For Immediate Release | Official News Wire for the Travel Industry

Where press releases are breaking news

Guam Visitors Bureau: Over 200 offers available in eighth year of Shop Guam e-Festival

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The Guam Visitors Bureau (GVB) is proud to announce that 142 local businesses are taking part in the eighth annual Shop Guam e-festival, providing 208 special offers to island residents and visitors. The GVB signature event launches on Thursday, November 10, 2019, and will run through Thursday, February 10, 2019.

“With over 200 exclusive offers every year from our local businesses, everyone can take part in the Shop Guam e-Festival, for free,” said GVB President and CEO Pilar Laguaña. “Shop Guam is the only campaign that our industry stakeholders can promote their products and services across our diverse source visitor markets. We encourage everyone to download the free app and take advantage of the different experiences and deals, especially during the holiday season.”

Inspired by Airbnb’s Experience Marketplace, GVB is also inviting all aspiring businesses or talents to host an event or experience through Shop Guam.

“Our most significant new focus this year is to bring Shop Guam into the 19 districts and 24 villages across Guam,” said GVB Director of Global Marketing Nadine Leon Guerrero. “We are actively recruiting small village vendors and entrepreneurs to be a part of Shop Guam. It supports GVB’s ongoing effort to extend tourism outside of Tumon and create an impact for Guam’s community at large.”

Shop Guam Ambassadors to promote e-Festival

Seven social media influencers from China, Japan, Korea, and Taiwan are on the island this week to help boost the awareness of the e-Festival launch. These ambassadors, chosen by GVB, have over 2.6 million followers, across different social media platforms that include Instagram, Facebook, Tik Tok, YouTube, Weibo, and Naver. They will also have a more immersive community experience hosted by some of Guam’s aspiring local talents. The 2019 Shop Guam e-Festival influencers are Po Yan (Hong Kong), So Hee Nam (Korea), Ayaka Kawaguchi (Japan), Karen Okajima (Japan), Peter Su (Taiwan), Ruo Guam Nian Hua (China) and An Lan (China).

Upcoming promotional features

The Shop Guam mobile app will continue to be the primary marketing toolkit to help GVB to promote our local attractions and offers. Since GVB launched the Shop Guam mobile app, it has achieved just nearly 200,000 total user downloads. The app will again come with the iBeacon Bluetooth enabled proximity marketing technology and QR Code to send push notifications to the app users when they are near a participating merchant. GVB is also producing social media micro-videos featuring all the merchants and their offers in the campaign throughout GVB’s global social media network, including GVB’s Instagram Stories and TikTok China channel.

Evolution of Shop Guam

The Shop Guam e-Festival began in 2012 with only 10 merchants and has now connected with more than 962 merchants promoting to global markets and tourists. The campaign has attracted 2.2 million visitors to Guam with the ability to reach GVB’s top source markets through innovative marketing technology.

The Shop Guam e-Festival mobile app received the 2017 Pacific Asia Travel Association (PATA) Gold Award for the best mobile app category. In addition, the Shop Guam campaign supported GVB’s historic recognition as the first tourism office in the United States to win the prestigious President’s “E” Award for tourism export excellence.

For more information, contact GVB’s Shop Guam e-Festival liaison Robbie Gerrie S.N. Bautista at shopguam@visitguam.org or call (671) 797-9900.

MEDIA CONTACT: JOSH TYQUIENGCO, Public Information Officer, GUAM VISITORS BUREAU, Office: (671) 646-5278, josh.tyquiengco@visitguam.org   

“Café de Luxe”: Airport Tour with Coffee and Cake

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Since the 1950s, Frankfurt Airport has exerted a magnetic attraction on whole generations of visitors fascinated by its international ambiance and the aura of aviation: a genuine window on the world. The oldest fans still recall going on Sunday outings with their families to enjoy coffee and cake in a locale right next to the apron with a closeup view of colorful aircraft from faraway countries almost close enough to touch.

A new offering of the airport’s Visitor Services has now revived some of this nostalgia: a tour dubbed “Café de Luxe”. Lasting 45 minutes, it takes visitors around the apron to acquaint them with the ground handling operations at Germany’s largest aviation hub. It includes live narration by a seasoned guide who regales them with a steady stream of interesting facts.

To top it off, the group is taken to the tradition-steeped Käfer’s Restaurant in Terminal 1 to enjoy a cup of coffee or tea or a soft drink plus their choice of a large selection of delicious homemade pies and cakes. Giant panoramic windows provide an excellent view of aircraft being serviced right next to the building. The first beverage and piece of cake are included in the price. The tour can be booked for individuals or groups and costs 16 euros per person.

More tours and activities for visitors are available here.

For more information on the many services offered at Frankfurt Airport, passengers and visitors can visit its website, service shop, or Twitter, Facebook, Instagram or YouTube social media pages.

For more news about Frankfurt Airport, please click here.

About Fraport AG and Frankfurt Airport

One of the leading players in the global airport business, Fraport AG offers a wide range of operational and management solutions based on over 90 years of aviation expertise. Fraport’s portfolio of companies spans four continents with activities at 30 airports worldwide. In fiscal year 2018 (Dec. 31), Fraport generated sales of €3.5 billion and profit of about €506 million. More than 176 million passengers in 2018 used airports around the world in which Fraport has at least a 50 percent stake. In its Mission Statement, Fraport places the focus on its customers. The Group’s commitment to ensuring a “good trip” to all passengers and travelers is also reflected in its corporate slogan: “Gute Reise! We make it happen”. This applies to all of Fraport’s business activities and services at Germany’s largest aviation hub in Frankfurt and the Group’s airports worldwide.

At its Frankfurt Airport (FRA) home base, Fraport welcomed more than 69.5 million passengers and handled about 2.21 million metric tons of cargo (airfreight and airmail) in 2018. In Europe, Frankfurt Airport ranks first in terms of cargo tonnage and is the fourth busiest for passenger traffic. For the current winter timetable, FRA is served by 88 passenger airlines flying to 259 destinations in 99 countries worldwide. A total of 130 intercontinental destinations are served from FRA in the 2019/2020 winter schedule – underscoring Frankfurt’s role as a leading hub in the global air transportation system.

Frankfurt Airport City has become Germany’s largest job complex at a single location, employing approximately 81,000 people at some 450 companies and organizations on site. Almost half of Germany’s population lives within a 200-kilometer radius of the FRA intermodal travel hub – the largest airport catchment area in Europe. FRA also serves as a magnet for other companies located throughout the economically vital Frankfurt-RMN (Rhine-MainNeckar) region. Thanks to synergies associated with the region’s dynamic industries, networked expertise, and outstanding intermodal transportation infrastructure, FRA’s world route network enables Germany’s export-oriented businesses to flourish in global markets. Likewise, FRA is a key gateway for companies wanting to access the huge European marketplace. Thus, Frankfurt Airport – which is strategically located in the heart of Europe – is one of the most important hubs in the global logistics chain.

MEDIA CONTACT: Angelika Heinbuch, Fraport AG, Spokesperson, Press Office, Corp. Communications, 60547 Frankfurt, Germany, Telephone: +49 69 690-28417, E-mail: a.heinbuch@fraport.de ,  Internet: www.fraport.com , Facebook: www.facebook.com/FrankfurtAirport

Egypt to sponsor visitor registration at WTM London 2019

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Egypt Tourism Authority has been confirmed as the sponsor for visitor registration at this year’s WTM London – the leading global event for the travel industry.

The partnership comes just days after the British government lifted the flight restriction to the North African country’s resort town of Sharm el-Sheikh. The removal of the guidelines from the UK will mean there will be a huge push for tourism to Egypt from Britain.

The Egyptian Minister of Tourism Dr. Rania Al-Mashat commended the declaration of the end of the ban saying, “We welcome the return of British tourists to Sharm el-Sheikh. This announcement is a renewal of the ongoing cooperation between both nations.

“This step is a testament to the continuous efforts exerted by the Egyptian government to ensure the safety and security of every visitor in all Egypt’s destinations, and in South Sinai in Particular.”

Egypt has significantly invested in safety and security measures including CCTV, airport security, GPS on tour busses and continually reviews and enhances these security steps.

As part of Egypt’s tourism initiative for 2020, Sphinx airport will charter flights to West Cairo to facilitate passengers’ journey to the new Grand Egyptian Museum and the ancient Pyramids. The Grand Egyptian Museum will officially open its doors in late 2020. It’s not only set to be the biggest museum in the world, but will exclusively host only ancient Egyptian pieces and will be the final resting place for Tutankhamun, Treasures of the Golden Pharaoh exhibition.

The Tutankhamun exhibition is currently held at London’s Saatchi Gallery and will be opening this Saturday (2 November) and will be in residence until Sunday 3 May 2020.  The exhibition celebrates the 100th anniversary of the discovery of Tutankhamun’s tomb and opens on the second day of the London Travel Week.

The partnership is announced one week until WTM London opens its doors to almost 55,000 visitors, the highest calibre buyers and almost 3,000 media.

WTM London, Senior Director, Simon Press said: “We are delighted to have Egypt come on board as our visitor registration partner for WTM London. It’s been a hard few years for inbound tourism from the UK to this beautiful and culturally rich country. At WTM London, we are looking forward to working with Egypt and facilitating the business and idea creation to ensure this  can make up for the lost in tourism numbers.”

Register for WTM London now to avoid paying on arrival at london.wtm.com

About World Travel Market

World Travel Market (WTM) portfolio comprises eight leading B2B events across four continents, generating more than $7 billion of industry deals. The events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.4 billion in travel industry contracts.

Next event: Monday 4 – Wednesday 6 November 2019 – London #IdeasArriveHere

About Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face-to-face through data and digital tools at more than 500 events a year, in more than 43 countries, attracting more than seven million participants. Reed’s events are held in the Americas, Europe, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether they are global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have more than 35 years’ experience in organising world-leading travel exhibitions.

MEDIA CONTACTS:

Julia Newbound – WTM Portfolio Press & PR Lead

E: julia.newbound@reedexpo.co.uk

T: +44 (0)20 8910 7056 / M: +44 (0)7775 036 858

Nicole Smart – WTM Portfolio PR & Events Consultant

E: nicole.smart@reedexpo.co.uk

T: +44 (0)20 8910 7032/ M: +44 (0)79 1955 5510

Jamaica welcomes 700,000 more visitors over 3 years: Earnings to reach US3.7 billion

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Jamaica Tourism Minister, Hon. Edmund Bartlett has indicated that Jamaica has welcomed an unprecedented seven hundred thousand (700,000) visitors over the last three years. The tourism minister also highlighted that the island is set to earn US3.7Billion by the end of the year, which represents an almost doubling of foreign exchange over the same period.

Speaking at the 15th-anniversary celebration of Sunset at the Palms Resort in Negril yesterday, Minister Bartlett said, “The growth in our arrivals and earnings is underpinned by strategic targets set in my 5x5x5 plan. In 2016, our target was to bring 5Million visitors and earn US5Billion by 2021, now we are already at 4.5Million visitors of the 5Million and US3.7Billion of that 5Billion in earnings.”

Current data from the Jamaica Tourist Board, an agency of the Ministry of Tourism, has forecasted growth in stopover arrivals for September to December of 7% or 807,796, which would end the calendar year 2019 with 2.68M arrivals or an 8.4% increase over 2018. The earnings from the full year of stopover arrivals is estimated at US$3.49Billion or a 12% increase over 2018.

Data also shows that overall, Jamaica’s winter season is trending strongly with the Canadian market up by 29,000 new seats; the United States showing double-digit growth and South America and the Caribbean doing well.

With stopover and cruise arrivals combined, the island is expected to welcome 4.303 million visitors by the end of the year.

“Based on these figures, tourism has become the leading contributor to the growth in GDP in Jamaica. We recognize also that with this growth, comes an even greater responsibility to ensure safety, security, and seamlessness in the destination and we remain committed to keeping our enviable record of visitor safety.” added Minister Bartlett.

The Minister also highlighted that the unprecedented growth in arrivals and earnings could not be done without the sector’s dedicated workers who remain the key ingredient in the continued success of the sector.

Sunset at the Palms Resort, which marked its 15ths anniversary, was the first in the world to receive certification for Environmentally Sustainable Tourism by the U.K.’s Green Globe. The resort has also won the prestigious Governor General’s Award for overall architectural design among many others. The management of the hotel, led by Mr. Ian Kerr, recognized several members of staff for their years of service to the hotel.

More tourism news about Jamaica.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

Tourism (MoM) arrivals in Seychelles grew by 9% from January to June 2019

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Figures recorded by the National Bureau of Statistics (NBS) showed a remarkable growth in the tourism arrivals in June 2019 this year.

Indeed 25,761 visitors stamped their passports at the immigration desks at the Seychelles International Airports for a vacation on our shores.

An increase considered as exceptional for this period of the year, as it is the first time that the Seychelles islands have ever recorded over 25,000 visitors during this month.  

Figures presented by the NBS, confirmed that visitor’s arrivals from the beginning of the year to end of June 2019 are equivalents to 187,108. This represents a significant increase of 9% when compared to the same period in 2018 as the number of visitors recorded for that period amounted to 172,099 visitors.

Germany remains at the top of the best five performing markets for the month of June 2019 as 4,087 German tourists disembarked on our shores; the United Arab Emirates (UAE) follows with a number of 3,119 visitors.

While the 2,110 visitors were recorded to have landed from United Kingdom (UK). In fourth and fifth position are France and Italy with a number of 1,855 and 1,794 tourists, respectively.

As projected by the Strategic Planning and Market Intelligence department of the Seychelles Tourism Board (STB), the targets set- at 3 to 4%- by the STB for this year will be exceeded.

Speaking at a press briefing at Botanical House earlier today, Mrs. Sherin Francis STB Chief Executive mentioned her satisfaction to note that 2019 would also be a year of great performance for the industry. 

 “It is remarkable to see that Seychelles remains a prime destination and that for the past few years the destination has performed quite well throughout the year. June is always a slow month and we had anticipated that this year it might be the same despite our active work to bring more tourist in the country. The current figures from NBS comforts us in knowing we managed to hit a record for the month of June,” said Mrs. Francis.   

Parallel to the increase in visitor’s arrivals is the growth in the yields, according to the most recent figures from the CBS (figures referred to are for Jan-May 2019), the yields recorded from tourism related activities have shown that the destination is 6% ahead of last year. The CBS estimated that the tourism earnings from January to May 2019 were approximately 3.5 Billion SCR compared to only 3.3 Billion SCR during the same period in 2018.

In terms of travel agency bookings for the coming months, an increase in the numbers of forward bookings have been estimated.

According to the forward bookings, data received from the travel agencies it is noted that for the next 6 months of the year,  for the top 5 markets a forecast 3.9% increase in regards to bookings made this time last year.

Major improvements in travel agency bookings for some key markets including France, Russia, UK, Italy and China have been noted.

Mrs. Francis maintained that the STB will keep on increasing visibility for the Seychelles and encouraged the tourism trade to keep the great marketing work in promoting their properties and services.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

St. Martin shines at CTO’s Caribbean Week in New York City

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The Caribbean Tourism Organization’s, (CTO) Caribbean Week in New York is the largest regional tourism activity in North America. Artists, celebrity chefs,  investors and other strategic partners join government officials and the media for a week of festivities designed to promote the region and for tourism leaders, to conduct bi-lateral meeting on the industry.

In that regard, the Hon. Valérie Damaseau attended the CTO Board of Directors Meeting, the Council of Tourism Ministers and Commissioners Meeting, and the Marketing Conference that was hosted by CTO Allied Members, who presented the latest cutting-edge marketing trends.  During the seminars and other business development meetings Minister Damaseau raised awareness on St. Martin’s tourism product and gave critical updates to further enhance the destination.

At Media Marketplace, representatives from St. Martin had the opportunity to discuss destination updates with trade and consumer media and share information on new developments on island, sharing that 75% of the hotels have reopened, which accounts for approximately 1,200 rooms, while some 65% of the villas have been renovated. St. Martin saw an impressive 118% increase in the total number of stayover arrivals for the month January 2019. In January 2018, the island welcomed 12,028 visitors and that number more than doubled, reaching 26,258 visitors in 2019. 

Hon. Valérie Damaseau participated in one-on-one interviews with select media outlets and television journalists. In speaking with the media, the Minister shared,  “I would like to congratulate our team at the St. Martin Tourist Office as well as our esteemed partners at CTO for their dedication and continuous support in promoting our country.  Participating in these meetings allow us to network, exchange ideas, and help ensure a successful year in the tourism industry”.  She continued, ‘Success comes from hard work so we will always apply ourselves to guarantee that the momentum in visitor arrivals continues”. She also provided information on new brands that are coming to the destination in 2020 and 2021 such as Secret Resorts, Planet Hollywood & The Morgan.

ABOUT ST. MARTIN

With duty-free shops, an eclectic array of restaurants, properties and loads of water sports, St. Martin is for action-oriented vacationers. With its blend of warm hospitality and European style, St. Martin is one of the Caribbean’s more attention-grabbing spots. The destination offers visitors the opportunity to discover beautiful beaches, savor traditional French and West Indian cuisine, and explore an abundance of attractions.

To find information on St. Martin please visit: https://www.st-martin.org/  or follow on

Facebook: https://www.facebook.com/iledesaintmartin/

Instagram: @discoversaintmartin Twitter @ilesaintmartin

MEDIA CONTACT: Nana Delatour, Nana.d@pmgroup.bz

Seychelles intensifies its media presence in the GCC region

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The latest media spree from the Seychelles did not go unnoticed as the head of delegation Minister for Tourism, Civil Aviation, Ports and Marine, Didier Dogley and the Seychelles Tourism Board (STB) Chief Executive, Mrs. Sherin Francis, appeared on various media in the GCC region.

The press calls were conducted on the sideline—as the Seychelles delegation’s was recently present—at the Arabian Travel Market (ATM) fair in Dubai tapped as the most popular travel trade event in the Middle East.

Minister Dogley and Mrs. Francis stepped under the spotlight from Sunday, April 28, 2019, to Tuesday, April 30, 2019, to provide an update and promote the destination to various media partners in the region including Dubai Eye FM, Al Hurra TV, Emirates News, Dubai Global News, TTN Middle East, and GT Media among others.

The STB participation strategy for the ATM this year revolved around the opportunity provided by the event to connect with business partners and create new communication channels to promote Seychelles as a multipurpose destination, and to use this opportunity as well to discuss the latest developments that are sure to enhance the travel experience of GCC visitors.

The tourism board presence at the event provided the occasion to connect with the regular and potential partners from this region, understand their needs, identify the travelling patterns and highlight the destination so the traveler can learn more about what to expect when visiting Seychelles.

It was also a good opportunity to update the STB’s knowledge of the market and understand what the local partner’s practices, exchange experiences and determine the long-term goals based on the gathered information.

Speaking of her visit to the ATM and the extensive press calls, STB Chief Executive Mrs. Sherin Francis reaffirmed the STB’s commitment to increasing visibility on all fronts.

“The Middle East, and in particular the UAE, remains a key market for the Seychelles. We are keeping a close eye on Saudi Arabia and Kuwait where we are seeing signs of growth , and for this reason we have been conducting roadshows to increase awareness of the Seychelles as a key holiday destination; ideal for privacy, for families and perfect for those seeking complete relaxation or those looking to explore,” said Mrs. Francis.

On his part, H.E. Didier Dogley said, “The Seychelles has always focused on a quality over quantity offering, and while our visitors numbers continue to grow, they are in line with the Seychelles Sustainable Development Policy, and form an integral and coherent part of the policy.”

With the STBS’s constant effort aimed at reaching out to travellers from the Arab world, data collected shows that the numbers are on a constant growth to date with fifth ranking in terms of visitor arrivals globally.

With more than 32,000 visitors from the GCC last year, the GCC market remains to be one of the main market feeders to the destination to date.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

New Visitor Experience: 90-minute Frankfurt airport tour with focus on Terminal 3 construction project

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The future Terminal 3 at Frankfurt Airport is one of the largest privately-funded construction projects under way in Europe. Currently, the site comprises a huge excavated hole where the foundations for the central terminal building with its underground facilities are being laid. Fraport’s visitor service team has responded to enormous public interest in the project by launching an airport tour that focuses on Terminal 3. The highpoint of the 90-minute bus ride around Frankfurt Airport’s apron is a stop at a platform providing an excellent view of the construction site.

The Terminal 3 excursion also showcases other fascinating aspects of apron and airfield activities. For example, participants experience takeoffs and landings from close-up at the Center and South Runways. A guide is present throughout, relating fascinating facts and figures, including insights into the construction project. Terminal 3 is scheduled to open in 2023. It will include three new piers, with capacity for more than 20 million passengers annually, and will be setting new standards in terms of its architectural design.

Due to safety regulations, participants in the Terminal 3 tour must be at least 16 years of age. The price per person is 15 euros. The tour can be booked for individuals or groups. An ideal addition is a visit to the viewing platform in Terminal 2. The platform is open all year round.

More information on other tours and the Visitors’ Terrace can be found at www.FRA-tours.com .

MEDIA CONTACT: Fraport AG, Angelika Heinbuch, Spokesperson, Press Office, Corp. Communications, 60547 Frankfurt, Germany, Telephone: +49 69 690-28417, E-mail: a.heinbuch@fraport.de ,  Internet: www.fraport.com , Facebook: www.facebook.com/FrankfurtAirport

29th International Book Fair opens in Abu Dhabi

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Abu Dhabi National Exhibition Center in the United Arab Emirates (UAE), is playing host to the 29th edition of Abu Dhabi International Book Fair that kicked off on Wednesday with more than 500,000 titles on display.

Deputy Prime Minister and Minister of Interior of the UAE Saif bin Zayed Al Nahyan inaugurated the event, according to the state-run WAM news agency.

He emphasized the importance of the fair in supporting the UAE’s status in the publishing industry, being one of the most important book fairs in the region that attracts Arab and international publishers.

Organised by the Department of Culture and Tourism of Abu Dhabi, the fair features more than 1,000 exhibitors from 50 countries.

Running until April 30, the fair also includes several daily events for visitors such as seminars, workshops, author signings and entertainment activities.

With India as the event’s guest of honour, at least 30 Indian publishing companies are taking part.

This year’s book fair also sees the introduction of three new interactive zones: the E-Zone, Comic Corner and the Entertainment Zone.

Each of the three zones features unique experiences for learning, innovation and entertainment.

Travel News | eTurboNews

Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

Travel News | eTurboNews