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Gambling is big business in tourism

March 26, 2019 by Forimmediaterelease

The gambling industry, which happens to be a really big one worldwide, is one of the most popular in terms of tourism. That’s why casino tourism is such a big thing these days.

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Many countries have been developing big casinos in various regions within their bounds in order to get more tourists to come in. Obviously, a more robust tourism environment is good for the economy as it brings in not only more money but also more recognition and possible investors.

Here is a look at the impact casinos have on tourism and how they help with the overall economy of a country.

Evidence of a Correlation Between Casino and Tourism

Just by taking a look at the biggest casinos around the world, we can actually observe how tourism is boosted by casinos in some countries. These countries include the USA, Macau, and Australia. Just to give you an idea, Las Vegas, Nevada alone was able to bring in over 40 million tourists in 2016. And that’s not very surprising simply because Las Vegas is THE place to go if you want to make a lot of casino money and have fun. Sure, the tourist attractions and the beautiful nightlights also attract the tourists. However, it’s the overall gambling experience and ambiance that really bring them in.

A strong competitor of Las Vegas is none other than Macau, which is a region in China’s territory that was made into one of the world’s biggest gambling hubs. Macau became such a giant in the gambling industry that they were even able to overtake Las Vegas in gambling receipts back in 2010. Just like in Vegas, Macau also focused their efforts on providing the high spending clients with VIP services. This included golden member privileges, private gambling rooms, amazing amenities, and more. This allowed them to bring in so many rich tourists in 2013. The high rollers eventually made up 66% of the overall casino profit that year. Of course, this sudden increase was stopped short in 2014 by the anti-corruption crackdown from Xi Jinping’s government. Eventually, Macau was able to stabilize because the casinos also targeted the mass market instead of just high rollers.

Even though the Macau casinos were able to hold their ground, a number of Chinese gamblers were not satisfied. This is why they went over to Australia instead. Because of Australia’s huge casino developments, around 1 million of these Chinese gamblers switched out to Australia. In fact, casinos became one of Australia’s biggest attractions rivaling even Vegas and Macau alike with 10 million visitors in recent years.

And it’s not only these big countries who have seen surges in their tourism sectors because of casinos. Other smaller countries such as Singapore, Philippines, Monaco, and Cambodia all have boasted of strong revenues from tourists who visit those countries to play in casinos. The growth of the gambling industry in these countries already can give us an idea of how much of an impact casinos have on a country’s tourism.

How Casino Tourism Impacts Other Industries

The great thing about casino tourism is that it can bring in a large number of people from various countries and concentrate them in one location. Since there are a lot of people around casinos, other industries can also benefit from that. The hospitality industry is one such that really benefits from casino tourism. Where there is a casino, there would usually be hotels, resorts, and restaurants. That is why partnerships between hotels, casinos, and restaurants are very common.

Not only hotels and restaurants would flourish, but even other tourist attractions around the area as well. Local restaurants would receive a flock of foreign visitors who came from the casinos. These foreigners would then get a chance to try the local cuisines. This further contributes to the country’s tourism.

In a sense, casino tourism also encourages diversity. This is exactly what happened after Macau’s corruption crackdown. The Chinese government decided to diversify Macau to make it more than just another big time gambling hub like the big Venice canal lookalike.

We can also see such an example in Singapore– one of their biggest casinos, Resortsworld, is located in Sentosa near other tourist attractions by the Sentosa bay. Due to that, a lot of gamblers have also been visiting the tourist spots in the area. Finally, Manila has also been enjoying strong tourism due to the presence of their casinos concentrated in one area.

With that, we can see that location is key if a country would want to make their casino tourism venture successful. By strategic location and immense marketing, casinos can directly impact tourism and also impact other industries and the economy at large.

The Presence of Overseas Workers

The presence of a more diverse crowd also comes the presence of more overseas workers. Let’s take the Australian casinos for example. Because of the influx of Chinese high rollers flocking into their casinos, the demand for Mandarin speaking dealers also increased. What some casinos do is that they employ staff who either speak Mandarin or staff that come from Mandarin speaking countries like Taiwan. This allows the Chinese high rollers to feel more at home in the casino, thus encouraging them to bring in more Chinese gamblers to play.

