World News | forimmediaterelease.net

... press releases & Breaking World News

Seychelles Tourism Board strengthens trade relations in Pune, Bangalore and Chandigarh through workshops

by

Seychelles Tourism Board (STB) successfully conducted a series of workshops in 3 major cities in India between February and May, to provide training for potential travel trade partners and equip them with detailed information about various offers in Seychelles.

The workshops conducted by STB representatives in India, were held in Pune, Bangalore and Chandigarh on February 21, March 19 and May 9, 2019 respectively.


eTN Chatroom for Readers (join us)

The training initiative is in line with the STB’s strategic plan to increase visibility for the destination and its reach to potential clients.

The sessions enabled the STB team in India to many potential travel agents in the three cities and lay the groundwork for future sales visits with potential operators. These workshops included a destination presentation, question and answer round followed by networking session that was attended by around 45 – 50 tour operators in each of the three cities.

Commenting on the success of the workshops STB representative in India Ms. Lubaina Sheerazi, said, “Seychelles has so much to offer beyond its beautiful beaches and has gained immense popularity among Indians in the past couple of years. Taking a step further, our focus has been to widen our outreach beyond the metro cities as we see a lot of potential travelers in tier two cities. Conducting workshops and trainings have helped us to create awareness about Seychelles, build relationships with travel agents in new regions, understand real challenges of travelers from different cities and offer customized solutions. Looking at the great response we received from these cities, we plan to conduct similar trainings in tier two cities like Raipur and Nagpur as well.”

GOT NEWS? click here

possible to reach millions worldwide
Google News, Bing News, Yahoo News, 200+ publications

STB Chief Executive Mrs. Sherin Francis commented on the consistency of the Indian market as an important source market. She further mentioned her satisfaction to see that our trade partners in India are motivated towards promoting the destination.

“Through our recent media partnerships in the Indian press we have generated the people’s interest, we now are placing agents around various strategic parts of India so that our potential audience can reach a selling point and concretise the Seychelles dream,” said Mrs. Francis.

Visa on arrival, direct flight connectivity along with scenic views, uncrowded beaches, tropical weather throughout the year and many exotic experiences makes Seychelles an ideal destination for Indians.  The country has seen a steady growth in tourist arrivals from India this year and ranks India as the top 6th source market for Seychelles.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Seychelles Tourism Board in Reunion tap into up market luxury brands

by

Seychelles Tourism Board (STB), geared up its presence in Réunion Island as the organisation participated in an upmarket consumer event to showcase the destination, present the accessible products and network with potential partners.  

The event dubbed ‘Rêve de Moka’ saw the presence of six luxury Brands comprising of Porche, Caviar.re, Moet & Chandon Champagne, Isautier and a properties investor Neovarim.

‘Rêve de Moka,’ hosted in ‘Domaine de Moka’ one of Reunion Islands historical and long term conservation site attracted around 200 visitors, chosen from an exclusive database. 

The event which took place in a workshop format followed by animation and a touring of the property in a Porche.  

The event was attended STB Senior Marketing Executive based in Reunion, Ms. Bernadette Honore who represented the destination.

Seychelles extended its reach to Reunion potential visitors, as a luxury destination and gained exclusivity in the event as being the only destination present at the event.

STB was supported at the event by the presence of airline partner in Reunion -Air Austral, Réunion Tour operator-Bourbon voyages who contributed by their presence.

As part of its participation to the ‘Rêve de Moka’ event, Air Austral pressed its marketing as the only direct connection between the two islands.

The airline partner also offered 2 airfare tickets to Seychelles as prize for a quizz game initiative, which was reinforced by Castello Beach Hotel as the company offered a two-night’s stay for two persons to complement the package.

Aside from having its representatives at the STB table at the event, Bourbon voyages, provided the invited visitors with additional information about the destination including activities and pricing of their services.   

Talking about the STB participation to the event, Ms. Bernadette Honore mentioned the importance for the destination to appear in upscale events and commented on her satisfaction at the interest generated by Seychelles’ presence. 

 “The upmarket luxury brand in Réunion is a segment market of potential to Seychelles. Seychelles earmarked as a high-end Island destination had the potential to capture this kind of clienteles. Our presence in such event does not only allow Seychelles Tourism Board to promote the destination, but it allows us to be presence where our segment market is for a greater visibility of Seychelles,’’ said Ms. Honore.  

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Seychelles intensifies its media presence in the GCC region

by

The latest media spree from the Seychelles did not go unnoticed as the head of delegation Minister for Tourism, Civil Aviation, Ports and Marine, Didier Dogley and the Seychelles Tourism Board (STB) Chief Executive, Mrs. Sherin Francis, appeared on various media in the GCC region.

The press calls were conducted on the sideline—as the Seychelles delegation’s was recently present—at the Arabian Travel Market (ATM) fair in Dubai tapped as the most popular travel trade event in the Middle East.

Minister Dogley and Mrs. Francis stepped under the spotlight from Sunday, April 28, 2019, to Tuesday, April 30, 2019, to provide an update and promote the destination to various media partners in the region including Dubai Eye FM, Al Hurra TV, Emirates News, Dubai Global News, TTN Middle East, and GT Media among others.

The STB participation strategy for the ATM this year revolved around the opportunity provided by the event to connect with business partners and create new communication channels to promote Seychelles as a multipurpose destination, and to use this opportunity as well to discuss the latest developments that are sure to enhance the travel experience of GCC visitors.

The tourism board presence at the event provided the occasion to connect with the regular and potential partners from this region, understand their needs, identify the travelling patterns and highlight the destination so the traveler can learn more about what to expect when visiting Seychelles.

It was also a good opportunity to update the STB’s knowledge of the market and understand what the local partner’s practices, exchange experiences and determine the long-term goals based on the gathered information.

Speaking of her visit to the ATM and the extensive press calls, STB Chief Executive Mrs. Sherin Francis reaffirmed the STB’s commitment to increasing visibility on all fronts.

“The Middle East, and in particular the UAE, remains a key market for the Seychelles. We are keeping a close eye on Saudi Arabia and Kuwait where we are seeing signs of growth , and for this reason we have been conducting roadshows to increase awareness of the Seychelles as a key holiday destination; ideal for privacy, for families and perfect for those seeking complete relaxation or those looking to explore,” said Mrs. Francis.

On his part, H.E. Didier Dogley said, “The Seychelles has always focused on a quality over quantity offering, and while our visitors numbers continue to grow, they are in line with the Seychelles Sustainable Development Policy, and form an integral and coherent part of the policy.”

With the STBS’s constant effort aimed at reaching out to travellers from the Arab world, data collected shows that the numbers are on a constant growth to date with fifth ranking in terms of visitor arrivals globally.

With more than 32,000 visitors from the GCC last year, the GCC market remains to be one of the main market feeders to the destination to date.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Seychelles Tourism Board exhibits alongside Dnata Travel at the ADIB Roadshow

by

The Seychelles was prominently seen at the ADIB staff travel day roadshow event alongside Dnata Travel and seven other exhibitors on April 22, 23 & 25 2019.

As Dnata Travel and the Seychelles Tourism Board (STB) continue their effort to enhance the great strategic partnership that exists between the two organizations, Dnata offered Seychelles the opportunity to join them for the first time at a travel exhibition in Abu Dhabi Islamic Bank.

The STB was represented by its Tourism Attaché in Abu Dhabi Ms. Aliette Esther, who was present at the event as the face and voice of the destination.

STB’s participation in the in-house travel exhibition offered Seychelles an ideal platform to meet with the staff, bankers, their clients and other visitors that were at the ADIB head office during the event.  The footfall during the travel exhibition is approximately 2000-3000 visitors with a fixed budget.

Dnata being the official exclusive Tourism Management Company for ADIB, it was a definite occasion for the destination to be part of this prestigious event and to place itself closer to its clients including big corporate partners.

Visitors were presented with the chance to learn more about the beautiful islands of Seychelles, the attractions and activities one can participate in.

The STB representative present at the event mentioned that the strategy for the STB’s participation in the event included slowly shifting potential clients’ perception that Seychelles is just for honeymooners and couples.

She stressed that as a tourism board, the STB has been enhancing clients’ knowledge about the destination including the fact that Seychelles also has many activities catering to families and groups.

Ms. Esther also mentioned that as the Holy Month of Ramadan and the school holidays are approaching, it was a perfect time to be promoting Seychelles at ADIB.

“As our clients are getting ready for the holidays, they need to be reminded that Seychelles is a multifaceted destination and that it is very diverse with each island having its own distinct scenery, flora, and fauna.  The fact that it is easy to visit two or three islands in one day was pressed on all the visitors, and evidently, the visa-free policy created a lot of interest”. “Seychelles will continue to strengthen its brand Seychelles Islands-another world in the market while we continue to expand our partnership with key travel trade partners across the UAE,” commented Ms. Esther, STB Tourism Attaché in Abu Dhabi.

Those who visited the Seychelles/Dnata Travel stand did not leave the event empty-handed, and they certainly left with a smile on their faces and a head full of dreams of pristine waters and swinging hammocks in between the coconut trees.

Ms. Esther mentioned that through STB’s participation in the event, she has received various inquiries for the Eid packages to Seychelles.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Seychelles shines again as the destination is awarded “Best Destination – Africa” in Mumbai

by

The Seychelles received laurels at the Geo Spa Global Spa India Awards by winning the Reader’s Choice Award for “Best Destination – Africa” that took place on April 24, 2019 at the St. Regis Mumbai.

The ceremony was attended by various Indian celebrities, including Indian actresses Shilpa Shetty and Rekha (amongst others).

The award was collected by Seychelles Tourism Board (STB) representative in India, Ms. Lubaina Sheerazi on behalf of Mrs. Sherin Francis STB Chief Executive.

Ms. Sheerazi mentioned that Seychelles remains a preferred destination for the Indian market and receiving this award adds to its prestige image, as a destination everyone should visit at least once in their lifetime.

“We are delighted to receive this recognition for Seychelles, as it speaks volumes about the destination’s popularity among Indians. The Seychelles is a visa free country, now has direct flight connectivity, scenic views, un-crowded beaches and tropical weather throughout the year. The destination also has a romantic ambiance, making it a great destination for Indians” said Ms. Sheerazi.

For her part, Mrs. Francis STB Chief Executive mentioned that receiving the ‘Reader’s choice award for “Best Destination – Africa” is a gesture of trust and confidence, which is largely rewarding for the team.

“It is always an honor and a pleasure to receive an award. I would like to personally thank the readers of Geo Spa Global Spa India, who have voted for the destination. It certainly makes us proud as a destination to know our islands continue to remain top of readers’ minds, in this part of the world. It not only marks the destination as best in its category but also celebrates the joint efforts from the STB team at headquarters, the STB team in India and lastly, all trade partners,” said Mrs. Francis.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel