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Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

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Four Seasons launches Bali’s first hotel arrival by river raft

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Famed for its dramatic treetop arrival via a suspension bridge, the World’s #1 Hotel is now offering guests a 180-degree change of perspective, with Bali’s first hotel arrival by river raft.

Submerged in a river valley close to the artistic center of Ubud, Four Seasons Resort Bali at Sayan has launched the innovative rafting check-in as an option for guests transferring from its sister Resort, the beach-front Four Seasons Jimbaran Bay on Bali’s south-west coast. Instead of the usual 90-minute road transfer, travellers combining a stay at both Resorts can instead be taken by private car (60 minutes’ drive) to the departure point for a two-hour rafting adventure down Bali’s longest river, the Ayung. While they enjoy a leisurely guided adventure through Class III rapids with views of lush jungle, rice terraces and majestic gorges, their luggage continues by car and precedes their arrival at Four Seasons Resort Sayan.

After discovering secluded sites – including a natural holy spring and an historic dam belonging to Bali’s th-century UNESCO World Heritage-listed subak irrigation system – rafters land directly at the Resort’s Riverside Restaurant. Waiting staff ensure a seamless check-in and within minutes guests are relaxing in their room, delivering a hotel arrival unlike any other.

“The Resort is well known for its magical rooftop arrival. Many guests stop in their tracks and are even brought to tears as they cross the bridge, full of wonder and awe, listening to the forest ‘symphony’ and descending into the hotel from the treetops. This new arrival by river offers the opposite view with a slow reveal from under the canopy of trees, making it perfect for repeat guests who have experienced the bridge arrival before,” says Resort Manager Gianni Costa. “It does not feel like a check-in experience, but rather a transition to another world, welcomed by the friendliest people on Earth.”

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Vietjet launches Hong Kong-Phu Quoc route

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New-age carrier Vietjet has officially launched Hong Kong – Phu Quoc route, making it the first airline to operate the direct services between the two destinations, contributing positively to the promotion of air travel and trade between Vietnam and Hong Kong as well as across the region. This is also Vietjet’s second route to Hong Kong from Vietnam following its Ho Chi Minh City – Hong Kong route. Passengers on the special inaugural flights surprisingly received lovely souvenirs from Vietjet.

The Hong Kong – Phu Quoc route will operate return flights with a frequency of four flights per week, starting from April 19, 2019. With a flight time of 2 hours and 45 minutes per leg, the flight departs Phu Quoc at 10:50 in the morning and lands in Hong Kong at 14:35. The return flight departs from Hong Kong at 15:40 and arrives in Phu Quoc at 17:25 (all local times).

Known as “the Pearl Island”, Phu Quoc is the biggest island in Vietnam. As one of the most talked-about tourism destinations in Asia with beautiful beaches and friendly local people, Phu Quoc has attracted strong levels of investment in hotels and resorts in recent years and become one of the most popular holiday destinations in Vietnam. Adding to the island’s appeal, international travelers are exempt from visas for visits of 30 days or less. Hong Kong people can enjoy the beach holiday in this resort paradise.

With a network of 113 routes, Vietjet operates safe flights with a technical reliability rate of 99.64% — the highest rate in the Asia Pacific region.

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Austrian Airlines launches new Montreal-Vienna route

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Austrian Airlines announced the launch of a year-round flight service to and from Montreal/Vienna beginning April 29th, 2019.

The long-haul flight will be operated by the airline’s Boeing 767 aircraft.

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Italian exhibition group launches key words for the 2020 tourism industry

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Active food and wine tourism, the quality of life, the search for beauty and creativity: the combination of ingredients on which tourists increasingly base their choice of vacation will be at the center of the 2019 expo showcase of TTG Experience, SIA Hospitality Design e SUN Beach&Outdoor Style, the three leading expos dedicated to the tourism chain – respectively focused on vacations, the hospitality sector and that of outdoors and beaches – organized by Italian Exhibition Group, being held from Wednesday 9th to Friday 11th October 2019 at Rimini Expo Centre.

The tourist flow scene confirms positive signs from Italy: in the first eleven months of 2018, with 208.5 million nights’ stay by foreign tourists in accommodation facilities (+1.8%), Italy is in second place in Europe, ahead of France (134.7 nights, +5.7%) and behind Spain (287.8 million, -1.6%). In this context, the three expos, with an unequalled offer for the expo sector, will respond precisely to the tourist trade’s requirements.

TTG Travel Experience

The 56th edition of TTG, is a national and international reference point for the Italian offer for tourists and Italian tourism abroad. The most important B2B tourist expo and the one most attended by tourism professionals will host 130 destinations, in a layout divided into three areas – The World, Global Village and Italy – conceived to highlight all the latest in vacation products.

TTG Travel Experience 2019, with two special projects, will intercept the trends that increasingly influence tourists’ choice of destination: the interest in wine and food and that for active vacations.

223 million euros were spent in 2017 by foreign visitors to Italy on food and wine, 70% more than spending in 2013. With the Eatxperience project at TTG Travel Experience 2019, an entire hall will be dedicated to food and wine tourism with a format conceived precisely for trade members: food service in hotels is also among the opportunities to include in travel proposals.

On the other hand, with a high visual impact, the special Be Active project will feature proposals, opportunities and trends for vacations in Italy, where in 2016 18.6% of the tourists indicated sport as the motivation for their vacation.

SIA Hospitality Design

The expo that is a national reference point for the hospitality sector, SIA Hospitality Design, at its 68th edition, boosts its format linked with design and Italian-made products, addressing three issues that are particularly topical for the hospitality sector: Design (design for hospitality will not only be the first focus of SIA, but also the leitmotif of the entire expo); Water: (bathrooms, wellness and swimming pools, as well as services, technology, products, cosmetics and wellness treatment); Taste (the most important food service moments for accommodation facilities: breakfasts and aperitifs). Each project will have a dedicated arena involving professionals, an exhibition and expo areas.

Sun Beach & Outdoor Style

For decades, the b2b expo that is a reference point for the outdoor, beach facility and campsite worlds, SUN Beach&Outdoor Style, at its 37th edition, has focused on two macro sectors: the beach facility world and the campsite and village show world.

Contests are confirmed, in collaboration with Mondo Balneare, Best Beach Bar, Best Design Beach and Best Italian Beach, to award prizes respectively to the best beach facilities from the point of view of food & beverage, architecture and tradition. All the new products and services on the start-up front will be featured at SUNNext, the space dedicated to innovation, in collaboration with Mondo Balneare and CNA Emila-Romagna.

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Indian Hotels Company launches new hotel brand

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The Indian Hotels Company Limited (IHCL), South Asia’s largest hospitality company, today, announced the launch of a new hotel brand – “SeleQtions”, which is a collection of named and distinctive properties.

SeleQtions was launched with 12 hotels across the country. The vision for the brand is to celebrate individuality, by offering unique experiences through landmark hotels that have their own legacy and charm.

Speaking on the occasion, Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL said, “SeleQtions will allow IHCL to cater to a broader audience of travelers who prefer staying in hotels with a distinctive character. SeleQtions also includes hotels that have a slice of history, defining location or a differentiated theme. We believe the brand has immense potential to grow.”

The 12 hotels in the first phase include properties present in seven key lodging markets of India: President, Mumbai; Ambassador, New Delhi; The Connaught, New Delhi; Blue Diamond, Pune; Cidade de Goa; Tajview, Agra and Devi Ratn, Jaipur. The other hotels are Pratap Mahal Ajmer; Savoy, Ooty; Gateway Coonoor; Gateway Chikmagalur and Gateway Varkala.

For those hotels which are independent – IHCL offers its robust infrastructure including global reservation systems, Taj InnerCircle loyalty program and sales and marketing support.

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Transavia France boosts French connections at Budapest Airport

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Celebrating its sixth route launch in almost as many weeks, Budapest Airport has marked Transavia France’s further commitment to the Hungarian gateway as the carrier launches a twice-weekly service to Nantes.

Joining the airline’s existing link to Paris Orly, Transavia France’s latest investment sees a 50% increase in seat capacity for the airline from Budapest this summer.

“This is the perfect link for Transavia France to start,” explains Balázs Bogáts, Head of Airline Development, Budapest Airport.

“Both cities are known popular tourist attractions, therefore I’ve no doubt that each destination will be equally attractive for passengers from either end of the route.”

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Vietjet launches new service to Indonesia with Ho Chi Minh City-Bali route

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Vietjet today opens ticket sales for its new international route connecting the biggest city of Vietnam, Ho Chi Minh City with Bali (Indonesia). Vietjet is the first and only airline to operate this route, which will better link the two tourist-attraction cities to meet the increasing travel demands of local people and tourists as well as boosting the regional trade promotion and integration. Hongkognese will be more convenient to travel these two cities.

The Ho Chi Minh City– Bali route will operate five return flights per week, on every Monday, Wednesday, Thursday, Friday, Sunday starting from May 29, 2019. Flying time is around 4 hours per leg. The flight departs from Ho Chi Minh City at 08:05 and arrives in Bali at 13:05. The return flight takes off from Bali at 14:05 and lands in Ho Chi Minh City at 17:05 (All in local times).

Vietjet Vice President Nguyen Thanh Son said: “Vietjet has the advantages of an expanding flight network and comfortable, friendly aviation services; therefore, I believe that the new route will not only create opportunities for people to travel by safe, civilized and modern air transport, but also connect two cities as known as two economic, cultural centers of Vietnam and Indonesia. The route will contribute to promoting tourism and economic integration in the region as well as introduce the images of Vietnam to the world.”

Bali – the popular tourist island of Indonesia and Asia is often called among travelholics as ––“Island of the Gods”, “Tropical Paradise” or “Dawn of the World”. Voted as the best tourist island in the world, Bali is a wonderful blend between the pristine, beautiful landscape with the local cultural, artistic and religious quintessence. Besides visiting Ubud Palace, discovering the famous town Bedugul with large Bratan lake, tourists can go surfing, ‘snorkeling’ diving or visiting endless terraced fields.

Vietnam, the country of thousand years of culture was always a favorite destination of many international tourists. If Hanoi capital is a representative of ancient culture, bold identity; Hue ancient capital is dreaming or Da Nang, Quang Binh are impressive wonders, Ho Chi Minh City is Vietnam’s largest economic, financial central, vibrant and modern travel destination. The culture exchange trend and retaining characteristics make image and beauty of one of the most dynamic cities of the S-shaped country.

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Ottawa Tourism launches ThinkOttawa ambassador program

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Ottawa Tourism, Shaw Centre and Invest Ottawa are collaborating to launch a program to bring more conferences and conventions to Canada’s capital city through the creation of local ambassadors. In addition to attracting potential ambassadors, the ThinkOttawa program also offers a number of solutions and support services to help win and deliver events across the city.

The program appeals to potential ambassadors by asking if they are trailblazers in their industry and wish to be the sort of leader that leaves a legacy. In particular, to increase engagement, ThinkOttawa highlights four key benefits to becoming an ambassador:

• Raised Profile – hosting an international conference can heighten the visibility of an ambassador’s work – whilst potentially generating additional research funding.

• Impact an Industry – with many international events only ever visiting a city once, it is an opportunity to leave a legacy in the ambassador’s industry and the city as a whole.

• Networking – ambassadorship provides a unique opportunity to expand networks, develop relationships and build research partnerships locally and across the world.

• Recognition – be recognised for their efforts in championing an event at annual awards attended by peers, government leaders and other industry experts.

The program also demonstrates how much support Ottawa Tourism, Shaw Centre and Invest Ottawa can offer ambassadors throughout the organising process:

• Bid Development – ThinkOttawa will work with ambassadors to prepare a customised and polished bid document and presentation.

• Venue and Accommodation – as destination experts the ThinkOttawa team will recommend and source proposals from venues and accommodation providers.

• Government, Community and Partnership Support – letters of support can be obtained from key stakeholders, partners and municipal government where applicable to help both the bid and organising process.

• Marketing and Promotional Materials – access to promotional photos and videos that showcase the city and its unique offerings will help in the initial bid process as well as securing attendance at the event itself.

• Financial Support – Ottawa Tourism offers funding programs designed to assist eligible organisations with exhibition and meeting space rental costs as well as other areas of expenditure.

“Ambassador programs are not unusual in the world of association conferences and congresses but we wanted to go the extra mile and create a truly bespoke offering for those individuals wanting to get involved,” comments Ottawa Tourism’s Vice President, Meetings and Major Events, Lesley Mackay.

“Specifically, we are looking to help those individuals become leaders, share knowledge, connect, introduce ThinkOttawa and identify opportunities for the city. As Canada’s capital we are home to national and international association representatives all looking to host events in creative and inspiring spaces. We want to show them why Ottawa is the perfect destination and how easy it is to hold events here.”

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Airbus launches “Skywise Health Monitoring” with Allegiant Air

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Airbus has launched first operations of a new Skywise service – Skywise Health Monitoring (SHM) – with Allegiant Air on its A320s. Dynamically coupled with Skywise Reliability Services (SRS) and Skywise Predictive Maintenance (SPM), SHM is hosted on Skywise, gathering live diagnostic feeds from the aircraft through its *ACARS link to the airline’s information system.

Using the power of the Skywise aviation data platform, SHM collates and centralises the alerts, flight-deck effects, maintenance messages etc., prioritizes them, correlates any faults with the relevant troubleshooting procedures, highlights operational impacts, provides the maintenance history of the system (from the logbook and **MIS information collected through Skywise Core and stored in the data lake), allowing effective tracking of the alerts.

When fully deployed, and following the in-service feedback from Allegiant Air and other ‘early adopters’, SHM will support airlines’ Maintenance Control Centers, Line Maintenance and Engineering departments in identifying, prioritizing, analyzing and handling in-service events, enabling quicker decision-making and preparation of the optimal solution to ensure aircraft on-time dispatch and minimizing AOG risks.

Overall, SHM saves airlines time and decreases the cost of unscheduled maintenance. Natively interfaced with SPM and SRS to provide an integrated user-experience, and also ready to harness the new on-board Flight Operations and Maintenance Exchanger (“FOMAX”) data router which can capture over 20,000 real-time aircraft parameters, SHM enables end-to-end unscheduled event management/fixes for example by anticipating tools and parts’ availability closest to the aircraft. More early adopters will join in the months to come to pilot SHM for other Airbus aircraft, including A330, A350 and A380.

*ACARS = Aircraft Communication Addressing and Reporting System
**MIS = Maintenance Information System

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