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Seychelles gearing up for first “North American” Roadshow in USA – June 2019

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The Seychelles Tourism Board (STB) is to jump on a superb start this June as the team will be conducting its first tourism Roadshow in North America. The events will be held from the June 10 to June 14, 2019 in Florida & California, with series of workshops in the US cities of Washington DC, Fort Lauderdale, San Diego, and Orange County in Los Angeles.

To date, 45 tourism professionals from all the 4 cities in Florida and California have confirmed their participation to attend the workshop in their respective city, to learn about the archipelago, and the various products and services available in Seychelles for their clients.


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Mr. David Germain, the STB Regional Director for Africa and the Americas, will lead the delegation attending this first edition of the “Seychelles North American Roadshow.”

The team will include airline partners, Seychelles DMCs, and various hotels who have enthusiastically joined STB as exhibitors at the events. 

Speaking about the STB’s roadshow to North America, Mr. Germain mentioned his satisfaction to be able to present Seychelles as an exclusive destination within the African continent.

 “The US long-haul outbound travel continues to grow, as the market continue to venture from the traditional holiday ideas, the aim of the roadshow is to provide a platform for the Seychelles Trade and US travel trade to interact but very importantly, to also provide the US travel trade with meaningful reasons to include Seychelles in their long-haul program featuring Africa & the Middle East, he said.

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He further added that the Roadshow will also provide an opportunity for the STB and the other exhibitors to have face-to-face meetings with the trade partners establish relationships, discuss collaborations and partnership as much as possible.

“Our mission is to motivate the US travel trade and provide them with the tools and support required to better sell Seychelles,” said Mr. Germain.

The Seychelles North American Roadshow will be an annual event for the STB in North America, showcasing Seychelles in different US & Canadian cities each year.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Seychelles Tourism Board exhibits alongside Dnata Travel at the ADIB Roadshow

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The Seychelles was prominently seen at the ADIB staff travel day roadshow event alongside Dnata Travel and seven other exhibitors on April 22, 23 & 25 2019.

As Dnata Travel and the Seychelles Tourism Board (STB) continue their effort to enhance the great strategic partnership that exists between the two organizations, Dnata offered Seychelles the opportunity to join them for the first time at a travel exhibition in Abu Dhabi Islamic Bank.

The STB was represented by its Tourism Attaché in Abu Dhabi Ms. Aliette Esther, who was present at the event as the face and voice of the destination.

STB’s participation in the in-house travel exhibition offered Seychelles an ideal platform to meet with the staff, bankers, their clients and other visitors that were at the ADIB head office during the event.  The footfall during the travel exhibition is approximately 2000-3000 visitors with a fixed budget.

Dnata being the official exclusive Tourism Management Company for ADIB, it was a definite occasion for the destination to be part of this prestigious event and to place itself closer to its clients including big corporate partners.

Visitors were presented with the chance to learn more about the beautiful islands of Seychelles, the attractions and activities one can participate in.

The STB representative present at the event mentioned that the strategy for the STB’s participation in the event included slowly shifting potential clients’ perception that Seychelles is just for honeymooners and couples.

She stressed that as a tourism board, the STB has been enhancing clients’ knowledge about the destination including the fact that Seychelles also has many activities catering to families and groups.

Ms. Esther also mentioned that as the Holy Month of Ramadan and the school holidays are approaching, it was a perfect time to be promoting Seychelles at ADIB.

“As our clients are getting ready for the holidays, they need to be reminded that Seychelles is a multifaceted destination and that it is very diverse with each island having its own distinct scenery, flora, and fauna.  The fact that it is easy to visit two or three islands in one day was pressed on all the visitors, and evidently, the visa-free policy created a lot of interest”. “Seychelles will continue to strengthen its brand Seychelles Islands-another world in the market while we continue to expand our partnership with key travel trade partners across the UAE,” commented Ms. Esther, STB Tourism Attaché in Abu Dhabi.

Those who visited the Seychelles/Dnata Travel stand did not leave the event empty-handed, and they certainly left with a smile on their faces and a head full of dreams of pristine waters and swinging hammocks in between the coconut trees.

Ms. Esther mentioned that through STB’s participation in the event, she has received various inquiries for the Eid packages to Seychelles.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Seychelles Tourism Board records successful participation at 2019 Arabian Travel Market in Dubai

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The Seychelles Islands was represented at the 26th edition of the Arabian Travel Market (ATM), in Middle East’s most popular travel trade event held from April 28 to May 1, 2019 at the Dubai International Convention and Exhibition Centre.

The 4-day event garnered the participation of some 2,500 companies, including the participation of the Seychelles Tourism Board (STB) featuring a representation from 150 countries, 65 national pavilions and more than 100 new exhibitors at the fair.

