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Seychelles launches its first Nature Trail competition

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In a press conference at Botanical House, Mont-Fleuri at the Seychelles Tourism Board (STB) headquarters today, the organization announced the launch of the Seychelles Nature Trail competition to be held in May 2020.

The announcement was made by the STB Chief Executive Mrs. Sherin Francis in the presence of Mrs. Bernadette Willemin, STB Regional Director for Europe, Ms. Bernadette Honoré, the STB representative in Reunion – who initiated the project with the support of Christian Hamer and Veronique Victor (directors of the trail) – and various partners on-board to make the project a success in Seychelles next year. 


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The partners for the SNT project alongside the STB will include the Seychelles National Sports Council (NSC), the Seychelles National Park Authority (SNPA), Air Mauritius, Seychelles Breweries, ABSA ( Barclays Bank), Cable and Wireless and Skychef.

Launched in Reunion in September this year, this first edition of Seychelles Nature Trail (SNT) adds to the prestige of the destination as a multifaceted one.

The SNT aims at further promoting the archipelago’s concept of green tourism as well as enticing potential visitors’ to the discovery of Seychelles’ rich biodiversity.

The 25km trail which will be competed on Mahé on May 3, 2020 will be starting in the region of Port-Glaud round Anse Major, through the well-known hiking routes including the Mont Le Niol and Congo Rouge area finishing at Grand Anse.

 The event plans on attracting and engaging nature sport enthusiast in the region and across the globe to Seychelles, as well as concept for Seychellois competitors.

Speaking at the event, Mrs. Sherin Francis mentioned her satisfaction to add another event to the destination’s profile on the international level.

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“The SNT event projects the destinations towards an adventure that will open great doors for the destination, we have seen how big in publicity the recent trail event “Diagonale des Fous” which closed a few days ago to our fellow islanders in Reunion. We can only anticipate great participation from the region and hope that the beauty of our Islands will attract potential runners from all over the world,” said Mrs. Francis.

Mrs. Francis mentioned that in order to reach the anticipated number of participants for the event in 2020, an intensive communication campaign has been designed and will be implemented through traditional and social media.

In addition, a publicity campaign in collaboration with the Seychelles Public Transport Company (SPTC) will be activated in Seychelles in the coming weeks.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Seychelles Tourism Board strengthens its outreach in India with three-city roadshow

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The Seychelles Tourism Board successfully conducted a three-city roadshow in the cities of Chennai in the state of Tamil Nadu, Ahmedabad in the State of Gujarat and the capital city of India; Delhi from Monday September 16 to Friday September 20, 2019.

The key industry players from Seychelles including hotel partners and Destination Management Companies (DMC) alongside the STB representatives. The team, consisting of Mrs. Elsie Sinon- Senior Marketing Executive from the STB Headquarters, Ms. Shakambri Soni and Mrs. Priya Ghag from the Seychelles Tourism Board’s India office, connected with approximately 225 prominent Indian travel and tour operating companies to strengthen their outreach in India.

On the hotel accommodation services side Berjaya Hotels and Resorts, Cerf Island Resort, Four Seasons Seychelles, Hilton Resort & Spa, MAIA Luxury Resort & Spa, Savoy Resort & Spa, Coral Strand Smart Choice Hotel, JA Enchanted Island Resort and soon to open Club Med Seychelles were present at the roadshow.

Creole Travel Services, Mason’s Travel, Vision Voyages represented on the DMC side, Variety Cruises as a cruise operator and Air Seychelles, the national carrier, stood alongside the delegation as part of the Seychelles services experience.

 The trade partners and travel agents were given the chance to network with the exhibitors to learn more about the destination including the diverse products and experiences the Seychelles offers during this interactive roadshow.

Present at the roadshow on the STB team Mrs. Sinon mentioned her satisfaction to have had a successful event in India.

She emphasised that such events create a platform to help service providers in Seychelles and Indian tour operators, to connect and understand mutual needs so as to better design and deliver the Seychelles to all clients, particularly new-age travellers from India while retaining the growth momentum of Indian arrivals into the Seychelles.

Commenting on the event, Ms. Sherin Francis, STB Chief Executive stated that the annual roadshow

in India is one of the marketing events that extremely substantial for the destination.

“It gave us immense pleasure to see our Indian partners always eager to keep updated about the Seychelles. This roadshow was well attended and received a remarkable response from all three cities. India represents a substantial and vast market for Seychelles and these planned events help us to understand the current market dynamics and connect with the existing as well as potential Indian tour operators in Chennai, Ahmedabad and Delhi,” said Mrs. Francis.

On her part Ms. Lubaina Sheerazi, STB representative in India further added, “We are extremely pleased to have received positive and encouraging feedback from stakeholders about the format and quality of meetings conducted at the roadshow. Delhi and Ahmedabad have been among the top three markets for Seychelles and we wanted to revisit these cities to ensure quality engagement with all trade partners there. With our marketing strategies and efforts, we continue this engagement and reach out to more potential markets in the coming years.”

As part of its marketing strategy, each year STB plans to target newer cities in India through roadshows, workshops and selective meetings. STB encourages their partners to participate in the 2020 edition of the roadshow as India is an immensely significant market for the Seychelles.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

The Seychelles Islands’ stand highly appreciated during the consular celebrations in Lyon

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The 18th edition of “les fêtes consulaires” were held between September 14 and 15, 2019 in Lyon, the second largest city in France. Les Fêtes Consulaires is a friendly gathering for different consulates based in Lyon, where they can promote their respective countries to the 23,000 visitors who attend the event.

Amongst the 50 consulates present was the newly re-opened Consulate of Republic of Seychelles represented by Mrs. Virginie Mathieu, the new appointed honorary Consul for Seychelles in the region Auvergne Rhône Alpes.

The Seychelles Tourism Board (STB) Office in Paris represented by STB marketing executive, Ms. Valerie Payet, had the honour to be present alongside Mrs. Mathieu to showcase Seychelles as a must-visit destination.

The Seychelles corner displayed some of the islands most distinguished features, namely the tropical forests filled with a vast variety of flora and fauna, as well as the prominent beaches.

Over the two days of festivities, the Seychelles consulate’s stand attracted individuals of all ages with its vibrant presentations of the Seychelles Islands. Ms. Payet present on site had the opportunity to interact with numerous visitors to promote the destination and its several wonders.

Together with the Consulate and the STB team in Paris, Club Med representatives was also present at the event and took the opportunity to promote their upcoming property in Seychelles, a five Trident Exclusive Collection Resort on Sainte Anne Island, set to open its doors in 2020.

During the official opening of the village, the STB team was honored by the presence of Mr. Gérard Collomb, Mayor of Lyon.

Visitors of the Seychelles stand included His Excellency Mr. Sylvestre Radegonde, Seychelles Ambassador in France, Mr. Ralph Agrippine, Minister’s Advisor at the embassy and Mr. Jean-François Noaro, Honorary Consul for Seychelles in Monaco.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

The Seychelles captures the Israeli market at Trade and Media Events

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Successful marketing mission held by the Seychelles Tourism Board (STB) and its local trade partners has showcased the Seychelles Islands’ pristine beauty to the Israeli city of Tel- Aviv during a two-day event on September 11 and 12, 2019.

The event opened with a press meeting held in Tel Aviv Centre, where approximately 18 tourism journalists and leading bloggers were present.

During her presentations to the press Mrs. Sherin Francis, STB Chief Executive elaborated on the privilege of having Seychelles as one of the preferred destination to the Israeli market.

On his part the Air Seychelles CEO, Mr. Remco Althuis, talked about the upcoming flights between Seychelles and Tel Aviv while STB Director for Europe, Bernadette Willemin, provided detailed information about the diverse offers the Seychelles has for visitors through a destination presentation.

Mrs. Francis also took the opportunity to discuss the Seychelles’ close-to-heart ecological positions and green policies. Her interventions also updated the press about the Seychelles debt to nature swap as well as the Blue Bond project- a pioneering financial instrument designed to support sustainable marine and fisheries projects,- whilst sharing the initiatives taking place in the Seychelles in terms of environment conservation.

The press meeting was followed by trade presentations and workshop at The Setai Hotel located in the Old City of Jaffa.

