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Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

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China announces Great Wall “emergency repair” over next 5 years

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China’s government has formulated an emergency work plan to repair dilapidated sections of the Great Wall in the next five years, according to the municipal cultural heritage authorities.

The work plan has set 2,772 meters of the Great Wall and 17 towers as the priority for “emergency repair” over the next three years.

Beijing boasts a total length of 520.77 km of the Great Wall, which is more than 21,000 km long and traverses through 15 provinces and cities.

Since 2000, Beijing has earmarked 470 million yuan (70 million U.S. dollars) for the Great Wall protection fund.

In the next stage, the city has planned to comprehensively protect and develop the Great Wall Cultural Belt, with a total area of 4,929.29 square km, which includes both heritage protection and ecological conservation.

Shu Xiaofeng, director of the Beijing municipal administration of cultural heritage, said Beijing will make use of scientific and technological means, such as unmanned aerial vehicles and sensors, to protect and monitor the Great Wall, and carry out archaeological research.

He said the protection of the Great Wall is not only to protect the wall itself, but also to protect cultural relics along the cultural belt.

The Great Wall, a UNESCO World Heritage Site, consists of many interconnected walls, some dating back 2,000 years.

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Myth-Mania: Stories of men, heroes and indigenous world at MarTa

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The National Archaeological Museum of Taranto (MarTa) celebrated the return of important finds back home. Myth-Mania, rediscovered stories of men and heroes, speaks of objects taken from necropolises by grave robbers, and illegally smuggled out of the country.

Fourteen precious finds – Apulian red-figure vases, now displayed at the MarTa, have been returned to Italy by the Paul Getty Museum in Malibu, the Cleveland Museum of Art, the Museum of Fine Arts in Boston and the Metropolitan in New York, thanks to the investigative work of the Command of the Carabinieri for the Protection of Cultural Heritage, and diplomatic negotiations of the MiBAC in synergy with the State Attorney and the Ministry of Foreign Affairs.

The vases were produced on the turn of the fourth century BC in ancient Apulia, destined to satisfy the claims of refinement of the natives, who populated the lands around the Greek cities of southern Italy.

The volute krater- a vase originally intended for the symposium – at a time when men, according to the Greek fashion, at the end of the banquet mixed wine with water, honey and spices in this container and then poured it into the cups – it was used later for grave goods and testified to the wealth and sophistication of the burial owner.

Even the subjects that decorate the sides of the vases are funerary subjects. At the center of one of the two sides there are often stelae or small temples with statues, which reproduce the funerary monuments most in use at the time in Apulia.

The images painted on the vases can go back to telling stories of men and heroes who use the language of myth not for a simple “mania”, as the title of the exhibition provocatively suggests, but as a tool for sharing values and building identities among Greeks.

The director of MarTa highlighted the work she carried out for two years for the restoration of the vessels, following their finding in the MarTa’s museum storage shortly after taking office in 2016:

“Our museum is a great tourist attraction, explains the director. It boasts an annual turnout of 80,000 visitors including Russians, English, Americans and Chinese. Thanks to European funds (2.5 million euros), we are working at the Marta 3.0 project, which concerns the digitalization of the cataloging of over 40 thousand open data and open source exhibits, which means making an archaeological and artistic heritage available to all among the largest and most valuable in the world.

A FabLab is also being set up to allow the most representative works to be reproduced in 3D prints, thus activating valuable merchandising that will be supported by our internal boutique”.

Next to the exhibition of vases is the entire museum structure which on three floors houses exhibits of rare beauty: one above all the athlete’s sarcophagus.

A tourism promotion project.

The image of Taranto, always identified as an industrial and military (Navy) city, was destroyed following the environmental disasters caused by the Ilva industry.

For the last two years, the city has been experiencing a period of rebirth, explains the director Eva Degl’Innocenti, and in the absence of a tourism plan, the need to involve local authorities and private entrepreneurship to create a system for tourist reception with the revival of itineraries of Magna Graecia, involving Paestum, Naples and Reggio Calabria has become apparent.

The MarTa, is one of the richest archaeological museums in Italy, especially with regard to finds from the Greek-Roman period, including the famous collection of gold and silver found in the province of the famous city of Magna Grecia (Taranto) between the IV and the 1st century BC.

Having remained dormant for many years, the MarTa has implemented a revival by hosting highly successful exhibitions. Today museum is a great tourist attraction and boasts an annual turnout of 80,000 visitors including Russians, English, Americans and Chinese.

Travel News | eTurboNews

Akaryn Hotel expansion: Aleenta Mountain Retreat in Bali and Akyra resort in Hoi An

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Akaryn Hotel Group, a Thailand based boutique hotel specialist, is preparing to expand into international markets for the first time, with the launch of its pioneering hospitality brands in Indonesia and Vietnam.

In the coming months, two of the group’s hotel concepts will make their international debuts. Aleenta, the original barefoot luxury brand that first launched in Thailand in 2004, will be introduced to Bali, Indonesia’s “Island of the Gods”, and akyra, the trend-setting boutique brand, will arrive in Hoi An, the UNESCO World Heritage-listed port town in central Vietnam.

Aleenta Retreat Bali will be a spiritual sanctuary in the island’s mountainous north, an hour’s drive from Ubud. Designed in a classical low-rise Balinese style, this serene wellness retreat will feel a million miles away from the busy tourist resorts in the island’s south. Nestled in the lush, jungle-clad hills, this exquisite hideaway will allow guests to relax and reconnect with each other in paradise. The 50 rooms will be large and luxurious, whilst also exuding authenticity and being equipped with the latest amenities.

A spa village and yoga resort, Aleenta Retreat Bali will feature an extensive Ayurah Wellness centre, where guests can unwind with an array of soothing treatments, including traditional Balinese massages and natural therapies. An outdoor yoga area will overlook reflective ponds and a fitness centre will allow guests to enjoy an invigorating workout in paradise.

A choice of restaurants will focus on fresh, organic ingredients, while the Pool Bar will serve refreshing drinks during the day and after dark. Local handicrafts will be available at the Galleria boutique, and guests will have plenty of opportunities to head out and discover the local area, including Ubud, Bali’s cultural capital. Aleenta Retreat Bali will also provide an elegant setting for weddings and functions, with a choice of indoor or alfresco event spaces.

“Aleenta was our first brand and our pioneering resorts in Phuket and Hua Hin have become hugely popular among guests. Every Aleenta property is designed to reflect the timeless charm and character of its destination, featuring large living spaces and world-class facilities while also operating in harmony with the environment. Aleenta Retreat Bali will be a fantastic addition to our portfolio; secluded, spiritual and sensual, this sublime sanctuary will allow guests to discover the true essence of the Island of the Gods,” said ,” said AKARYN Hotel Group’s Founder and Managing Director, Anchalika Kijkanakorn.

Also opening its doors in 2019 will be akyra Hoi An, unique waterfront resort nestled midway between Hoi An’s historic town centre and golden China Beach. Located on the banks of the Thu Bon estuary, this low-rise boutique retreat will be accessible either by car or by boat and many of the 110 stylish rooms and pool villas will sit on the water’s edge.

Guests can soak up this stunning setting with a morning yoga class, a spa treatment at the Ayurah Wellness centre, a dip in the onsen or a workout in the modern fitness centre. Alternatively, they can simply plunge into the inviting outdoor infinity pool. Young guests will be kept entertained at the kids’ club, and all ages can discover delectable Vietnamese and international cuisine at a choice of two restaurants and a pool bar.

akyra Hoi An will provide the perfect balance between cultural exploration and tropical relaxation; the enchanting port town of Hoi An, with its diverse heritage and alluring architecture, is just a short distance away, while the golden sand and azure sea of Vietnam’s central coast is also easily accessible. It will also provide a spectacular setting for events and dream weddings.

“With its peaceful and picturesque waterfront setting, halfway between the city and the sea, akyra Hoi An will allow visitors to discover everything this charming destination has to offer. Guests who have experienced akyra’s hotels and resorts in Bangkok, Phuket and Chiang Mai will be familiar with the brand’s trend-setting style. We look forward to introducing guests to a new era of contemporary, cutting-edge hospitality in this idyllic location,” Anchalika added.

AKARYN Hotel Group currently operates a collection of captivating boutique hotels and resorts across Thailand, including Aleenta Hua Hin-Pranburi, Aleenta Phuket-Phang Nga, akyra Beach Club Phuket, akyra Manor Chiang Mai, akyra Thonglor Bangkok and the most recent addition to its portfolio, akyra TAS Sukhumvit Bangkok. The group will continue to introduce its luxurious and personalised style of Asian hospitality to even more destinations across the region in the months and years ahead.

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Sri Lanka Tourism Development Authority, U.S. and British Authorities warn in response to terror attacks

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The Sri Lanka Tourism Development Authority in a statement released urges hotels in Sri Lanka to take maximum measures to strengthen security as Hotels have been one of the main targets. Please assist us in spreading the word and let us not forget to help tourists who are currently in Sri Lanka.”

The Sri Lanka travel industry is bracing for the impact of the horrific attack Easter Sunday in the nation’s capital Colombo and in Negombo, where the airport is located.

Sri Lanka received 2.1 million tourists in 2017 and had set a target to double that number this year. Free visas to visitors from 30 countries including the U.S.,UK, EU and Thailand are part of this strategy.

Currently, Sri Lanka is quiet. It’s a curfew and all roads are closed.

The U.S. embassy raised the level of travel advisory for Sri Lanka to level 2: The embassy warned terrorist groups to continue plotting possible attacks in Sri Lanka. Terrorists may attack with little or no warning, targeting tourist locations, transportation hubs, markets/shopping malls, local government facilities, hotels, clubs, restaurants, places of worship, parks, major sporting and cultural events, educational institutions, airports, and other public areas.

The White House issued a statement, that the United States condemns in the strongest terms the outrageous terrorist attacks in Sri Lanka that have claimed so many precious lives on this Easter Sunday. Our heartfelt condolences go out to the families of the more than 200 killed and hundreds of others wounded. We stand with the Sri Lankan government and people as they bring to justice the perpetrators of these despicable and senseless acts.

In the meantime, Sri Lanka arrested 13 alleged suspects. Another attack on the airport was prevented. 215 people including foreign tourists were killed, more than 500 injured in a series of planned and coordinated attacks on Easter Sunday.

The UK Foreign Department is telling British Citizens:

On 21 April 2019 bombs were used to attack three churches and three hotels in Sri Lanka, in central Colombo; in the northern suburb of Colombo Kochchikade, and in Negombo roughly twenty miles north of Colombo; and in the east of the country in Batticaloa. There have been significant casualties. If you are in Sri Lanka and you are safe, we advise that you contact family and friends to let them know that you are safe.

If you are in Sri Lanka and have been directly affected by the attacks, please call the British High Commission in Colombo: +94 11 5390639, and select the emergency option from where you will be connected to one of our consular staff. If you’re in the UK and worried about British friends or family in Sri Lanka caught up in the incidents, please call the FCO switchboard number: 020 7008 1500 and follow the same steps.

Security has been stepped up across the island and there are reports of ongoing security operations. if you are in Sri Lanka, please follow the advice of local security authorities, hotel security staff or your tour company. The airport is operating, but with increased security checks. Some airlines are advising their passengers to arrive early for check-in, in light of increased security screening.

The Sri Lankan authorities have declared a nationwide curfew. You should limit movements until this has been lifted, following the instructions of the local authorities and your hotel/tour operator.

The Sri Lankan authorities have confirmed that, if you need to catch a flight from Colombo airport, you are able to travel to the airport provided you have both passport and ticket valid for travel that day. They have also confirmed that arrangements have been put in place for arriving passengers.

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Relive the spirit of the Renaissance during Brussels’ Carolus V Festival

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From May to September, the Carolus V Festival is an opportunity for Brussels to relive the spirit of the Renaissance. Among the countless activities offered, the talks and guided walks through the capital of Europe let visitors explore the time of Charles V, the most powerful emperor of the 16th century. This year, to celebrate the 450th anniversary of the death of the great Flemish master Bruegel, several new activities have recently been added to the festival’s extensive programme.

The Carolus V Festival programme is part of the cultural network ‘European routes of Emperor Charles V’. This tourist and historical route is recognised by the European Council’s European Institute of Cultural Routes. It reunites the places that marked the reign of Charles V and the cities he passed through.

The heritage and history of Europe in the 16th century are thus highlighted thanks to a series of festive, cultural and family-oriented activities organised in several spaces throughout the Brussels Capital Region. Through tours and outings, visitors relive various aspects of life under the reign of Charles V.

This year, to celebrate the 450th anniversary of the death of the great Flemish master Bruegel, the festival will offer visitors a variety of original exhibitions and activities. This is the perfect occasion to (re)discover the monumental work of the greatest Flemish painter of the 16th century.

Here is a quick snippet of the guided tours and talks from this special year:

GUIDED TOURS

Brussels in the time of Erasmus – FR

From the Petit Sablon square to the Erasmus House garden, this tour allows you to follow in the footsteps of Erasmus and the century in which he lived.
Dates: 22/06 & 21/09 at 2 pm

Bruegel the Elder and the secret of the two keys

Let’s stroll through Brussels where, beginning in 1562, Bruegel lived and created his most beautiful paintings. A true alchemist, did he know the secret of the two keys?
Dates: 14/07 & 08/09 at 2.30 pm

Bruegel and his Marollen – FR

Come on this walking journey and discover the Marollen of the 16th century… and more specifically the protagonist of our artistic culture: Pieter Bruegel.
Date: 02/06 at 2 pm

Charles V and Brussels Golden Age in the Renaissance – FR – EN

Starting at the Place Royal in the Sablon neighbourhood, then moving toward the Grand Place, you can admire parks and churches, palaces or plain facades and the statues and fountains that bring back memories of Charles V.
Dates:
FR: 06/06 at 11 am
EN: 21/06 at 11 am

Behind the scenes at the Ommegang, part 1 – FR

Dive into 1549 with a guide in period costume and find out how the show is put together. We invite you behind the scenes of the Ommegang to witness its frantic preparations.
Date: 09/06 at 2 pm

Habits and customs of the Renaissance: Brussels, a walled city – FR This ‘route’ will lead you from a seigneurial area to a bourgeois area.

Date: 23/06 at 2 pm

Behind the scenes of the Ommegang, part 2 – FR

Two hours before the Ommegang, you can wonder at and experience the last preparations of this commemorative show.
Date: 28/06 at 7 pm

Guided tours. Brussels in the time of Erasmus – EN

From the Petit Sablon square to the Erasmus House garden, this tour allows you to follow in the footsteps of Erasmus and the century in which he lived.
Date: 22/06 at 2 pm

Guided tours of the Erasmus House – FR – NL

As part of the Heritage Days, discover the Erasmus House with our seasoned guides!
Dates: 14 & 15/09, 10 am – 6 pm

For several of these visits, group visits are also available on demand for the duration of the festival (according to availability of guides) in multiple languages (FR, NL, EN, DE, ES), and certain visits in French are adapted for those with vision impairments.

Talks that history enthusiasts will love

During May and June, history buffs can attend talks to better understand the realities of the period and to learn more about Brussels in the time of Bruegel.

Bruegel, a Brussels painter? – FR

It was during the 1560s and in Brussels that Bruegel created the majority of the paintings that we attribute to him today. The awareness of the ties between the artist and the city provide quite a different story about who he was or what the city where he lived and worked was like. It’s shocking how much recent research is providing us with new information on the Brussels of this master. If he did not in fact live where we always suspected he had, it can’t be far off. It is likely that Dull Gret, his most important work preserved in Antwerp, was not made in Antwerp but in Brussels.

Useful information:
Date: 23/05
Time: 6.30 pm
Speaker: Roel Jacobs
Location: Bibliothèque des Riches-Claires – 1000 Bru
Price: Free

Brussels in the time of Bruegel – FR-NL

The 1560s are one of the most important decades in Brussels’ history, and it is also the period in which Pieter Bruegel lived in the city. You will understand how important the city was in Bruegel’s life just by learning about the history of the city during that period.

Useful information: Dates: 20/06 NL
27/06 FR
Speaker: Roel Jacobs Time: 6 pm
Length: 1.5 hours
Price: Free
Location: Maison du Roi – Grand – Place 1000 Bru Info &

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Jamaica’s Tourism Minister: Use art for community renewal

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Tourism Minister, Hon. Edmund Bartlett, has challenged the local art community to take art out of the educational institutions and art galleries and into Jamaica’s inner city communities as a vehicle of social and economic renewal.

“We need to consider new and innovative approaches to bring art out of Edna Manley into the wider community and bring art out of the Nation Gallery into Trench Town and into Barret Town and Granville and some of the harsher inner city areas,” Minister Bartlett said.

He was speaking at the closing ceremony for internationally acclaimed Jamaican artist Bryan McFarlane’s “New Beginnings” exhibition and the official launch of the Gene Pearson Gallery at The R Hotel, New Kingston, on the weekend.

Internationally acclaimed Jamaican artist Professor Bryan McFarlane (2nd left) discusses his abstract “Like The Weather When It’s Gray” with (l-r) Canada’s High Commissioner to Jamaica, Her Excellency Laurie Peters; Permanent Secretary in the Ministry of Tourism, Jennifer Griffith; R Hotel owner Evan Williams; and Head of Chancery, Nigerian High Commission in Jamaica, Mrs. Anthonia Akunne. The occasion was the closing ceremony for Professor Bryan’s “New Beginnings” exhibition and the opening of the Gene Pearson Gallery at The R Hotel, New Kingston, on Saturday, April 13.

Reiterating a commitment given earlier this month to disburse J$300 million to 63 communities across the country to boost Community Tourism, Minister Bartlett encouraged Jamaica’s artists to use some of the money to develop creative placements in these communities.

Expanding on the idea, he said, “The concept of creative placement might be something that we can borrow. The United States does it quite well by utilizing relic buildings, underused and abandoned playing fields and almost every facility that seems lacking in its asset value within communities to become creative placement centers. It gives a sense of pride and creates a feeling of cultural connection.”

Minister Bartlett said he would like to see the transforming effect that art and culture has on the lives of people demonstrated. “While we reflect on the beauty of this exhibition and the aesthetics that will fill our hearts as we move around, I want us to use this opportunity to think beyond the art. Let us think development, let us think transformation, let us think innovation and see if there is another remedy for the social disruptions that we are having in our communities across Jamaica,” he concluded.

Paraphrasing French poet Gaston Bachelard, Professor Bryan McFarlane said there is immensity in minuteness and “Jamaica, the place where I have most been inspired throughout my life, is immense.”

He encouraged patrons to look at his art and see the “immense kind of spaces and ideas and metaphors and images that are there and try to read them with your heart and institution.”

Professor McFarlane teaches at the University of Massachusetts, Dartmouth in the United States. He has exhibited his work at numerous museums and lectured as a visiting artist at universities throughout the United States, Europe, Africa, Asia, Latin America and the Caribbean, and has won numerous awards.

The 14 pieces exhibited, constituting watercolors and oil on linen, were from McFarlane’s collections and touched on themes when he lived in China, Turkey and Africa.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

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Ninja Museum to open in Odawara Castle Park

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A new attraction complex “Odawara Castle NINJA Museum” in Odawara Castle Park will be open on April 20th, 2019. This complex will utilize a refurbished exhibition area of the former museum “Rekishi-Kenbunkan Museum,” offering visitors a hands-on experience to play the role of feudal-era secret agent “Fuma ninja.” Fuma ninja is said to have served the five successive lords of the Odawara Hojo clan known as “Hojo Godai” during the warring states period in the 15th to 16th centuries.

Odawara Castle NINJA Museum Overview

Through an experience-based exhibition utilizing visual displays and digital technologies, this new facility can be enjoyed by a variety of visitors from children to foreign tourists.

In the entrance, you will learn about the history of Odawara Castle and will grasp the mind-set of Fuma ninja through wall illustrations and tool displays.

In the first zone called Warring States Theater, while learning the history and achievement of the Hojo Godai through a 3-minute movie, you will be handed a mission to save Odawara Castle from the warlord Toyotomi using ninjutsu (ninja skills).

In the second zone Ninjutsu Experience, you will enjoy a number of attractions including how to quickly walk across lotus leaves on an artificial pond, then sneak into a “karakuri yashiki” (ninja trick house) with secret doors, stairs, swords, walking as quietly as possible through the corridors. In the “hiding tactic” attraction, you will enjoy the method to hide yourself so that enemies are unaware of your presence with “konoha-gakure (hiding behind tree leaves),” “kusaba-gakure (hiding behind grass),” and “uzura-gakure (quail hide).”

In the final zone Fighting, you will fight enemy ninjas appearing on a screen and prove your skills from what you have learned in the previous zones by using on-screen shuriken (throwing stars).

Odawara Castle NINJA Museum

・Open Date: April 20th, 2019
・Business Hour: 9:00 a.m to 5:00 p.m (Admission until 4:30 p.m). Closed on December 31st, January 1st.
・Address: 3-71, Odawara Castle Park, Odawara-City, Kanagawa, Japan
・Access: 10-minute walk from Odawara Station East Exit

Odawara City is in southwest Kanagawa Prefecture, a short train trip from Tokyo. It is best known for the beautiful Odawara Castle, where the Hojo family, rulers of the Kanto region during the Sengoku Period (the warring states period) resided. Odawara is a compact seaside city with a rich history, many cultural sites, and delicious foods to experience. Odawara is also a transportation hub for the area, where major railways such as the JR Tokaido Shinkansen Line, the Odakyu Line, and Hakone Tozan Line all meet. It is also the gateway to the Hakone hot springs resort area, and the Fuji-Hakone National Park.

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The next big thing in global tourism

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Enchanting tourist attractions, unique diplomatic stature and a thriving airliner have placed Ethiopia, Land of Origins, on top of the world when it comes to tourism growth.

According to the World Travel & Tourism Council’s (WTTC) annual review, the country saw the highest tourism growth in the world (48.6%), surpassing the global average growth rate of 3.9% and the African average of 5.6%. During the period, the sector supported 2.2 million jobs and contributed US$7.4 billion to Ethiopia’s economy, an increase of US$2.2bn on 2017.

The timeless charm of Ethiopia’s natural, cultural and historical tourist attractions has been driving an influx of tourists from far and wide. As the land where mankind, coffee and the Blue Nile trace their roots, Ethiopia has always been a fascinating destination for holidaymakers.

The country’s UNESCO-registered heritages including the majestic obelisks of Axum, the rock-hewn churches of Lalibela and the fortified historic town of Harar, among others, have always remained tourist magnets, drawing visitors in droves. And add to this the magnificent scenery and the unique wildlife riches, some of which are found in the country only.

As the Meetings, Incentives, Conferencing & Exhibitions (MICE) tourism blossoms around the world, Ethiopia is also uniquely positioned to reap the benefits, owing to its unique place in Africa’s diplomatic landscape. Ethiopia today the city stands among the top capitals in the world, hosting major regional and global conferences.

As the main hub of the Pan-African carrier, Ethiopian Airlines, Ethiopia also enjoys convenient air connectivity with multiple destinations in Africa and the rest of the world, making travel to the country easier than ever before. The connectivity options the airline offers to travelers has made Ethiopia ever more accessible to the whole world, and has facilitated the influx of tourists.

The airline’s catalyst role has never been more impactful, especially in promoting tourism, as alluded to by Gloria Guevara, President & CEO of the World Travel & Tourism Council concerning the exceptional growth of Ethiopia’s tourism. “Ethiopia’s Travel & Tourism boom was one of the great success stories of 2018. It has exceeded our sector’s global and regional comparisons to record the highest level of growth of any country in 2018”, Gloria Guevara notes. “This has been driven by the very strong performance of aviation in the country and the development of Addis Ababa as a dynamic and growing regional hub.” Africa’s largest carrier today spreads its wings to 120 destinations throughout the world, with half the destinations in Africa. Thanks to Addis Ababa’s strategic location at the center of the East-West lane and the ever-expanding service of Ethiopian Airlines, the city has emerged as the major gateway into Africa surpassing Dubai.

Besides its wide connectivity and multi-award winning signature services, the flag carrier’s cutting –edge technologies are adding a definite wow factor that is enabling the influx of tourists savor the beauty of the nation and designate the east Africa’s nation as a home away from home! Ethiopian Mobile App enables international travelers secure eVisa within 4 hours and elevates travelers to a high degree of personalization and end to end travel experience through mobile devices.

Global passengers can apply e-Visa and book their flights, pay online using credit or debit cards, mobile money, e- Wallet and bank transfer. They can also check-in and issue boarding pass as well as self-board. Passport and Ethiopian App suffice all the way to experience seamless travel to and from Ethiopia. The excellence of Ethiopian is also manifest in its hospitality and award winning service. The carrier has been certified by SKYTRAX as Four Star Global Airline.

As Ethiopia keeps leveraging its edge as a destination of choice for holidaymakers, and as Addis Ababa continues to augment its place as the diplomatic capital of Africa and the flourishing hub of Ethiopian Airlines, the sky will be the limit to its tourism growth in the years to come.

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Turkish Airlines adds Marrakech to flight schedule

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Starting on April 15, Istanbul – Marrakech – Istanbul direct flights will be commenced five days of a week as Turkish Airlines reinforces its title of flying to more international destinations than any other airline.

Successfully completing its “Great Move” process and transferring all of its passenger operations to its new hub, Istanbul Airport, Turkish Airlines now adds Marrakech, tourist city of Morocco, to its flight network. As the national flag carrier’s first inaugural flight from its new home, Marrakech became Turkish Airlines’ the second destination in Morocco while becoming its 308th destination globally.

The inaugural flight from Istanbul Airport, landed in Marrakech Menara Airport, was welcomed by the customary water cannon salute in a formal ceremony, to which attended by the executives both from the global carrier and Marrakech Menara Airport, and press members as well.

Commenting on this inaugural flight, Turkish Airlines Chief Marketing Officer (CMO), Ahmet Olmuştur stated that; “With Istanbul Airport, a new era has begun in the global aviation. Our new operation center offers an important opportunity for us to develop our globally unparalleled flight network performance even further. Thus, we are working on new strategies to capitalize on this opportunity. Marrakech will always hold a special place for us as it is the first destination we added from our new home. We are happy to carry our passengers to this crimson city with our privileged travel experience.”

Known as the “Crimson City” due to the color of its soil, Marrakech offers tourists and travelers the opportunity to experience the entire allure of North Africa in a single location. Bringing historical buildings, famous mosques and colorful flower gardens together at the foothills of Atlas Mountains, Marrakech is well on its way to become one of the favorite tourism centers of the world. As the first capital of Morocco, whose name means “Land of God” in the Berber language, Marrakech’s streets are teeming with the historical heritage of various cultures.

Passengers, travelling to Marrakech with the privileged travel experience of Turkish Airlines, will be able to visit various significant locations for cultural tourism while experiencing different activities such as nature and wildlife tours.

Istanbul – Marrakech – Istanbul scheduled flight times beginning from 15th April 2019;

Flight No. Days Departure Arrival
TK 619 Monday, Wednesday, Friday, Saturday, Sunday IST 11:30 RAK 14:30
TK 620 Monday, Wednesday, Friday, Saturday, Sunday RAK 15:25 IST 22:05

All times are in LMT.

To view the flight schedules, please visit turkishairlines.com or contact the call center at +90 212 444 0849 or visit any TK sales office.

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