The Seychelles delegation was led by the Minister for Tourism, Civil Aviation, Ports and Marine, Didier Dogley. The Seychelles Ambassador in the United Arab Emirates, Jean-Claude Adrienne, STB Chief Executive, Mrs. Sherin Francis.

They were escorted by a strong STB team including the Tourism Attaché at the Seychelles Abu Dhabi Embassy, Ms. Aliette Esther, the STB representative in Dubai, Ahmed Fathallah, and Ms. Stephanie Lablache STB Director for the Middle East and Ms. Vanessa Lucas, Public Relations Officer from the Headquarters.

The team was completed by few trade partners representing local Destination Management Companies and hotels including Berjaya Beau Vallon Bay Resort & Casino, Eden Bleu Hotel, Luxury Travel, Satguru Travels and Tours Ltd, Six Senses Zil Pasyon, and Vision Voyages.

The 2019 edition of the ATM travel trade show recorded over 40,000 attendees, highlighting Middle East’s thriving tourism sector and the major opportunity for Seychelles as a destination to increase its clients in the Middle East.  

STB’s participation has generated immense interest at the ATM as numerous partners and travel professionals visited the stand, conducting meetings with exhibiting partners attending the event alongside the STB team.

With the summer season fast approaching, coupled with other upcoming Middle Eastern holidays, the annual event was the ideal platform for the STB and its local partners to personally meet travel professionals to further the awareness of the destination as well as reinforcing its presence in the Middle East market.

The destination, with Six Senses Zil Pasyon as partner, was also one of the presenters at the TTN Travel Trade Competition on the 3rd day of the fair at the Inspiration Theatre on site. The STB Chief Executive Mrs. Sherin Francis showcased the destination through a Pecha Kucha presentation— a story telling format using 20 slides for 20 seconds per slide.

The presentation was followed by a quiz which was the highlight of the event as one lucky travel agent took home a prize sponsored by Six Senses Zil Pasyon by answering the questions correctly.

During the event, Minister Didier Dogley and STB Chief Executive had the opportunity to give several media interviews to share the latest news about the destination.

Aside from providing visibility to the destination and indulging in various promotional activities at the ATM, the STB team, headed by its Chief Executive also signed a Memorandum of Understanding for the renewal of a marketing agreement between the Tourism Board and Emirates Airline. 

Mrs. Francis mentioned her satisfaction following STB’s participation at the ATM, she also thanked the partners who supported the team by their presence on the stand during the event.

“STB’s participation at the ATM was definitely a great success. There was an increased interest from our media partners and our partners in the Middle East to hear about the latest news from our destination. It was vital for the destination to be present at the event, the upcoming holidays in the Middle East opens a window of opportunity to increase visitor’s arrival on the Middle East market. With the efforts contributed by the local trade present at the fair, I am confident that we have made a huge impact on the market,” said Mrs. Francis.

 “We are hopeful and anticipating to surpass last year’s visitor arrivals to the destination by participating in different travel and trade events in the GCC that will serve as a platform to personally meet with new and existing trade partners.” said Mr. Fathallah.

The UAE along with the GCC countries currently being the fourth market feeder to the destination continues to be one of the largest source markets to the destination finishing off the year 2018 with more than 32,000 visitors from the GCC.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

ATM to launch inaugural M.E. edition of Travel Forward in 2020

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Travel, tourism and hospitality professionals from around the world will have an opportunity to explore the next generation of industry innovations at the Middle East’s first ever edition of Travel Forward, which will take place alongside Arabian Travel Market (ATM) 2020.

The travel and hospitality innovation event will connect buyers and suppliers from across the Middle East and beyond, enabling delegates to try out the latest industry tools and take advantage of technologies that could boost efficiency and improve the customer experience.

The event will cover the full spectrum of industry tools, from emerging innovations such as augmented reality (AR), virtual reality (VR), artificial intelligence (AI), robotics and machine learning, to existing systems such as booking engines, business management software and end-user technology.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “In today’s ultra-competitive travel, tourism and hospitality markets, the effective implementation of innovative technologies is essential to the long-term success of any business. By identifying the right tools to meet their needs, industry professionals can give themselves a competitive edge.

“That is why events such as Travel Forward are so important to our sector’s future. By bringing together buyers and suppliers, and facilitating face-to-face interactions, the show will make it easier for participants to identify and test innovative technologies and applications that could help to achieve their long-term goals.”

Travel Forward will form part of next year’s Arabian Travel Week, an umbrella brand comprising several co-located shows including Arabian Travel Market 2020; ATM Holiday Shopper; CONNECT Middle East, India and Africa; and ILTM Arabia.

The original edition of Travel Forward was launched during World Travel Market 2018 in London. Based on the success of the event to date, organiser Reed Travel Exhibitions rolled out a Latin America edition earlier this year, and plans to introduce both Middle East and South Africa editions in 2020.

