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Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

Travel News | eTurboNews

Dusit International makes its grand debut in Qatar

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With a view to capture major market share in Qatar’s hospitality sector, Dusit International, one of Thailand’s leading hotel and property development companies, is set to make its Qatar debut with the launch of Dusit Doha Hotel on 25 April 2019.

Located in the heart of Doha’s vibrant West Bay area, adjacent to the breezy Corniche, Dusit Doha Hotel is a five-star modern oasis only 20 minutes by car from Hamad International Airport, and just a five-minute walk from Doha Exhibition and Convention Centre, the City centre Mall and The Gate Mall, making it a perfect stopover for business and leisure travellers alike.

Designed to provide luxury experiences at excellent value, the full-service property comprises 261 well-appointed guestrooms and suites and 96 elegant apartments for short- and long-stay guests. Dusit’s unique brand of Thai-inspired gracious hospitality, honed and developed over more than 70 years, ensures guests can expect memorable, personalised service delivered with genuine care, warmth and respect. Rooms and suites at Dusit Doha Hotel are designed to provide the utmost in comfort and convenience, with expansive living areas ranging in size from 41 sq m for a Superior Room to 131 sq. m for a Suite. Apartments are available in one-to three-bedroom configurations and provide spacious living areas ranging from 95 to 193 sq. m.

Leisure and recreation facilities include a rooftop swimming pool, children’s pool, and a sundeck area offering panoramic views of West Bay. Guests will also find a wealth of dining outlets to choose from, including three restaurants, a classic French café, and a relaxing rooftop lounge.

Ready to welcome guests by the hotel’s opening date is Taste, a contemporary all-day dining restaurant serving tantalising dishes from around the globe and also hosting regular theme nights. This will soon be joined by Dusit’s signature Thai restaurant, Benjarong, which serves Royal Thai cuisine made using the finest local and imported ingredients.

Other upcoming outlets include Antoinette’s Café, bringing a taste of Europe to Doha via fresh French pastries and other baked treats, and The House, offering premium steaks and seafood.

Ideal for weddings, corporate meetings, and memorable social gatherings, the hotel also offers a versatile 574 sq. m ballroom which can accommodate up to 500 people. Spacious and bright with abundant natural light, this atmospheric venue features its own private terrace and can be divided into two smaller venues, each with a separate entrance.

Dusit’s signature Devarana Spa is also set to open at the hotel, offering a wide range of luxury massage therapies and wellness treatments conducted in elegant, private treatment rooms. Designed to promote maximum relaxation, the elegant spa will occupy the entire 29th floor of the hotel, offering separate male and female sections.

“A modern oasis for people to meet, dine, stay and relax, Dusit Doha Hotel delivers the ultimate in luxury and comfort for locals and international visitors alike,” said Mr Gerhard Stutz, Cluster General Manager, Dusit Doha Hotel. “Qatar is one of the fastest growing countries in terms of tourism, and its reputation as a destination of choice is only set to be cemented further when the FIFA World Cup is held here in 2022. As such, there could not have been a more opportune time to launch Dusit Doha Hotel. We now look forward to delighting guests with our unique brand of Thai-inspired gracious hospitality while positioning the hotel as the market leader in Doha.”

Travel News | eTurboNews

Mediterranean Resort & Hotel Real Estate Forum returns to Greece

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Now in its fifth year, the Mediterranean Resort & Hotel Real Estate Forum (MR&H) will return to Greece for the second year in succession this October. The event, hosted by Questex, is dedicated to the investment, development and operation of resorts and hotels within the Mediterranean region. This niche, but highly specialized area, comprises various elements; hotel, residential, marinas, health clubs, children’s activities, retail, sports facilities, F&B, all of which need to be carefully woven together with seamless operation to create a successful resort.

The conference will be held at the Hilton Athens on the 29-31st October 2019. A fitting venue for Hilton’s celebration of 100 years in hospitality and the continuation of the premise that the group was founded on; “travel can make the world a better place”.

The dynamic growth of tourism in Greece continues to boost investment activity throughout the country and throughout the wider Mediterranean region. Speaking at MIPIM last month, Secretary General for Tourism Policy and Development George Tziallas said; “Half of all funding under Greece’s 2016 development law has been channeled into tourism ventures, while more than 400 investment plans have been submitted in the last three years to the tourism ministry for approval.”

This statement is supported by data recently released by Horwath HTL during the International Hotel Investment Forum (IHIF) which revealed Greece is a prime investment opportunity for international hotel chains as only 1.7% of total units currently operate under an international brand. Results from the joint investor sentiment survey from Tranio and IHIF showed Greece listed as one of the European countries that is most attractive for hotel real estate investment.

Stakeholders from leading operators including Thomas Cook, Club Med and Nobu attend the event alongside investors from KSL, Starwood Capital Group and Dolphin Capital all recognizing the value of coming together as a collective to debate, converse and discuss.

Registration for MR&H 2019 is now open and delegate tickets can be purchased at the best value Early Bird rate until the end of May.

Enterprise Greece have pledged their continued support for MR&H and Grigoris Stergioulis, Chairman & CEO at Enterprise Greece said in relation to the ongoing collaboration; “Building on the success of the event last year, the positive working relationship with Questex and the significant opportunities that exist for investors in the Greek hotel market, we’re thrilled to once again partner with MR&H and look forward to welcoming the event to Greece for the second year.”

Alexi Khajavi, Managing Director of EMEA Hospitality + Travel Group, Questex said; “The tourism and hospitality prosperity that Greece is enjoying is leading to significant activity from serious investors and developers. As a conference host, our role is to facilitate these meetings, connections and interactions in an environment that is educational and energizing. With the continued support from Enterprise Greece, Hilton providing the setting, and amongst very encouraging industry data, we’re confident that MR&H will prove to be an event not to be missed for those currently active or keen to do business within the Mediterranean resort and hotel space”.

Travel News | eTurboNews

Seychelles Minister for Tourism, Civil Aviation, Ports and Marine visits Shannon College graduates

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The Minister for Tourism, Civil Aviation, Ports and Marine, Minister Didier Dogley accompanied by the Principal Secretary for Tourism, Anne Lafortune and the Director for Tourism Human Resource Development, Diana Quatre visited graduates of Shannon College at their current place of employment as part of a mentoring initiative, following a resolution at the last committee meeting held in December 2018.

The visit was conducted at four different hotels, namely the Four Seasons Resort Seychelles, Kempinski Seychelles Resort, AVANI Seychelles Barbarons Resort & Spa and the Constance Ephelia Seychelles on Monday 15th April 2019.

The purpose of the visit was to meet with graduates of Shannon College who are working in the hotels of Seychelles and establish a communication channel between the graduates and the Ministry.

The first hotel to be visited was the Four Seasons Resort Seychelles employing the largest cohort, comprising of 7 Shannon graduates. This was followed by Kempinski Seychelles Resort & Spa with two graduates, Avani Seychelles Barbarons Resort & Spa with one graduate and the Constance Ephelia Seychelles with 3 Shannon graduates.

During the visit, graduates were given the opportunity to express their views, in the presence of their hotel managers. The main point of discussion was centred on the minimum salary and career progression within the hospitality industry. Overall the graduates in the four hotels were satisfied with their working condition and the opportunity offered to develop their career further.

Minister Dogley stated that “The visits of the Shannon graduates in their workplace and the meetings held with their General Managers provided an excellent opportunity for me to learn about the progress they have made as professionals in the hospitality industry.  Most of them had clear career paths and personal development programs.

It was a real pleasure and an eye opener to discover that the majority of them are already working as managers in some of our top brand hotels.  This in itself shows that the vision government had for more well-trained and highly skilled Seychellois to take leadership roles in our hospitality industry is becoming a reality.”

 

The Ministerial delegation will also be visiting graduates from the other tourism establishments in order to provide similar opportunities for interaction. These visits are in line with the goal of the Ministry to ensure that the tourism sector is equipped with qualified individuals and shall endeavour to continue to assist graduates in achieving their dreams of progression to senior positions within the hotel industry.

 

To date, there are 74 Shannon College graduates who have gone through this programme.

Travel News | eTurboNews