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Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.


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“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

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“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

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New culinary experiences launched in Victoria Falls

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Earlier this year Pure Africa Destination Management announced its latest restaurant management partnership with Afro-Chic destination venue Zambezi House Restaurant, which was voted as one of the ‘Most Beautiful Restaurants in the World’ by Condé Nast Traveller.

The team at Pure Africa have since then been busy with the reimagination of designing culinary journeys in Victoria Falls for the menu relaunch of Zambezi House, which has taken much of its inspiration from the meandering journey of the venue’s key feature, the Zambezi River.

Pure Africa recently appointed head chef Mike van Rooyen for the development of the latest tasting menu at Zambezi House, forming part of the greater Pure Africa culinary art initiatives aiming to raise the benchmark for food tourism in Victoria Falls.

Our passion is rooted in travel, innovation, design, culinary art and impact, which form our company’s philosophy in looking to awaken this new African spirit together with local talent, international culinary techniques served with the key ingredient, which is warm Zimbabwean hospitality.

“Seasonal ingredients and traditional dishes reimagined, prepared with local knowledge, global culinary techniques and eventually served with the key ingredient, which is warm Zimbabwean hospitality.”

Pure Africa has coincided the latest Zambezi House menu offering, launching in early May 2019 with full day culinary packages for those travellers looking to experience the local food scene in Victoria Falls;

Pure Africa Culinary Journeys in Victoria Falls:

Historic Tram & Bridge Tour + Zambezi House Dinne

What to expect:

A guided tram tour of Victoria Falls Bridge paired up with freshly baked gourmet sandwiches to start, followed by a craft gin pop-up bar and gourmet snack table overlooking the spray of the Falls from the Zambian border and ending off with a three-course dinner tasting menu to be enjoyed later that evening at Zambezi House Restaurant.

Culinary Features:

Artisanal Sandwiches, Pimm’s Train Station Bar, Craft Gin & Tonic Pop Up Bar, Gourmet Scenic Snacks and a three-course Zambezi House dinner experience.

Luxury Deck Sunset River Cruise + Zambezi  House Dinner

What to expect:

A sunset river cruise down the Zambezi paired up with a relaxing three-course dinner experience perched on the edge of the river.

Culinary Features:

Gourmet sunset tasting boards, craft selection of premium beverages onboard the sunset river cruise followed by a three-course Zambezi House tasting menu prepared by head chef Mike Viljoen.

For more information about Pure Africa Destination Management and their latest culinary journeys please email or visit the Pure Africa Destination Management website.

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Art Gallery or Hotel? Hotel Oriental Express in Tokyo Ginza

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Hotel Oriental Express in Tokyo Ginza is scheduled to open on July 26, 2019.

The concept of Hotel Oriental Express Tokyo Ginza is the “Art Gallery Hotel” where guests can experience an extraordinary stay in the whimsical atmosphere of Ginza artworks generated in collaboration with art galleries in Ginza. The hotel also aims to play a role for Japan based young talented artists to express their artworks to guests from all over the world.

The lobby and rooms, which are themed in white with an accent of silver or in Japanese, “Gin” for “Ginza,” are decorated with carefully selected wall art which express the four seasons of Japan. The lobby doubles as a gallery space, featuring beautiful artworks from partnered galleries in Ginza. Hotel guests can purchase their favorite artworks on the spot.

Experience the town of art Ginza

The lobby and rooms, which are themed in white with an accent of silver or in Japanese, “Gin” for “Ginza,” are decorated with carefully selected wall art which express the four seasons of Japan. The lobby doubles as a gallery space, featuring beautiful artworks from partnered galleries in Ginza. Hotel guests can purchase their favorite artworks on the spot.

  • Wall art designTop left: Wisteria in full bloom in early summer, gently blowing in the breezeTop right: Goldfish scooping at a summer festival; Fireworks reflecting on the water surface Bottom left: Melting snow ice, awaiting spring
  • Examples of wall art design in partnership with Nada Art Gallery
  • Wall Art Artist: Ms. Maya Ogata

Ms. Maya Ogata began her art career with a graphic design company after graduating from university. While working for this company, Ms. Ogata  was actively engaged in numerous solo and group exhibitions as a wall art artist. Ms. Ogata has painted walls of guest houses, stores, and event spaces as well as presented her art in live performances nationwide.

Revive Your Senses

Breakfast: On a daily basis, the breakfast buffet offers five types of seasonal soups. The hotel’s chef recommends this simple but nutritious breakfast to revive your senses and to start your day. The soups can also be made to go, so guests can enjoy their breakfast at their convenience.

Cafe: During the daytime, the restaurant area is exclusively open to all hotel guests to be used at their leisure. Guests can freely relax and enjoy their time surrounded by artworks, with a drink of their choice from the hotel’s selection of coffee, herbal tea, green tea etc.

