For Immediate Release | Official News Wire for the Travel Industry

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IMEX CEO: For 2020, we’re looking on the bright side of life

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“It’s been a turbulent year for the world in general and for so many of our exhibitors. In the past few years we’ve observed trends that, even though they eventually led to innovation, were essentially disruptive and extremely challenging, so coming into 2020 we’re focusing ‘on the bright side of life’.” says Carina Bauer, CEO of the IMEX Group.

“This shift towards the positive has been inspired by the creativity and resilience of individuals and companies in our industry and, in the wider world – projects such as David Byrne’s ‘Reasons To Be Cheerful’, for example. So, we’ve chosen to highlight trends which we believe are going to change the world, our industry and the way we work for the better in 2020.

“These are all positive developments that we expect to see grow faster. Some are steps in the right direction, a turnaround from years in the opposite direction, others are new ideas that can enhance our environment and our well-being.

“Sustainability, health and wellness, diversity, inclusivity, collaboration, AI, VR, legacy, bleisure and mindfulness are all prominent at virtually every industry conference and in every trade publication. Campaigns to reduce food waste and single use plastics are widespread and well-established. That’s great to see.”

But what’s next? Looking to the future, here are four positive trends that the IMEX team expect – and want – to see more of in 2020 and beyond.

1. The Circular Economy

‘As an alternative to a traditional linear economy (make, use, dispose), in a circular economy we keep resources in use for as long as possible, extract the maximum value from them whilst in use, then recover and regenerate products and materials at the end of each service life’.

WRAP, an organisation dedicated to improving resource efficiency, has clearly captured the essence of the circular economy.

‘Sustainability consciousness’ has contributed enormously to changing attitudes and behaviors for the better – stopping practices like single use plastics that harm the planet and its inhabitants; to reducing waste and encouraging recycling.

The next positive step is to create business models based on the circular economy in which the principles of zero waste, maximizing product life and the reuse and recycling of materials are intrinsic to their design.

An eye-catching story of the circular economy in practice came from the World Economic Forum with ‘Your next pair of sneakers could be made from coffee’. It’s a great, mind-expanding example of what can be done.

How far can it go? The World Economic Forum again gave a decisive answer and captured attention worldwide with the headline ‘How the circular economy could change the world by 2030’.

2. Taking up the challenge of the United Nations Sustainable Development Goals

“Producing sustainable events is the only way to ensure that your business will continue to exist. It’s not an addition – it’s the only option.”

Miguel Naranjo, program officer for the UN Framework Convention Goals, expressed this challenging opinion during a press conference at IMEX America 2019 to announce the Event Industry Council’s (EIC) Center for Sustainable Events. The IMEX Group is one of the Center’s sponsors.

The Center has been created to align the industry with the United Nations Sustainable Development Goals, which are increasingly becoming the ‘point of reference’ for businesses in all industries. This major initiative by the EIC, with the support of many leading industry organisations, follows the launch of the EIC’s Sustainable Event Standards, and together they have provided a new focus and raised the profile and urgency of this topic even further.

The annual IMEX-EIC Innovation in Sustainability Award has been generating great interest and is highly effective in encouraging the industry to create and celebrate new initiatives. The deadline for submissions is 20 January 2020.

3. Health & wellbeing; more focus on mental health

The sudden unprecedented avalanche of media coverage and activity around World Mental Health Day 10 October, in the events industry and the world at large, was testimony to a paradigm shift about mental health.

According to the Institute of Health Metrics Evaluation’s Global Burden of Disease, about 13 per cent of the global population – some 971 million people – suffer from some kind of mental disorder. According to Arianna Huffington of Thrive Global, 300 million people suffer from depression, making it ‘the world’s leading cause of disability.’ Millions more now suffer from anxiety, stress or dementia.

The big change is first that the historic stigma attached to admitting to mental illness is being removed with so many campaigns that say ‘It’s OK not to be OK’. And second, there is more action, not only to provide greater help but also to reduce root causes. There are now many apps to help with everything from wellness to sleep quality and many employers have trained mental health first aiders who can identify and help staff. More employers are also taking steps to minimize the causes of stress and anxiety at work by, for instance, providing flexible working hours and places where staff can find peace and quiet away from their desks.

4. How AI can make travelling a more pleasant and less stressful experience

It’s no surprise that according to research from the University of Montreal commutes of 20 minutes or more can lead to chronic stress and burnout. So it’s great to find that real-time emotion detection and artificial intelligence (AI) are being used to combat stress and bring a sense of well-being and calm to travel environments.

First, across the Stockholm metro system, for two weeks this year, advertising space provider Clear Channel Sweden created the Emotional Art Gallery to help calm travelers. It synthesized real-time, publicly available data from Google searches, social media, news articles and traffic information to determine the mood of the city.

The data was used to select and display artwork meant to combat commuter stress and anxiety across 250 of Clear Channel’s connected screens. Six artists contributed to the exhibition, with bespoke pieces created to induce feelings of energy, love, peacefulness, calm, happiness, comfort and safety.

Emotion detection robots can be deployed for the benefit of travelers in airports as well. Istanbul New Airport is to use them to improve travelers’ experiences. Nely, a social robot from Turkey-based Human Age Technology, can provide information to travelers about traffic, gates and weather forecasts all while reading users’ emotions and reacting accordingly. The hope is that having the robot respond to emotions, interactions will be more useful and enjoyable for people and will decrease travel stress.

The idea is also being applied to car drivers. At the CES exhibition in January 2019 South Korean automotive company Kia showed its Real-time Emotion Adaptive Driving (R.E.A.D.) system designed to reduce stress levels. The system monitors the driver’s emotions using bio-signal recognition technology. The AI-based technology analyses facial expressions, heart rate and electrodermal activity to determine emotional state and then adjusts the interior of the car – such as lighting or music – to improve the driver’s state of mind.

“We’re looking forward to these trends making 2020 a year of positive changes,” Carina Bauer concludes.

MEDIA CONTACTS: Emma Blake: [email protected] or Chris Lewis: [email protected]

Moscow selected to host annual GSMA Mobile 360 Series event

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Eurasia conference, a regional event held as part of the activities of GSMA (Global System for Mobile Communications Association), will be held in Moscow, October 8-9 2019.

The decision to host the event in Moscow was adopted as a result of an active work of the Russian Convention Bureau which provided the proposal for venues, and organized an inspection visit for representatives of the international association.

The event will be held in Moscow for the second time, following the successful launch in 2018 which gathered over 600 attendees from 21 countries and 52% were Director-level and above.

In 2019, the conference and exhibition will bring together over 600 policymakers, regulatory authorities, international organisations, Mobile Network Operators, mobile technology solution providers and broader ICT ecosystem players from Russia, the CIS region and the international market leaders in 5G technology. The event will be held at the Lotte Hotel Moscow.

Anton Kobyakov, Advisor to the President of the Russian Federation, said: “The sphere of mobile and high technologies plays a key role in stimulating economic growth, attracting foreign investments and increasing global competitiveness through development of science and technology. Adding more industries to the list of events organized by the Russian Convention Bureau will not only facilitate the development of corresponding areas of the real economy sector but also help create the image of the country on the international arena as one of the most meaningful players on the market of the event industry.”

Alexey Kalachev, Director of the Russian Convention Bureau, said: “We use various tools of working with international associations as we work to attract various business events to Russia. We are ready to offer universal and customized solutions that will correspond to the needs and expectations of conference organizers of various scale in different industries.”

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Indian travelers expected to spend $136 billion by 2021

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The Indian traveler has come of age, spending approximately $94 billion in 2018, on around 2 billion domestic and international trips, helping the Indian travel and tourism industry achieve unprecedented scale.

The momentum is expected to continue and the industry will grow at a 13 percent CAGR to $136 billion by 2021, according to a report, ‘How Does India Travel’. The report outlines how India spends on travel, the influence of online channels in their purchase journey and potential growth opportunities for travel businesses till 2021.

Deep diving into the $136 billion spends, the report cites a 12 percent growth in transportation ($50 billion), 13 percent growth in lodging ($21 billion) and consumption, which includes spends on shopping, recreation and food, to grow at 13 percent ($65 billion) over the next three years. Additionally, as more people come online, smartphone penetration improves and use of digital payments goes up, the report estimates that Indian travelers will spend an additional $24 billion on online travel bookings over the next three years, a growth from 25 percent in 2018 to 35 percent in 2021.

Online is a significant source of research

Elucidating the planning journey of Indian travelers, both for business and leisure, the report calls out five phases of a customer journey – Interest, Research, Booking, Experience and Sharing. The report states that during key research-heavy phase of interest, research and experience, digital plays a pivotal role with over 86 percent of consumers being influenced by online channels. During this phase, travelers spend their maximum time on search, travel tour provider websites, price comparison websites, and travel articles. Online video too plays a significant role with 21 percent of travelers being influenced by this platform. In the booking and sharing phase, the report states that nearly 60 percent of customers book transport and lodging online, and over 50 percent share feedback online with social media being the dominant platform.

Talking about the market opportunities for online travel players, Vikas Agnihotri, Country Director – Sales, Google India said, “New users perceive that online channels are geared towards the more frequent flyers and experience-oriented travellers; and existing travelers research online but the lack of trust in payments and booking experience make them end up booking offline. If travel players tap these online users through personalised marketing, messaging and travel plans, they can further augment online travel bookings. This can be done by adopting digital technologies to influence customers early in the journey and moving from one-time engagement to ongoing relationships to have a positive impact.”

“There is a perception amongst consumers that online channels are geared towards premium customers, along with a marked distrust around payment and pricing terms. It is imperative for businesses to address these concerns in order to effectively tap into the growing base of users.” Arpan Sheth, partner Bain & Company said.

Decoding the Indian travelers

The report further identified the five cohorts of travelers in India, across business and leisure travel, and categorised each against their online research behavior:

Frequent flyers: Nearly 70 percent of them booked online, cumulatively spent $17 billion in 2018. They make their choices based on convenience, availability, brand preference and past experiences.

Budget business traveler: 86 percent of them researched online whereas only 60 percent book online, cumulatively spent $20 billion in 2018. This cohort makes their decisions based on cost of travel, availability and consultation amongst their personal business network.

Experience-oriented traveler: Around 70 percent of their bookings were done online and cumulatively spent $22 billion in 2018. They extensively research both online and offline for ‘authentic’ experiences and convenience of options; display high loyalty towards preferred brand of airlines or hotels and actively share experiences.

Budget group traveler: 90 percent researched online and 55 percent booked online, cumulatively spent $29 billion in 2018. They make multiple decision-makers in the process and take the final decisions based on minimal cost.

Occasional travel visiting friends/relatives: 92 percent researched online but only 60 percent booked online, spent $6 billion in 2018. They maximize family convenience within a budget and believe online terms and conditions are restrictive.

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Beach Vacation: What you do if a shark is about to attack?

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Shark and humans

Shark attack! The United States is the most dangerous country in the world when it comes to bloody encounters between people and sharks. It’s especially true in regions where tourism is big business.

In Hawaii, children are always taught two things about the ocean and sharks.
Today a 65-year-old visitor vacationing on the Island of Hawaii was bitten on her right inner upper thigh by a shark.  The bite mark was approximately 12 inches in diameter.

She was around several hundred yards offshore and brought in prone on a kayak via bystanders and does not remember events prior to being bitten. The victim was transported in stable condition to the hospital. A helicopter conducted a shoreline check within an hour of the incident, surveying several miles of ocean and along the coastline with no shark sightings.

What children are always taught in Hawaii about the ocean and sharks is to never turn your back on the ocean because then you won’t be aware of wave swells or anything heading in your direction. They are also taught to never go in the ocean alone. You never know when you will need someone’s help or you will need to help someone in distress.

When you enter the ocean, you are going into the domain of many aquatic animals, the scariest of which is the shark. Are there ways to avoid being attacked by a shark? Here, knowledge is definitely power.

If you see a shark and it is behaving aggressively, the best thing you can do is remain calm and as motionless as possible. While it may be hard not to panic, by not thrashing the water or screaming, this will likely be the biggest factor in whether or not you may be bitten.

Don’t attract attention to yourself by wearing jewelry that shines and reflects light. It can cause sharks to mistake you for a fish in murky water.

If you see a bait ball, get out! A bait ball is when small fish swarm in a tightly packed spherical formation and is a last-ditch defensive measure when they are threatened by predators – as in sharks.

Before you even go in the water, if you see animal remains on the beach, like dead seals, fish, or whales, there are more likely to be sharks in the water.

Although a shark will be in the water at all times, they mostly hunt at dawn, dusk, and at night because the low light makes it harder for prey to see them coming, and many fish are most active at dusk. Plan your ocean activities accordingly.

Be vigilant around areas with a steep drop-off, because certain species like the great white shark will use the deep water to ambush potential prey.

If despite all your best efforts to avoid a shark, an attack occurs, punch the shark in the nose or eyes, and use anything you have (surfboard, dive tank, etc.) to put it between the shark and yourself.

Immediately seek help from others. If no one is around, use your shirt, wetsuit, surf leash, or anything long enough to tie a tourniquet above the wound on yourself or the person attacked. If the incident occurs while surfing, put the person on a board.

Stay in a group as this will deter sharks from investigating further.

When you get to the beach, keep the legs elevated by pointing the attacked person’s head toward the water as the shore slopes down into the ocean.

Apply pressure directly to the wound with a towel or shirt until emergency responders arrive.

And in the ultimate prevention, first aid and CPR classes are extremely valuable for unexpected situations like a shark attack. Preparation is key and will increase your confidence in the ocean and in life.

Here is a story on the Great White Shark Attack in Australia.



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eTN becomes a SUNx SDG 17 Partner calling for Climate Sanity in Tourism on Earth Day

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In nature, nothing exists alone is the message for Earth Day 2019. Announcing the public launch of its “SDG17 Partners Program” on Earth Day 2019, Professor Geoffrey Lipman co-founder SUNx, calls and president of the International Coalition of Tourism Partners (ICTP) asks the Travel & Tourism sector to join its “Plan For Our Kids” and take the “Climate Sanity” Pledge.

Professor Lipman, former Executive Director at IATA, President of WTTC and Assistant Secretary-General UNWTO, said:

“I’m confident that Travel & Tourism will play a leadership role in the global shift to a New Climate Economy: we just need a pathway for change and that lies in our faith in the next generation”

SUNx a legacy for Planetary Champion Maurice Strong has created a “Plan For Our Kids”, aiming to recruit 100,000 STRONG Climate Champions to advance its vision of a no Carbon 2050 sector totally compliant with the evolving goals of the Paris Accords.

He added “During the past year we have seen a welcome intensification of the pressures for a new commitment to Climate Sanity, which stops discussing whether climate change is existential and just gets on with solutions. That’s the common message from Greta Thunberg’s Friday’s for Futures and AOC’s Green New Deal: it’s the message from Earth Scientists and Nobel Economists: it’s the plea from Sir David Attenborough.

”Lipman concluded “SDG 17 Partners will share our long-term vision on the fact that Climate Change is eXistential and that we have to act NOW, as if this Earth Day is the first day of the rest of our lives. We all have different starting positions, based on our separate realities: but we have a shared goal of meeting the Paris Agenda and together taking a “No Carbon 2050 moonshot”. We can deliver Climate Friendly Travel ~ measured plans: green growth: 2050 no carbon proof “

Juergen Steinmetz president of the eTN Corporation said “We are proud to become a SUNx SDG 17 Partner and provide preferential support for this great cause. As long as I have known Geoffrey Lipman, he has been drumming home the message that Climate Change is eXistential and that if we don’t fix it now, it will fix us. We are in, and will use all our links, like ICTP and the African Tourism Board to support Climate Friendly Travel. going forward”.

For more on SUNx and its SDG 17 Partnership Program please contact: go to www.thesunprogram.com

What is Earth Day?

The first Earth Day on April 22, 1970, activated 20 million Americans from all walks of life and is widely credited with launching the modern environmental movement. The passage of the landmark Clean Air Act, Clean Water Act, Endangered Species Act and many other groundbreaking environmental laws soon followed. Twenty years later, Earth Day went global, mobilizing 200 million people in more than 190 countries and lifting environmental issues onto the world stage.

On April 22, 1970, millions of people took to the streets to protest the negative impacts of 150 years of industrial development.

In the U.S. and around the world, smog was becoming deadly and evidence was growing that pollution led to developmental delays in children. Biodiversity was in decline as a result of the heavy use of pesticides and other pollutants.

The global ecological awareness was growing, and the US Congress and President Nixon responded quickly. In July of the same year, they created the Environmental Protection Agency, and robust environmental laws such as the Clean Water Act and the Endangered Species Act, among many.

One billion people

Earth Day is now a global event each year, and more than 1 billion people in 192 countries now take part in what is the largest civic-focused day of action in the world.

It is a day of political action and civic participation. People march, sign petitions, meet with their elected officials, plant trees, clean up their towns and roads. Corporations and governments use it to make pledges and announce sustainability measures. Faith leaders, including Pope Francis, connect Earth Day with protecting God’s greatest creations, humans, biodiversity and the planet that we all live on.

Earth Day Network, the organization that leads Earth Day worldwide, has chosen as the theme for 2018 to End Plastic Pollution, including creating support for a global effort to eliminate primarily single-use plastics along with global regulation for the disposal of plastics.  EDN is educating millions of people about the health and other risks associated with the use and disposal of plastics, including pollution of our oceans, water, and wildlife, and about the growing body of evidence that plastic waste is creating serious global problems.

From poisoning and injuring marine life to the ubiquitous presence of plastics in our food to disrupting human hormones and causing major life-threatening diseases and early puberty, the exponential growth of plastics is threatening our planet’s survival.

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Russia to use Fan-IDs (again) as visas for 2020 UEFA Euro Cup visitors

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Upper house of the Russian parliament, the Federation Council, have passed on Monday a bill allowing foreign tourists with Fan-IDs to travel to Russia without entry visas for matches of the 2020 UEFA Euro Cup.

Last week, the bill was passed in the third and final reading by lawmakers from the State Duma, the parliament’s lower house, and following today’s approval by the senators, it must be signed into law by the Russian president.

“Within the period, which begins 14 days prior to the first match of the 2020 UEFA Euro Cup in Saint Petersburg and ends on the day of the last match [in St. Petersburg], the entrance to Russia for foreign citizens and stateless persons, who come to Russia to watch 2020 UEFA Euro Cup matches, will not require issuance of visas based on identification documents,” according to the explanatory note.

Addressing a government’s session in mid-March, Russian Prime Minister Dmitry Medvedev said that the country planned “to employ the same mechanism we used in the past regarding the issuance and operational rules of Fan-IDs.”

Russia came up for the 2018 FIFA World Cup with an innovation, which was the so-called Fan-ID and was required for all ticketholders. This innovation was successfully tested during the 2017 FIFA Confederations Cup in Russia and earned high marks from the world’s governing football body of FIFA.

The Fan-ID played an important security role during the major football tournament in Russia as it granted admittance to the stadiums and also served as visa for foreign visitors to enter the country.

A Fan-ID holder was allowed to enter the country without having a Russian visa and stay for the duration of the global football tournament. Fan-IDs were obligatory, in addition to purchased tickets, in order to attend matches of the 2018 World Cup tournament in Russia.

2020 UEFA Euro Cup

The matches of the 2020 Euro Cup will be held at stadiums in 12 different cities across Europe, namely in London (England), Munich (Germany), Rome (Italy), Baku (Azerbaijan), Saint Petersburg (Russia), Bucharest (Romania), Amsterdam (The Netherlands), Dublin (Ireland), Bilbao (Spain), Budapest (Hungary), Glasgow (Scotland) and Copenhagen (Denmark).

Russia’s second largest city of St. Petersburg was granted the right to host three group stage matches and one of the quarterfinals of the 2020 UEFA Euro Cup.

The decision to hold the 2020 Euro Cup, which will be celebrating its 60th anniversary that year, in various European countries instead of in one or two hosting countries was made at the UEFA Executive Committee’s meeting in Lausanne, Switzerland, on December 6, 2012.

A total of 24 national football teams will be playing in the final tournament of the 2020 Euro Cup. All 55 UEFA national member teams, including 12 teams from the hosting countries, will have to play in the qualifying matches to vie for the berth in the final 24-team lineup of the quadrennial European football championship.

It is possible that some of the national teams from the hosting countries of the 2020 Euro Cup will not be playing on home soil in case they fail to clear the qualifying stage.

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China announces Great Wall “emergency repair” over next 5 years

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China’s government has formulated an emergency work plan to repair dilapidated sections of the Great Wall in the next five years, according to the municipal cultural heritage authorities.

The work plan has set 2,772 meters of the Great Wall and 17 towers as the priority for “emergency repair” over the next three years.

Beijing boasts a total length of 520.77 km of the Great Wall, which is more than 21,000 km long and traverses through 15 provinces and cities.

Since 2000, Beijing has earmarked 470 million yuan (70 million U.S. dollars) for the Great Wall protection fund.

In the next stage, the city has planned to comprehensively protect and develop the Great Wall Cultural Belt, with a total area of 4,929.29 square km, which includes both heritage protection and ecological conservation.

Shu Xiaofeng, director of the Beijing municipal administration of cultural heritage, said Beijing will make use of scientific and technological means, such as unmanned aerial vehicles and sensors, to protect and monitor the Great Wall, and carry out archaeological research.

He said the protection of the Great Wall is not only to protect the wall itself, but also to protect cultural relics along the cultural belt.

The Great Wall, a UNESCO World Heritage Site, consists of many interconnected walls, some dating back 2,000 years.

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Myth-Mania: Stories of men, heroes and indigenous world at MarTa

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The National Archaeological Museum of Taranto (MarTa) celebrated the return of important finds back home. Myth-Mania, rediscovered stories of men and heroes, speaks of objects taken from necropolises by grave robbers, and illegally smuggled out of the country.

Fourteen precious finds – Apulian red-figure vases, now displayed at the MarTa, have been returned to Italy by the Paul Getty Museum in Malibu, the Cleveland Museum of Art, the Museum of Fine Arts in Boston and the Metropolitan in New York, thanks to the investigative work of the Command of the Carabinieri for the Protection of Cultural Heritage, and diplomatic negotiations of the MiBAC in synergy with the State Attorney and the Ministry of Foreign Affairs.

The vases were produced on the turn of the fourth century BC in ancient Apulia, destined to satisfy the claims of refinement of the natives, who populated the lands around the Greek cities of southern Italy.

The volute krater- a vase originally intended for the symposium – at a time when men, according to the Greek fashion, at the end of the banquet mixed wine with water, honey and spices in this container and then poured it into the cups – it was used later for grave goods and testified to the wealth and sophistication of the burial owner.

Even the subjects that decorate the sides of the vases are funerary subjects. At the center of one of the two sides there are often stelae or small temples with statues, which reproduce the funerary monuments most in use at the time in Apulia.

The images painted on the vases can go back to telling stories of men and heroes who use the language of myth not for a simple “mania”, as the title of the exhibition provocatively suggests, but as a tool for sharing values and building identities among Greeks.

The director of MarTa highlighted the work she carried out for two years for the restoration of the vessels, following their finding in the MarTa’s museum storage shortly after taking office in 2016:

“Our museum is a great tourist attraction, explains the director. It boasts an annual turnout of 80,000 visitors including Russians, English, Americans and Chinese. Thanks to European funds (2.5 million euros), we are working at the Marta 3.0 project, which concerns the digitalization of the cataloging of over 40 thousand open data and open source exhibits, which means making an archaeological and artistic heritage available to all among the largest and most valuable in the world.

A FabLab is also being set up to allow the most representative works to be reproduced in 3D prints, thus activating valuable merchandising that will be supported by our internal boutique”.

Next to the exhibition of vases is the entire museum structure which on three floors houses exhibits of rare beauty: one above all the athlete’s sarcophagus.

A tourism promotion project.

The image of Taranto, always identified as an industrial and military (Navy) city, was destroyed following the environmental disasters caused by the Ilva industry.

For the last two years, the city has been experiencing a period of rebirth, explains the director Eva Degl’Innocenti, and in the absence of a tourism plan, the need to involve local authorities and private entrepreneurship to create a system for tourist reception with the revival of itineraries of Magna Graecia, involving Paestum, Naples and Reggio Calabria has become apparent.

The MarTa, is one of the richest archaeological museums in Italy, especially with regard to finds from the Greek-Roman period, including the famous collection of gold and silver found in the province of the famous city of Magna Grecia (Taranto) between the IV and the 1st century BC.

Having remained dormant for many years, the MarTa has implemented a revival by hosting highly successful exhibitions. Today museum is a great tourist attraction and boasts an annual turnout of 80,000 visitors including Russians, English, Americans and Chinese.

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San Francisco International Airport purchases six new electric buses

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Today Proterra announced that San Francisco International Airport (SFO) has purchased six 40′ Proterra Catalyst E2 electric buses and three 60 kW Proterra plug-in chargers, joining a growing list of airports across North America transitioning to electric buses for airport ground transportation. The new battery-electric bus fleet will reduce Bay Area emissions and support SFO’s goal of carbon neutrality by 2021 while cutting its bus operating costs.

As one of the fastest-growing airports in the U.S., SFO has ambitious plans in place to reduce its carbon footprint. SFO’s Five-Year Strategic Plan sets goals of carbon neutrality across airport-controlled operations by 2021 and the reduction of greenhouse gas emissions by 50 percent from a 1990 baseline. Part of that plan includes the creation of a Clean Vehicle Policy to promote the adoption and deployment of low emission vehicles by both airport departments and ground transportation providers. The new battery-electric Proterra Catalyst buses will replace six diesel buses in its current operating fleet and will eliminate more than 23 million pounds of greenhouse gas tailpipe emissions over the 12-year life of the vehicles. SFO expects to purchase additional battery-electric buses to replace its CNG vehicles, for a greener, more modern fleet.

“Earth Day serves as a call to action; an opportunity for us to reaffirm our commitment to the environment,” said Airport Director Ivar C. Satero. “SFO is an airport industry leader in sustainability, and we have set big goals to achieve zero net energy use, zero waste, and carbon neutrality. By deploying San Francisco’s first public battery-electric buses, we’re on the path to zero emissions in our ground transportation services, leading the way in our quest to be the world’s most sustainable airport.”

The new electric buses will integrate batteries that are designed and manufactured down the street from the airport at Proterra’s Silicon Valley headquarters in Burlingame, California. With 440 kWh of battery capacity on board, the buses will be part of SFO’s fleet that currently provides buses to shuttle passengers between the terminals, long-term parking garages and other airport locations along daily routes.

SFO joins other California airports that are leading the electrification trend across ground transportation fleets, including Sacramento International Airport (SMF) and Silicon Valley’s Norman Y. Mineta San José International Airport (SJC). Beyond California, five additional airports across the country have chosen Proterra electric vehicles for their ground transportation needs, including Raleigh-Durham International Airport (RDU), Honolulu International Airport (HNL), John F. Kennedy International Airport (JFK), Newark Liberty International Airport (EWR) and LaGuardia Airport (LGA).

“San Francisco International Airport has long been a leader in sustainability and joins other forward-thinking airports around the country in transitioning ground fleets to 100 percent battery-electric buses,” said Proterra CEO Ryan Popple. “We are proud to help one of our local airports offer superior service and meet its sustainability goals while also providing reduced vehicle maintenance costs and lower total cost of ownership.”

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