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Seychelles titled Number 1 island destination in Africa & Middle East by Travel + Leisure 2019 World’s Best Award

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Seychelles has been named the top island destination in Africa & the Middle East.  It is the third time that Seychelles is rated in the top spot in this category by Travel + Leisure.

The exotic destination’s nomination results from the annual survey conducted by Travel + Leisure, which allows readers of the New York-based travel magazine to rate their travel experiences around the globe. Readers get to share their opinions on top hotels, islands, cities, airlines, cruise lines, spas, among others.


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The best islands by region are rated on a number of characteristics including the destination’s natural attractions, beaches, activities & sights, restaurants, food, people & friendliness and value. The destination’s romantic appeal also features as an optional criterion. For each characteristic, respondents are asked to give a rating based on a five-point scale of excellence.

Boasting lush tropical vegetation, powder-white beaches and clear turquoise waters, Seychelles – a 115-island archipelago in the western Indian Ocean came out on top of the readers’ list when it comes to the Africa & Middle East region.

It is during a cocktail event at the Times Square Edition in New York City on Tuesday July 16, 2019 that Seychelles was revealed as No1 island Destination in Africa & Middle East.

Mr. David Di Gregorio, Executive Board Member of (APTA) Association for the Promotion of Tourism to Africa, of which Seychelles is a member, received the Award on behalf of the Seychelles Tourism Board (STB). Jacqueline Gifford, Editor in Chief and Jay Meyer the SVP/ Publisher presented the recognition to the destination to Mr. Di Gregorio.

Commenting on the award, the STB Regional Director for Africa & the Americas, Mr. David Germain stated that the prestigious title results from continuous collective efforts between the Seychelles authorities, including the STB and all its stakeholders.

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“Achieving the distinction of Top Island in Africa and the Middle East for the third time is a tremendous honor for the Seychelles, recognizing that the region has much to offer in terms of world-class island experiences,” Mr. Germain.

Mr. Germain also pointed out that the STB’s maintains the hard work to maintain solid trade relations with the USA and Canadian outbound tour operators, travel agents and other trade partners in North America. He said that winning the award for a third time, is evidence that the STB’s marketing strategy in North America is working.

“The Award helps to garner recognition and provides a significant amount of visibility for our islands in North America and the region. The STB will continue to share and present the culture and tourism attributes of Seychelles to both the trade and consumers in the various North American cities, with the aim of increasing tourist’s arrival to Seychelles from this part of the world,” said Mr. Germain.

According to latest figures, the North American market has shown an increase by 8 percent from January to May 2019 in tourism arrivals in the Seychelles.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Seychelles – the garden of Eden – welcomes 12 contestants to Miss Reunion Crown

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Passengers disembarking from the Air Austral flight on this Friday morning at the Seychelles International Airport had the pleasure of stepping under the Seychelles sun alongside 12 beautiful contestants to the Miss Reunion to be crowned in August this year.

Seychelles was this year’s first choice made by the Miss Reunion Committee to host the official photo shoot of the Miss Reunion competition in preparation of the candidates for their Grand finale to be held in August.

Aside from the 12 beauty icons from Reunion, the delegation saw the presence of Miss Réunion 2018 also crowned third Princess at the Miss France 2018, Ms. Morgane Soucramanien.

The delegation composed of 25 people including Antenne Réunion television crew- Official broadcaster for Miss Reunion-, photographers of Miss Réunion, Make-up artists and designers, is headed by the President of Miss Réunion committee Mr. Aziz Patel and the director for the Miss Réunion pageant Mrs. Amida Hussein.

The STB representative in reunion Mrs. Bernadette Honore who collaborated with the Miss Reunion committee to make the project a success was also present on the flight. 

Speaking at the airport where she personally welcomed the contestant, Mrs. Sherin Francis Seychelles Tourism Board (STB) Chief Executive stated that she was pleased that the destination was chosen for their official preparation.

“It is an honour to have the Miss Reunion contestant here in Seychelles for the first time. Reunion is a flourishing market and their presence on the Island will help accentuate the visibility of the destination. It is undeniable that the media exposure Seychelles would receive through the broadcast of their journey in Seychelles will have excellent returns for the destination,” said Mrs, Francis.  

Ketsia Marie, Miss Creole Des Iles Seychelles 2018 was also present at the airport alongside Mrs. Francis to welcome our Reunion guest.

On his part, the President of Miss Réunion committee Mr. Aziz Patel mentioned that this trip is an important part of the contestants’ journey as beauty ambassadors for Reunion.

He further mentioned that is an opportunity for the candidates to learn more about themselves live together and prepare themselves for the Grand finale.

During their stay in Seychelles, the Miss Reunion contestants will be photographed at various touristic places around Mahé, Praslin and La Digue including the Botanical Garden, Victoria town and the most popular beaches.

The Miss Reunion contestants will be leaving Seychelles on July 7, 2019 on Air Austral, the partner airline of the Miss Reunion.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Travel Trade Professionals from city of Saint Gilles in Reunion trained to be Seychelles experts

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The Seychelles Tourism Board (STB) maintains its commitment to educate trade partners about the destination as the team conducted a two-day destination Training in the city of Saint Gilles in Réunion to train Travel Trade professionals to become certified smart agents.

The Seychelles smart Certification program is designed to help travel trade professionals to become specialists of the destination- ensuring that potential visitors receive the full Seychelles exposure from very first point of contact.  

The program requires the participants to complete a comprehensive training session about Seychelles Island, following which they have a period of one year to sell three Seychelles holiday packages.

An educational visit in Seychelles is the last step needed for them to be certified Seychelles smart agents.

This year’s Seychelles Smart certification-training program was conducted on the sidelines of the official mission of Mrs. Bernadette Willemin, the STB Regional Director for Europe in Réunion.

The STB Regional Director for Europe conducted the Seychelles Smart Certification Training involving some 33-trade partners. The Senior Marketing Executive in Reunion, Ms. Bernadette Honore, assisted her.

Following the success of the training session, Mrs. Bernadette Willemin stated on the importance of keeping the trade partners well-informed about the destination.

“It is imperative for a destination like ours whose majority of the business comes through the distribution channel to continue training the travel trade  front liners ensuring that they are comfortable and confident in selling our products and also capable of converting enquiries into sell,” said the STB Regional Director for Europe.

The duo also conducted a series of sales calls meetings with Reunion tourism trade professionals marketing Seychelles as the ultimate versatile destination in the region.

Mrs Willemin and Ms. Honore also took the opportunity to gather further intelligence on the Reunion market development.

STB partner airline in Reunion, Air Austral -offering direct connectivity to Seychelles- also collaborated to the programme, firming up its support towards this program by joining with the STB to promote the Réunion-Seychelles route.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Les Escapades Seychelles 2019, another Successful Edition for the Destination

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Held from June 4, 2019 to June 6, 2019, the 16th Edition of the annual Roadshow – Escapades Seychelles received a notable success in the hexagon, as the beauties of the destination was showcased in three major cities.

The train-and-dine events, which took place in three cities in France namely Nice, Paris and Lille, were organised by the Seychelles Tourism Board office in France with the collaboration with various trade partners from Seychelles.

On the tourism board side, the Seychelles delegation consisted of the STB France based Regional Director for Europe, Mrs. Bernadette Willemin alongside Jennifer Dupuy and Myra Fanchette both Marketing Executives from the same office.

The partners representing the Seychelles trade included Wendy Tan from Berjaya Hotels, Castello Beach Hotel-Le Duc de Praslin Hotel & Villas-Valmer Resort was represented by Derek Savy, Virginie Fimbel attended on behalf of Constance Hotels and Resorts.

In addition, present at the Escapades Seychelles was Guillaume Albert who represented the Domaine de l’Orangeraie, Domaine de La Reserve and Cat Cocos Ferry while Devi Pentamah and Vicky Ja’far represented Hilton Seychelles and The H Resort Beau Vallon Beach respectively.  

All parties promoting the features of the destination alongside the services and activities available, through two different formats including giant screen presentations in Nice and Lille and B2B Workshop in Paris.

Speaking about the success of the dedicated Seychelles Roadshow organized by STB office in France, Mrs. Bernadette Willemin the Regional Director for Europe stated that the event has been a popular and possible event for the past 16 years because of the continuous support and efforts of our faithful trade partners.

“This strong partnership between the local partners and the Seychelles Tourism Board in France has contributed to the overall awareness of the destination and for the past few years, we have seen an increase in figures to the Seychelles from this area. It is very important to continue hosting such dedicated Seychelles events abroad, thus bringing our beautiful islands, into the limelight and forefront together with the unified help of our trade partners,” said Mrs. Willemin.

Throughout the various presentations in the three cities, the images and descriptions of the Seychelles islands conquered the attending participants through its message of exclusivity.

The Escapades Seychelles 2019 successfully conveyed the message of the destination being a unique one, setting Seychelles apart from its competitors, as a destination of choice amongst the travel trade who are actively selling the destination. 

This annual event not only delivers the impact of the beauty of our islands and the reasons to visit, but also creates an amazing bond between the tourist office and all its partners, who together as a team stood side by side, in this edition of the Escapades Seychelles, proudly presenting travel to the Seychelles …..Another world.

The Seychelles Escapades will come back to France and Benelux 01st – 05th June 20.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Seychelles Tourism Board attending ILTM Asia-Pacific Fair

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The Seychelles Tourism Board (STB) participated in the ILTM Asia – Pacific trade fair with a 4.5 sq. metres stand. The exhibition was held in Singapore from May 27, 2019 to May 30, 2019 at Marina Bay Sand.

Mrs. Amia Jovanovic Desir, the Director for India, South Korea, Australia and South East Asia attended the exhibition on STB’s behalf and Mrs. Elsie Sinon, the Senior Marketing Executive for these territories, accompanied her.

The concept of the fair comprised of pre-planned appointments and meetings. Several agents representing potential tour operating partners to discuss and conduct business. This year 573 companies combined with 540 international buyers participated in the exhibition.

The exhibition was inaugurated May 27, with a series of activities, which kicked off a panel discussion including some tourism-marketing experts as guest speakers, such as Dr Praga Khanna-who is a leading strategy advisor- and Ms Catherine Feliciano-Chon, Founder and Managing Director of CatchOn- marketing expert who is regarded as one of Asia’s leading executives.

In the ultimate aim of keeping the tourism trade participating exhibitors abreast of the continuous changes in the requirements of the travel trend.

Additionally, great emphasis was placed on the rise in the millionaire segment across South East Asia, which would be an advantage for destinations searching for new growth in both figures and revenue. Participants present were given marketing tips on how to connect and reach this specific and particular segment.

During the fair, which was spread over three days the STB team had 60 scheduled appointments including ad-hoc requests for meetings from tour operators were conducted. The agents met through the meetings were from a cross section market, which included Australia, China, Japan, India, Indonesia, Malaysia, Philippines, Russia, Singapore, Spain, South Korea, Taiwan and UK.

The various meetings pointed out that some destinations had reached saturation point or Deja Vu and influencing the demands from clients for new destinations to explore. Seychelles demarcates itself as a destination of choice, which matches their demand and interest.

Information gathered from the meetings pointed out that the destination’s lush vegetation and the different island characteristics, has an added value for the agent’s clientele base.

The visitors are looking for exotic high-end resorts. Through the detailed presentation presented to them, they were reassured of the wide range of products and attractions that Seychelles has to offer to such visitors’ segments.

From the meetings held with the agents, the STB team is looking at redefining its strategy including slowly developing some of the markets in South East Asia identified as having high potential for growth.

Mrs. Amia Jovanovic Desir, the Director for India, South Korea, Australia and South East Asia expressed her appreciation towards the various trade partners on the Asian continent.

“As a small destination with limited resources, we rely greatly on the support and trust of our local partners to join us on some of the promotional events which we organise in these territories. We believe that there are potential results to be acquired from penetrating this market region. The agents are thirsty for information about our island. We need to be patient and put some trust in the market. That is why we encourage continuously training of agents, which we believe is of paramount importance if we want to keep Seychelles visible and in the mind of the consumers on some of the markets. We need time to develop the market and to build the trust and a strong relationship with the agents,” said Mrs. Amia Jovanovic Desir.

All the agents were given general brochures of the destination, as well as a copy of the list of the local Destination Management Companies, DMCs and a Seychelles brand token as souvenir.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel