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Seychelles – the garden of Eden – welcomes 12 contestants to Miss Reunion Crown

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Passengers disembarking from the Air Austral flight on this Friday morning at the Seychelles International Airport had the pleasure of stepping under the Seychelles sun alongside 12 beautiful contestants to the Miss Reunion to be crowned in August this year.

Seychelles was this year’s first choice made by the Miss Reunion Committee to host the official photo shoot of the Miss Reunion competition in preparation of the candidates for their Grand finale to be held in August.


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Aside from the 12 beauty icons from Reunion, the delegation saw the presence of Miss Réunion 2018 also crowned third Princess at the Miss France 2018, Ms. Morgane Soucramanien.

The delegation composed of 25 people including Antenne Réunion television crew- Official broadcaster for Miss Reunion-, photographers of Miss Réunion, Make-up artists and designers, is headed by the President of Miss Réunion committee Mr. Aziz Patel and the director for the Miss Réunion pageant Mrs. Amida Hussein.

The STB representative in reunion Mrs. Bernadette Honore who collaborated with the Miss Reunion committee to make the project a success was also present on the flight. 

Speaking at the airport where she personally welcomed the contestant, Mrs. Sherin Francis Seychelles Tourism Board (STB) Chief Executive stated that she was pleased that the destination was chosen for their official preparation.

“It is an honour to have the Miss Reunion contestant here in Seychelles for the first time. Reunion is a flourishing market and their presence on the Island will help accentuate the visibility of the destination. It is undeniable that the media exposure Seychelles would receive through the broadcast of their journey in Seychelles will have excellent returns for the destination,” said Mrs, Francis.  

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Ketsia Marie, Miss Creole Des Iles Seychelles 2018 was also present at the airport alongside Mrs. Francis to welcome our Reunion guest.

On his part, the President of Miss Réunion committee Mr. Aziz Patel mentioned that this trip is an important part of the contestants’ journey as beauty ambassadors for Reunion.

He further mentioned that is an opportunity for the candidates to learn more about themselves live together and prepare themselves for the Grand finale.

During their stay in Seychelles, the Miss Reunion contestants will be photographed at various touristic places around Mahé, Praslin and La Digue including the Botanical Garden, Victoria town and the most popular beaches.

The Miss Reunion contestants will be leaving Seychelles on July 7, 2019 on Air Austral, the partner airline of the Miss Reunion.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Seychelles charms featured at South Korea’s Hana Tour International Travel Show 2019 (HITS)

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Korean travelers and partners had a glimpse of the beauty of the destination as Seychelles featured at the 13th Hana Tour International Travel Show from June 7, 2019 to June 9, 2019 at KINTEX exhibition center, Goyang City in South Korea.

The three-day exhibition gathered the participation of over 700 organizations and companies, including tourism boards, airlines, and hotels.

Seychelles, represented by its marketing body the Seychelles Tourism Board (STB) was lodged within an 18sqm stand with the destination brand image design focusing the beach the granite feature, which commanded the attention of many visitors to the stand.

The Seychelles delegation included Mrs. Amia Jovanovic-Desir, the Director for India, South Korea, Australia and South East Asia, Mrs. Judy Yun, newly appointed representative for the Seychelles on the South Korean market, Mr. Jean-Francois Figaro, Senior Officer – Strategic Planning & Market Intelligence and Ms. Jill Freminot- E-Marketing Executive.

Aside from meeting with the Seychelles team to discuss about the destination and its features, an assortment of events were organized at the stand to retain visitors’ interest. 

The activities included the spinning Roulette through which each participant had to mention the word Seychelles as many times as indicated in order to receive a branded water bottle. The spinning Roulette saw the participation of over 600 hundred visitors, which were a combination of families, couples and children.

Visitors were also invited to take a photograph at our stand with the Seychellois staff and the iconic Coco-de-Mer, the heaviest and largest nut in the world. Visitors then were invited to upload the photo on their social media page with the hashtags #Seychelles #HITS.

The highlight of the STB’s participation at the HANA 2019 remains the lucky draw, which saw the signing up of more than 5,000 visitors, all wishing to be the lucky winner of a return trip to Seychelles for two persons.

During the 3 days, the various visitors- including individual visitors -FIT, potential honeymooners, as well as retirees showed their extensive interest in Seychelles as a holiday destination. 

As part of its participation at the HANA 2019, the STB conducted a rigorous study on the Korean market.  The exercise was successfully conducted by STB the Senior Officer – Strategic Planning & Market Intelligence, Mr. Jean-Francois Figaro whose main objective was to facilitate the Consumer Insight Survey designed for this exhibition.

