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Fighting to Preserve the “Wonders of the Ocean”

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In a recent press call in the UK, the Seychelles Minister for Tourism, Ports and Marine, Mr. Didier Dogley and the Seychelles Tourism Board (STB) Chief Executive, Mrs. Sherin Francis reiterated the Seychelles’ commitment to fighting climate change.

Walking the talk on its shores and reminding its local and international stakeholders of the devastating effects of global warming, the Seychelles Tourism Board in collaboration with various partners organised another successful edition of the Seychelles Ocean Festival celebrating the “Wonders of the Ocean.”

The festivities celebrated during the weekend of November 22, 2019 concluded at Beau Vallon Beach on Sunday November 24, 2019 carried various activities revolving around our ocean and its fragile beauty, whilst raising the awareness and importance of its conservation.

Through a series of activities, the Seychelles Ocean Festival gave the public the opportunity to reflect on the harm perpetrated on the ocean and its various actions being done to alleviate its side effects for future generations.
From the screening of two short videos at the launching ceremony featuring the Aldabra clean-up project, “Island under siege”, through the experience of Seychelles Island Foundation’s representative Mr. Jeremy Raguain and the presentation of the Nekton Mission, and a testimonial by one of their representatives, Ms. Sheena Talma.

To the Raft Race for Charity, organised by Seychelles National Parks Authority and Global Vision International in collaboration with STB, took place at Cap Ternay beach where some 20 rafts from various organisations competed against one another.

The main sensitization, with the presence of several NGOs and agencies showcasing their causes and sustainable efforts, was on Sunday during the Fun day, focussed on educating the public on how they can contribute to the conservation of the ocean and interacting with them through games and quizzes.

The NGOs present included Seychelles Sustainable Tourism Foundation, Parley for the ocean, Belliche, Nature Seychelles, Global Vision International, Green Islands Foundation and Blue Finance. Other agencies included Ministry of Education, Ministry of Environment and Blue Economy. Interviews with these NGOs, agencies, and CEOs were broadcasted live with K-Radio as part of a public awareness campaign, spreading the conservation cause and the roles of the organisations present.

The Festival concluded with a prize-giving ceremony on Monday 25th at Seychelles Institute for Teacher’s Education, for the SOF Art and Creative Writing Competition which involved participation from primary and secondary schools all over the Island.

In the age of climate change, raising awareness about the importance of our delicate marine life and its preservation has become more crucial, and the Seychelles Ocean Festival provides the perfect platform to achieve this.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel

Seychelles represented at a Corporate Travel Planners Roadshow in Abu Dhabi

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Maximizing its exposure in the Middle East, the Seychelles Tourism Board (STB) participated in a Corporate Travel Planners Roadshow held at the Dusit Thani Hotel in Abu Dhabi.

The roadshow, which took place on November 20, 2019 was organised by dnata Abu Dhabi with the objective of connecting the corporate travel bookers to the key service facilitators.

The event saw the participation of over 90 key travel planners/bookers from dnata’s prestigious corporate account and 20 exhibitors providing various travel services including airlines, hotel chains and tourism boards. This involved the STB featuring Seychelles as a versatile destination of choice in the Indian Ocean.

The Corporate Travel Planner Roadshow attracted mainly frequent travellers from the corporate world such as travel managers, procurement managers and travel officers all keen to keep abreast with the services available on the market.

The destination was represented by Ms. Aliette Esther, Tourism Attaché based in Abu Dhabi, and was assisted in promoting the Seychelles in the roadshow by Cerf Island Resort representative Mrs. Foram Varsani.  Both were working in unison to provide information about the destination. Mrs. Varsani also used the opportunity to explain about the facilities and activities available to potential clients at the Cerf Island Resort.  

Commenting on the STB’s participation at the event Ms. Esther explained that it falls in line with STB’s strategy for visibility as well as educating its partners.