This event, was attended by the Seychelles Honorary Consul of Israel, Mr. Arie Goldstein, as well as 120 participants representing 55 different companies made up of Tour Operators, Travel Agents from both Free Independent Travellers (FTI) and Meetings, events and Incentive Travel Market (MICE).

STB Chief Executive once again emphasised the honour of counting the Israelis amongst the regular visitors in Seychelles, whilst highlighting the fact that the Air Seychelles flights will provide regular connections to the Islands increasing the opportunities for more visitors to enjoy the beauty of our pristine destination.  

Commenting on the importance of the Tel-Aviv marketing mission, Mrs. Francis mentioned that whilst a handful of agents and tour operators in Tel- Aviv were already selling the Seychelles, most had not yet seen its potential and now were keen on promoting it.

“We have received a very warm welcome from our partners in Tel- Aviv, from the feedback received on grounds, we are confident that, this two-day event has been an additional support to our marketing efforts to promoting the destination. We have definitely highlighted the philosophy of Seychelles as a pristine and green- must visit destination for one to tick on their bucket list,” said Mrs. Francis 

Aside from presentations by the different local partners present, exhibiting their products and companies, there were also business-to-business workshops, which gave way to one on one meetings.

During the two-day event, a dinner cocktail was held by the STB, where partners were given a chance to network with invitees.

The STB delegation and partners seized the opportunity, whilst in Tel Aviv, to set up appointments with key market players; there were meetings with major tour operators as well as Ethiopian airlines and Turkish airlines.

Mrs. Francis further mentioned her satisfaction and gratitude to the participating companies who collaborated with the STB team to make the event a success.

The trade partners consisted of DMCS including Creole Travel Service, Mason’s Travel and 7-Degree South and hotels establishments namely Four Seasons Seychelles, Frégate Island Private, Avani Seychelles, The H Resort Beau Vallon Beach, Constance Hotels & Resorts and Raffles were present to market their services for the two days. The team were also accompanied by the national airline Air Seychelles with representative Christine Ozouf.

Aside from Mrs. Francis, the STB Team was represented by Ms. Bernadette Willemin – Regional Director for Europe and Ms. Monette Rose Director for Italy, Turkey, Greece and the Mediterranean.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Seychelles trade partners getting closer to the Israeli market in trade & media events

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The Seychelles Tourism Board (STB) and trade partners are set to conquer the Israeli market in a two-day event in Tel-Aviv.

A marketing operation initiative has been prompted by the STB in the aim to bring the beauty and diversity of the destination and its myriads of services to Israeli clients.

Seychelles trade partners including the national airline Air Seychelles, Destination Management Companies (DMCs), and hotel partners will be participating in the event, which will consists of press meetings and trade workshops for tour operators and travel agents.  

The trade partners consisting of DMCS including Creole Travel Service, Mason’s Travel, and 7-Degree South and hotel establishments namely Four Seasons Seychelles, Frégate Island Private, Avani Seychelles, The H Resort Beau Vallon Beach, Constance Hotels & Resorts, and Raffles will be present to market their services for the two days.

During their stay, the delegation will also be conducting sales calls and Business-to-Business meetings as part of their activities on ground. 

Speaking about the upcoming event in Israel, Mrs. Sherin Francis, STB Chief Executive, mentioned that this new opportunity would help in opening the destination to this blooming market.

“Israel is not a new venture for Seychelles; we count about 5-7 chartered flights from this specific part of the world annually. We are now consolidating our foundations in ensuring that the product is packaged in the most attractive way to increase its reach and motivate Israeli to have a unique travel experience that is the Seychelles experience,” said Mrs. Francis. 

During her official marketing and media mission in Israel, Ms. Bernadette Willemin, Regional Director for Europe, and Ms. Monette Rose, Director for Italy, Turkey, Greece and the Mediterranean, will accompany Mrs. Francis.

The event, which follows the visit of Seychelles Minister for Tourism, Civil Aviation, Ports and Marine Mr. Didier Dogley in Israel in February this year, aims at creating a platform for the tourism trade in the Mediterranean city in anticipation of the weekly flight scheduled by Air Seychelles as of November 2019.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel