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Vietjet launches Hong Kong-Phu Quoc route

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New-age carrier Vietjet has officially launched Hong Kong – Phu Quoc route, making it the first airline to operate the direct services between the two destinations, contributing positively to the promotion of air travel and trade between Vietnam and Hong Kong as well as across the region. This is also Vietjet’s second route to Hong Kong from Vietnam following its Ho Chi Minh City – Hong Kong route. Passengers on the special inaugural flights surprisingly received lovely souvenirs from Vietjet.

The Hong Kong – Phu Quoc route will operate return flights with a frequency of four flights per week, starting from April 19, 2019. With a flight time of 2 hours and 45 minutes per leg, the flight departs Phu Quoc at 10:50 in the morning and lands in Hong Kong at 14:35. The return flight departs from Hong Kong at 15:40 and arrives in Phu Quoc at 17:25 (all local times).

Known as “the Pearl Island”, Phu Quoc is the biggest island in Vietnam. As one of the most talked-about tourism destinations in Asia with beautiful beaches and friendly local people, Phu Quoc has attracted strong levels of investment in hotels and resorts in recent years and become one of the most popular holiday destinations in Vietnam. Adding to the island’s appeal, international travelers are exempt from visas for visits of 30 days or less. Hong Kong people can enjoy the beach holiday in this resort paradise.

With a network of 113 routes, Vietjet operates safe flights with a technical reliability rate of 99.64% — the highest rate in the Asia Pacific region.

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Oxford Economics: Brand USA’s marketing initiatives drove record international visitor spending

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Today, Brand USA, the destination marketing organization for the United States, announced that a study by Oxford Economics shows Brand USA’s marketing efforts are generating a high return on investment (ROI) and driving significant incremental international visitation and spend, which is helping to fuel the nation’s economy. The report shows Brand USA has consistently driven strong results over the past six years, including record results in Fiscal Year 2018 (FY2018) for incremental international visitor spending, tax revenues generated, and total economic impact.

Highlights of the study show Brand USA’s marketing efforts in FY2018 alone (October 1, 2017 – September 30, 2018) helped drive:

• 1.13 million incremental international visitors to the USA who spent
• $4.1 billion on travel and fare receipts with U.S. carriers, and generated
• $1.17 billion in federal, state, and local taxes and
• $8.9 billion in total economic impact, and supported
• 52,305 incremental U.S. jobs

The resulting FY2018 marketing ROI was 32:1—meaning that every $1 Brand USA spent on marketing generated $32 in spend by international visitors.

The study also shows that the cumulative results of Brand USA’s marketing efforts over the past six years (FY2013 through FY018) has helped bring:

• 6.6 million incremental visitors to the USA who spent
• $21.8 billion on travel and fare receipts with U.S. carriers, and generated
• $6.2 billion in federal, state, and local taxes, and
• $47.7 billion in total economic impact, which has supported, on average,
• Nearly 52,000 incremental U.S. jobs each year

The six-year results equate to an average marketing ROI of 28:1.

“International visitation is an important driver for the nation’s economy—benefiting a wide range of industries well beyond travel and tourism,” said Christopher L. Thompson, president and CEO of Brand USA.

According to the U.S. Department of Commerce, international travel to the United States is the nation’s top services export and represents 11 percent of all U.S. exports, contributing a $77.4 billion trade surplus.

“The FY2018 ROI study reinforces the effectiveness of our promotional campaigns and how our efforts are supporting communities and employment throughout the country. The United States provides international travelers more value in its diversity of experiences than any other place in the world, and we look forward to continuing to work with our partners to market the USA as the ultimate travel destination,” added Thompson.

Each year, Brand USA deploys a number of market-driven platforms and programs as part of its mission to increase incremental international visitation, spend, and market share for the United States in order to fuel the U.S. economy and enhance the image of the USA with worldwide travelers.

Brand USA also collaborates with federal partners to communicate U.S. visa and entry policies and correct misperceptions about those policies as required by the Travel Promotion Act.

The Oxford Economics study includes an analysis of Brand USA’s work in nine markets – Australia, Brazil, Canada, China, Germany, Japan, South Korea, Mexico, and the United Kingdom—and also considers the organization’s total impact in other international markets where Brand USA’s marketing was active during the year via consumer, trade outreach, and cooperative marketing programs.

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Millennium Airport Hotel Dubai honors Spaceship Earth

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The Millennium Airport Hotel Dubai joined the Earth Hour celebration this spring emphasizing its commitment to addressing environmental issues for Spaceship Earth – a world view encouraging everyone on the blue planet to act as a harmonious crew working toward the greater good.

The hotel took part in the movement through several initiatives in Dubai.

A majority of the hotel participated by turning off their non-essential lights for an hour contributing to the global efforts to raise awareness of the impact energy savings. Also, the hotel turned down the lights in the lobby, restaurants and other public areas.

The hotel management encouraged the guests to participate through placing letters in the rooms as a reminder to encourage them to do the same.

Human Resources team prepared a few activities at the colleague’s accommodation such as cake cutting, games, and awarding for minimal consumption of water and electricity.

Earth Hour is now the world’s largest grassroots movement for the environment, inspiring millions of people to act for our planet and nature. It is an initiative led by the World-Wide Fund for Nature (WWF).

Commenting on the initiatives, Mr. Simon Moore, General Manager of Millennium Airport Hotel Dubai said, “This year, we celebrated the diversity of life on Earth, and we invited not only our hotel guests and colleagues but also our friends and families. Earth Hour complements our Green Key strategy and ambition to be the driving force of a more sustainable hospitality industry.”

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How safe is travel to Africa? African Tourism Board appoints SaferTourism

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African Tourism Board, (ATB)  has travel and security on its top agenda when attracting visitors to the continent.

At the upcoming ATB Launch on April 11, the organization will be announcing their appointment of SaferTourism.com to provide support and guidance to keep African Tourism Safe.

The man behind SaferTourism.com is no other than one of the best global experts available in this field.

Dr. Peter Tarlow, seen as a world-renowned expert in travel and tourism will be the keynote speaker at the African Tourism Board Launch Event on April 11.

ATB members and WTM visitors will be able to meet Dr. Tarlow at the African Tourism Board Stand (AP 12). His goal is to provide proactive guidance and hands-on approach to keep African destinations, hotels and attractions safe and available specifically for North American Visitors.

Dr. Tarlow is leading SaferTourism’s  Visitor Surety approach, meaning:

• The providing of a safe and secure environment for visitors and for those who work in its visitor industry
• Protection of tourism sites and infrastructure
• Perceptions, including how these perceptions impact its reputation
• The Protection of the economy vis-à-vis its tourism industry

Dr. Tarlow has been working on projects around the world and is known to include feedback from the US State Department in many of his international projects.

Dr. Peter Tarlow will be a speaker at the ATB Launch event on April 11,2019 during WTM Cape Town.

He is a world-renowned speaker and expert specializing in the impact of crime and terrorism on the tourism industry, event and tourism risk management, and tourism and economic development.  Since 1990, Tarlow has been aiding the tourism community with issues such as travel safety and security, economic development, creative marketing, and creative thought.

Tarlow has worked with numerous US government agencies including the US Bureau of Reclamation, US Customs, the FBI, the US Park Service, the Department of Justice, the Speakers Bureau of the US Department of State, the Center for Disease, US Supreme Court police, and the US Department of Homeland Security.  He has worked with such US iconic locations as the Statue of Liberty, Philadelphia’s Independence Hall and Liberty Bell, the Empire State Building, St. Louis’ arch, and the Smithsonian’s Institution’s Office of Protection Services in Washington, DC.

Tarlow has been a keynote speaker for governors’ tourism conferences around the nation including those for Illinois, South Carolina, South Dakota, Washington State and Wyoming.

He has addresses large-scale US government meetings for such agencies as:

  • The Bureau of Reclamation
  • The US Center for Disease Control
  • The US Park Service,
  • The International Olympic Committee

On the international scene, he has addressed conferences such as:

  • The Organization of American States (Santo Domingo, Dominican Republic, Panama City, Panama),
  • The Latin American Hotel Association (Quito Ecuador, San Salvador, El Salvador and Puebla, Mexico),
  • The Caribbean Chiefs of Police Association (Barbados),
  • The International Organization for Security and Intelligence – IOSI  ((Vancouver, Canada),
  • The Royal Canadian Mounted Police, Ottowa
  • The French Hotel Association CNI-SYNHORCAT (Paris)

Additionally, Tarlow is a featured speaker for numerous US embassies and with foreign tourism ministries around the world. For example, in his role as an expert in tourism security he has worked with:

  • Vancouver’s Justice Institute  (2010 Olympic games)
  • The police departments of the state of Rio de Janeiro (2014 World Cup Games)
  • The Royal Canadian Mounted Police,
  • The United Nation’s WTO (World Tourism Organization),
  • The Panama Canal Authority,
  • Police forces in Aruba, Bolivia, Brazil, Curaçao, Colombia, Croatia, Dominican Republic, Mexico, Serbia, and Trinidad & Tobago.

In 2013 the Chancellor of the Texas A&M system named him his Special Envoy.  In 2015 the Faculty of Medicine of Texas A&M University asked Tarlow to “translate” his tourism skills into practical courses for new physicians.  As such he teaches courses in customer service, creative thinking and medical ethics at the Texas A&M medical school

In 2016 the international engineering firm Gannet-Fleming appointed Tarlow its Senior Security and Safety Specialist  Also in 2016, Governor Gregg Abbot of Texas named Tarlow as the Chairman of the Texas Holocaust and Genocide Commission. As such he has wide experience in dealing with protest marches and other public events that touch upon that theme.

Tarlow organizes tourism security conferences around the world, including the International Tourism Safety Conference in Las Vegas along with conferences in St. Kitts, Charleston (South Carolina), Bogota, Colombia, Panama City, Croatia, and Curaçao

Tarlow lectures and trains tourism professionals and security personnel in multiple languages on a wide range of current and future trends in the tourism industry, rural tourism economic development, the gaming industry, issues of crime and terrorism, the role of police departments in urban economic development, and international trade.  Some of the other topics about which he speaks are: the sociology of terrorism, its impact on tourism security and risk management, the US government’s role in post terrorism recovery, and how communities and businesses must face a major paradigm shift in the way they do business.

Tarlow publishes extensively in these areas and writes numerous professional reports for US government agencies and for businesses throughout the world.  He has been asked to be an expert witness in courts throughout the United States on matters concerning tourism security and safety, and issues of risk management.

As a well-known author in the field of tourism security, Tarlow is a contributing author to multiple books on tourism security and publishes numerous academic and applied research articles regarding issues of security including articles published in The Futurist, the Journal of Travel Research and Security Management.  Tarlow’s wide range of professional and scholarly articles includes articles on subjects such as: “dark tourism”, theories of terrorism, and economic development through tourism, religion and terrorism and cruise tourism.  Tarlow also writes and publishes the popular online tourism newsletter Tourism Tidbits read by thousands of tourism and travel professionals around the world in its English, Spanish, and Portuguese language editions.

Among the books that Tarlow has authored are:

  • Event Risk Management and Safety (2002).
  • Twenty Years of Tourism Tidbits: The Book (2011)
  • Abordagem Multdisciplinar dos Cruzeiros Turísticos (co-written 2014, in Portuguese)
  • Tourism Security: Strategies for Effective Managing Travel Risk and Safety (2014)
  • A Segurança: Um desafío para os setores de lazer, viagens e turismo, 2016 published (in Portuguese) and republished in English
  • Sports Travel Security  (2017)

At numerous universities around the world Tarlow lectures on security issues, life safety issues, and event risk management. These universities include institutions in the United States, Latin America, Europe, the Pacific Islands, and the Middle East.  Tarlow earned his Ph.D. in sociology from Texas A&M University.  He also holds degrees in history, in Spanish and Hebrew literatures, and in psychotherapy.

Tarlow has appeared on national televised programs such as Dateline: NBC and on CNBC and is a regular guest on radio stations around the US.   He is the recipient of the International Chiefs of Police highest civilian honor in recognition for his work in tourism security.

Tarlow is a founder and president of Tourism & More Inc. (T&M).  He is a past president of the Texas Chapter of the Travel and Tourism Research Association (TTRA).  Tarlow is a member of the International Editorial Boards around the world.

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A Japanese castle, Sanjuro the cat, and a remarkable recovery in tourism

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Bitchū Matsuyama Castle, also known as Takahashi Castle, is a castle located in Takahashi, Okayama Prefecture, Japan. It is not to be confused with Matsuyama Castle in Matsuyama, Ehime Prefecture.

The Takahashi City Tourist Association is upbeat, with an official of the association saying: “We want to liven up the whole city with Sanjuro.”

A feline “lord” of Bitchu Matsuyama Castle in Takahashi, Okayama Prefecture, is contributing to a recovery in tourism that was dealt a heavy hit from natural disasters last summer.

The name of the cat lord of the popular castle, which is nicknamed “castle in the sky”, is Sanjuro. He settled in the precincts of the castle in the wake of torrential rains in western Japan in July last year.

Because Sanjuro is super-friendly to people, he has attracted attention on social media.

The number of tourists coming to the castle, that fell at one point after the torrential rains, recovered rapidly, thanks to Sanjuro. He is now serving as a living “beckoning cat”, the auspicious cat statue often displayed in stores and other businesses.

Sanjuro is a male with white and brown fur. He is thought to be three or four years old.

On July 21 last year, castle cleaner Ryoichi Motohara found the cat wandering in the castle’s Sannomaru area. “At the time, I thought he was an abandoned cat, because he was very skinny.”

After observing the cat for several days, the cleaner started feeding him. From then, he began appearing in the castle’s Honmaru main area, mingling with tourists.

The cat never got angry when people would touch him. He responded to people with cute manners while purring. He became widely known through word of mouth and via online sites.

The tourist association gave the cat the name Sanjuro in tribute to Tani Sanjuro, a samurai warrior of the Bitchu Matsuyama clan who served as a troop captain of Shinsengumi, a samurai squad in the last years of the Edo period (1603-1867).

As the number of newspaper articles and TV programmes reporting about Sanjuro grew, his owner was identified around October last year.

Ms Megumi Nanba, 40, who lives in the city about 6km from the castle, said that she had been searching for her cat, who ran away from their home on July 14.

As she loved her cat and he was also was attached to her children, Ms Nanba at first wanted to take him back home. Eventually, though, Ms Nanba and her family members discussed the matter and decided to hand over their cat to the tourist association.

“I was really relieved when I found out he was alive. If he likes living in the castle, it is good for him (to stay there),” she said.

In November last year, an official of the tourist association took him home to prepare for a media presentation, and Sanjuro ran away again.

Although the association tried to find him by distributing leaflets and other means, Sanjuro could not been found, which made officials of the association increasingly worried.

Sanjuro was finally found 19 days later. Since then, the officials have kept him inside the castle’s administrative office building in the Honmaru area so as not to have such a painful feeling again.

In December last year, the association officially appointed Sanjuro to the post of “castle lord cat”. His duty as the castle lord is to stroll around in the castle twice a day, with officials holding him on a leash.

Sanjuro is highly popular for his friendliness towards visitors, such as rubbing against people’s legs and neatly sitting down on their knees.

According to the tourist association, the number of visitors in July last year in the wake of the torrential rains fell to about 20 per cent compared with that in the previous year. But in February this year, the number passed 4,000 – 40 per cent higher than that in the previous year.

The association designated March 16 as the “Day of Sanjuro” as a play on words – 3 (san), 10 (ju) and 6 (roku) – and held an event.

Tourists from across the nation swarmed to take photos of Sanjuro that day.

Ms Miho Hatanaka, 44, from Otake, Hiroshima Prefecture, said: “He is so friendly and tame. I wish I could hug him a long time.”

Her daughter Nanami, a nine-year-old elementary school student, said: “He’s so cute. I hope he keeps playing the role of castle lord.”

The association produces official items with his photo such as key chains and postcards, as well as digital stamps which can be used on LINE, a free communication app.

Manager of the tourist association Hideo Aihara said: “With Sanjuro at the core, new movements including developments of items and event plans have been occurring.

“We want to expand this positive trend while cooperating with various entities.”

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