 ‘It is important to be constantly on the road to promote the destination especially in this day and age where the competition is tough. It is important also to keep managing our relationship vis-à-vis our travel trades partners and update their knowledge of our destination. This can be achieved by reminding partners that Seychelles is a versatile destination, which also includes services for the MICE (meetings, incentives, conferences and exhibitions) segments,” said Ms. Esther. 

 “I had a fruitful visit to Abu Dhabi to attend two events which took place on 20th & 21st November. I am pleasantly surprised to see the marketing & awareness, which is done by STB  as I found great number of corporate and tourism establishments interested in the destination.

I am very grateful for all the help and support I received during my visit from Aliette to draw more business to our shores.” Mrs Foram Varsani said.

‘At the moment, the UAE is the 5th biggest market for the Seychelles.’ Ms Esther said. ‘Roadshows such as this one will certainly help in getting the UAE to climb a notch higher on the ladder.  At the end of the day, the more visitors we get, whether it be from the UAE or any other parts of the world, the ultimate benefactors are the Seychellois people.  In the process, we will be sharing some of the beauty and culture of our islands with the visitors. It is a win-win situation all around. We look forward to participating in similar events in the future.’

According to the latest Knight Frank’s 2018 City Wealth Index, Abu Dhabi is the richest city in the GCC.

Ms. Esther further mentioned that the affluence in Abu Dhabi and the regular daily flights availability -3 times a day from the two UAE hubs (Abu Dhabi and Dubai), a 4-hour flying time make the city an excellent place to market the destination. 

With the five-day long National Day holiday coming up at the end of November early December, the roadshow was well timed and Ms. Esther and Mrs. Varsani at the STB and Cerf Island Resort were kept busy answering questions about attractions and activities on the islands of Seychelles.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel

Seychelles launches its first Nature Trail competition

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In a press conference at Botanical House, Mont-Fleuri at the Seychelles Tourism Board (STB) headquarters today, the organization announced the launch of the Seychelles Nature Trail competition to be held in May 2020.

The announcement was made by the STB Chief Executive Mrs. Sherin Francis in the presence of Mrs. Bernadette Willemin, STB Regional Director for Europe, Ms. Bernadette Honoré, the STB representative in Reunion – who initiated the project with the support of Christian Hamer and Veronique Victor (directors of the trail) – and various partners on-board to make the project a success in Seychelles next year. 

The partners for the SNT project alongside the STB will include the Seychelles National Sports Council (NSC), the Seychelles National Park Authority (SNPA), Air Mauritius, Seychelles Breweries, ABSA ( Barclays Bank), Cable and Wireless and Skychef.

Launched in Reunion in September this year, this first edition of Seychelles Nature Trail (SNT) adds to the prestige of the destination as a multifaceted one.

The SNT aims at further promoting the archipelago’s concept of green tourism as well as enticing potential visitors’ to the discovery of Seychelles’ rich biodiversity.

The 25km trail which will be competed on Mahé on May 3, 2020 will be starting in the region of Port-Glaud round Anse Major, through the well-known hiking routes including the Mont Le Niol and Congo Rouge area finishing at Grand Anse.

 The event plans on attracting and engaging nature sport enthusiast in the region and across the globe to Seychelles, as well as concept for Seychellois competitors.

Speaking at the event, Mrs. Sherin Francis mentioned her satisfaction to add another event to the destination’s profile on the international level.

“The SNT event projects the destinations towards an adventure that will open great doors for the destination, we have seen how big in publicity the recent trail event “Diagonale des Fous” which closed a few days ago to our fellow islanders in Reunion. We can only anticipate great participation from the region and hope that the beauty of our Islands will attract potential runners from all over the world,” said Mrs. Francis.

Mrs. Francis mentioned that in order to reach the anticipated number of participants for the event in 2020, an intensive communication campaign has been designed and will be implemented through traditional and social media.

In addition, a publicity campaign in collaboration with the Seychelles Public Transport Company (SPTC) will be activated in Seychelles in the coming weeks.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel

Seychelles Tourism Board strengthens its outreach in India with three-city roadshow

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The Seychelles Tourism Board successfully conducted a three-city roadshow in the cities of Chennai in the state of Tamil Nadu, Ahmedabad in the State of Gujarat and the capital city of India; Delhi from Monday September 16 to Friday September 20, 2019.

The key industry players from Seychelles including hotel partners and Destination Management Companies (DMC) alongside the STB representatives. The team, consisting of Mrs. Elsie Sinon- Senior Marketing Executive from the STB Headquarters, Ms. Shakambri Soni and Mrs. Priya Ghag from the Seychelles Tourism Board’s India office, connected with approximately 225 prominent Indian travel and tour operating companies to strengthen their outreach in India.

On the hotel accommodation services side Berjaya Hotels and Resorts, Cerf Island Resort, Four Seasons Seychelles, Hilton Resort & Spa, MAIA Luxury Resort & Spa, Savoy Resort & Spa, Coral Strand Smart Choice Hotel, JA Enchanted Island Resort and soon to open Club Med Seychelles were present at the roadshow.

Creole Travel Services, Mason’s Travel, Vision Voyages represented on the DMC side, Variety Cruises as a cruise operator and Air Seychelles, the national carrier, stood alongside the delegation as part of the Seychelles services experience.

 The trade partners and travel agents were given the chance to network with the exhibitors to learn more about the destination including the diverse products and experiences the Seychelles offers during this interactive roadshow.

Present at the roadshow on the STB team Mrs. Sinon mentioned her satisfaction to have had a successful event in India.

She emphasised that such events create a platform to help service providers in Seychelles and Indian tour operators, to connect and understand mutual needs so as to better design and deliver the Seychelles to all clients, particularly new-age travellers from India while retaining the growth momentum of Indian arrivals into the Seychelles.

Commenting on the event, Ms. Sherin Francis, STB Chief Executive stated that the annual roadshow

in India is one of the marketing events that extremely substantial for the destination.

“It gave us immense pleasure to see our Indian partners always eager to keep updated about the Seychelles. This roadshow was well attended and received a remarkable response from all three cities. India represents a substantial and vast market for Seychelles and these planned events help us to understand the current market dynamics and connect with the existing as well as potential Indian tour operators in Chennai, Ahmedabad and Delhi,” said Mrs. Francis.

On her part Ms. Lubaina Sheerazi, STB representative in India further added, “We are extremely pleased to have received positive and encouraging feedback from stakeholders about the format and quality of meetings conducted at the roadshow. Delhi and Ahmedabad have been among the top three markets for Seychelles and we wanted to revisit these cities to ensure quality engagement with all trade partners there. With our marketing strategies and efforts, we continue this engagement and reach out to more potential markets in the coming years.”

As part of its marketing strategy, each year STB plans to target newer cities in India through roadshows, workshops and selective meetings. STB encourages their partners to participate in the 2020 edition of the roadshow as India is an immensely significant market for the Seychelles.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel

The Seychelles Islands’ stand highly appreciated during the consular celebrations in Lyon

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The 18th edition of “les fêtes consulaires” were held between September 14 and 15, 2019 in Lyon, the second largest city in France. Les Fêtes Consulaires is a friendly gathering for different consulates based in Lyon, where they can promote their respective countries to the 23,000 visitors who attend the event.

Amongst the 50 consulates present was the newly re-opened Consulate of Republic of Seychelles represented by Mrs. Virginie Mathieu, the new appointed honorary Consul for Seychelles in the region Auvergne Rhône Alpes.

The Seychelles Tourism Board (STB) Office in Paris represented by STB marketing executive, Ms. Valerie Payet, had the honour to be present alongside Mrs. Mathieu to showcase Seychelles as a must-visit destination.

The Seychelles corner displayed some of the islands most distinguished features, namely the tropical forests filled with a vast variety of flora and fauna, as well as the prominent beaches.

Over the two days of festivities, the Seychelles consulate’s stand attracted individuals of all ages with its vibrant presentations of the Seychelles Islands. Ms. Payet present on site had the opportunity to interact with numerous visitors to promote the destination and its several wonders.

Together with the Consulate and the STB team in Paris, Club Med representatives was also present at the event and took the opportunity to promote their upcoming property in Seychelles, a five Trident Exclusive Collection Resort on Sainte Anne Island, set to open its doors in 2020.

During the official opening of the village, the STB team was honored by the presence of Mr. Gérard Collomb, Mayor of Lyon.

Visitors of the Seychelles stand included His Excellency Mr. Sylvestre Radegonde, Seychelles Ambassador in France, Mr. Ralph Agrippine, Minister’s Advisor at the embassy and Mr. Jean-François Noaro, Honorary Consul for Seychelles in Monaco.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel

The Seychelles captures the Israeli market at Trade and Media Events

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Successful marketing mission held by the Seychelles Tourism Board (STB) and its local trade partners has showcased the Seychelles Islands’ pristine beauty to the Israeli city of Tel- Aviv during a two-day event on September 11 and 12, 2019.

The event opened with a press meeting held in Tel Aviv Centre, where approximately 18 tourism journalists and leading bloggers were present.

During her presentations to the press Mrs. Sherin Francis, STB Chief Executive elaborated on the privilege of having Seychelles as one of the preferred destination to the Israeli market.

On his part the Air Seychelles CEO, Mr. Remco Althuis, talked about the upcoming flights between Seychelles and Tel Aviv while STB Director for Europe, Bernadette Willemin, provided detailed information about the diverse offers the Seychelles has for visitors through a destination presentation.

Mrs. Francis also took the opportunity to discuss the Seychelles’ close-to-heart ecological positions and green policies. Her interventions also updated the press about the Seychelles debt to nature swap as well as the Blue Bond project- a pioneering financial instrument designed to support sustainable marine and fisheries projects,- whilst sharing the initiatives taking place in the Seychelles in terms of environment conservation.

The press meeting was followed by trade presentations and workshop at The Setai Hotel located in the Old City of Jaffa.

This event, was attended by the Seychelles Honorary Consul of Israel, Mr. Arie Goldstein, as well as 120 participants representing 55 different companies made up of Tour Operators, Travel Agents from both Free Independent Travellers (FTI) and Meetings, events and Incentive Travel Market (MICE).

STB Chief Executive once again emphasised the honour of counting the Israelis amongst the regular visitors in Seychelles, whilst highlighting the fact that the Air Seychelles flights will provide regular connections to the Islands increasing the opportunities for more visitors to enjoy the beauty of our pristine destination.  

Commenting on the importance of the Tel-Aviv marketing mission, Mrs. Francis mentioned that whilst a handful of agents and tour operators in Tel- Aviv were already selling the Seychelles, most had not yet seen its potential and now were keen on promoting it.

“We have received a very warm welcome from our partners in Tel- Aviv, from the feedback received on grounds, we are confident that, this two-day event has been an additional support to our marketing efforts to promoting the destination. We have definitely highlighted the philosophy of Seychelles as a pristine and green- must visit destination for one to tick on their bucket list,” said Mrs. Francis 

Aside from presentations by the different local partners present, exhibiting their products and companies, there were also business-to-business workshops, which gave way to one on one meetings.

During the two-day event, a dinner cocktail was held by the STB, where partners were given a chance to network with invitees.

The STB delegation and partners seized the opportunity, whilst in Tel Aviv, to set up appointments with key market players; there were meetings with major tour operators as well as Ethiopian airlines and Turkish airlines.

Mrs. Francis further mentioned her satisfaction and gratitude to the participating companies who collaborated with the STB team to make the event a success.

