Director at the Sandals Foundation, explained that in light of the challenges experienced this year, it was critical to maintain a semblance of normalcy, particularly during the holidays.

“Christmas is a magical time for children and this year should be no different. Because it has been such a tough time for families across the Caribbean, it was even more important for us to do what we could to help bring joy and, of course, a sense of hope through the delivery of these gifts.”

“Our invaluable partners at Hasbro,” Clarke continued, “have been truly supportive of our mission, and we are pleased that we have been able to find a way to get these toys safely in the hands of some of our most deserving children.”

Shipments of toys have been delivered in the Bahamas, Jamaica, Turks and Caicos, Antigua, St. Lucia, Grenada, and Barbados.

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Sandals Resorts Announces Expansion to Curaçao

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Sandals Resorts International (SRI), the world’s leading all-inclusive company, announced the signing of an agreement that will bring Sandals® Resorts to a brand-new destination, at the Santa Barbara Resort on the island of Curaçao.

This will mark the ninth island destination for the brand in the Caribbean region. The new Sandals Curaçao will initially include 350-luxurious rooms and suites stretched along the Spanish Water Bay and the Caribbean Sea, with a further expansion planned in the coming years. Formerly the Santa Barbara Beach & Golf Resort, part of a broader 3,000-acre development, the resort will be completely “Sandalized,” a process set to begin in 2021.

Sandals Curaçao will bring the opulent resort innovations to the island, which have become synonymous with the world-renowned Sandals Resorts brand across the region. Conceptual plans for the resort include adding key elements for the signature Sandals experience, including new expansive pools, a variety of 5-Star Global Gourmet™ dining options and lavish accommodations, including magnificent newly constructed River Suites. Guests will also have access to the neighboring 18-hole Pete Dye championship golf course, two onsite marinas and 38,000-square-feet of indoor and outdoor meeting space, the largest on the island. 

World-famous for its vibrant culture, pristine beaches and coves, Curaçao also boasts spectacular dive sites and exotic marine ecosystems. With year-round temperatures of 80 degrees, it’s touted as the perfect anytime-escape. The resort will have a positive, immediate and long-term impact on the island and the people of Curaçao. In year one alone, it is expected to have an over $40 million economic footprint and an impressive track record on the creation of new employment. The resort alone will add over 1,200 local jobs, comprised of 800 new team members, and 400 local tradesmen and craftsmen. This will be followed by a positive economic ripple-effect for the community extending to the local taxi and transportation sectors, wider supply chain, agriculture, increased airlift and increased yearly tourism numbers—especially with the key US tourism market.

Roald Smeets, Director of the Santa Barbara Beach & Golf Resort, said: “We have a unique opportunity to attract a globally-recognized hotel operator, owner and investor such as Sandals Resorts, which will bring an unprecedented boon to the Curaçao tourism industry and the local economy. Its position as both a hotel operator and owner, with the ability to attract regular scheduled airlines from North America, distinctly marks it out from other hotel groups. We found its impressive plans for the site and dedication to building the profile of Curaçao as a world-class tourism destination particularly compelling. Its future investment into the community will reinvigorate the tourism market, secure the livelihoods of hundreds of families and benefit every individual on the island through rejuvenating the local economy. Curaçao has a tremendous future ahead, due to this exciting new venture, which will put Curaçao truly on the global stage.” 

Sandals Resorts International Founder and Chairman, the Hon. Gordon “Butch” Stewart, along with Deputy Chairman Adam Stewart, had this to share: “It has been our distinct pleasure to work alongside the government of Curaçao and the Smeets family on this exciting new endeavor for the Sandals brand,” stated Gordon “Butch” Stewart. “We wish to express our deepest gratitude to Roald Smeets, who has been instrumental to this process and absolutely delightful to work with. We plan to do more than our part to raise the world’s appreciation of this beautiful country.”

Adam Stewart added: “Each time we expand, we bring with us the full potential of our 40-years in hospitality. The new Sandals Curaçao embodies our philosophy of forward-thinking and looking through a new lens. It is a promise not only to our guests but to our team members for continued innovation. Curaçao is a place to be discovered, and we are so proud today to become part of this community.”

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MEDIA CONTACT: 1-888-SANDALS, info@sandals.com

2020 In Review: The Bahamas Ministry of Tourism & Aviation Reflects on a Difficult Year and Looks Forward to Brighter Days to Come

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As 2020 comes to an end, the Bahamas Ministry of Tourism & Aviation is once again reflecting on a remarkably historic and challenging year. After celebrating a record-breaking seven million visitors in 2019, the country was poised for continued growth and tourism-driven prosperity, thanks to planned increases in airlift from several major airlines, not to mention the endorsement of international media outlets, such as The New York Times, Frommer’s and The Globe and Mail, among others, that had touted The Bahamas as a must-visit destination in 2020.

The COVID-19 pandemic was an unforeseen crisis that has had an unprecedented impact on the global tourism industry, the effects of which have been felt greatly in The Bahamas. Tourism is the heart of the country and, therefore, is everyone’s business. As was seen after Hurricane Dorian, Bahamians are no strangers to making history under difficult circumstances. Now, the Bahamian people have come together as a family of islands, united in strength and resilience to help curb the spread of COVID-19 and ensure that business can soon prosper again. There is great optimism in that the islands will see a return to record breaking visitor numbers, once it is safe for all to travel freely again. In the meantime, the government is doing all that is possible to get Bahamians back to work.

