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Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.


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“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

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“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

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Boeing scraps 2019 financial forecast, halts share buybacks in wake of 737 MAX disaster

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World’s biggest aerospace corporation was forced to pull its full financial forecast for the current year due to unresolved issues surrounding Boeing’s once best-selling 737 MAX aircraft.

Boeing also announced plans to pause share buybacks, citing “a challenging time for our customers, stakeholders and the company.”

“Across the company, we are focused on safety, returning the 737 MAX to service, and earning and re-earning the trust and confidence of customers, regulators and the flying public,” Boeing Chairman and CEO Dennis Muilenburg said in a statement.

The manufacturer had previously posted a report on the first-quarter earnings that managed to fall in line with analysts’ expectations, while its revenue was slightly less than projected. Boeing’s earning per share totaled the expected $3.16 from January through March, while the revenue amounted to $22.92 billion against $22.98 billion forecasted by London-based provider of financial markets data Refinitiv.

Boeing stressed that the previous guidance didn’t reflect the impact of two crashes of the company’s flagship planes, leading to the grounding of all 737 MAX 8 jets by global regulators, lawsuits from some air carriers and a decline in market value.

According to the producer, more than 135 test and production flights of updated software for the 737 MAX have been carried out so far.

Boeing’s bestseller crashed on March 10 not far from the Ethiopian capital of Addis Ababa six minutes after takeoff on the way to Nairobi, Kenya. The tragedy, which killed 157 people, marked the second crash involving the same jet model in less than six months. In October, the same type of aircraft, operated by Indonesia’s Lion Air, crashed in the Java Sea shortly after takeoff, claiming the lives of 189 people.

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Four Seasons launches Bali’s first hotel arrival by river raft

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Famed for its dramatic treetop arrival via a suspension bridge, the World’s #1 Hotel is now offering guests a 180-degree change of perspective, with Bali’s first hotel arrival by river raft.

Submerged in a river valley close to the artistic center of Ubud, Four Seasons Resort Bali at Sayan has launched the innovative rafting check-in as an option for guests transferring from its sister Resort, the beach-front Four Seasons Jimbaran Bay on Bali’s south-west coast. Instead of the usual 90-minute road transfer, travellers combining a stay at both Resorts can instead be taken by private car (60 minutes’ drive) to the departure point for a two-hour rafting adventure down Bali’s longest river, the Ayung. While they enjoy a leisurely guided adventure through Class III rapids with views of lush jungle, rice terraces and majestic gorges, their luggage continues by car and precedes their arrival at Four Seasons Resort Sayan.

After discovering secluded sites – including a natural holy spring and an historic dam belonging to Bali’s th-century UNESCO World Heritage-listed subak irrigation system – rafters land directly at the Resort’s Riverside Restaurant. Waiting staff ensure a seamless check-in and within minutes guests are relaxing in their room, delivering a hotel arrival unlike any other.

“The Resort is well known for its magical rooftop arrival. Many guests stop in their tracks and are even brought to tears as they cross the bridge, full of wonder and awe, listening to the forest ‘symphony’ and descending into the hotel from the treetops. This new arrival by river offers the opposite view with a slow reveal from under the canopy of trees, making it perfect for repeat guests who have experienced the bridge arrival before,” says Resort Manager Gianni Costa. “It does not feel like a check-in experience, but rather a transition to another world, welcomed by the friendliest people on Earth.”

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IMEX exhibitors invited to make Sustainable Exhibiting Pledge

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IMEX in Frankfurt has invited exhibitors at this year’s show (21 -23 May) to make a Sustainable Exhibiting Pledge as it continues to increase its commitment to demonstrating and leading through best practice in sustainability.

Carina Bauer, CEO of the IMEX Group, said: “Our approach to sustainability is to lead by example, to encourage others to aim higher and to shine a spotlight on key industry campaigns. This year I’m inviting exhibitors to make a sustainable exhibiting pledge, to implement three simple green initiatives to help reduce their environmental impact at the show. A list of ideas on how to do this features in our IMEX in Frankfurt 2019 Sustainable Exhibiting Guide.”

In January the IMEX Group highlighted its commitment by making sustainability the third ‘pillar’ of this year’s IMEX Talking Point “Imagination.”

Carina Bauer explained: “We’re asking everyone in the global meetings industry to imagine a new beginning: to ask what if we all really committed to cutting down waste?

“We’ve continued to improve our own sustainability performance at both of our shows each year and we’re proud to say that our Frankfurt show is now 100 per cent hydro-powered. Thanks to our waste donation program plus the responsible recycling systems at Messe Frankfurt, we now send zero waste to landfill. This is virtually unheard of in the exhibition business!

“Our work to reduce and recycle more waste generated by both exhibitors and visitors is explained in our first ever IMEX in Frankfurt sustainability report which joins our annual IMEX America sustainability report.”

In line with its determination to lead the industry forward, IMEX was a launch partner when the Events Industry Council introduced its Principles of Sustainable Events in January after hosting two forums at IMEX in Frankfurt and IMEX America in 2018 when these principles were formulated.

A further element of its commitment to leading the industry, the IMEX team believes in sharing what it knows and has learned through experience. At IMEX in Frankfurt, learning about sustainability will feature prominently throughout the show. Starting on EduMonday, 20 May, there will be more than 20 opportunities to learn about sustainability among the 250 plus sessions in the extensive education program at the Inspiration Hub. What’s more, the first ever Sustainability Policy Round table, supported by Edmonton, will bring together industry leaders and experts to share insights at the InterContinental Frankfurt on 21 May.

Furthermore, in partnership with the Events Industry Council (EIC), IMEX will salute an organization making a significant commitment to reducing its environmental impact by announcing the winner of the IMEX-EIC Innovation in Sustainability Award at the IMEX Gala Dinner on 22 May.

Carina Bauer, CEO of the IMEX Group, says: “At both shows we continue to work closely with our partners including Meet Green, EIC, The Venetian®| The Palazzo® and the Sands Expo®, Messe Frankfurt and GES. We are wholeheartedly committed to providing education, inspiration and leadership on sustainability issues. The business events industry still has a long way to go before thinking green is the first thought, not the last.”

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Moscow selected to host annual GSMA Mobile 360 Series event

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Eurasia conference, a regional event held as part of the activities of GSMA (Global System for Mobile Communications Association), will be held in Moscow, October 8-9 2019.

The decision to host the event in Moscow was adopted as a result of an active work of the Russian Convention Bureau which provided the proposal for venues, and organized an inspection visit for representatives of the international association.

The event will be held in Moscow for the second time, following the successful launch in 2018 which gathered over 600 attendees from 21 countries and 52% were Director-level and above.

In 2019, the conference and exhibition will bring together over 600 policymakers, regulatory authorities, international organisations, Mobile Network Operators, mobile technology solution providers and broader ICT ecosystem players from Russia, the CIS region and the international market leaders in 5G technology. The event will be held at the Lotte Hotel Moscow.

Anton Kobyakov, Advisor to the President of the Russian Federation, said: “The sphere of mobile and high technologies plays a key role in stimulating economic growth, attracting foreign investments and increasing global competitiveness through development of science and technology. Adding more industries to the list of events organized by the Russian Convention Bureau will not only facilitate the development of corresponding areas of the real economy sector but also help create the image of the country on the international arena as one of the most meaningful players on the market of the event industry.”

Alexey Kalachev, Director of the Russian Convention Bureau, said: “We use various tools of working with international associations as we work to attract various business events to Russia. We are ready to offer universal and customized solutions that will correspond to the needs and expectations of conference organizers of various scale in different industries.”

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