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African Tourism Board: The Need for Greater Industry Synergy in West Africa

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The 2019 IATA’s Regional Aviation Forum is being held at the Marriott Hotel in Accra, Ghana. On Tuesday Alain St.Ange, President of the African Tourism Board and the former Tourism, Civil Aviation, Ports & Marine Minister of Seychelles will be moderating a session titled “West and Central Africa as Preferred Tourism Destination: The Need for Greater Industry Synergy”. Participants at the  African Tourism Board session include the Hon. Barbara Oteng Gyasi, Minister of Tourism and Creative Arts, Ghana; Hon. M. Siandou Fofana, Minister of Tourism, Cote D’Ivoire  ; Ms. Gloria Yirenkyi, Country Manager, South African Airways; Bankole Bernard, President, National Association of Nigerian Travel Agents; Mr. Ikechi Uko, Publisher, Africa Travel Quarterly; Mr. Sean Mendis, Chief Operations Officer, Africa World Airline.

Under the theme “Aviation: Business for Regional Prosperity”, this high-caliber IATA event is bringing together distinguished aviation decision makers and influencers, representing Governments, regulatory agencies, airlines, airports, air navigation service providers, tourism organizations, international and regional organizations, aviation suppliers and aircraft manufacturers from Africa, the Middle East and globally.


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Ghana Minister of Aviation, Honourable Joseph Kofi Adda and IATA’s Regional Vice President for Africa & Middle East, Muhammad Ali Albakri, together with other senior IATA executives and aviation industry experts are hosting the event in this West African Country.

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The African Tourism Board currently is taking lead as the fastest growing travel and tourism organization on the continent. Founded in 2018, the African Tourism Board an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to the African region.

ATB President St. Ange told Africa on Africa day on May 25, that  African Tourism Board is ready to unite Africa through tourism.

Information on membership in the African Tourism Board can be found at www.africantourismboard.com/join 

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African Tourism Board to become the Voice for Africa: Interview on Good Morning Seychelles

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Talking Tourism, the African Tourism Board was the talking points on the Seychelles Television “Good Morning Seychelles’ (Bonzour Sesel) program with Barbara Hoareau.

The very popular and loved “Good Morning Seychelles” (Bonzour Sesel) television program hosted by Barbara Hoareau of SBC Seychelles recently welcomed Alain St.Ange, the President of the African Tourism Board (ATB) to discuss tourism in Africa and how the ATB could be that very catalyst to bring about the development of Brand Africa.

Alain St.Ange who was elected earlier this year as the President of the African Tourism Board on the sidelines of the World Travel Market Africa in Cape Town explained to Seychelles that the ATB was being managed from Pretoria in South Africa where the CEO and Vice President were based. The President of the African Tourism Board went on to speak about the latest country Uganda that became a member as he explained that the ATB would work with the new CEO of the Uganda Tourism Board to get out to the world the key USPs of Uganda and to support the relaunching of the Uganda Airlines.

Mr. St.Ange who was asked about whether the successes of the Indian Ocean Vanilla Islands could be replicated for Africa said that visibility for the continent and its member States would be a priority. “We shall work and will become the voice to dispel the negatives and bring out the successes and attractions,” he said as he deplored the fact that in the Indian Ocean Islands Seychelles and Mauritius were still not on board even though many in the private sector trade were already working with the ATB.

Alain St.Ange was the founding President of the Indian Ocean Vanilla Islands and was the only one to have had his mandate extended for a consecutive two-term. He is now the founding president of the Africa Tourism Board.  St.Ange explained on air that when a disaster strikes the African Continent with its 54 States is affected and that this needed to change. “We shall be communicating as necessary and become that needed voice for Africa,” he said.

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Friendliest Travel Country on Earth Joins African Tourism Board

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Uganda is the latest country joining the African Tourism Board as a member. For Ugandans welcoming all nationalities is an intrinsic part of the culture, and residents are quick to offer smiles to newcomers.  In 2017 BBC reported Uganda has been described as the friendliest country globally following a survey conducted among expatriates. Together with breathtaking landscapes, wildlife, to high-end restaurants and bars, hotels, and lodges to year-round summer, this country is a perfect travel and tourism destination.

“It is an honour and delight for Tourism Uganda to join the Africa Tourism Board. We are optimistic that the board will steer responsible development of travel and tourism to the African region, play a vital role in harnessing opportunities for the continent and position it as a premier destination for visitors around the world,” said Lilly Ajarova, UTB Chief Executive Officer

“As I say welcome Uganda, I must take this opportunity to salute their tenacity and sincerity for tourism. We undertake as the Africa Tourism Board to be by their side at this critical point in the re-development of Uganda Airline which coincides with the Tourism Board’s drive in bringing to the world the key USBs of Uganda. We are honored to have Uganda as a Member” Alain St.Ange, President Africa Tourism Board added.