The trade partners consisted of DMCS including Creole Travel Service, Mason’s Travel and 7-Degree South and hotels establishments namely Four Seasons Seychelles, Frégate Island Private, Avani Seychelles, The H Resort Beau Vallon Beach, Constance Hotels & Resorts and Raffles were present to market their services for the two days. The team were also accompanied by the national airline Air Seychelles with representative Christine Ozouf.

Aside from Mrs. Francis, the STB Team was represented by Ms. Bernadette Willemin – Regional Director for Europe and Ms. Monette Rose Director for Italy, Turkey, Greece and the Mediterranean.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel

Seychelles trade partners getting closer to the Israeli market in trade & media events

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The Seychelles Tourism Board (STB) and trade partners are set to conquer the Israeli market in a two-day event in Tel-Aviv.

A marketing operation initiative has been prompted by the STB in the aim to bring the beauty and diversity of the destination and its myriads of services to Israeli clients.

Seychelles trade partners including the national airline Air Seychelles, Destination Management Companies (DMCs), and hotel partners will be participating in the event, which will consists of press meetings and trade workshops for tour operators and travel agents.  

The trade partners consisting of DMCS including Creole Travel Service, Mason’s Travel, and 7-Degree South and hotel establishments namely Four Seasons Seychelles, Frégate Island Private, Avani Seychelles, The H Resort Beau Vallon Beach, Constance Hotels & Resorts, and Raffles will be present to market their services for the two days.

During their stay, the delegation will also be conducting sales calls and Business-to-Business meetings as part of their activities on ground. 

Speaking about the upcoming event in Israel, Mrs. Sherin Francis, STB Chief Executive, mentioned that this new opportunity would help in opening the destination to this blooming market.

“Israel is not a new venture for Seychelles; we count about 5-7 chartered flights from this specific part of the world annually. We are now consolidating our foundations in ensuring that the product is packaged in the most attractive way to increase its reach and motivate Israeli to have a unique travel experience that is the Seychelles experience,” said Mrs. Francis. 

During her official marketing and media mission in Israel, Ms. Bernadette Willemin, Regional Director for Europe, and Ms. Monette Rose, Director for Italy, Turkey, Greece and the Mediterranean, will accompany Mrs. Francis.

The event, which follows the visit of Seychelles Minister for Tourism, Civil Aviation, Ports and Marine Mr. Didier Dogley in Israel in February this year, aims at creating a platform for the tourism trade in the Mediterranean city in anticipation of the weekly flight scheduled by Air Seychelles as of November 2019.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel

Seychelles Paradise Flycatcher to fly higher with the New Airbus A320neo

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The iconic Seychelles Paradise Flycatcher spreads its wings wider as the Seychelles’ national carrier; name its new acquisition after this rare endemic species.

It was a proud moment for the nation as Air Seychelles welcomed the Airbus A320neo on Friday August 2nd 2019 with ceremonial water canon salute, making it the first airline in the Indian Ocean and Africa to operate the aircraft.

Talking about the procurement of the new aircraft Principal Secretary for Civil Aviation, Ports and Marine, Alan Renaud mentioned a symbolic of a new era.

The Principal Secretary was present at the inaugural ceremony alongside high government officials, Air Seychelles management team and Airbus representatives.

Principal Secretary Renaud further mentioned that the aircraft is fuel-efficient one, which will allow Air Seychelles to save on both fuel and operating costs, as well as helping the nation in its efforts for sustainability.

He further mentioned that the Airbus A320neo’s fuel efficiencies mirrors national ambitions for sustainability and support for a greener future. Therefore, showing the world how far the Seychelles’ dedication to the environment goes. 

“The paradise flycatchers needs us, and we need them. “Veuve” is meaningful in another sense – the paradise flycatcher is a delicate bird, once critically endangered, but today with a future that is brighter because we chose, as a nation, as citizens, as a family, with our friends, to nurture its survival,” said the Principal Secretary for Civil Aviation, Ports and Marine in his speech.

Commenting on the new addition to the Air Seychelles fleet, Mrs. Sherin Francis Seychelles Tourism Board (STB) stated that the symbolism of the name behind the plane is not only a pride for Seychelles but also for the conservation ideologies, the destination defends with vehemence.

“It is a pleasure for STB to be present at such a memorable event for our partners. We can only applaud our partners for their consistency and hard work to make the company prosper amidst adversity.

This new plane is the beginning of a new chapter in Air Seychelles history. It gives us more confidence to maintain our great promotion work of the destination,” said Mrs. Francis.

 “The arrival of “Veuve” definitely marks the start of a new chapter in the development of the national airline, the increase in seat capacity available on the aircraft will enable Air Seychelles to continue delivering a significant contribution towards both the growth of tourism and the Seychelles economy.” said the Principal Secretary for Civil Aviation, Ports and Marine, Alan Renaud.

The aircraft, named “Veuve” after the endangered bird commonly known as the Seychelles Paradise Flycatcher, is a symbol of hope and prosperity for the Seychelles.

On Monday August 12, 2019, Air Seychelles’ brand new Airbus A320neo aircraft operated its official flight between Seychelles and the capital of Gauteng, Johannesburg, amongst the passengers for this favourable occasion was Ms. Jenifer Sinon STB Deputy Chief Executive. 

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel

Seychelles – the garden of Eden – welcomes 12 contestants to Miss Reunion Crown

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Passengers disembarking from the Air Austral flight on this Friday morning at the Seychelles International Airport had the pleasure of stepping under the Seychelles sun alongside 12 beautiful contestants to the Miss Reunion to be crowned in August this year.

Seychelles was this year’s first choice made by the Miss Reunion Committee to host the official photo shoot of the Miss Reunion competition in preparation of the candidates for their Grand finale to be held in August.

Aside from the 12 beauty icons from Reunion, the delegation saw the presence of Miss Réunion 2018 also crowned third Princess at the Miss France 2018, Ms. Morgane Soucramanien.

The delegation composed of 25 people including Antenne Réunion television crew- Official broadcaster for Miss Reunion-, photographers of Miss Réunion, Make-up artists and designers, is headed by the President of Miss Réunion committee Mr. Aziz Patel and the director for the Miss Réunion pageant Mrs. Amida Hussein.

The STB representative in reunion Mrs. Bernadette Honore who collaborated with the Miss Reunion committee to make the project a success was also present on the flight. 

Speaking at the airport where she personally welcomed the contestant, Mrs. Sherin Francis Seychelles Tourism Board (STB) Chief Executive stated that she was pleased that the destination was chosen for their official preparation.

“It is an honour to have the Miss Reunion contestant here in Seychelles for the first time. Reunion is a flourishing market and their presence on the Island will help accentuate the visibility of the destination. It is undeniable that the media exposure Seychelles would receive through the broadcast of their journey in Seychelles will have excellent returns for the destination,” said Mrs, Francis.  

Ketsia Marie, Miss Creole Des Iles Seychelles 2018 was also present at the airport alongside Mrs. Francis to welcome our Reunion guest.

On his part, the President of Miss Réunion committee Mr. Aziz Patel mentioned that this trip is an important part of the contestants’ journey as beauty ambassadors for Reunion.

He further mentioned that is an opportunity for the candidates to learn more about themselves live together and prepare themselves for the Grand finale.

During their stay in Seychelles, the Miss Reunion contestants will be photographed at various touristic places around Mahé, Praslin and La Digue including the Botanical Garden, Victoria town and the most popular beaches.

