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Marriott International official hotel sponsor of Brand USA United Stories international campaign

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Today, Brand USA, the destination-marketing organization for the United States, announces Marriott International across the United States as the official hotel sponsor for United Stories. The sponsorship will help expand the global reach of the United Stories campaign, which aims to inspire international travelers to visit the USA through visual storytelling efforts. This new United Stories collaboration also provides Marriott International, one of Brand USA’s founding and diamond partners, fresh localized content and innovative ways to reach international customers.

Launched earlier this year in partnership with Beautiful Destinations, United Stories utilizes mobile content creation labs to track and share relatable, human stories to inspire lasting emotional connections between international travelers and people and places across the United States. Throughout the year, accomplished content creators, storytellers, and influencers will travel to various points of interest across the country in eye-catching, buzz-worthy vehicles branded with #UnitedStories.

“We are thrilled to collaborate with Marriott International on United Stories. Marriott’s strong international brand recognition and ongoing dedication to their customers makes them an ideal partner to expand the reach of this campaign,” said Tom Garzilli, chief marketing officer of Brand USA. “We believe in the power of storytelling to engage global audiences and highlight the diversity of real travel experiences in the USA. Our partnership will help deliver these inspiring stories to an even larger population of international travelers, extending the United Stories campaign to millions of people around the world.”

Marriott Bonvoy will be integrated within the United Stories campaign to generate awareness and create connectivity with its newly launched travel program. This includes branding of the mobile content creation labs and hosting influencers and content creators at hotels across the USA.

“The United Stories mission aligns with our passion for travel, said Kieran Donahue, vice president, marketing, The Americas. “Our sponsorship of United Stories is a great extension of our ongoing partnership with Brand USA. The mobile content labs allow us to show the breadth, depth, and variety of our brands, destinations, and hotels throughout the U.S., and most importantly, connect with our members and guests in a way that showcases how good travel can enrich and unite the world.”

The Marriott Bonvoy travel program is built on the belief that all travel is good travel; it enriches the individual and connects the world. The program offers a global footprint of extraordinary hotel brands, experiences for every passion on Marriott Bonvoy Moments, and the richest rewards and benefits.

The United Stories mobile content lab launched in January and has traveled to nine U.S. states and territories: Alaska, Arizona, Florida, Hawai’i, Puerto Rico, South Dakota, Tennessee, Texas, and Vermont. At each destination, United Stories content creators spotlight first-person perspectives of American culture via locals, influencers, and travelers.

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Melbourne to welcome news hotels from Ormond Group in 2022

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In 2022, Southeast Asian hospitality brand Ormond Group will introduce two new hotel concepts to Melbourne’s Central Business District in Victoria, Australia. Each taking residence in their own distinct tower within the buzzing CBD development, the Ormond Melbourne and MoMo’s Melbourne on Flinders Lane, will rise from a 40,000 sqft events and F&B podium. The brand-new development and social gathering space, designed for visitors and locals alike, will boast a purpose-built pedestrian laneway, multi-use spaces, sky bar & restaurant and provide the cultural capital with 537 new guest rooms between the two properties.

“We are delighted to have been given the green light for Ormond Group to push forward with this exciting and ambitious project. Through our new brands, we hope to be able to elevate the hotel scene in Melbourne through our inclusive approach to programming and design. We’ll be looking to work with exciting F&B operators as well as developing inspiring partnerships to bring these properties to life. Our spaces are designed to welcome guests and locals alike. Ormond and MoMo’s will offer culturally relevant experiences for guests and locals at great value for money price points in one central location. We are thrilled to be introducing our hotels to this area of the city’s CBD – we embrace its past, present and future and look forward to meaningfully contributing to the district’s landscape. We feel confident that Melbourne’s already discerning lifestyle audience will enjoy what we bring to Australia’s cultural capital.” says Gareth Lim, CEO of Ormond Group.

Through its approach to delivering authentic travel experiences, the Ormond Group is re-shaping Melbourne’s lifestyle scene with each new hotel. Ormond Hotels is a collection of thoughtfully designed hotels, inspired by local stories and cultural context. Ormond Melbourne will embody the spirit of Luxury Simplified through the brand’s values of comfort, purpose and balance by prioritizing great service, high quality guest essentials, beautiful and thoughtful design and dynamic social programming.

Meanwhile, MoMo’s Melbourne will provide guests with minimalist hotel rooms alongside playful spaces that engage with creative communities and urban nomads. MoMo’s is designed to inspire memorable moments – through interactive events that engage both locals and visitors alike at a value for money price point.

Together they will provide a dual-brand experience – an upscale boutique hotel that celebrates luxury simplified and an accessible, playful hotel concept that celebrates creative collaboration – bringing a new dynamism to Australia’s hospitality scene.

Designed by Melbourne-based architectural firm, Elenberg Fraser, in collaboration with Craig Tan Architects, the project will be managed by Point Polaris. Ormond Group is currently in the process of making interior design appointments. Both properties will be developed and operated by Ormond Group, who has announced the appointment of Caroline King as Chief Operating Officer.

This year, Ormond Group will open the first properties for its two new lifestyle hotel brands, with the Q3 launches of The Chow Kit – an Ormond Hotel and MoMo’s in Kuala Lumpur.

In Early 2021 the group will open the flagship hotel under the Ormond Hotels brand in Dublin following the extensive, multimillion-dollar refurbishment of The Ormond Hotel, which will be followed by the brand’s Melbourne opening in 2022. The group will be looking to expand into other Australian cities.

Ormond Group is a new player in global hospitality offering design-led travel experiences for all audiences via its brands – Ormond, MoMo’s and Tune Hotels. Ormond Group embodies the spirit of modern-day exploration whilst focusing on the careful curation of great service, design and programming.

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Viking Cruises expands European river fleet

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Viking Cruises today welcomed the latest additions to its river fleet, with the naming of seven new river ships during a celebration on the Rhine River in Basel, Switzerland. Of the seven ships, six are Viking Longships – Viking Einar, Viking Sigrun, Viking Sigyn, Viking Tir, Viking Ullur and Viking Vali – which will be deployed on Viking’s most popular itineraries on the Rhine, Main and Danube Rivers. The seventh new ship – Viking Helgrim – was inspired by the Longships design and built specifically for the Douro River, bringing the company’s total number of sister ships in Portugal to four.

This launch of new river ships is Viking’s latest milestone as the company continues to expand and dominate industry awards. Just two weeks ago, Viking swept Cruise Critic’s 2019 Cruisers’ Choice Awards with 11 First Place Wins – including the new “Best for River Cruises” category – and just last month the company took delivery of its sixth ocean ship, Viking Jupiter, which will be named in Oslo on June 6. In addition, Viking was again named the #1 River Cruise Line by Condé Nast Traveler in the publication’s 2018 Readers’ Choice Awards, and Travel + Leisure readers named Viking a #1 Ocean Cruise Line and one of the World’s Best River Cruise Lines in the 2018 World’s Best Awards.

“We began hosting guests on the rivers of Russia 22 years ago, and we have always done things differently. We focus on the destination, and we provide travel experiences that allow our guests to learn, to enrich their lives and to explore the world in comfort. It is ‘The Viking Difference’ that has made us the leading river cruise line in the world – and has helped river cruising become one of the fastest-growing segments of travel,” said Torstein Hagen, Chairman of Viking. “As the leader, it is also important that we recognize those who have helped us achieve success. This year I am especially proud to honor members of the Viking family as godmothers of our newest river ships.”

Viking Naming Ceremony

In keeping with a maritime tradition that dates back thousands of years, Viking invited seven long-serving employees and important members of the company’s family to serve as honorary godmothers of the new ships.

•Leah Talactac, Godmother of Viking Einar
•Natalia Hofmann, Godmother of Viking Helgrim
•Wendy Atkin-Smith, Godmother of Viking Sigrun
•Rikke Semb Pertile, Godmother of Viking Sigyn
•Gisela Rückert, Godmother of Viking Tir
•Linh Banh, Godmother of Viking Ullur
•Minxuan Zhao, Godmother of Viking Vali

The naming event was executed by connecting the new ships via satellite across four European cities. Viking Einar and Viking Sigrun were docked in Basel and named by in-person by their godmothers. The other five ships were “virtually” named by their godmothers: Viking Sigyn and Viking Ullur in Rostock, Germany; Viking Tir and Viking Vali in Brunsbüttel, Germany; and Viking Helgrim in Porto, Portugal. In keeping with another maritime tradition, a bottle of Gammel Opland aquavit was broken on the bow of each new ship. Gammel Opland hails from the same county in Norway where Chairman Hagen’s mother, Ragnhild – also lovingly known as “Mamsen” – was born and was her favorite brand of aquavit. Following the naming event, guests enjoyed dinner at Basel’s Fondation Beyeler museum, set amidst the museum’s newest and most ambitious exhibition: The Young Picasso. Blue and Rose Periods. Guests were also treated to a performance by Alma Deutscher, the 14-year-old English composer, pianist, violinist, and child prodigy – who is a favorite of Chairman Hagen’s.

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ILTM Latin America 2019: Record number of agents from new destinations

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ILTM Latin America 2019, regional event for the luxury travel industry, will welcome this year more of the most productive agents from Brazil and Latin America than even before, including many new faces.

A total of 370 buyers will attend the invitation only event in São Paulo in May, with 26% of these set to be new faces. They will attend from 14 countries – newly represented at the event are the Dominican Republic, Ecuador and Guatemala – and 40 cities to meet with some of the best travel experiences from across the world. Agents from 22 cities in Brazil alone will be represented including Cuiaba and Uberlandia, also for the first time.

Simon Mayle, ILTM Latin America Event Director comments:

“We travel the continent far and wide, meeting and qualifying the most productive luxury agents in Latin America in order to bring an audience that can’t be found elsewhere and make the introductions that wouldn’t be made otherwise. We bring the world to Latin America, so that they can discover more of it.”

The 2019 edition of ILTM Latin America is defined by its theme of ‘Back to Life’ to highlight the value of Health and Wellness for both the luxury travel business and the consumer as well as our responsibility in taking care of and celebrating nature.

The event also welcomes over 90 new exhibitors in a total of almost 370 luxury travel brands from all four corners of the world who will attend to network and build business with the region’s wealthiest. They include AccorHotels Luxury brands, Aman Resorts, Baha Mar, Bürgenstock Hotels & Resort in Switzerland, Belmond, Dorchester Hotels, Hyatt Hotels and Resorts, Leading Hotels of the World, Mandarin Oriental Hotel Group, Marriott Luxury Brands, Preferred Hotels, Portugal’s Quinta das Lágrimas, Rosewood Hotel Group, Small Luxury Hotels of the World, The Vines Resort & Spa in Mendoza and Vakkaru Maldives as well as destinations including Portugal, Georgia and Israel.

Media Contact: Orla Kelly, Junior Account Executive, London, UK, D: +44 (0) 20 8334 4005, orla@spotlightcoms.com

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Older travelers still want adventure

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While much adventure travel information is aimed at young backpackers, recent research revealed travel is not just the domain of the young with middle-aged Brits still working their way through a wish list of destinations.

Older travelers haven’t lost their adventurous spirit

The poll of 2,000 adults aged 40 and above showed the average 40-something still has 7 countries to visit on their travel bucket list. In fact, over 40s reckon they have only visited a quarter of the countries they dream of going to around the world with popular backpacking destinations New Zealand, Canada, and Australia top of the list.

It also emerged that more than 6 in 10 are already looking forward to at least one trip abroad in 2019. Three in 10 over 40s even reckon they are more adventurous with their holiday choices now than they ever used to be with 38 percent preferring to go off the beaten track when they travel abroad. And rather than sitting by the pool, a fifth of over 40s have tried snorkeling on a trip abroad and more than one in 10 have been on a safari.

Why it’s better to travel in the later years

The study also found nearly half of over 40s polled say they go on more holidays now than at any other point of their lives with 6 in 10 putting this down to having more money now than they did in the past. And a quarter think it’s easier to get away and go jet-setting around the globe because their kids are older, while 46 percent have more time, according to the research.

Another 40 percent think their lives have simplified enough so they now have more freedom – in their 50s or beyond – to see the globe. And more than one in 5 have also gone travelling and taken a month or more off from work to visit different countries.

Aimee of Rough Guides who conducted the research said: “Travel is no longer the sole preserve of the young. It is important that the travel industry gives older travelers the same opportunities to have adventurous travel experiences as younger people if they want to and not dismiss them as being too old or boring.”

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