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Israel Loves Africa: African Tourism Board and Rwanda Air Take Action

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African Tourism Board representative in Israel Mr. Dov Kalmann, has sent his congratulations to H.E. Ambassador Joseph Rutabana of Rwanda to Israel:

“In the name of the African Tourism Board, please accept our warmest congratulations as a result of this important development which will have a major impact for both the Israeli and Rwanda tourism industry, Israel is a nation with booming outbound and incoming tourism figures. The Israelis are excited to explore new amazing travel destinations whereas Israel has such a wide variety of tourism products to offer to the African travelers. The importance of this new series of flights is far beyond the scope of Rwanda only and will be felt by the whole region. We salute Rwandair for this decision and will be at your disposal for creating the brand awareness of Rwanda in Israel.”


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Rwandair will start operating direct flights connecting Kigali in Rwanda with Tel Aviv, Israel starting on June 26, 2019. This is according to an agreement signed by the Ministry of Transport Israel Katz and the Ambassador of Rwanda Rutabana . Each country is entitled to operate up to 7 weekly scheduled flights between the countries, without any limitations regarding equipment or type of aircraft

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Last month Dov Kalmann was appointed in Cape Town as the Israeli representative for the African Tourism Board.  He gave an extensive overview of the booming Israeli outbound travel industry and the huge potential for the Africa travel industry to promote to Israeli travelers.

He explained: Israel has a  population of less than 9 million. In 2018 Israeli tourists went on almost 8 million trips, compared to less than 3.5 million trips in 2010.  During the WTM Africa, at least 4 more African airlines approached Dov with news about their intention to operate direct flights to Tel Aviv.  All of them want to work with the African Tourism Board to create brand awareness of these destinations in Israel.

African Tourism Board Marketing Chairman Juergen Steinmetz said: “We encourage airlines with services to Africa to join the African Tourism Board and work with us on our vision to promote Africa as one tourist destination.”

Founded in 2018, the African Tourism Board an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from the African region.

Dov Kalmann operates Pita Marketing in Tel Aviv. African Tourism Board is currently working on a promotional plan for ATB Members interested in promoting their destination or tourism business in Israel. More information and to join visit www.africantourismboard.com

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African Tourism Board breaks barriers: SA Deputy Tourism Minister and students in Pretoria smiling

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The South African Deputy Minister of Tourism, Honorable Elizabeth Thabethe in partnership with  African Tourism Board represented by Vice president Cuthbert Ncube, took an initiative to bring back African pride to students at Pretoria Schools.

The minister took the initiative to address staff members regarding the role of Tourism on the African continent as the Mega drive in economic development and a need for the public and private sector to join hands and work towards uplifting societies.

The African Tourism Board has demonstrated its objective in promoting Tourism as a tool that brings and binds communities from various ethnic backgrounds and breaking the barriers that separate African nations.

The African Tourism Board VP Cuthbert Ncube acknowledged the valuable contribution, the honorable deputy minister has demonstrated in her term of office.

Under her guidance, a program was rolled out by the Department of Tourism that has trained over 5000 youths who are now participating in the mainstream of the travel and tourism industry. The deputy ministers passion and drive in promoting both township Tourism and education in Tourism has won her the hearts of many communities in South Africa and beyond.

Effective Tourism starts with an individual, converts to a community, to society, to a nation, to a region, and to the world. The African Tourism Board is a voice of African Nations and likes to be a unifier.

Today was all smile at Pretoria Schools in South Africa, and the African Tourism Board is proud to support tourism as a people to people business.

Founded in 2018, the African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. For more information and how to join, visit africantourismboard.com.

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African Tourism Board and Durban ICC: Working together on Sustainable Development Goals

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At the ongoing Indaba travel industry trade show in Durban, African Tourism Board Vice President Cuthbert Ncube met with Lindiwe Rakharebe, the Chief Executive Officer of the e Inkosi Albert Luthuli International Convention Centre Complex in the city center of Durban, KwaZulu-Natal, South Africa.

ATB VP Ncube said: “Our discussion centered on a need for a more robust approach in aligning so much diversity in terms of products from the region that can play a catalytic role that will see all countries in the region working together towards achieving the Sustainable Development Goals. Tourism plays a pivotal roll in fulfilling these.”

Lindiwe Rakharebe holds a Bachelors Degree in Management Leadership and is credited to have contributed immensely to the success of Durban ICC. The Center has won several awards under her leadership as Africas leading Meeting and Conference Centre and is rated among the world s top client-rated convention centers.

She sees the African Tourism Board playing a more direct and positive roll in acknowledging the need for a more inclusive synergy in the region. She suggested moving to a more strategic partnership in hosting African Tourism Board conferences.

Lindiwe Rakharebe proudly added: “The convention center prides itself as Africa’s leading convention center and offers the largest flat floor, column-free, multi-functional event space in Africa.

Today’s meeting was a follow-up discussion after our article: Durban loves African Tourism Board and Africa wins

Founded in 2018, the African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. For more information and how to join, visit africantourismboard.com.

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Zimbabwe Tourism invites African Tourism Board leaders to a fact-finding mission

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African Tourism Board leaders were invited to Zimbabwe for a fact-finding mission and were afforded participation in a discussion with the Zimbabwe Minister of Tourism, Priscah Mupfumira.

This discussion took place yesterday with Ms. Likukuma Rita, acting Chief Executive of the Zimbabwe Tourism Authority; African Tourism Board VP Cuthbert Ncube; and ATB CEO Doris Woerfel at the Indaba travel industry show in Durban, South Africa.

Zimbabwe has a rich history of untapped tourism products like the Great Zimbabwe National Monument, and the ruins of Great Zimbabwe – the capital of the Queen of Sheba, according to an age-old legend. They are a unique testimony to the Bantu civilization of the Shona between the 11th and 15th centuries.

Likukuma Rita was passionate to work with the African Tourism Board on the Transfrontier Conservation Projects and other important developments close to Zimbabwe Tourism development.

The African Tourism Board VP voiced his excitement to closely work with Zimbabwe. He said, “The African Tourism Board is looking forward for Zimbabwe to officially join our board.”

Founded in 2018, the African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. For more information and how to join, visit africantourismboard.com.

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African Tourism Board met Mozambique to assist after double cyclone

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African Tourism Board Vice President Cuthbert Ncube and CEO Doris Woerfel yesterday met with Marta Lucas in charge of PR, marketing, and communication for the Mozambique Tourism Board. The meeting took place at the ongoing Indaba travel show in Durban, South Africa.

Mozambique recently suffered major losses after it was hit by a double cyclone. Marta Lucas said, “The African Tourism Board is seen as a voice in the region, and we’re pleased to soon join this important initiative.”

The African Tourism Board is working with Mozambique on options to assist the country during this difficult time and the rebuilding of their travel and tourism industry.

Founded in 2018, the African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. For more information and how to join, visit africantourismboard.com.

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