The Miss Reunion contestants will be leaving Seychelles on July 7, 2019 on Air Austral, the partner airline of the Miss Reunion.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel

Seychelles charms featured at South Korea’s Hana Tour International Travel Show 2019 (HITS)

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Korean travelers and partners had a glimpse of the beauty of the destination as Seychelles featured at the 13th Hana Tour International Travel Show from June 7, 2019 to June 9, 2019 at KINTEX exhibition center, Goyang City in South Korea.

The three-day exhibition gathered the participation of over 700 organizations and companies, including tourism boards, airlines, and hotels.

Seychelles, represented by its marketing body the Seychelles Tourism Board (STB) was lodged within an 18sqm stand with the destination brand image design focusing the beach the granite feature, which commanded the attention of many visitors to the stand.

The Seychelles delegation included Mrs. Amia Jovanovic-Desir, the Director for India, South Korea, Australia and South East Asia, Mrs. Judy Yun, newly appointed representative for the Seychelles on the South Korean market, Mr. Jean-Francois Figaro, Senior Officer – Strategic Planning & Market Intelligence and Ms. Jill Freminot- E-Marketing Executive.

Aside from meeting with the Seychelles team to discuss about the destination and its features, an assortment of events were organized at the stand to retain visitors’ interest. 

The activities included the spinning Roulette through which each participant had to mention the word Seychelles as many times as indicated in order to receive a branded water bottle. The spinning Roulette saw the participation of over 600 hundred visitors, which were a combination of families, couples and children.

Visitors were also invited to take a photograph at our stand with the Seychellois staff and the iconic Coco-de-Mer, the heaviest and largest nut in the world. Visitors then were invited to upload the photo on their social media page with the hashtags #Seychelles #HITS.

The highlight of the STB’s participation at the HANA 2019 remains the lucky draw, which saw the signing up of more than 5,000 visitors, all wishing to be the lucky winner of a return trip to Seychelles for two persons.

During the 3 days, the various visitors- including individual visitors -FIT, potential honeymooners, as well as retirees showed their extensive interest in Seychelles as a holiday destination. 

As part of its participation at the HANA 2019, the STB conducted a rigorous study on the Korean market.  The exercise was successfully conducted by STB the Senior Officer – Strategic Planning & Market Intelligence, Mr. Jean-Francois Figaro whose main objective was to facilitate the Consumer Insight Survey designed for this exhibition.

The aim of the study was to generate important insight into South Korea as a source market for the Seychelles and better understand the needs and desires of South Korean travelers.

Speaking about the collection of figure at the HANA 2019, the STB Director for India, South Korea, Australia and South East Asia, mentioned that it is essential for the tourism Board to have a better understanding of the challenges faced by the STB office in Korea and Korean Tour Operators in their attempt to successfully promote and sell the destination.

To achieve these objectives Mr. Figaro together with other members of the Seychelles team gathered responses from more than 275 participants over the three-day period through the administration of survey questionnaires.

The STB’s presence at the HANA 2019 caught the attention of numerous Korean Media representatives and STB Director for the market, Mrs. Jovanovic–Desir offered several media interviews to share the latest information and further promote the destination.

‘’Most of the tour operators and agents that we have met are focusing on the honeymooner’s segment and visitors who visited our stand believe that Seychelles is only for the high-end clients. I have thus informed them that Seychelles is a destination, which cater for demand from a broad range of income brackets.  We will continuously identify the appropriate marketing strategies and tools in order to increase the Seychelles’ image in South Korea, with the aim of changing this negative mind-set of the consumers,” said Mrs. Jovanovic-Desir.

“Seychelles is known as a dream and paradise holiday destination that people wish to visit once in their lifetime. This fair definitely allows increase Seychelles visibility and people’s awareness towards destination,” added Mrs. Yun.

While in South Korea, Mrs. Jovanovic-Desir together and Mr. Figaro guided by Mrs. Yun met with some key players and trade partners in Seoul in a series of sales calls organized ahead of time. These included visits to tour Operating Company including Honeymoon Resort, Mode Tour, Vanilla Island and Dream TNE.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel