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Seychelles Tourism Board signs agreement with UK flag carrier airline in London

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It is earlier this month during the Seychelles participation at the 40th edition of the World Travel Market (WTM) that the Seychelles Tourism Board (STB) Chief Executive, Mrs. Sherin Francis, and  British Airways representative (BA), Mr. Juan C Giraldo, signed the agreement fastening future collaborations between the two companies for the coming year.

The newly signed agreement follows the contract signed in 2017, prior to the start of direct flight to the Seychelles route including joint promotional activities between the two companies.  

As a result of the signature of this agreement, Seychelles was heavily featured across the campaign, which ultimately lead to a great first year of operation on the UK/Seychelles route for the airline.

On the Seychelles’ side, Mrs. Francis mentioned that with STB’s participation to the 2020 January sale partnership with the airline the destination is anticipating another successful campaign next year as the sale is also supported by a large media campaign.

She further mentioned that the STB’s commitment to the project is also an investment to ensure the Seychelles Islands as a holiday destination stands out in the market at a time when other travel brands are also on sale. 

“This agreement reinforces the collective business rapport between STB and British Airways. Since the airline has started flying again to Seychelles in 2018 the arrival numbers for the UK, market has been increasing consistently to our mutual satisfaction. Our partner investment will definitely up-weight the campaign, which will provide an add-on to our image as a destination,” said Mrs. Francis.

The campaign runs at a peak booking period on the UK and Irish markets.  As such, many airlines, Tour operators and tourism boards including the STB choose to advertise heavily at this time to ensure we are at the forefront of the consumer’s minds as they plan and book their holidays for the year ahead.

The event, which was part of the engagements of the Seychelles Tourism Board (STB) Chief Executive, Mrs. Sherin Francis during her business trip in London also focused on the collaboration of the two companies, their respective strategies.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel

The Seychelles Tourism Board takes the Seychelles to Los Angeles

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The Seychelles Tourism Board (STB) recently conducted a ‘Seychelles product & destination training’ for a group of 45 Los Angeles based tourism professionals.

The session was conducted by the STB Regional Director for Africa and the Americas, Mr. David Germain, who presented the products and services available in the Seychelles for the North American travelers visiting the island paradise.

Held at the Il Fornaio Restaurant on Manhattan Beach, the training saw the participation of tourism professionals from the Southern Region of Los Angeles, most of which are familiar with the Middle Eastern and African market.

The training provided the industry players present with updated information about the Seychelles and its products and services. Participants were also informed about the different flight schedule and airlines available from North America to Seychelles, providing several options, which could be made available to their customers. They were also given the opportunity to have their enquiries about the Island destination answered

Mr. Germain mentioned that training is an important part of STB’s marketing efforts to obtain results in North America, and a very essential distribution strategy for our islands in that part of the world.

“Travel Agents help people plan, choose and arrange their holiday, they also advise, and at times give their opinion where to go, they are thus very important and essential partners for Seychelles in North America, especially, as there are thousands of them who works from home,” he added.

Other trainings also take place whenever STB takes place in major exhibitions in North American cities, these help to, as much as possible; boost North American Trade Partner’s knowledge on the Seychelles Islands.

Aside from training programmes, STB also organizes familiarization trips to the Seychelles for North American agents in collaboration with the various airlines and trade partners, allowing the agents to understand the destination they are selling to their clients.

The North American market is increasingly becoming more significant to the Seychelles. According to statistics, 9,152 visitors from North America visited Seychelles until the end of September this year, an increase of 7% more visitors than last year, 2018.

For more news about Seychelles, please click here.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel

Seychelles captures the Italian tourism market at the TTG Travel Experience

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The Italian Exhibition Group gave the Seychelles Tourism Board (STB) and its trade partners exposure to three international exhibitions dedicated to the travel industry from October 9 to 11, 2019 at Rimini Expo Centre.

The event brought together the 56th edition TTG Travel Experience, 68th edition of SIA Hospitality Design and 37th SUN Beach & Outdoor Style, exhibitions which gave the delegation from Seychelles significant insights into the Italian market as well as other tourism related topics.

The delegation from the small island nation was headed by the STB Chief Executive, Mrs. Sherin Francis and comprised of the Director for Italy, Turkey, Israel, Greece and the Mediterranean, Mrs. Monette Rose and two STB Marketing Executives, Ms. Rolira Young from the Head Office and Mrs. Yasmine Pocetti, based in Rome.

The Seychelles trade partners present in Italy were hotel representatives Mr Bertrand Moussa with the Avani Barbarons Seychelles Resort team, Miss Wendy Tan representative from Berjaya Resorts Seychelles, Miss Serena Di Fiore on behalf of Hilton Hilton Seychelles Resorts and Miss Anastasia Zelkova representative from Savoy Resort & Spa Seychelles. On the DMC team were 7° South represented by Mrs Anna Butler Payette and Mrs Amanda Lang from Creole Travel Services.

This year’s event saw a significant international presence with representatives from 130 destinations including Seychelles and industry players from 85 countries worldwide.

The Seychelles stand presented vibrant displays of island scenery, with its delegation of STB officers, hotels and DMCs.

A special presentation organised on the first day, gave the Seychelles Islands more visibility at this event, showcasing the destinations’ products to the international delegations present.

Mrs. Francis, the STB Chief Executive seized the opportunity to update the Italian Tourism sector on recent developments and upcoming events in the Seychelles, such as 250th Anniversary celebrations and the increased national focus on sustainable tourism.

A series of business-to-business meetings with tour operators and media were also held at the stand, giving the delegation the chance to brainstorm ideas and discuss upcoming projects. 

Mentioning the presence of the STB at the trio-event in Italy, Mrs. Monette Rose mentioned the prominence of the events and the evident increase in exposure for Seychelles and its participating partners.

‘We are very satisfied on how the fair went, with an 11% increase on visitors, this is a sign that the Italian market is still very active and interested in Seychelles, one of the top tropical destination in the Italian holidays dreams. TTG is the true gateway to the Italian tourism market’, said Mrs. Monette Rose, commenting on the exhibition.

She further mentioned that the TTG Travel Experience contributes importantly to the benefit of the tourism industry players in the Seychelles as it is a platform to not only market the destination, but also increase knowledge on the recent developments within the Italian trade.

During this year, a special project was dedicated to the main African Tourism Boards, uniting them all under one village at the trade fair.

For more news about Seychelles, please click here.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel

The Seychelles kicks off the autumn season with the Nordic Roadshow

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The Seychelles Tourism Board (STB) embarked on the sixth edition of the Nordic Roadshow from September 23-27, 2019. The delegation, which included hotels, Destination Management Companies (DMCs) and airlines, travelled to five Nordic cities; Oslo, Copenhagen, Helsinki, Stockholm and Gothenburg.

A strong delegation from the Seychelles attended the Nordic roadshow, making the event successful one for the destination and its partners.

The marketing mission was headed by STB’s Marketing Director for Nordics, Karen Confait, and joined by the various partners and local business representatives.

On the hotel side, Avani Barbarons Seychelles Resort was represented by Crystal Abram; Devi Pentamah was present on behalf of the Hilton Hotels; Le Duc de Praslin, Valmer Resort and Castelo Beach Hotel were represented by Derek Savy; Ferruccio Tirone from Maia Luxury Resort & Paradise Sun was also part of the group.

Amanda Lang from Creole Travel Services was present to represent the DMCs alongside Amy Michel a representative from Masons Travel and Masons Hotel Group.

The Emirates Airline team consisted of Meritha Merhad, Tanya Milad and Carmen Javier; while Qatar Airways was represented by Nils Geir Askekjaer, Karin Wellington-Ipsen, Jari Nuotio, Suvi Saari, Nina Astor, Pernilla Tillas, Eunice Raila and Chantal Tabatabae.

In each city, an evening event was hosted by the Seychelles’ delegation for the local travel trade during which participants had an opportunity to network and hear more about the Seychelles as a destination through presentations made. 

