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Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.


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“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

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“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

Travel News | eTurboNews

Myth-Mania: Stories of men, heroes and indigenous world at MarTa

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The National Archaeological Museum of Taranto (MarTa) celebrated the return of important finds back home. Myth-Mania, rediscovered stories of men and heroes, speaks of objects taken from necropolises by grave robbers, and illegally smuggled out of the country.

Fourteen precious finds – Apulian red-figure vases, now displayed at the MarTa, have been returned to Italy by the Paul Getty Museum in Malibu, the Cleveland Museum of Art, the Museum of Fine Arts in Boston and the Metropolitan in New York, thanks to the investigative work of the Command of the Carabinieri for the Protection of Cultural Heritage, and diplomatic negotiations of the MiBAC in synergy with the State Attorney and the Ministry of Foreign Affairs.

The vases were produced on the turn of the fourth century BC in ancient Apulia, destined to satisfy the claims of refinement of the natives, who populated the lands around the Greek cities of southern Italy.

The volute krater- a vase originally intended for the symposium – at a time when men, according to the Greek fashion, at the end of the banquet mixed wine with water, honey and spices in this container and then poured it into the cups – it was used later for grave goods and testified to the wealth and sophistication of the burial owner.

Even the subjects that decorate the sides of the vases are funerary subjects. At the center of one of the two sides there are often stelae or small temples with statues, which reproduce the funerary monuments most in use at the time in Apulia.

The images painted on the vases can go back to telling stories of men and heroes who use the language of myth not for a simple “mania”, as the title of the exhibition provocatively suggests, but as a tool for sharing values and building identities among Greeks.

The director of MarTa highlighted the work she carried out for two years for the restoration of the vessels, following their finding in the MarTa’s museum storage shortly after taking office in 2016:

“Our museum is a great tourist attraction, explains the director. It boasts an annual turnout of 80,000 visitors including Russians, English, Americans and Chinese. Thanks to European funds (2.5 million euros), we are working at the Marta 3.0 project, which concerns the digitalization of the cataloging of over 40 thousand open data and open source exhibits, which means making an archaeological and artistic heritage available to all among the largest and most valuable in the world.

A FabLab is also being set up to allow the most representative works to be reproduced in 3D prints, thus activating valuable merchandising that will be supported by our internal boutique”.

Next to the exhibition of vases is the entire museum structure which on three floors houses exhibits of rare beauty: one above all the athlete’s sarcophagus.

A tourism promotion project.

The image of Taranto, always identified as an industrial and military (Navy) city, was destroyed following the environmental disasters caused by the Ilva industry.

For the last two years, the city has been experiencing a period of rebirth, explains the director Eva Degl’Innocenti, and in the absence of a tourism plan, the need to involve local authorities and private entrepreneurship to create a system for tourist reception with the revival of itineraries of Magna Graecia, involving Paestum, Naples and Reggio Calabria has become apparent.

The MarTa, is one of the richest archaeological museums in Italy, especially with regard to finds from the Greek-Roman period, including the famous collection of gold and silver found in the province of the famous city of Magna Grecia (Taranto) between the IV and the 1st century BC.

Having remained dormant for many years, the MarTa has implemented a revival by hosting highly successful exhibitions. Today museum is a great tourist attraction and boasts an annual turnout of 80,000 visitors including Russians, English, Americans and Chinese.

Travel News | eTurboNews

Akaryn Hotel expansion: Aleenta Mountain Retreat in Bali and Akyra resort in Hoi An

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Akaryn Hotel Group, a Thailand based boutique hotel specialist, is preparing to expand into international markets for the first time, with the launch of its pioneering hospitality brands in Indonesia and Vietnam.

In the coming months, two of the group’s hotel concepts will make their international debuts. Aleenta, the original barefoot luxury brand that first launched in Thailand in 2004, will be introduced to Bali, Indonesia’s “Island of the Gods”, and akyra, the trend-setting boutique brand, will arrive in Hoi An, the UNESCO World Heritage-listed port town in central Vietnam.

Aleenta Retreat Bali will be a spiritual sanctuary in the island’s mountainous north, an hour’s drive from Ubud. Designed in a classical low-rise Balinese style, this serene wellness retreat will feel a million miles away from the busy tourist resorts in the island’s south. Nestled in the lush, jungle-clad hills, this exquisite hideaway will allow guests to relax and reconnect with each other in paradise. The 50 rooms will be large and luxurious, whilst also exuding authenticity and being equipped with the latest amenities.

A spa village and yoga resort, Aleenta Retreat Bali will feature an extensive Ayurah Wellness centre, where guests can unwind with an array of soothing treatments, including traditional Balinese massages and natural therapies. An outdoor yoga area will overlook reflective ponds and a fitness centre will allow guests to enjoy an invigorating workout in paradise.

A choice of restaurants will focus on fresh, organic ingredients, while the Pool Bar will serve refreshing drinks during the day and after dark. Local handicrafts will be available at the Galleria boutique, and guests will have plenty of opportunities to head out and discover the local area, including Ubud, Bali’s cultural capital. Aleenta Retreat Bali will also provide an elegant setting for weddings and functions, with a choice of indoor or alfresco event spaces.

“Aleenta was our first brand and our pioneering resorts in Phuket and Hua Hin have become hugely popular among guests. Every Aleenta property is designed to reflect the timeless charm and character of its destination, featuring large living spaces and world-class facilities while also operating in harmony with the environment. Aleenta Retreat Bali will be a fantastic addition to our portfolio; secluded, spiritual and sensual, this sublime sanctuary will allow guests to discover the true essence of the Island of the Gods,” said ,” said AKARYN Hotel Group’s Founder and Managing Director, Anchalika Kijkanakorn.

Also opening its doors in 2019 will be akyra Hoi An, unique waterfront resort nestled midway between Hoi An’s historic town centre and golden China Beach. Located on the banks of the Thu Bon estuary, this low-rise boutique retreat will be accessible either by car or by boat and many of the 110 stylish rooms and pool villas will sit on the water’s edge.

Guests can soak up this stunning setting with a morning yoga class, a spa treatment at the Ayurah Wellness centre, a dip in the onsen or a workout in the modern fitness centre. Alternatively, they can simply plunge into the inviting outdoor infinity pool. Young guests will be kept entertained at the kids’ club, and all ages can discover delectable Vietnamese and international cuisine at a choice of two restaurants and a pool bar.

akyra Hoi An will provide the perfect balance between cultural exploration and tropical relaxation; the enchanting port town of Hoi An, with its diverse heritage and alluring architecture, is just a short distance away, while the golden sand and azure sea of Vietnam’s central coast is also easily accessible. It will also provide a spectacular setting for events and dream weddings.

“With its peaceful and picturesque waterfront setting, halfway between the city and the sea, akyra Hoi An will allow visitors to discover everything this charming destination has to offer. Guests who have experienced akyra’s hotels and resorts in Bangkok, Phuket and Chiang Mai will be familiar with the brand’s trend-setting style. We look forward to introducing guests to a new era of contemporary, cutting-edge hospitality in this idyllic location,” Anchalika added.

AKARYN Hotel Group currently operates a collection of captivating boutique hotels and resorts across Thailand, including Aleenta Hua Hin-Pranburi, Aleenta Phuket-Phang Nga, akyra Beach Club Phuket, akyra Manor Chiang Mai, akyra Thonglor Bangkok and the most recent addition to its portfolio, akyra TAS Sukhumvit Bangkok. The group will continue to introduce its luxurious and personalised style of Asian hospitality to even more destinations across the region in the months and years ahead.

Travel News | eTurboNews

Top 10 sustainable places to stay around the world revealed

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Travel is not just about seeing the wonders of the earth but understanding our impact upon it. With increasing frequency, people are looking to make the shift from “tourist” to “conscious traveler” by finding ways to maximize positive impacts on the locations they visit. Making thoughtful choices about how, when, and where you go on a vacation can make a significant difference. So, this Earth Day, travel experts analyzed over eight million traveler reviews from last year to find the key hot spots for eco-travelers.

Delving deep into sentiment, the global data showed the 10 best places to stay around the world, as reviewed by Expedia travelers. From boutiques with beehives and resorts with rainwater recycling, to grand urban retreats with solar cell power, many of these amazing places show that luxury and sustainability are not mutually exclusive.
Additionally, the experts highlighted the top countries with the best reviewed eco-conscious accommodations, with the USA topping the charts.

Top 10 eco-friendly stays

1.Sandos Caracol Eco Resort, Mexico
2.Nomad Hotel Roissy CDG, Paris, France
3.Siloso Beach Resort, Sentosa, Singapore
4.Habitat Suites, Austin, Texas
5.Pakasai Resort, Krabi, Thailand
6.PARKROYAL on Pickering, Singapore
7.The Green House, Bournemouth, UK
8.Listel Hotel, Vancouver, Canada
9.Hotel Verde, Cape Town, South Africa
10.Sherwood Queenstown, Queenstown, New Zealand

Top 10 sustainable countries around the world

1.USA
2.Mexico
3.Canada
4.Australia
5.UK
6.Costa Rica
7.Thailand
8.New Zealand
9.France
10.Italy

Sustainable travel is the perfect opportunity to show Mother Earth and fellow inhabitants how much you care.

1. Sandos Caracol Eco Resort – Playa del Carmen, Mexico

Situated between dense jungle and the blue of the Mexican Caribbean coast, this Rainforest Alliance-certified destination is among the highest-rated by travellers for the multitude of positive impacts it offers.

•Extensive policies governing waste management, resource consumption and natural conservation

•Opportunities for guests to engage in ecologically sustainable practices: eco-tours, cruelty-free animal interactions and beach meditation

•A commitment to the community, reflected in celebrations of local indigenous culture, on-site markets that support local artisans, and local partnerships to improve area schools

2. Nomad Hotel Roissy CDG – Paris, France

Located five minutes by car from Charles de Gaulle airport, the Nomad Hotel Roissy CDG boasts Scandinavian-inspired design, tech-enabled customisable room layouts and a mission to “to reduce the ecological impact of these buildings to a minimum, at every stage of life, from design to operation”—making it the perfect accommodation for digital nomads with green leanings.

•Rigorous standards for creation/loss of heat and a low total annual energy consumption, supported by green (living) exterior cladding, solar panels, air handling units

•Proactive efforts to neutralize water impact through use of rainwater collectors

•Use of sustainable materials, including PEFC wood, carpets made from recycled fishing nets, recycled stone and glass shower units

3. Siloso Beach Resort, Sentosa – Singapore

Just off Singapore’s south coast lies Sentosa Island, a haven whose southwest coast is the home to the Siloso Beach Resort. Steps from the sandy beaches of the South China Sea, this award-winning eco-resort has taken special care to integrate the surrounding habitat into its design by prioritizing open spaces and preserving established natural features like mature trees and flowing springs. The result? A uniquely organic take on a luxurious beach resort experience.

•200 original trees preserved (and 450 planted) on-site; landscape pool fed by underground waters and built according to natural terrain formation

•72% of the resort is open-air—and activities including cycle tours, hikes and other eco-adventures

•Operations keep ecological impacts top-of-mind, emphasizing locally-sourced foods, limited use of plastics, and reduced energy consumption

4. Habitat Suites – Austin, TX, USA

Habitat Suites, a sustainable gem in the heart of Texas’ most progressive city, boasts a 30-year track record of forward-thinking environmental stewardship. Habitat Suites has been a charter member of the Green Hotels Association since 1991—and won an Austin Green Business Leader Gold Award in 2018.

•Widespread use of alternative energy, including solar panels, solar thermal and electric vehicle charging
•On-premises organic fruit and herb gardens; clean, local and organic food options

•Use of plant-based, zero harsh chemical detergents for cleaning; bio-safe guest shampoos and detergents; hypoallergenic suites that include live potted plants and windows that open for access to fresh air

5. Pakasai Resort – Krabi, Thailand

Spa treatments, boxing and cooking classes plus plenty of space for lounging by the pool—the Pakasai Resort delivers on everything you’d expect from a tropical Thai resort, then sweetens the deal with an impressive list of sustainability efforts. “Krabi’s Greenest Resort” was the first in the area to win an ASEAN Green Hotel Award (2014).

•Resource conservation efforts include rainwater capture and greywater recycling, energy efficient lighting, biogas production and reduction of plastic use

•Careful attention given to reducing carbon emissions through waste minimization program and collaboration with the local community and local organizations

•Guests are encouraged to make their stay even greener by joining the #GreeningPakasai campaign, which incentivizes visitors to make low-carbon choices around food, transportation, linen services and local activities

6. PARKROYAL on Pickering – Singapore

With 15,000 square metres of greenery and a cutting-edge design, the PARKROYAL is equally impressive in what it does and doesn’t do. This LEED-certified masterpiece saves 32.5 Olympic-sized swimming pools’ worth of water annually and could power an estimated 680 households with the energy saved by its conservation efforts.

•Highly regulated resource consumption through employment of light, motion, and rain sensors

•Solar cells and rainwater collection mean zero-energy maintenance of the 15,000 m2 sky gardens

•Thoughtful construction processes reduced concrete (and associated waste and energy expenditure) use by more than 80%

7. The Green House – Bournemouth, UK

Equally suitable for weddings, self-care weekends and romantic getaways, every detail of this eco-hotel has been designed to help guests feel great while doing good. That ethos touches every facet of The Green House, from the building’s renewable energy production and Forest Stewardship certified, UK-crafted furnishings to the on-site restaurant’s adherence to local sourcing and high animal welfare standards—the company car even runs on bio-fuel from the kitchen’s old cooking oil!

•The use of earth-friendly cleaning products and efforts toward energy conservation

•Staff are trained in the ethos of sustainability and are encouraged to find new ways to improve the Green House’s efforts

•Environmental efforts extend to the exterior grounds, including bird and bat boxes (to provide a safe place for breeding) and rooftop beehives that produce honey

8. The Listel Hotel Vancouver – Vancouver, BC, Canada

The Listel Hotel dedicates itself to both environmental responsibility and the arts. The hotel provides a location to elevate local and international artists—including a gallery dedicated to First Nations artists from the Northwest Coast—while participating in the city of Vancouver’s “Corporate Climate Leader” program, setting an example for sustainable tourism efforts across the globe.

•Responsible food practices including membership in Vancouver Aquarium’s Ocean Wise sustainable seafood program and a commitment to offering local and sustainable food and wine

•Conservation efforts including 20 solar panels, a state-of-the-art heat capture program (reducing the hotel’s natural gas use by 30%) and water reduction and air quality programs

•Adherence to a 100% Zero Waste policy since August 2011

9. Hotel Verde – Cape Town, South Africa

“Sustainable by design, stylish by nature” is the modest motto of Cape Town’s Hotel Verde. The first hotel in Africa to offer 100% carbon-neutral accommodation and conferencing, the Cape Town Verde has earned an extensive list of international accolades (LEED Platinum certification and a 6-star rating from the Green Building Council of South Africa) for its extensive adherence to sustainable practices.

•Restoration of the surrounding wetlands now supports indigenous water-wise vegetation and a healthy population of Cape honeybees—as well as an ecotrail, outdoor gym, and eco-pool for visitor use, plus on-site edible food gardens and aquaponics

•Energy efficiencies include photovoltaic panels on the roof and north-facing facades, wind turbines, energy-generating gym equipment and geothermal heat

•Commitment to social responsibility through sustainable procurement practices, waste management and community involvement

10. Sherwood Queenstown – Queenstown, New Zealand

Sustainability and connection with nature are behind every detail you’ll encounter at the Sherwood Queenstown, a boutique hotel perched on three acres of alpine hillside overlooking Lake Wakatipu. The Sherwood operates based on the belief that “a simple respect for nature lies at the heart of any sustainable practice”. The hotel’s orchards and kitchen garden supply its award-winning restaurant; most rooms offer sweeping mountain or lake views, and all are outfitted with South Island wool blankets and locally-sourced beverages. Mornings start with optional yoga sessions, followed by hiking, mountain biking, skiing or snowboarding.

•A focus on materiality selection that integrates the building with the landscape, while employing upcycled fixtures, fittings and furnishings

•Conscious choices about energy generation—the Sherwood is one of the largest private solar installs in New Zealand and currently generates enough electricity to return surplus to the grid

•Selection of food, wine, beer, spirits, and other consumable products that are local, natural, healthy, ethical, seasonal and sustainable in their production and use

Travel News | eTurboNews

Disney Cruise Line and Captain Minnie Mouse inspire future female ship captains

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With a collection of new initiatives, Disney Cruise Line is aiming to inspire the next generation of female leaders in the maritime industry. The debut of Captain Minnie Mouse, new youth programs and the funding of scholarships are designed to empower girls and young women to pursue careers in the cruise industry and chart a course for success.

Inspiring Youth through the Magic of Captain Minnie Mouse

Disney characters delight and inspire children around the globe, and Disney Cruise Line is counting on the power of the mouse – Minnie Mouse – to spread the message of exploring new horizons, both by land and by sea.

Captain Minnie Mouse, in her crisp new uniform with smart white trousers or skirt and a bold red jacket emblazoned with captain’s insignia, will make the rounds on all Disney ships starting in April.

Empowering Women through Maritime Scholarships

In 2019, Disney Cruise Line will sponsor four scholarships at the LJM Maritime Academy in The Bahamas for female cadets who aspire to be ship captains and shipboard leaders. The scholarships, one for each of the ships in the Disney Cruise Line fleet, will include tuition to the three-year program. The scholarships will include two years of study at the academy and one year of service aboard a Disney ship.

“Our Disney characters have a unique ability to inspire and connect with children, and we know Captain Minnie will encourage young girls around the world to consider a career in the maritime industry,” said Jeff Vahle, president of Disney Cruise Line. “We are excited to work with LJM Maritime Academy to offer scholarships for young women who are pursuing their passions and following their dreams in our industry.”

Nautical Fun for Children at Sea

Onboard Disney Cruise Line ships later this year, Captain Minnie Mouse will appear in an all-new youth activity where young captain hopefuls practice STEM (science, technology, engineering and math) skills in a fun maritime-themed activity. Children will hone their STEM and problem-solving abilities – skills that play an important role in the maritime industry – in a series of engaging, hands-on activities.

The interactive experience will be a journey of discovery, exploration and imagination that will be offered in Disney’s Oceaneer Lab aboard all Disney ships.

Why Knot – Taking Nautical Fun Ashore

As part of a commitment to encourage future generations to pursue careers in the maritime industry, Captain Minnie Mouse will visit children in some of Disney Cruise Line’s homeports and ports of call.

Children will have an opportunity to meet Captain Minnie Mouse and be inspired by her “can do” qualities and ability to tackle any goal she sets her mind to.

As part of these local community visits, Captain Minnie Mouse will be accompanied by a female Disney Cruise Line officer or crew member to showcase their roles in the maritime industry and raise awareness about career choices for women aboard a cruise ship.

Travel News | eTurboNews