Richard Gayle, Event Manager, Travel Forward at WTM London, said: “The London edition of Travel Forward has attracted widespread industry interest since its launch in 2018. The event not only allows technology suppliers to showcase their products and services to buyers on a one-to-one basis, but also enables travel, tourism and hospitality professionals to get hands-on experience with technologies that could transform their operations.

“The Middle East edition of the show will enable industry players from across the Gulf to engage with the latest innovations by bringing these technologies to their doorstep.”

Delegates at the Middle East event will have access to high-profile keynote speakers and a world-class line-up of technology experts, and the event’s organiser plans to limit the number of exhibitors so that suppliers and buyers can be more effectively aligned.

Travel Forward will include a dedicated product theatre, enabling exhibitors to conduct live demonstrations for attendees. The event will also feature ‘Pitch It – Prove It’ start-up challenge, in which suppliers will not only explain the theory behind their innovations but also demonstrate their advantages in real time.

The standalone event will build on the success of ATM 2019’s theme, cutting-edge technology and innovation, which has been integrated across all show verticals and activities, including its focused seminar sessions.

For more information about ATM 2019, visit: https://arabiantravelmarket.wtm.com.

To find out more about Travel Forward, visit: https://travelforward.wtm.com.

About Arabian Travel Market (ATM)

Arabian Travel Market is the leading international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2018 attracted almost 40,000 industry professionals, with representation from 141 countries over the four days. The 25th edition of ATM showcased over 2,500 exhibiting companies across 12 halls at Dubai World Trade Centre.  Arabian Travel Market 2019 will take place in Dubai from Sunday, 28 April to Wednesday, 1 May 2019. To find out more, please visit: www.arabiantravelmarket.wtm.com.

MEDIA CONTACT: NATHALIE VISELE, Director, Shamal Communications, Arjaan Office Tower, Dubai Media City, Dubai, United Arab Emirates, Tel: +971 4 365 2711 | Mobile: +971 50 457 6525, E-mail: nathalie.visele@shamalcomms.com , Website: www.shamalcomms.com

Morocco wins Best Stand Design at Arabian Travel Market 2019

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It’s hard to stand out from the crowd when you’re one of 2,800 exhibitors – but the Moroccan National Provincial Tourist Office has been adjudged the Best Stand Design for its authentic representation of a typical Moroccan house at Arabian Travel Market 2019.

Reproducing elements of both a ‘riad’ and a ‘dar’, the Moroccan stand featured a traditional townhouse with pink walls, a courtyard and a fountain, while EXPO 2020 was highly commended for its colorful and engaging stand.

The awards also covered Best Stand for Doing Business; Best Stand within the Travel Tech Show at ATM; Best Stand Feature and Best Stand Personnel.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Arabian Travel Market would not be the huge success it is, without the incredible amount of effort and investment that exhibitors put into creating and manning these exceptional stands at the show. Since its inception, the annual award program has not only recognized exhibitor’s efforts but has also encouraged exciting, fresh and creative designs.”

Competition in the Doing Business category was tougher than ever but the judges – Faye Bartle, Managing Editor, Hot Media Publishing; Leo Fewtrell, Managing Partner, Gulf Reps; Nicholas Hall, CEO and Founder of Digital Tourism Think Tank; and Matt Gibson, CEO, UpThink – were impressed by the Marriott International stand for its scale and impact.

“The layout of the stand was very inviting and efficient, encouraging both social networking as well as private business meetings. It was exceptionally busy throughout and there was a real buzz and sense of anticipation – it was a stimulating environment,” said Faye Bartle, Managing Editor, Hot Media Publishing.

Babylon Booking’s sleek all-black design and creative use of space meant the Iraqi company won Best Stand within the Travel Tech Show at ATM while Sharjah Tourism’s diverse use of attractions – from a powerboat and photo booths to LED floors and tunnels – meant it was the clear winner in the Best Feature category.

Judges selected The Garden Hotel Company’s stand for Best Stand Personnel and picked out the Guangzhou property for its friendliness and staff knowledge.

Fewtrell, who has never missed an ATM over the past 25 years, said: “It never ceases to amaze me how exhibitors continually manage to raise the bar, improving the appearance and practicality of their stands, in both subtle and significant ways.”

The winners of this year’s awards were announced at a photo-call on the exhibition show floor on Tuesday 30th April.

Launched in 2015, the Best Stand Awards were created to recognize the design creativity and business-friendly appeal of exhibiting companies’ physical presence at ATM.

MEDIA CONTACT: NATHALIE VISELE, Director, Shamal Communications, Arjaan Office Tower, Dubai Media City, Dubai, United Arab Emirates, Tel: +971 4 365 2711 | Mobile: +971 50 457 6525, E-mail: nathalie.visele@shamalcomms.com , Website: www.shamalcomms.com