“It is with the consistent support and collaboration of The Bahamas’ tourism stakeholders, promotion boards, agencies, media and other travel partners that the country has been able to establish the on-island guidelines and preventative measures to help curb further spread of COVID-19,” said the Bahamas Minister of Tourism & Aviation, Dionisio D’Aguilar. “Our new, streamlined protocols for entry and inter-island travel, adjusted after careful monitoring, diligent analysis and swift response from all government entities, responsibly enforce public health and safety measures while allowing travellers to more freely enjoy our vacation experience.”

The latest protocols have been well received by consumers and tourism partners alike and coincide with news of hotel property reopenings and increased airlift resumption. Of note, three of the largest hotel properties in Nassau – Grand Hyatt Baha Mar, Atlantis Paradise Island and British Colonial Hilton – are reopening mid-December, with additional hotel inventory coming back in January and February. Also starting mid-December, top U.S. airline carriers including JetBlue, American Airlines, United Airlines and Delta are adding flights to their schedules.

“It is our duty at The Bahamas Ministry of Tourism & Aviation to promote tourism to our beautiful country, and while 2020 brought unprecedented roadblocks to that task, our optimism and dedication to that mission never wavered,” said Joy Jibrilu, Director General of the Bahamas Ministry of Tourism & Aviation. “As we look ahead to 2021, we will continue to find new and unique ways to promote our islands offerings through expanded programs and initiatives that will bring even more visitors back to our shores as quickly as possible.”

The Bahamas Ministry of Tourism & Aviation continues its aggressive public relations and marketing campaign to reach key markets in the U.S. and promote that The Bahamas is open for business, while sharing entry requirements and travel protocols necessary to keep the country safe. Promotional tactics include:

•             Targeted Media Plan – Since the beginning of March, a strategic, geo-targeted media plan has been underway with the goal of keeping The Bahamas in the consideration set for travellers, specifically those living in key markets such as South Florida, Houston and New York, and enticing those who have frequented the destination in the past to return.

•             Robust Media Outreach – Consistent and widespread communication to tourism, lifestyle and news media has informed consumers that The Bahamas is open for visitors, while sharing accurate information on entry requirements and on-island protocols that will impact visitors. Publications that cover key vertical markets such as private aviation and boating were also targeted to ensure their audiences are informed of the latest requirements for visiting The Bahamas.

  • Recent Awards – The Bahamas swept the awards circuit this year, winning several top accolades. Caribbean Travel Awards named The Bahamas Innovative Destination of the Year; four Bahamian hotels including Kamalame Cay, Rosewood Baha Mar, Grand Hyatt Baha Mar and SLS Baha Mar were recognized by Condé Nast Traveler’s Readers’ Choice Awards, and The Islands of The Bahamas has been recognized in this year’s Scuba Diving Magazine’s Readers Choice Awards, with placements highlighting the destination’s vast dive offerings across 700 islands and cays. The awards included The Bahamas winning top spots in many categories but most notable   #1st in the big animals’ category.  Caribbean Journal’s Caribbean Travel Awards Recognizes The Bahamas in Three Categories – In Caribbean Journal’s 7th annual Caribbean Travel Awards, The Bahamas was awarded Innovative Destination of the Year for its continued flexibility throughout the pandemic and setting a standard for destination entry practices. Additionally, Nassau’s Lynden Pindling International Airport was named Caribbean Airport of the Year and Graycliff was recognized as the Caribbean Restaurant of the Year.

•             Bahamas Extended Stay Program – The Islands of The Bahamas announced its new Bahamas Extended Access Travel Stay (BEATS) program, a one-year residency permit designed to allow professionals and students to pack their laptop and their swimwear as they march to the beat of their own island drum, remotely, from The Bahamas.

•             Refreshed Website – A new, revamped Bahamas.com website is preparing to launch, offering a more user-friendly interface and including additional tools to promote key passion points for potential travellers. New sections will highlight romance, events, adventure and an extensive focus on how to get to the Out Islands.

•             Virtual Sales and Vertical Market Offerings – As sales and vertical market promotion could not be conducted in-person this year, the Ministry of Tourism’s sales team worked quickly to come up with virtual offerings that would keep the travel trade community engaged.  This work included the development of a new virtual platform for webinars and trade shows. The Bahamas specialist program was newly redeveloped to close the gap between education, inspiration and sales.  With this new technology, the Ministry of Tourism conducted virtual events around the world bringing all suppliers and trade partners together to share and discuss COVID-19 protocols and updates. Additional virtual events included: the first-ever virtual Bahamas dive pavilion for dive operators during DEMA, the largest dive supplier show in the world; webinars for private aviators espousing the coming pre-clearance initiative in South Florida and Facebook Live events featuring culinary experts, award winning mixologists and other local craftsmen. Lastly, the team worked hard to strengthen relationships with air partners in an effort to facilitate the return of international flights.  The Ministry also launched a dive and boat ambassador program which includes top influencers in the industry who will support and assist us in promoting the destination.  Highlights for Romance 2020 include successful participation to TravAlliance Fall show for Destination Weddings and Honeymoon Segment and official review of The Bahamas’ Romance Magazine which will be fully launched during the Ministry’s Romance Forum in March of 2021.

•             Authentic Storytelling – An award-winning content marketing campaign featured local Bahamians speaking to the country’s culture, cuisine, art and other unique offerings that make The Bahamas stand out from other island getaways.

•             Blogger Program – In addition to an authentic storytelling program, the Ministry of Tourism also developed a robust blogging program on Bahamas.com where local influencers and writers shared their stories of travel and culture in The Bahamas in hopes of inspiring wanderlust and connecting with future visitors.

•             Local Content Shoots – In an effort to keep new creative content flowing on Visit The Bahamas social channels, the Ministry enlisted local talent and camera crews to shoot content aimed at enticing users to want to learn more about the destination.

ABOUT THE BAHAMAS

With over 700 islands and cays, and 16 unique island destinations, The Bahamas lies just 50 miles off the coast of Florida, offering an easy fly away escape that transports travellers away from their everyday. The Islands of The Bahamas have world-class fishing, diving, boating and thousands of miles of the earth’s most spectacular water and beaches waiting for families, couples and adventurers. Explore all the islands have to offer at www.bahamas.com or on Facebook, YouTube or Instagram to see why It’s Better in The Bahamas.

More news about The Bahamas

MEDIA CONTACT:

Anita Johnson-Patty

General Manager, Global Communications

Bahamas Ministry of Tourism & Aviation

ajohnson@bahamas.com

The Islands of The Bahamas Swept the 2020 Travel Award Circuit

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Despite an unprecedented year, The Bahamas continues to position itself as a leading Caribbean travel destination and received top accolades from consumer, trade and niche vertical award shows. With its unique geography of 16 major islands and hundreds of cays, the islands appeal to travelers eager to get away and indulge in a secluded vacation. As the island nation looks back at 2020, with a number of awards from Travel + Leisure, Condé Nast Traveler and Caribbean Journal under its belt, The Bahamas is determined to have an even brighter 2021.

“We are thrilled to have The Bahamas recognized in so many awards, despite the difficult year our tourism industry faced,” said Ministry of Tourism Director General Joy Jibrilu. “These awards certify that The Bahamas remains a favorite among travelers, and we are eager to continue to welcome them back in the new year.”

Travel + Leisure Awards Bahamian Islands in World Best Awards ­– The Abacos, Harbour Island, The Exumas and Eleuthera were recognized in Travel + Leisure’s World Best Awards in the Top 25 Islands in the Caribbean, Bermuda, and The Bahamas category. Andros’ Kamalame Cay Resort was awarded in the Top 100 Hotels in the World and Top 25 Caribbean Resort Hotels categories.

The Bahamas Awarded in Condé Nast Traveler’s 2020 Readers’ Choice Awards – Four Bahamian hotels were recognized by Condé Nast Traveler’s Readers’ Choice Awards. Kamalame Cay, Rosewood Baha Mar, Grand Hyatt Baha Mar and SLS Baha Mar were included in the Top 15 Resorts in the Atlantic Islands category.

Caribbean Journal’s Caribbean Travel Awards Recognizes The Bahamas in Three Categories – In Caribbean Journal’s 7th annual Caribbean Travel Awards, The Bahamas was awarded Innovative Destination of the Year for its continued flexibility throughout the pandemic and setting a standard for destination entry practices. Additionally, Nassau’s Lynden Pindling International Airport was named Caribbean Airport of the Year and Graycliff was recognized as the Caribbean Restaurant of the Year.

The Bahamas Takes Home 13 Awards in Scuba Diving Magazine’s Readers Choice Awards – The Islands of The Bahamas was recognized in this year’s Scuba Diving Magazine’s Readers Choice Awards, with placements highlighting the destination’s vast dive offerings across 700 islands and cays. The country was voted number one for Best Big Animals, placed in the top five for Best Overall Destination, Best Cave Diving, Best Snorkeling and Best Value and in the top ten for Best Wreck Diving, Best Wall Diving, Best Advanced Diving, Best Photography, Best Shore Diving, Best Macro Life and Best Health of Marine Life.

ABOUT THE BAHAMAS 

With over 700 islands and cays and 16 unique island destinations, The Bahamas lies just 50 miles off the coast of Florida, offering an easy fly away escape that transports travelers away from their everyday. The Islands of The Bahamas have world-class fishing, diving, boating and thousands of miles of the earth’s most spectacular water and beaches waiting for families, couples and adventurers. Explore all the islands have to offer at www.bahamas.com or on Facebook, YouTube or Instagram to see why It’s Better in The Bahamas. 

More news about The Bahamas

MEDIA CONTACT:

Anita Johnson-Patty

General Manager, Global Communications

Bahamas Ministry of Tourism & Aviation

ajohnson@bahamas.com  

Weber Shandwick

Public Relations 

Bahamas@webershandwick.com