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Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.


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“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

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“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

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TSA: New airport security scanner poses “privacy risks” to passengers

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US Transportation Security Administration (TSA) is demanding modifications of a new airport security system because it poses “privacy risks” to passengers by showing too much of them on display, a newly published document has revealed.

Following a demonstration, the Transportation Security Administration has requested changes to the contract because the scanner they received “has privacy risks associated with the Graphical User Interface,” says the document dated March 26 and made public by Quartz on Monday.

While the document provides no further details on the exact nature of the privacy risks, the TSA required the scanner’s manufacturer to add additional security features before it would consider using the device in a “live environment.”

Using another government database, Quartz identified the contractor – whose name is redacted in the document – as Virginia security firm ThruVision. The document refers to ThruVision’s TAC scanner, which the company describes as a “proven people-screening camera that sees any type of item.”

The device is supposed to be part of TSA’s “Future Lane Experience” (FLEx), an effort to speed up security checks that have become a major headache for passengers in many airports.

The Los Angeles County Metropolitan Transportation Authority partnered with the TSA last year to deploy ThruVision’s portable TS4 scanner, which the TSA claims to have vetted “extensively” prior to using it on LA commuters. It is unclear whether the TSA had similar concerns about the TS4 before the device was used in the field.

Revelations about the TSA concerns over the new scanner come after last week’s report by ProPublica that accused the agency’s current hardware of “discriminating” against African-Americans by misreading their hair, requiring a disproportionate number of pat-downs.

The ACLU slammed the TSA in 2009 for using scanning technology to conduct “virtual strip searches” that provided TSA employees with photos of passengers’ genitals, breasts and buttocks. More was revealed in 2010, when the Electronic Privacy Information Center (EPIC) published TSA documents which further detail the scanners’ invasiveness.

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SITA: Tracking airline passenger bags drives 66% improvement in baggage delivery

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Airlines that are adding tracking at more points of the baggage journey are enjoying a huge improvement in bag delivery globally. The SITA 2019 Baggage IT Insights – officially launched at an event in Abu Dhabi International Airport today – shows that where tracking is done at check-in and loading onto the aircraft, the rate of improvement is as high as 66%.

These results come as the record drop in the baggage mishandling rate achieved globally over the past decade plateaus, with the rate steady at around 5.7 bags per thousand passengers over the past three years. In 2018, the rate was 5.69 per thousand passengers.

Over the past year, an increasing number of airlines and airports have started to introduce tracking at key points in the journey – check-in, loading onto the aircraft, transfers and arrival – to improve baggage management and further reduce the chances of a bag being mishandled. SITA’s research provides the first glimpse of the success of this tracking. It reveals that where bags were being tracked when loaded onto the aircraft, the rate of improvement ranged between 38% and 66% depending on the level of tracking introduced.

Peter Drummond, Director of Baggage at SITA, said: “While the mishandling rate has started to plateau over the past few years, this comes against a continued growth in passenger numbers and their bags. In 2018, 4.36 billion travelers checked in more than 4.27 billion bags. More bags makes things more challenging. Everyone across the industry needs to look beyond the process and technology improvements made in the past decade and adopt the latest technology such as tracking to make the next big cut in the rate of mishandled bags.”

Ahmed Juma Al Shamsi, Acting Chief Operations Officer at Abu Dhabi Airports, said: “For our passengers the timely delivery of baggage is key to ensuring a seamless passenger experience and therefore an area in which we continue to make further improvements. Looking forward, baggage tracking is fundamental to driving more accurate bag delivery not only at Abu Dhabi International Airport but across the entire passenger journey. We have led the way with the introduction of tracking on arrival and we have already seen significant improvements.”

Transferring baggage from one aircraft, or airline, to another remains a pinch point in the journey and in 2018 it was again the main reason for bags being mishandled. Transfer bags accounted for 46% of all mishandled bags.
Drummond added: “Transfer is by far the most difficult stage to track a bag as there are multiple airlines and airports involved. However, data from this year’s report shows that tracking at key points in the journey, such as transfers, will go a long way to eliminating mishandling and will allow airlines and their passengers to keep tabs on where their bags are at every step of the way.”

Over the past decade, total number of mishandled bags per annum has plummeted 47% from 46.9 million in 2007 to 24.8 million in 2018, while the annual bill footed by the industry has shrunk 43% to $2.4 billion, down from $4.22 billion in 2007.

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Senior tourist dies at Grand Canyon after fall

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A 70-year-old tourist fell to her death yesterday, Tuesday, April 23, 2019, at the Grand Canyon in the US state of Arizona. She is the second person to die at this popular tourist destination this year. The Grand Canyon national park sees 6 million visitors every year.

A call went out to park rangers that someone needed  help at the South Rim of the canyon, but by the time responders arrived, the person had fallen 200 feet below the rim. Her body was recovered using a helicopter. It is not known how the woman fell.

The Grand Canyon has designated trails and walkways as well as railings and fences at overlooks that will keep visitors at a safe distance from the rim’s edge. Anyone who chooses to venture beyond that is literally taking their lives into their own hands.

In 2015, 8 men were hopping from one rock to another or posing for pictures, including a 38-year-old father from Texas who was pretending to fall to scare his daughter, but then really did fall 400 feet to his death.

On March 14, 2017,  30-year-old Gom Dang, of Ankeny, Iowa, fell to his death off the rim west of Mather Point as he was posing for a photo when he lost his balance and fell backward to his death. His body was recovered approximately 280 feet below the rim.

In this day and age of the selfie, many people have lost their lives trying to get the perfect picture. A tourist from Hong Kong died falling into the canyon on the Hualapai reservation, just outside the park’s boundaries, on March 28, 2017. He was taking a photo at the time.

In that same year, 20 people fell to their death at the Grand Canyon. A 67-year-old man fell 400 feet from the South Rim and died on April 3. There were 290 search-and-rescues and 1,135 emergency medical service incidents.

Dying from heat or dehydration is more common than falling off the edge in the Grand Canyon, but it is still a major concern. On average, 2 to 3 deaths per year are from falls over the rim.

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Boeing scraps 2019 financial forecast, halts share buybacks in wake of 737 MAX disaster

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World’s biggest aerospace corporation was forced to pull its full financial forecast for the current year due to unresolved issues surrounding Boeing’s once best-selling 737 MAX aircraft.

Boeing also announced plans to pause share buybacks, citing “a challenging time for our customers, stakeholders and the company.”

“Across the company, we are focused on safety, returning the 737 MAX to service, and earning and re-earning the trust and confidence of customers, regulators and the flying public,” Boeing Chairman and CEO Dennis Muilenburg said in a statement.

The manufacturer had previously posted a report on the first-quarter earnings that managed to fall in line with analysts’ expectations, while its revenue was slightly less than projected. Boeing’s earning per share totaled the expected $3.16 from January through March, while the revenue amounted to $22.92 billion against $22.98 billion forecasted by London-based provider of financial markets data Refinitiv.

Boeing stressed that the previous guidance didn’t reflect the impact of two crashes of the company’s flagship planes, leading to the grounding of all 737 MAX 8 jets by global regulators, lawsuits from some air carriers and a decline in market value.

According to the producer, more than 135 test and production flights of updated software for the 737 MAX have been carried out so far.

Boeing’s bestseller crashed on March 10 not far from the Ethiopian capital of Addis Ababa six minutes after takeoff on the way to Nairobi, Kenya. The tragedy, which killed 157 people, marked the second crash involving the same jet model in less than six months. In October, the same type of aircraft, operated by Indonesia’s Lion Air, crashed in the Java Sea shortly after takeoff, claiming the lives of 189 people.

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