In 2022, Southeast Asian hospitality brand Ormond Group will introduce two new hotel concepts to Melbourne’s Central Business District in Victoria, Australia. Each taking residence in their own distinct tower within the buzzing CBD development, the Ormond Melbourne and MoMo’s Melbourne on Flinders Lane, will rise from a 40,000 sqft events and F&B podium. The brand-new development and social gathering space, designed for visitors and locals alike, will boast a purpose-built pedestrian laneway, multi-use spaces, sky bar & restaurant and provide the cultural capital with 537 new guest rooms between the two properties.
“We are delighted to have been given the green light for Ormond Group to push forward with this exciting and ambitious project. Through our new brands, we hope to be able to elevate the hotel scene in Melbourne through our inclusive approach to programming and design. We’ll be looking to work with exciting F&B operators as well as developing inspiring partnerships to bring these properties to life. Our spaces are designed to welcome guests and locals alike. Ormond and MoMo’s will offer culturally relevant experiences for guests and locals at great value for money price points in one central location. We are thrilled to be introducing our hotels to this area of the city’s CBD – we embrace its past, present and future and look forward to meaningfully contributing to the district’s landscape. We feel confident that Melbourne’s already discerning lifestyle audience will enjoy what we bring to Australia’s cultural capital.” says Gareth Lim, CEO of Ormond Group.
Through its approach to delivering authentic travel experiences, the Ormond Group is re-shaping Melbourne’s lifestyle scene with each new hotel. Ormond Hotels is a collection of thoughtfully designed hotels, inspired by local stories and cultural context. Ormond Melbourne will embody the spirit of Luxury Simplified through the brand’s values of comfort, purpose and balance by prioritizing great service, high quality guest essentials, beautiful and thoughtful design and dynamic social programming.
Meanwhile, MoMo’s Melbourne will provide guests with minimalist hotel rooms alongside playful spaces that engage with creative communities and urban nomads. MoMo’s is designed to inspire memorable moments – through interactive events that engage both locals and visitors alike at a value for money price point.
Together they will provide a dual-brand experience – an upscale boutique hotel that celebrates luxury simplified and an accessible, playful hotel concept that celebrates creative collaboration – bringing a new dynamism to Australia’s hospitality scene.
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Designed by Melbourne-based architectural firm, Elenberg Fraser, in collaboration with Craig Tan Architects, the project will be managed by Point Polaris. Ormond Group is currently in the process of making interior design appointments. Both properties will be developed and operated by Ormond Group, who has announced the appointment of Caroline King as Chief Operating Officer.
This year, Ormond Group will open the first properties for its two new lifestyle hotel brands, with the Q3 launches of The Chow Kit – an Ormond Hotel and MoMo’s in Kuala Lumpur.
In Early 2021 the group will open the flagship hotel under the Ormond Hotels brand in Dublin following the extensive, multimillion-dollar refurbishment of The Ormond Hotel, which will be followed by the brand’s Melbourne opening in 2022. The group will be looking to expand into other Australian cities.
Ormond Group is a new player in global hospitality offering design-led travel experiences for all audiences via its brands – Ormond, MoMo’s and Tune Hotels. Ormond Group embodies the spirit of modern-day exploration whilst focusing on the careful curation of great service, design and programming.