Partners present from Seychelles to showcase their product build on the momentum to inspire the local players from the visited cities and motivate them to offer Seychelles to their clients as the next holiday destination.

Ms. Confait mentioned that the Nordic Roadshow generated plenty of interest and attention from agents in each of the five cities.

“Over the years, the roadshow has immensely contributed to the growth of the Nordic market as the ideal platform to provide the travel trade with increased knowledge on the destination and its products, whilst fortifying relationships between partners and I am pleased to mention that we had very good attendance from the local agents both familiar and new ones,” commented Ms Confait.

True to its nationalistic belief and its dedication to sustainability and conservations, Seychelles remains one of the destinations of choice for potential visitors from the Nordics as they seek holiday destinations that have the same environmental and sustainable awareness they do.

Ms. Confait stressed that the Nordics is a market in need of constant nurturing through events such as similar roadshow, as it holds great potential for Seychelles. Thanking the partners present on the Nordic Roadshow, she further encouraged other partners to continuously invest and keep a constant presence in the region in order to further stimulate interest in the Seychelles Islands.

With greater flight accessibility through Emirates, Qatar Airways, Turkish Airlines and Ethiopian Airlines flying out of this region, the Nordic market has become more significant for the Seychelles.

For more information on Seychelles, click here.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel

Seychelles Tourism Board France rolls out its autumn-winter outdoor advertising campaign

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The Seychelles Tourism Board (STB) launched an above-the-line advertising campaign in France aimed at reaching out to potential holidaymakers on that market.

The advertising campaign ran from September 11 to the 24 in the French capital of Paris, where visitors were able to get a taste of Seychelles through various displays of the Island paradise that were set up around the city.

The campaign exposed the Parisians to the tropical charms of the illustrious Seychelles Islands and the diversity of the activities it has to offer all its visitors. This presented the Seychelles as a holiday destination for the locals during the winter holidays, which are fast approaching.

With the assistance of JCDecaux, a leading French company of outdoor advertising worldwide, visuals were designed and strategically installed around Paris and other suburban areas.

To maximize the exposure of the Seychelles in Paris, 161 panoramic adverts were set up in kiosks in busy zones close to commercial areas such as the Champs Elysees, some libraries, city hall, boulevard Haussmann. Outdoor billboards were also placed in key locations in the Parisian suburbs.

The Parisian Open Tour buses, 100% green energy buses which offer sightseeing tour of the capital, also gave the Seychelles exposure by displaying its tropical landscapes on several buses between the September 11 and 24. These buses circulate the most emblematic neighborhoods and the most well-known monuments of the capital, on a daily basis. Around 40% of the active high purchasing power Parisians frequent these routes, and were therefore exposed to these remarkably stunning pictures.

The STB Paris office is continuously increasing Seychelles visibility on the French market through digital media, which at the moment is especially dedicated to diving before the international dive show in Paris in January 2020. Also, through print, STB Paris is promoting the Seychelles lush tropical environment, turquoise waters, sandy beached and vibrant marine life, as well as the creole culture to the French public.

The Seychelles Tourism Board Director for Europe, Bernadette Willemin, said: “The communication plan was aimed at being present in the heart of the capital and the nearby suburbs, which are affluent areas with great potential for our destination.”

Mrs. Willemin added that “the outdoor campaign will go a long way in making Seychelles more visible on the French market and reach even more potential holidaymakers that may not necessarily have the chance to visit trade fairs and workshops conducted on the market.”

France has long been a major tourist market for Seychelles, currently it is the second largest market for Seychelles, after Germany. After closing the year 2018 with an increase in the number of visitors by 6%, France continued to show positive signs at the beginning of this year 2019. Figures from the National Bureau of Statistics (NBS) records show that as of September 22, 2019, 30,310 visitors were from France.

The advertising campaigns completed other ongoing and upcoming activities for consumers and tourism trade partners for the Autumn/Winter 2019-2020 season.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel