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Centara Unveils New Brand Ad Campaign “Centara – The Place to Be.”

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Campaign connects Thai family values with unique guest experiences

Centara Hotels & Resorts, Thailand’s leading hotel operator, is launching a new brand advertising campaign this week in line with its revitalized brand essence, “Centara – The Place to Be.” The new campaign is aimed at consumers and travel industry professionals in Thailand and around the world and will appear in a variety of traditional and digital media formats along with the company’s social media, mobile and online platforms.

“Centara’s defining qualities are the unique combination of Thainess and Family Values,” said Thirayuth Chirathivat, Centara CEO. “They form the backbone of all things Centara, from our company’s heritage and service style through to our product and design, but most importantly, to the distinctive guest experiences we provide for our customers. We believe the new campaign captures the essence of that in a compelling and memorable way.”

The new campaign, represents the culmination of an extensive internal review and research process that helped identify the unique and authentic essence, and refine the positioning, of Centara Hotels & Resorts, both from a customer point of view – be that a guest, trade or business partner – and in the eyes of its people. That process brought clarity by identifying the Thai family values of Belonging, Caring and Sharing as the core qualities that define the Centara experience. Through these values, places are created, and experiences inspired, that evoke a true sense of belonging.  Whether as a place to enjoy a family holiday or a romantic break, to do business, to wine and dine, celebrate, build a career or form a business partnership, Centara is “The Place to Be”. And whilst this message will serve as the theme of Centara’s upcoming advertising and communications, the essence and tagline which are so genuine to Centara, will long outlive the campaign.

“We wanted to align our brand positioning to truly reflect the authentic characteristics of Centara’s DNA. The new campaign celebrates the shared values that connect our brand and our customers in a way that is upbeat and relatable. It was important that we created a message that is very simple and memorable yet also rich in meaning. ‘The Place to Be’ is clearly rooted in the philosophy and heritage of our company, our warm, genuine and personal service approach, and the continued focus we place on creating environments where people want to be, and in which they feel they truly belong.” commented Tom Thrussell, Centara VP – Brand, Marketing & Digital.

Along with the new advertising campaign, the company is introducing newly refreshed visual identities for two of its core brands – the upper upscale Centara Grand, and the upscale Centara. The brand update serves to create distinction between the two hotel brands and the group’s corporate masterbrand, as well as to rejuvenate and better reflect their brand personalities. The new identities are being progressively rolled out to all Centara Grand and Centara properties in Thailand and worldwide. Centara also plans to announce its first luxury brand in early 2020.

For further information, please visit centarahotelsresorts.com

ABOUT CENTARA

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Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 76 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travelers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty program, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

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MEDIA CONTACTS:

pr.centara@chr.co.t

Pornchanok Thongrungrot (Pao)

Corporate Public Relations Manager – International Media, Centara Hotels & Resorts
Tel. +66 (0)2769 1234 Ext. 6733

Puntira Cherdboonmuang (Gam)

Corporate Public Relations Manager – Thai Media, Centara Hotels & Resorts
Tel. +66 (0)2769 1234 Ext. 6922

Norwegian Cruise Line Launches Encore Moments Campaign To Reward Everyday Heroes

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Norwegian Cruise Line, the innovator in global cruise travel with a 52-year history of breaking boundaries, today unveiled its Encore Moments campaign to recognize and reward everyday heroes across North America. 

Nominate and vote for a hometown hero making a positive impact on others and within their communities. To watch the video, click here.

Launched in advance of the debut of the brand’s newest innovative ship, Norwegian Encore, the company is encouraging the public to nominate those who deserve an encore – applause – for the positive impact they have on their friends, family and communities.  Leveraging the ship’s festive name for an engaging campaign, Encore Moments will recognize the good works of individuals across the U.S. and Canada by awarding a cruise to one winner from every state and province. This new campaign was developed on the heels of the brand’s wildly successful Giving Joy campaign, which recognized and rewarded teachers who spread joy in the classroom.

“We are in the people business, delivering positive, memorable experiences around the world,” said Andy Stuart, president and chief executive officer of Norwegian Cruise Line. “We believe it is very important to make the time to celebrate and thank the people whose acts of kindness and compassion make a difference in the lives of their friends and families, and within their communities. We are very proud and excited to launch Encore Moments and we encourage the public to bring these hometown heroes to the forefront for a well-deserved encore.”

Norwegian Cruise Line’s Encore Moments campaign, which runs from Sept. 18, 2019 to Oct. 18, 2019 will recognize and reward 52 people across the U.S. (one person from each state including the District of Columbia and Puerto Rico), and one person from each of Canada’s provinces and territories (excluding Quebec). The 64 nominees with the most votes in their state, province or territory will win their choice of a three-to-five-day cruise for two on almost any Norwegian Cruise Line ship.  They will also be provided airfare and accommodations for an award ceremony taking place in New York City on December 16, 2019. 

To nominate a hero, vote and review the terms and conditions, please visit encoremoments.ncl.com. 

For more information about Norwegian Cruise Line or to book a cruise, please contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit ncl.com.

About Norwegian Cruise Line

As the innovator in global cruise travel, Norwegian Cruise Line has been breaking the boundaries of traditional cruising for over 52 years. Most notably, the cruise line revolutionized the industry by offering guests the freedom and flexibility to design their ideal vacation on their preferred schedule with no assigned dining and entertainment times and no formal dress codes. Today, its fleet of 16 contemporary ships sail to nearly 300 of some of the world’s most desirable destinations, including Great Stirrup Cay, the company’s private island in the Bahamas and its resort destination Harvest Caye in Belize.  Norwegian Cruise Line not only provides superior guest service from land to sea, but also offers a wide variety of award-winning entertainment and dining options as well as a range of accommodations across the fleet, including solo-traveler staterooms, mini-suites, spa-suites and The Haven by Norwegian®, the company’s ship-within-a-ship concept. For additional information or to book a cruise, contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit ncl.com. For the latest news and exclusive content, visit the media center and follow the company on Facebook, Instagram and YouTube @NorwegianCruiseLine; and Twitter and Snapchat @CruiseNorwegian.

Media Contact: 

Glodow Nead Communications

nclpr@glodowneadpr.com

(415) 394-6500

Summer business soars as #WhatCoolLooksLike summer campaign delivers month after month of positive growth!

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The Antigua and Barbuda Tourism Authority’s summer campaign #WhatCoolLooksLike is delivering on target, as just three months into the campaign, the Ministry of Tourism is reporting month on month growth for the summer.

Minister of Tourism, Charles Fernandez has expressed satisfaction with the increases. He said: “With the launch of the campaign in May, the tremendous support from our partners, hotel openings, and new destination events on our tourism calendar like the Optimist World Championships, we are seeing double-digit increases, at a time when this is not the norm.”

The latest tourism statistics released from The Ministry of Tourism show a 10% increase in total stayover air arrivals for the month of May 2019.  June and July provisional figures are also reflecting double digit increases when compared to figures during the same months in 2018. 

According to the provisional figures, for the year up to July, Antigua and Barbuda received a 10% increase in overall stayover air arrivals with 187,701 visitors. 

“This healthy10% uptake in the summer is significant. It means that on top of the phenomenal growth we received from January to July 2018 of 171,147 visitors in comparison to the 159,764 in 2017, that the Antigua and Barbuda Tourism Authority’s marketing strategy as well as other key factors, have really allowed us to steadily build arrivals, year on year”, said the Tourism Minister.

The #WhatCoolLooksLike Campaign was designed to run during the destination’s traditional shoulder season from May – October. With record-breaking results achieved during the summer, Antigua and Barbuda Tourism officials are proving that Antigua and Barbuda is more than a winter destination.

The Antigua and Barbuda Tourism Authority’s CEO Colin C. James said, “We are changing the narrative. Antigua and Barbuda is open year round. Our partners are communicating to us, that the campaign has made a huge difference and we are seeing it not only in increased arrivals, but in the increased ABST revenue coming into the country during the summer months.”

The #WhatCoolLooksLike Campaign activations within the US, UK, Caribbean and Canadian Markets spanned tv, radio, digital, social media, print, PR and outdoor.

Antigua and Barbuda adverts appeared in places like cinemas, airport lounges, on in-flight screens, outdoors, in malls, on undergrounds and at consumer shows.  Campaign offers were pushed out to consumers via co-op marketing with the travel trade.  Consumers also benefited from discounts on flights booked with airline partners during the campaign period, and on-island summer offers.

The US market, The UK & Europe market and the Caribbean Market continue to thrive with the markets showing growth for the year up to July 2019.  The destination is also acquiring new market share, as arrivals from other countries and emerging markets have increased. Though arrivals from Canada experienced a slight decline due to a significant reduction in airlift, The ABTA CEO said, “We are combatting that with a number of activities planned in the market with airline partners.”

“As we continue the campaign, the teams are working flat out on their various plans, and at this current run rate we are looking forward to a record year again in air arrivals barring no natural disasters,” said the tourism official.

The Antigua and Barbuda Tourism Authority’s #WhatCoolLooksLike Campaign, was recently awarded a Silver Winner, in the 2019 Travel Weekly Magellan Awards. Being selected a Magellan Award Winner is a tremendous achievement and proves winners represent a high standard of excellence within the travel industry. 

ABOUT ANTIGUA AND BARBUDA

Antigua (pronounced An-tee’ga) and Barbuda (Bar-byew’da) is located in the heart of the Caribbean Sea. Voted the World Travel Awards 2015, 2016 and 2017 Caribbean’s Most Romantic Destination, the twin-island paradise offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning pink and white-sand beaches – one for every day of the year. The largest of the Leeward Islands, Antigua comprises 108-square miles with rich history and spectacular topography that provides a variety of popular sightseeing opportunities. Nelson’s Dockyard, the only remaining example of a Georgian fort a listed UNESCO World Heritage site, is perhaps the most renowned landmark. Antigua’s tourism events calendar includes the prestigious Antigua Sailing Week, Antigua Classic Yacht Regatta, and the annual Antigua Carnival; known as the Caribbean’s Greatest Summer Festival. Barbuda, Antigua’s smaller sister island, is the ultimate celebrity hideaway. The island lies 27 miles north-east of Antigua and is just a 15-minute plane ride away. Barbuda is known for its untouched 17 mile stretch of pink sand beach and as the home of the largest Frigate Bird Sanctuary in the Western Hemisphere.  Find information on Antigua & Barbuda at visitantiguabarbuda.com or follow us on Twitter, Facebook, Instagram.

MEDIA CONTACT:
Maria Blackman
Antigua and Barbuda Tourism Authority

T: 1 (268) 562 7600/464-7601
E: maria.blackman@visitaandb.com

Visit Nepal2020 Campaign entices strong support in Zurich-Paris-Brussels 2019

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The Nepal Tourism Board along with leading Nepali Tour Operators organized the Nepal Sales Mission in the major tourist generating cities of Europe: Zurich, Paris and Brussels from June 17-21, 2019. The Representative of Nepal to the Permanent Mission to the United Nations, H.E. Mani Prasad Bhattarai, the Ambassador of Nepal to France, H.E. Dipak Adhikari, and the Ambassador of Nepal to Belgium, Netherlands and Luxemburg, H.E. Lok Bahadur Thapa delivered the welcome address in Zurich, Paris and Brussels respectively.

The NTB showcased Nepal as much more than just mountains, focusing on the vast cultural, heritage, spiritual, natural aspects of Nepal and elaborated on the enhancements and new tourism products being introduced especially in the VNY2020. Emphasizing that Nepal is characterized by natural and cultural unity and diversity and the unique contrast of tradition and modernity is sure to offer visitors from all over the world a Lifetime Experience.

The audience was enthralled with the multitude of tourism offerings beyond adventure activities and very appreciative of the hiking trail for differently abled in Pokhara and the efforts made by Nepal in doubling the tiger population and conservation and expressed full support for the VNY2020 campaign. The numbers from the Benelux countries have shown a positive growth of over 31% in 2018 and we are confident that the numbers will grow strongly in the coming years. NTB was represented by Ms. Nandini Lahe-Thapa, Sr. Director – Marketing and Promotion, and Mr. Nabin Pokharel, Manager-TMP.

MEDIA CONTACT: Sudhan Subedi (Mr.), Sr. Officer, Phone +977-1-4256909 (Ext. 182), PR & Publicity Department, Nepal Tourism Board, P.O. 11018, Bhrikutimandap, Kathmandu, Nepal, URL: http://www.welcomenepal.com/

Anguilla celebrates June as Spa & Wellness Month with Move Ya Body campaign

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The Anguilla Tourist Board (ATB) has announced that the entire month of June will be designated as Spa & Wellness Month, where residents and visitors alike will be invited and encouraged to Move Ya Body! 

Throughout the month of June, the activities of the Move Ya Body Campaign and the Anguilla Tourist Board will be merged, to create opportunities for everyone to engage in active and healthy lifestyle choices. This month long promotion of relaxation, health and wellness on Anguilla will feature services, packages and activities that are uniquely Anguillian.

Wellness Tourism, defined by the Global Wellness Institute as “travel associated with the pursuit of maintaining or enhancing one’s personal well-being,” is a multi billion dollar industry, and growing steadily across both developed and emerging markets.

“Wellness is one of the strongest global travel trends, and it is one that is ideally suited to Anguilla,” said Parliamentary Secretary Cardigan Connor. “In addition to our excellent resorts and magnificent spas, we have a host of talented wellness consultants — massage therapists, yoga instructors, fitness gurus and nutrition experts — whose expertise is readily available to visitors regardless of where they are staying on island.” 

Employee Afternoon Walks on Tuesdays and Thursdays will form the basis of the workplace wellness programs.  On Thursday, June 6th,  the “Colour Me Happy” Walk  takes place, a fun community walk starting in the West End, with music and cardio stops along the way and at the end of the route.  Participants are encouraged to rock their happy colors – the more outrageous the better, and with accessories — wigs, socks, shades, caps.

An Island Hike and Water Aerobics are additional activities in development, designed to get both Anguillians and visitors moving and embarking on healthier lifestyle habits that will extend beyond the month of June. 

A special Beach Yoga class on Saturday, June 22nd will be open to everyone to attend; on the following Saturday, June 29th, a dynamic Jam Fitness event will be held on the ATB Lawn. Anguilla’s most popular fitness instructors will lead the classes accompanied by live music performed by the island’s most popular artistes.

Resort and restaurant stakeholders will join in the campaign by offering a wide selection of delectable and healthy culinary fare, with special menus and drinks throughout the month of June. A variety of Spa and Wellness Packages will also be on offer by participating resorts, in partnership with instructors, gyms and other health and wellness enthusiasts on the island, and made available to visitors and residents.  

For more information on Anguilla, please visit the official website of the Anguilla Tourist Board: www.IvisitAnguilla.com; follow us on Facebook: Facebook.com/AnguillaOfficial; Instagram: @Anguilla_Tourism; Twitter: @Anguilla_Trsm, Hashtag: #MyAnguilla.

About Anguilla

Tucked away in the northern Caribbean, Anguilla is a shy beauty with a warm smile. A slender length of coral and limestone fringed with green, the island is ringed with 33 beaches, considered by savvy travelers and top travel magazines, to be the most beautiful in the world.

Anguilla lies just off the beaten path, so it has retained a charming character and appeal. Yet because it can be conveniently reached from two major gateways: Puerto Rico and St. Martin, and by private air, it’s a hop and a skip away.

MEDIA CONTACT:  Shellya K. Webster, Manager, Corporate Affairs, Anguilla Tourist Board, The Valley, Anguilla, BWI, E: shellya.webster@atb.ai