Uganda is a landlocked country in East Africa whose diverse landscape encompasses the snow-capped Rwenzori Mountains and immense Lake Victoria. Its abundant wildlife includes chimpanzees as well as rare birds. Remote Bwindi Impenetrable National Park is a renowned mountain gorilla sanctuary. Murchison Falls National Park in the northwest is known for its 43m-tall waterfall and wildlife such as hippos.

There is a wide range of ethnic groups in Uganda with many different languages spoken, namely Luganda English, Bantu, Swahili, Nilotic, and Lumasaba. Christians make up 85.2% of Uganda’s population, there are a certain amount of Sikhs and Hindus, and 12% are Muslims.

More on Uganda, visit the Uganda Tourism Board at  www.visituganda.com/ 

Founded in 2018, the African Tourism Board an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to the African region. More information on ATB and a link to join go to www.africantourismboard.com

ATB meets UTB in CapeTown WTM in April 2019: l-r: Dmytro Makarov, Doris Woerfel (ATB CEO),Lilly Ajarova, UTB Chief Executive Officer, Dr. Peter Tarlow, ATB safety and security expert, Juergen Steinmetz, chairman ATB

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The Kingdom of Eswatini Tourism Authority joins African Tourism Board

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The Eswatini Tourism Authority joined the African Tourism Board as an observer today. Under the leadership of CEO Linda Nxumalo.
Eswatini is also known as Swaziland, a Kingdom in the southern part of Africa.

The Eswatini Tourism Authority is a Public Enterprise established through the Swaziland Tourism Authority Act, 2001 and its objectives are to: 

a. develop the tourism sector as a national priority in an environmentally sustainable and culturally acceptable manner;
b. co-ordinate and facilitate the implementation of Government policies and strategies on tourism;
c. market Eswatini as a tourism destination through the provision of a platform for industry stakeholders;
d. encourage, facilitate and promote local and foreign investment in the tourism industry; and
e. ensure the contribution of tourism to the socio-economic development and continued improvement of quality of life in the Kingdom of Eswatini.

According to Ms. Nxumalo, the objectives for participating in the Africa Tourism Board are to:

1) Share ideas with other Tourism Boards and also learn from their experiences.
2) Identify stakeholders that we can partner with in promoting tourism for our country.

African Tourism Board President Alain St. Ange said: “We are excited to also officially welcome Eswatini. We thank CEO Linda Nxumalo who I met at our launch event at the World Travel Market in Cape Town. Eswatini has been active on our discussion board and we had been in constant contact. We’re looking forward to working with the Kingdom’s tourism authority for even more visibility for this beautiful and peaceful African destination.”

More information on Eswatini Tourism can be found on www.thekingdomofeswatini.com

Founded in 2018, the African Tourism Board an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from the African region. More information on www.africantourismboard.com

Eswatini Tourism Authoriy, Eswatini
The Kingdom of Eswatini Tourism Authority Teams up with African Tourism Board

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Israel Loves Africa: African Tourism Board and Rwanda Air Take Action

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African Tourism Board representative in Israel Mr. Dov Kalmann, has sent his congratulations to H.E. Ambassador Joseph Rutabana of Rwanda to Israel:

“In the name of the African Tourism Board, please accept our warmest congratulations as a result of this important development which will have a major impact for both the Israeli and Rwanda tourism industry, Israel is a nation with booming outbound and incoming tourism figures. The Israelis are excited to explore new amazing travel destinations whereas Israel has such a wide variety of tourism products to offer to the African travelers. The importance of this new series of flights is far beyond the scope of Rwanda only and will be felt by the whole region. We salute Rwandair for this decision and will be at your disposal for creating the brand awareness of Rwanda in Israel.”

Rwandair will start operating direct flights connecting Kigali in Rwanda with Tel Aviv, Israel starting on June 26, 2019. This is according to an agreement signed by the Ministry of Transport Israel Katz and the Ambassador of Rwanda Rutabana . Each country is entitled to operate up to 7 weekly scheduled flights between the countries, without any limitations regarding equipment or type of aircraft

Last month Dov Kalmann was appointed in Cape Town as the Israeli representative for the African Tourism Board.  He gave an extensive overview of the booming Israeli outbound travel industry and the huge potential for the Africa travel industry to promote to Israeli travelers.

He explained: Israel has a  population of less than 9 million. In 2018 Israeli tourists went on almost 8 million trips, compared to less than 3.5 million trips in 2010.  During the WTM Africa, at least 4 more African airlines approached Dov with news about their intention to operate direct flights to Tel Aviv.  All of them want to work with the African Tourism Board to create brand awareness of these destinations in Israel.

African Tourism Board Marketing Chairman Juergen Steinmetz said: “We encourage airlines with services to Africa to join the African Tourism Board and work with us on our vision to promote Africa as one tourist destination.”

Founded in 2018, the African Tourism Board an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from the African region.

Dov Kalmann operates Pita Marketing in Tel Aviv. African Tourism Board is currently working on a promotional plan for ATB Members interested in promoting their destination or tourism business in Israel. More information and to join visit www.africantourismboard.com

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