The aim of the study was to generate important insight into South Korea as a source market for the Seychelles and better understand the needs and desires of South Korean travelers.

Speaking about the collection of figure at the HANA 2019, the STB Director for India, South Korea, Australia and South East Asia, mentioned that it is essential for the tourism Board to have a better understanding of the challenges faced by the STB office in Korea and Korean Tour Operators in their attempt to successfully promote and sell the destination.

To achieve these objectives Mr. Figaro together with other members of the Seychelles team gathered responses from more than 275 participants over the three-day period through the administration of survey questionnaires.

The STB’s presence at the HANA 2019 caught the attention of numerous Korean Media representatives and STB Director for the market, Mrs. Jovanovic–Desir offered several media interviews to share the latest information and further promote the destination.

‘’Most of the tour operators and agents that we have met are focusing on the honeymooner’s segment and visitors who visited our stand believe that Seychelles is only for the high-end clients. I have thus informed them that Seychelles is a destination, which cater for demand from a broad range of income brackets.  We will continuously identify the appropriate marketing strategies and tools in order to increase the Seychelles’ image in South Korea, with the aim of changing this negative mind-set of the consumers,” said Mrs. Jovanovic-Desir.

“Seychelles is known as a dream and paradise holiday destination that people wish to visit once in their lifetime. This fair definitely allows increase Seychelles visibility and people’s awareness towards destination,” added Mrs. Yun.

While in South Korea, Mrs. Jovanovic-Desir together and Mr. Figaro guided by Mrs. Yun met with some key players and trade partners in Seoul in a series of sales calls organized ahead of time. These included visits to tour Operating Company including Honeymoon Resort, Mode Tour, Vanilla Island and Dream TNE.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Seychelles to benefit from Air Mauritius connectivity from Réunion through Mauritius hub

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Making the most of her official mission and presence in Reunion, Seychelles Tourism Board (STB) Regional Director for Europe, Mrs. Bernadette Willemin and Ms. Bernadette Honore, STB senior Marketing Executive on the island paid a courtesy call to Air Mauritius team based in the city of Saint Denis.

The visit followed the recent confirmation of Air Mauritius serving Seychelles on a twice-weekly basis effective July 2, 2019.

Potential visitors from Réunion, Madagascar, South Africa, Australia and some 18 other destinations served by Air Mauritius would be having access to Seychelles through the Mauritius hub.

The STB team had the immense pleasure of being welcomed at the Air Mauritius office by Mr. Robert Bourquin, Air Mauritius Director in Réunion and his commercial team.

During the meeting, discussions were held on the importance of Air Mauritius operation in Réunion, they further discussed the connection to Seychelles via Mauritius and the commercial effort in progress from the part Réunion Travel Trade professionals to commercialise the route and drive traffic from Réunion to Seychelles.

The STB Team stated the opportunity to have the MK airline and connecting flight as an option to Réunion- Mauritius –Seychelles. Mrs. Willemin stated that it would open the destination to travellers in Réunion and elsewhere to visit Seychelles.

The team added that the new connection would pave the way for combined packages within the region operated by Air Mauritius airline.

The STB team in Réunion will be collaborating with Air Mauritius to push their marketing plan in Réunion to commercialise the route among Réunion travellers.

“Currently, Air Austral is operating the Réunion – Seychelles route on a twice-weekly flights during Réunion holiday seasons and one weekly flight out of Réunion holiday seasons. Seychelles having Air Mauritius positioning additional flights in Réunion -Seychelles route connecting through Mauritius hub will compliment and boost air connectivity,” said Ms. Honore, STB representative on the Reunion market.

Air Mauritius flight will be operating at both Saint Denis and Pierre Fond airports.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Travel Trade Professionals from city of Saint Gilles in Reunion trained to be Seychelles experts

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The Seychelles Tourism Board (STB) maintains its commitment to educate trade partners about the destination as the team conducted a two-day destination Training in the city of Saint Gilles in Réunion to train Travel Trade professionals to become certified smart agents.

The Seychelles smart Certification program is designed to help travel trade professionals to become specialists of the destination- ensuring that potential visitors receive the full Seychelles exposure from very first point of contact.  

The program requires the participants to complete a comprehensive training session about Seychelles Island, following which they have a period of one year to sell three Seychelles holiday packages.

An educational visit in Seychelles is the last step needed for them to be certified Seychelles smart agents.

This year’s Seychelles Smart certification-training program was conducted on the sidelines of the official mission of Mrs. Bernadette Willemin, the STB Regional Director for Europe in Réunion.

The STB Regional Director for Europe conducted the Seychelles Smart Certification Training involving some 33-trade partners. The Senior Marketing Executive in Reunion, Ms. Bernadette Honore, assisted her.

Following the success of the training session, Mrs. Bernadette Willemin stated on the importance of keeping the trade partners well-informed about the destination.

“It is imperative for a destination like ours whose majority of the business comes through the distribution channel to continue training the travel trade  front liners ensuring that they are comfortable and confident in selling our products and also capable of converting enquiries into sell,” said the STB Regional Director for Europe.

The duo also conducted a series of sales calls meetings with Reunion tourism trade professionals marketing Seychelles as the ultimate versatile destination in the region.

Mrs Willemin and Ms. Honore also took the opportunity to gather further intelligence on the Reunion market development.

STB partner airline in Reunion, Air Austral -offering direct connectivity to Seychelles- also collaborated to the programme, firming up its support towards this program by joining with the STB to promote the Réunion-Seychelles route.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Seychelles Tourism Board records successful participation at 2019 Arabian Travel Market in Dubai

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The Seychelles Islands was represented at the 26th edition of the Arabian Travel Market (ATM), in Middle East’s most popular travel trade event held from April 28 to May 1, 2019 at the Dubai International Convention and Exhibition Centre.

The 4-day event garnered the participation of some 2,500 companies, including the participation of the Seychelles Tourism Board (STB) featuring a representation from 150 countries, 65 national pavilions and more than 100 new exhibitors at the fair.

The Seychelles delegation was led by the Minister for Tourism, Civil Aviation, Ports and Marine, Didier Dogley. The Seychelles Ambassador in the United Arab Emirates, Jean-Claude Adrienne, STB Chief Executive, Mrs. Sherin Francis.

They were escorted by a strong STB team including the Tourism Attaché at the Seychelles Abu Dhabi Embassy, Ms. Aliette Esther, the STB representative in Dubai, Ahmed Fathallah, and Ms. Stephanie Lablache STB Director for the Middle East and Ms. Vanessa Lucas, Public Relations Officer from the Headquarters.

The team was completed by few trade partners representing local Destination Management Companies and hotels including Berjaya Beau Vallon Bay Resort & Casino, Eden Bleu Hotel, Luxury Travel, Satguru Travels and Tours Ltd, Six Senses Zil Pasyon, and Vision Voyages.

The 2019 edition of the ATM travel trade show recorded over 40,000 attendees, highlighting Middle East’s thriving tourism sector and the major opportunity for Seychelles as a destination to increase its clients in the Middle East.  

STB’s participation has generated immense interest at the ATM as numerous partners and travel professionals visited the stand, conducting meetings with exhibiting partners attending the event alongside the STB team.

With the summer season fast approaching, coupled with other upcoming Middle Eastern holidays, the annual event was the ideal platform for the STB and its local partners to personally meet travel professionals to further the awareness of the destination as well as reinforcing its presence in the Middle East market.

The destination, with Six Senses Zil Pasyon as partner, was also one of the presenters at the TTN Travel Trade Competition on the 3rd day of the fair at the Inspiration Theatre on site. The STB Chief Executive Mrs. Sherin Francis showcased the destination through a Pecha Kucha presentation— a story telling format using 20 slides for 20 seconds per slide.

The presentation was followed by a quiz which was the highlight of the event as one lucky travel agent took home a prize sponsored by Six Senses Zil Pasyon by answering the questions correctly.

During the event, Minister Didier Dogley and STB Chief Executive had the opportunity to give several media interviews to share the latest news about the destination.

Aside from providing visibility to the destination and indulging in various promotional activities at the ATM, the STB team, headed by its Chief Executive also signed a Memorandum of Understanding for the renewal of a marketing agreement between the Tourism Board and Emirates Airline. 

Mrs. Francis mentioned her satisfaction following STB’s participation at the ATM, she also thanked the partners who supported the team by their presence on the stand during the event.

“STB’s participation at the ATM was definitely a great success. There was an increased interest from our media partners and our partners in the Middle East to hear about the latest news from our destination. It was vital for the destination to be present at the event, the upcoming holidays in the Middle East opens a window of opportunity to increase visitor’s arrival on the Middle East market. With the efforts contributed by the local trade present at the fair, I am confident that we have made a huge impact on the market,” said Mrs. Francis.

 “We are hopeful and anticipating to surpass last year’s visitor arrivals to the destination by participating in different travel and trade events in the GCC that will serve as a platform to personally meet with new and existing trade partners.” said Mr. Fathallah.

The UAE along with the GCC countries currently being the fourth market feeder to the destination continues to be one of the largest source markets to the destination finishing off the year 2018 with more than 32,000 visitors from the GCC.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel