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African Tourism Board President will speak at the IATA Regional Aviation Forum in Ghana

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The African Tourism Board knows the importance of connectivity for the growing travel and tourism industry to the continent.  African Tourism Board objective is to sell Africa as a shared destination. Airlines see there is money in serving routes to Africa, and more and more carriers establish routes. Africa is now also on all major airline networks in the world.

African Tourism Board announced  Alain St. Ange, president of the organization,  has been invited to speak at the IATA Regional Aviation Forum for West and Central Africa, taking place in Accra, Ghana on June 24 and 25.


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Under the theme “Aviation: Business for Regional Prosperity”, this high-caliber event will bring together distinguished aviation decision makers and influencers, representing Governments, regulatory agencies, airlines, airports, air navigation service providers, tourism organizations, international and regional organizations, aviation suppliers and aircraft manufacturers from Africa, the Middle East and globally.

Ghana Minister of Aviation, Honourable Joseph Kofi Adda and IATA’s Regional Vice President for Africa & Middle East, Muhammad Ali Albakri, together with other senior IATA executives and aviation industry are expecting to welcome key aviation leaders to the event.

Amongst many other key topics, this regional aviation forum will focus on:

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  • Aviation in National Economic Planning
  • Aviation supporting Regional Agro-Industry
  • Growing Political Will to drive the Aviation Agenda
  • Securing the Prosperity of Aviation Businesses in West and Central Africa
  • Aviation supporting Regional Tourism Growth
  • Removing Impediments to Slow Collaboration among African Airlines

Founded in 2018, the African Tourism Board an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from the African region. More on Africa Tourism Board and to join visit www.africantourismboard.com 

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African Tourism Board CEO flies home with South African terror victims on Egypt Air

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African Tourism Board CEO Doris Worfel from Pretoria experienced a first-hand account on today’s terror attack targeting a tour bus with South African visitors on their way to see the Pyramids. All victims survived after a bomb went off injuring many passengers on  the bus operated by Egyptian tour company  Dominant Travel 

Doris Woerfel, CEO of the African Tourism Board left Cairo for Johannesburg on Egypt Air flight MS 839 Sunday night and was able to get to know some of the victims of the attack.

Doris told eTurboNews: “We departed about one hour late because some of the passengers were unable to get on the flight due to their injuries. Egypt Air had to unload their bags before the plane was allowed to take off.

I  was trying to calm down a lady who was constantly crying. She was very upset and her body was covered by small cuts. She was wearing a bandage on her arm.

She told me:  “I was on a tour bus and the bus was attacked by terrorists and a roadside bomb exploded. There was a sudden pressure and a loud bang when we were passing by a new museum close to the Pyramides. Within seconds,  there was broken glass flying around everywhere. It was like a shotgun hitting my face, my arms, and my husband’s legs. My husband was wearing shorts.

I was lucky enough to wear sunglasses. My glasses and my camera was damaged, but I didn’t have any injuries to my eyes. Many of the people on the bus not wearing glasses suffered serious eye injuries.

We had about 25 passengers on the bus, and first responders arrived almost instantly and were quick to take us to hospitals. The doctors and nurses were absolutely fantastic. They are my heroes.  They really cared so much.

The Hon. Rania Al-Mashat, the minister of tourism for Egypt came to the hospital and was very sweet. She apologized for the incident and said she would do everything possible to help.

Some passengers only had minor injuries, and the minister arranged a private tour to see the Great Pyramid. The tour was accompanied by a special security team arranged by the minister.

African Tourism Board CEO Doris Woerfel added:” Its paradox.  I had a meeting with Mr. Ahmed Yousef, Chairman of the Egyptian Tourism Promotion Board at the Ministry of Tourism. I wanted to discuss cooperation with African Tourism Board and bring up the subject of safety and security. The chairman had to cancel the meeting and agreed to postpone our discussion.

Egypt remains to be an excellent destination like no other. I hope the country can quickly recover from today’s incident.
When I discussed the beauty of Egypt during the flight, the lady agreed but started crying again.

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Israel Loves Africa: African Tourism Board and Rwanda Air Take Action

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African Tourism Board representative in Israel Mr. Dov Kalmann, has sent his congratulations to H.E. Ambassador Joseph Rutabana of Rwanda to Israel:

“In the name of the African Tourism Board, please accept our warmest congratulations as a result of this important development which will have a major impact for both the Israeli and Rwanda tourism industry, Israel is a nation with booming outbound and incoming tourism figures. The Israelis are excited to explore new amazing travel destinations whereas Israel has such a wide variety of tourism products to offer to the African travelers. The importance of this new series of flights is far beyond the scope of Rwanda only and will be felt by the whole region. We salute Rwandair for this decision and will be at your disposal for creating the brand awareness of Rwanda in Israel.”

Rwandair will start operating direct flights connecting Kigali in Rwanda with Tel Aviv, Israel starting on June 26, 2019. This is according to an agreement signed by the Ministry of Transport Israel Katz and the Ambassador of Rwanda Rutabana . Each country is entitled to operate up to 7 weekly scheduled flights between the countries, without any limitations regarding equipment or type of aircraft

Last month Dov Kalmann was appointed in Cape Town as the Israeli representative for the African Tourism Board.  He gave an extensive overview of the booming Israeli outbound travel industry and the huge potential for the Africa travel industry to promote to Israeli travelers.

He explained: Israel has a  population of less than 9 million. In 2018 Israeli tourists went on almost 8 million trips, compared to less than 3.5 million trips in 2010.  During the WTM Africa, at least 4 more African airlines approached Dov with news about their intention to operate direct flights to Tel Aviv.  All of them want to work with the African Tourism Board to create brand awareness of these destinations in Israel.

African Tourism Board Marketing Chairman Juergen Steinmetz said: “We encourage airlines with services to Africa to join the African Tourism Board and work with us on our vision to promote Africa as one tourist destination.”

Founded in 2018, the African Tourism Board an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from the African region.

Dov Kalmann operates Pita Marketing in Tel Aviv. African Tourism Board is currently working on a promotional plan for ATB Members interested in promoting their destination or tourism business in Israel. More information and to join visit www.africantourismboard.com

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UNWTO hopes to work with African Tourism Board

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African Tourism Board (ATB) Vice President Cuthbert Ncube recently joined ATB from the UN World Tourism Organization (UNWTO), where he served as a Regional Vice Chair and Board member.

He told UNWTO in his resignation letter:  “I  have walked with great giants within the UNWTO that has become the harbour  and fountain of wisdom for me. I have learned a lot from the leadership under the previous Secretary General Taleb Rifai’s humility and perseverance as a mile road to lead such a diverse audience.

“The current Secretary General, Mr. Zurab Pololikashvili, who has stepped in the great shoes, his drive and energy and wealth of wisdom to drive this great organization to upper levels, especially embracing the private and public entities. I am humbled and appreciate every step we have walked together as a team.

“To the Board Members I want to salute each and every one of them; this pool of great leaders who each contributed on my journey in placing every brick and mortar that has cemented my individuality in making [me] who I am today.

“I have accepted the call from the African Tourism Board to serve as their Board Member, and, therefore, I felt obligated to communicate to your esteemed and request for your blessings as Kwela Fleet we will  remain as an Affiliate Member of the UNWTO, and my drive will be to continue working with UNWTO and find synergies between UNWTO and the African Tourism Board, as I will always be indebted to this great organization.

“I, therefore, want to express my gratitude and appreciation to the UNWTO  Secretary General, the team, and management.”

UNWTO responded: “We are very pleased to hear that you will be joining the African Tourism Board, and we hope that in your new position we will continue our fruitful relationship and continue to work together for the sustainable development of tourism in Africa.”

Founded in 2018, the African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. For more information and how to join, visit africantourismboard.com.

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African Tourism Board breaks barriers: SA Deputy Tourism Minister and students in Pretoria smiling

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The South African Deputy Minister of Tourism, Honorable Elizabeth Thabethe in partnership with  African Tourism Board represented by Vice president Cuthbert Ncube, took an initiative to bring back African pride to students at Pretoria Schools.

The minister took the initiative to address staff members regarding the role of Tourism on the African continent as the Mega drive in economic development and a need for the public and private sector to join hands and work towards uplifting societies.

The African Tourism Board has demonstrated its objective in promoting Tourism as a tool that brings and binds communities from various ethnic backgrounds and breaking the barriers that separate African nations.

The African Tourism Board VP Cuthbert Ncube acknowledged the valuable contribution, the honorable deputy minister has demonstrated in her term of office.

Under her guidance, a program was rolled out by the Department of Tourism that has trained over 5000 youths who are now participating in the mainstream of the travel and tourism industry. The deputy ministers passion and drive in promoting both township Tourism and education in Tourism has won her the hearts of many communities in South Africa and beyond.

Effective Tourism starts with an individual, converts to a community, to society, to a nation, to a region, and to the world. The African Tourism Board is a voice of African Nations and likes to be a unifier.

Today was all smile at Pretoria Schools in South Africa, and the African Tourism Board is proud to support tourism as a people to people business.

Founded in 2018, the African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. For more information and how to join, visit africantourismboard.com.

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