Enhance your sensitivity

Music: All guest rooms are equipped with a Bluetooth speaker and embellished with carefully selected wall art depicting beautiful flowers of each season in Japan. Guests can look, feel, and embrace the art and sounds while spending a relaxing time in their room.

https://tokyoginza.hotelorientalexpress.com/

 

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Major tour operators converging on Barbados for 2019 meeting with tourism partners

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Three weeks away from the May 1 start of the premier business-to-business marketplace, Connect Barbados, with over 100 participants – inclusive of 56 tour operators, have already registered to come and meet with local tourism partners including attraction providers and hoteliers.

Under the theme ‘Breathing Power into Business Connections’, the three-day conference is now in its 14th year. Tour operators have been invited from Barbados’ main source markets – the United Kingdom, the United States of America, Canada, Europe and Caribbean and Latin America. Tour operators such as: Air Canada Vacations, Virgin Holidays and Expedia Group, to name a few have already registered to come learn about what is new in Destination Barbados.

Connect Barbados is an annual conference providing opportunities to island operators to sell Barbados’ holiday products to invited tour operators in all of the island’s major source markets.

The marketplace allows global travel partners to learn about and experience the latest product and service developments on the island, while affording local partners the occasion to thank them for the tremendous contribution they continue to make the success of Barbados’ premier economic sector.

BTMI CEO, William ‘Billy’ Griffith, mentioned, “We are positively anticipating to surpass the 1,200 meeting appointments from Connect 2018 as we once again welcome and share our beautiful product with participating tour operators. Being able to connect our local service providers with the agents who have direct contact with potential visitors to Barbados will be extremely vital to both parties.”

This year, as we celebrate the Year of Wellness and Soft Adventure, tour operators will be treated to an outdoor welcome reception as they kick their feet in the sand at the “Feet in the Sand Beach Party, featuring top local entertainment and cuisine, before proceeding to two full days of business-to-business meetings at the Hilton Barbados Resort.

To close out the highly-anticipated conference, a special final evening reception will be held at the prestigious Harrison’s Cave and tour operators will get the opportunity to tour the cave first-hand. On the final day, participants will tour the island for a diverse Attractions Day, inspecting places of interest based on their specialties.

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Delta Air Lines offsets most carbon emissions for over 300K customers on Earth Day

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In celebration of Earth Day today, Delta is offsetting the emissions of all domestic leisure and business travel into and out of New York, Boston, Seattle, Los Angeles, Raleigh-Durham and Atlanta for over 300,000 customers across the country.

Plantable seed paper cutouts shaped like airplanes will be distributed on these selected flights to let customers know the environmental impact of their flight has been offset and inspire them to offset additional travel on delta.com/co2. Once planted, this special paper airplane will sprout non-invasive wildflowers.

“Delta led the U.S. aviation industry by launching the first carbon offset program in 2007, making it easy for customers to reduce the environmental impact of their travel,” said John Laughter, Senior Vice President – Corporate Safety, Security and Compliance. “Delta is also the only major airline to voluntarily cap carbon emissions at 2012 levels by purchasing carbon offsets.”

Since 2013, Delta has voluntarily purchased over 12 million carbon offsets, which is equivalent to the emissions from 1.7 million cars or electricity use for one year in nearly 2 million homes. This is more than any other U.S. airline. Today alone, Delta will buy almost 50,000 carbon offsets. To put this in perspective, 50,000 offsets will equal the emissions from more than 10,000 cars driven for one year.

Delta’s carbon offsets to benefit Conservation Coast project in Guatemala

Every offset Delta purchases today will benefit the Conservation Coast offset project, which provides environmental protection from deforestation and sustainable livelihood opportunities for communities in Guatemala. These offsets will help conserve over 400 bird species and 54,000 hectares of threatened rainforests situated along the Caribbean coastline of Guatemala.

The Conservation Coast project also supports sustainable livelihoods within local communities by teaching things like economically viable and environmentally sustainable agricultural practices that work with the environment rather than against it. To date, over 700 jobs are being supported by the project, 30 percent of which are held by women.

“At Delta, we believe connecting the world begins with caring for it,” said Laughter. “The offset projects we support are holistic, going beyond addressing the environmental impact of travel to provide resources, empowerment and financial opportunities to underserved communities like those involved in the Conservation Coast project.”
Offsetting is affordable. A roundtrip ticket from Atlanta to New York emits 0.28 metric tons of CO2, which can be offset for less than $5.

These offsetting efforts and more are why Delta was honored the Vision For America Award by Keep America Beautiful in 2017, recognized with Captain Planet Foundation’s Superhero Corporate Award in 2018, named to the FTSE4Good Index for four consecutive years, included in the Dow Jones Sustainability North America Index for eight consecutive years, given an honorable mention in Fast Company’s 2019 World Changing Ideas Awards and named one of America’s 100 most sustainable companies according to an in-depth Barron’s study.

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