Impact on Across Border Markets

We all know that there are some countries that make gambling illegal. Of course, this doesn’t deter the citizens of the country who want to gamble. What they would do is that they would either travel to the country nearest to them that legalizes gambling or search for a list of PayPal online casinos wherein they can internationally transact and gamble. By giving something the locals of a country want that their own home country cannot provide, you will be opening up new markets for opportunity by making that “want” accessible.

In Conclusion

All of these points will show that there is definitely a relationship between casinos and overall tourism. Through this discussion, we can definitely say that the casino industry can have a big positive impact on the overall tourism situation of an economy. Of course, there is the problem of an economy relying too much on the gambling industry for attracting tourists.

That is why many countries are also diversifying their tourist attractions and putting various tourist spots near casinos. This will give the foreign gamblers a reason to explore a bit and see the sights. This will encourage them to want to go back to the country even more if they already get sick of the casino. This was actually a problem with Macau since Macau didn’t really have much to brag about except their casino. That is why a lot of the former customers fled to Australia after the crackdown. However, the Chinese government decided that they wanted to diversify in order to attract other markets aside from the high rollers. That is one of the ways that lead to Macau’s stabilization.

While casinos can surely boost tourism, it shouldn’t be the sole reason for a country’s tourism growth. It should be one of the reasons supplemented by other attractions that can make tourists want to keep on coming back.

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Destinations need new resources to tackle the “invisible burden” of tourism

March 25, 2019 by Forimmediaterelease

A report published today by the Travel Foundation, Cornell University’s Centre for Sustainable Global Enterprise and EplerWood International describes how destinations must uncover and account for tourism’s hidden costs, referred to as the “invisible burden,” to protect and manage vital destination assets worldwide. Failing to do so puts ecosystems, cultural wonders, and community life at increasing risk, and places the tourism industry on a weak foundation that could crack under its own weight.

The range of costs not currently accounted for include those needed to:

upgrade infrastructure beyond resident needs, to meet tourism demand;
manage and protect public spaces, monuments, the environment and natural habitats;
mitigate exposure to climate change risks; and
address the needs of locals affected by rising real estate prices, driven by the demand from tourism.

Either residents are left to pay these costs, or they are simply not paid, increasingly leading to environmental crises, spoiled tourism assets, and growing dissatisfaction among local residents. Destination authorities urgently need access to new resources, systems and expertise to ensure that, as tourism grows, the true costs of every new visitor are fully covered.

Amid increasing concern about “overtourism” and calls from within the travel industry for improved destination management, the report, Destinations at Risk: The Invisible Burden of Tourism, was commissioned by the Travel Foundation to better understand the challenges and constraints that national and municipal authorities face. It provides a thorough review of the risks that destinations face and the solutions urgently needed, including:

New local accounting systems that capture the full range of costs stemming from the growth of tourism, in place of an incomplete set of economic impact measures.
New skills and cross sector collaboration, underpinned by data and technology, to achieve effective spatial planning, manage demand for public utilities and services, and evaluate the availability of vital, local resources.
New valuation and financing mechanisms to redress debilitating underinvestment in infrastructure and local asset management and enable the transition to low-carbon destination economies.

Principal report author, Megan Epler Wood, said: “The Earth’s greatest treasures are cracking under the weight of the soaring tourism economy. New data-driven systems to identify the cost of managing tourism’s most valued assets are required to stem a growing crisis in global tourism management. With the right leadership, finance and analysis in place, a whole new generation of tourism professionals can move forward and erase the invisible burden while benefiting millions around the globe.”

Salli Felton, CEO of the Travel Foundation, said: “The invisible burden goes a long way to explain why we are now witnessing destinations failing to cope with tourism growth, despite the economic benefits it brings. It’s not enough to call on governments and municipalities to manage tourism better, if they don’t have access to the right skills and resources to do so. Destination managers need support to develop new skills and new ways of working that will enable them to move beyond tourism marketing.”

Dr Mark Milstein, co-author of the report, said: “This is a challenge of investing for the long-term health of a critical global economic sector. Future success will require collaboration among business, government, and civil society so that destinations are managed as the valuable, yet vulnerable, assets that they are.”

The authors conclude that some destinations are more vulnerable to the invisible burden and should be prioritised. For instance:

Where there is a high risk of climate change impacts (which would disproportionately affect a visitor economy) – for instance, island states.
Where the rise of the global middle class is driving tourism growth at unsustainable levels – for instance, in Southern and Southeast Asia.
Where there is a high percentage of economic dependence on tourism – for instance, in the Caribbean.
Where the ability of local government to manage tourism growth is low, in terms of budgets and human capital – a problem that has been found in both advanced and emerging economies.

The analysis draws upon academic literature, case studies, expert interviews and media reports, and provides a wealth of examples of the invisible burden. Cases are drawn from Thailand, Mexico, and the Maldives, as well as Europe, Africa, and Latin America. The report also gives insights into types of data-driven systems, such as GIS mapping tools and the Smart Cities concept, which can address growth issues and facilitate new forms of investment.

The free report is available at invisibleburden.org.

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Antigua and Barbuda launches new global summer campaign: #WhatCoolLooksLike

March 25, 2019 by PressEditor

The Antigua and Barbuda Tourism Authority has unveiled its new global summer campaign, #WhatCoolLooksLike, which is expected to convey the trendiness of the destination and its appeal as the ideal summer vacation spot for visitors looking for enjoyable experiences. The campaign draws on what makes the country special and seeks to depict in a creative and engaging way the “coolness” of the destination.

Antigua and Barbuda’s Minister of Tourism & Investment, The Honorable Charles ‘Max’ Fernandez has high praises for the creative team, adding that the new campaign is timely and reinforces the messages the islands have been promoting in recent years. “Antigua and Barbuda’s weather during the summer is so much cooler than in other regions, our beaches are serene, and while there are numerous events to enjoy, the pace remains unrushed. The #WhatCoolLooksLike summer campaign brings to life what we have been saying for years, and we thank the team for helping us convey this message in a vivid and imaginative way to potential visitors across the globe. The campaign is being executed in all our major source markets with consumers being enticed to visit Antigua and Barbuda to take advantage of the cool summer savings on offer, as well as the destination’s cool climate,” notes Fernandez.

The multi-faceted summer campaign includes a combination of traditional and digital media and will utilize a variety of tactical trade and consumer activations to ensure the success of the initiative.

The #WhatCoolLooksLike Summer Campaign offers consumers major savings on their vacation to Antigua and Barbuda for travel during the periods April-October 2019. The savings will be available at participating tour operators, airlines and hotels.

A key element of the campaign is the #WhatCoolLooksLlike Ambassador Program, which comprises a carefully curated selection of local influencers who the Authority believes encompass what “cool” looks like. These Ambassadors have been commissioned to utilize their social media presence and their country, Antigua and Barbuda as their backdrop during the six-month run of the campaign, to share the wealth of awe-inspiring experiences provided in the twin-island state.

Another initiative is the Global Sweepstakes launched today which runs through May 21. Entrants will be asked to opt-in by location in order to upload a video or photo that depicts what cool looks like. At the end of the two-month contest, two random winners will be chosen: One from our overseas source markets will win a complimentary 4-day/3-night stay at the Verandah Resort and Spa in Antigua; while one local will win a 2-night, 3-day stay at the Harbour Island Residences in Jolly Harbour. The local element of this campaign was so designed to allow for local participation and engagement, creating a platform where local Antiguans and Barbudans become advocates for the destination.

The Antigua and Barbuda Ministry of Tourism and the Antigua and Barbuda Tourism Authority will host a variety of events, including The Antigua Sailing Week, The Optimist World Championships, The Antigua and Barbuda Sportfishing Tournament, Antigua and Barbuda Restaurant Week and Antigua’s Carnival: The Caribbean’s Greatest Summer Festival, providing additional enticements for visitors to travel this summer.

ABOUT ANTIGUA AND BARBUDA

Antigua (pronounced An-tee’ga) and Barbuda (Bar-byew’da) is located in the heart of the Caribbean Sea. Voted the World Travel Awards Caribbean’s Most Romantic Destination, the twin-island paradise offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning pink and white-sand beaches – one for every day of the year. The largest of the Leeward Islands, Antigua comprises 108-square miles with rich history and spectacular topography that provides a variety of popular sightseeing opportunities. Nelson’s Dockyard, the only remaining example of a Georgian fort a listed UNESCO World Heritage site, is perhaps the most renowned landmark. Antigua’s tourism events calendar includes the prestigious Antigua Sailing Week, Antigua Classic Yacht Regatta, and the annual Antigua Carnival; known as the Caribbean’s Greatest Summer Festival. Barbuda, Antigua’s smaller sister island, is the ultimate celebrity hideaway. The island lies 27 miles north-east of Antigua and is just a 15-minute plane ride away. Barbuda is known for its untouched 17 mile stretch of pink sand beach and as the home of the largest Frigate Bird Sanctuary in the Western Hemisphere. Find information on Antigua & Barbuda at visitantiguabarbuda.com and follow us on: Twitter, Facebook, and Instagram.

For information on our #WhatCoolLooksLlike Ambassadors, go to visitantiguabarbuda.com.

For media inquiries, please contact: Maria Blackman, Antigua and Barbuda Tourism Authority, T: 1 (268) 562 7600/464-7601, E: maria.blackman@aandbtourism.com

Antigua and Barbuda launch new global summer campaign: #WhatCoolLooksLike

March 25, 2019 by Forimmediaterelease

For information on our #WhatCoolLooksLlike Ambassadors, go to visitantiguabarbuda.com.

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Jane Austen leads the way for a new themed guided tour of Winchester in England

March 25, 2019 by Forimmediaterelease

In conjunction with Winchester Cathedral, Visit Hampshire announced a new Jane Austen-themed product to meet increased demand from US visitors to explore the literary legend.

In partnership with England’s Literary Greats project, Visit Hampshire and Winchester Cathedral have created a new travel trade friendly product, which packages a Jane Austen-themed tour with an afternoon tea in the Cathedral Refectory for the first time.

The new package will encourage tourists to visit Hampshire and immerse themselves in the literary roots of one of England’s greatest writers. The themed tour provides tourists with an opportunity to follow in the footsteps of Austen, offering unique insights into her life, her connections to the Cathedral and how it came to be her last resting place. The itinerary also invites visitors on a walk through the Cathedral’s historic ‘Inner Close’ to the house on College Street where Jane spent her final days, with her sister Cassandra.

Catherine Hodgson, Marketing Manager for Winchester Cathedral comments, “We feel most privileged to be able to share the story of Jane Austen and how her life came to be so intertwined with our Cathedral. Today, tourists come from all over the world to stand at her grave here and they can also see her brass plaque and memorial window – three memorials to a remarkable woman whose novels so brilliantly capture the quiet drama of human relationships.”

The experience has been created following extensive international research which identified that more than a third of overseas visitors want to see places from film and literature, and that almost half of them visited museums, art galleries, castles or historic houses on previous trips.

Andrew Bateman, Tourism Manager for Visit Hampshire comments, “We are very excited about launching the new version of this tour as it has such a broad appeal for international visitors. There is something very special about inviting people to step into a landscape that has inspired one of Britain’s best loved authors and are very much looking forward to celebrating her life and the wonderful literary contributions that she made to our country.”

The bookable products can be bought independently or incorporated into a new wider itinerary. The tour and can be purchased by a tour operator ‘off the shelf’ or tailored as required. The itinerary also recommends accommodation, with a focus on travel trade or group-friendly properties and those that relate to the theme or are quintessentially English. Also recommended are complementary experiences including food experiences, landscapes famous for film locations or other local sites of interest.

The Jane Austen itinerary and new bookable products can be found here.

The Discover England Fund project, England’s Literary Greats, is one of a number of projects to benefit from the UK Government’s £40 million Discover England Fund. The Fund is administered by VisitBritain/VisitEngland and involves a program of activity to ensure that England stays competitive in the rapidly growing global tourism industry, by delivering world-class English tourism products to the right customers at the right time. The Fund is a central government funded programme of activity, supported by match funding by partners in the public and private sectors.

The ‘England’s Literary Greats’ project will fine tune itineraries based around literary figures, adding associated film locations and deepening trade engagement.

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