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Centara identifies technological and social trends that will shape the hospitality industry in the next 10 years

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Global hospitality is at a crossroads. In the last 20 years, technology has transformed every aspect of the guest journey, from online bookings to in-room services to post-stay feedback. But as technology continues to evolve and advance, what will the hotel industry look like 10 years in the future?


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In the past, digitalization was largely driven by companies, as new solutions were introduced to enhance efficiency and target customers more effectively. In the modern era however, it is customers who are demanding greater connectivity. This is especially true in the hotel industry, which is driven by modern lifestyle trends and the “always-on” mindset of millennial travelers.

In light of these trends, Markland Blaiklock, Centara’s Deputy Chief Executive Officer, explains his vision for the future of the hospitality industry in the next decade:

“Ten years from now, I’m sure we will look back and see that the hospitality industry changed much more than predicted, and Asia will continue to be a major catalyst for change. This evolution will be part social and part technological, but the overall goal will be the same: to meet and exceed guests’ expectations,” he commented.

According to Mr. Blaiklock, Centara foresees three significant trends shaping its business, and the entire industry, going forward:

Travel and work life will become inseparable thanks to improved technology and faster connectivity. This trend will occur in all countries but will be led by China and the rest of Asia, which are currently driving the growth in overseas travel. The launch of Centara’s new “Meetings Redesigned” MICE initiative will help to accommodate this shift, by allowing companies to be more flexible and creative with their event agendas.

Robotics and artificial intelligence will create hyper-connected hotel experiences. The Internet of Things (IoT) will seamlessly connect every hotel touchpoint, which will be personalized to the unique preferences every guest. In addition, big data insights will enable hotel staff to improve service quality in real time.

Delivering emotional experiences will be the ultimate goal of hotels. As technology takes over, many guests will go in search of authenticity, human interaction and genuine hospitality. The ability to predict and identify human emotions will be key to the success of hotels in the coming decades.

The big question for hoteliers now and in the future will be: how do we successfully integrate technology to improve the guest’s entire journey, whilst also retaining our distinct personality and brand loyalty?

For Centara Hotels & Resorts, Thailand’s leading hotel operator, this balance is at the core of its strategic vision. In the coming years decades, the group will focus delivering warm Thai hospitality in line with the latest social and technological trends to create exceptional customer experiences.

Centara has proven adept at developing new brands that embrace innovation. The most recent example is COSI, which caters for young-minded and tech-savvy travelers with friendly, simple and affordable accommodation and state-of-the-art amenities like smartphone integration, self-service check-in and a 24-hour lifestyle café concept. It is no surprise that this contemporary concept, which made its debut in Koh Samui in 2017, is now a key driving force behind Centara’s expansion strategy.

In many ways, COSI represents the future of hospitality. Its combination of connectivity, comfort and convenience enables guests to blend business and leisure travel, a key trend identified by Mr. Blaiklock. Across all of Centara’s six brands however, the group continues to roll out innovative new digital experiences.

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Recent initiatives range from revamping the Centara website and mobile app for a seamless online experience, to launching a new central reservation system and revenue management system for global coordination. The new Chinese language, China-hosted website, social media pages and payment solutions are also positioning Centara to compete successfully in the world’s largest travel market.

Technology, however, is only one element of a successful strategy. Hotel guests will always be human beings, and the majority of humans visit a destination to experience its charm and culture, not to look at a screen. For Centara, the ability to deliver authentic Thai hospitality is something that can never be replaced by technology. By harnessing big data and personalization tools however, hoteliers can enhance every human interaction. Intuitive and rewarding loyalty programs like CentaraThe1 will play a major part in anticipating and delivering tailored experiences.

So digitalization really is the key; by using smart technology to identify and satisfy guest preferences, the hoteliers of the future will be able to create truly bespoke experiences for every guest.

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 68 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centers and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travelers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty program, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

For more information about Centara, please visit centarahotelsresorts.com.
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Genting Cruise Lines welcomes Explorer Dream to its fleet

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Genting Cruise Lines welcomed the third member of its Dream Cruises’ fleet with the christening and inaugural homeport deployment of Explorer Dream in Shanghai Wusongkou International Cruise Terminal. Explorer Dream is the first newly-launched cruise ship of the post-recalibration period in the Chinese cruise industry and her arrival also marks Dream Cruises’ debut in Eastern China, with the cruise liner purposely-built and recently renovated for the Asian and Chinese luxury market. Leveraging on the deployment of Explorer Dream, Dream Cruises’ first 200,000-tonne Global Class ship, set to debut in 2021, will also celebrate her inaugural deployment in Shanghai as the largest cruise ship to homeport in the Asia-Pacific.

Honorable guests Mr. Su Ping, Vice Magistrate of Shanghai Baoshan District Government and Mr. Hui Lim, Deputy Chief Executive Officer and Executive Director of Genting Hong Kong were joined by management executives and over 500 guests at the ceremonial launch event. The christening ceremony featured Ms. Grace Chen, the godmother of Explorer Dream and one of the most influential fashion innovators in China. The innovative christening was activated by her magic wand of dreams and aspirations and the spirit of exploration was symbolised by a majestic unicorn that led the iconic Dream Cruises’ mermaid out of the ocean and into a new realm, where she will embark on the quest to discover new horizons across the seas. With the traditional breaking of the champagne bottle against the bow of the ship, Explorer Dream officially begins her journey with Dream Cruises.

“Dream Cruises is the most recognized cruise brand in Southern China due to World Dream being positioned in the dual homeports of Guangzhou and Hong Kong. However, as we all know, the Eastern and North Chinese market is five times larger than the south and Dream Cruises will be building two 204,000 gross ton “Global Class” ships to be launched starting early 2021 in Shanghai and Tianjin to accommodate this market. These two ships, being built in our own shipyards Germany, are also designed to be the most advanced and intelligent cruise ships ever to be constructed,” said Mr. Hui Lim, Deputy Chief Executive Officer and Executive Director of Genting Hong Kong. said, “In order to prepare the foundations and increase Dream Cruises’ brand awareness in East and North China, we are pleased today to welcome “Explorer Dream” in Shanghai as the third ship in our Dream Cruises fleet.”

Explorer Dream is the second cruise ship of Genting Cruise Lines to homeport in Shanghai, made possible by the tremendous support of the Shanghai Baoshan District Government. Mr. Su Ping, Vice Magistrate of Shanghai Baoshan District Government said, “In July 2017, Genting Cruise Lines launched the Golden Sea Route 7-night itinerary in Shanghai, which garnered the Best Itinerary Award during the Shanghai Cruise Tourism Festival. In October 2018, a strategic Memorandum of Understanding was signed between the Baoshan District Government and Genting Cruise Lines to forge a new partnership. Now, the inaugural arrival of Explorer Dream, the newest member of Dream Cruises in Shanghai, will bring forth distinctive and premium cruise travel products to propel the optimal development of the cruise industry in China.”

After the inaugural ceremony, Grace Chen presented a spectacular fashion show at sea aboard the ship. Eighteen models showcased her Voyage collection and walked the runway on the Palace Pool Deck, where guests enjoyed a visual feast inspired by the spirit of exploration and discovery, both of which are the brand essence of Dream Cruises.

Since its launch two years ago, Dream Cruises has garnered numerous accolades for its two cruise ships, Genting Dream which debuted in 2016 and World Dream in 2017, including Star Performer Top Ten Ratings in the Large Resort Category, “Most Popular Family Cruise Brand in China 2018” by Global Times, Top 5 Cruise Lines in the Large/Medium sized cruise ship category by Conde Nast Traveler’s Gold List and more.

Built with German craftsmanship, Explorer Dream measures 268 meters in length and 32 meters in width. She has a total gross tonnage of 75,338 tons, 928 cabins and lower berth capacity of 1,856 passengers. The signature, luxury “ship within a ship” enclave of Dream Cruises – The Palace, provides an unprecedented “True Asian Luxury” experience to discerning travelers in China and Asia, boasting an industry leading staff to guest ratio, a majority of its suites at over 40 square meters, as well as Proprietary Butler Training endorsed by affiliated company Crystal Cruises – The World’s Most Awarded Luxury Cruise Line.

A generous variety of culinary options will also be available to cater for every taste – from inspired Asian flavours to exquisite Western delicacies. Acclaimed Australian Chef Mark Best will extend his influence on to Explorer Dream with his Seafood Grill by Mark Best serving up the ocean’s bounty in a spectacular al fresco setting. Signature Dream dining favorites will also take pride of place on the new ship including Umi Uma for Japanese delights, Silk Road for traditional Chinese fare, Blue Lagoon for Southeast Asian comfort food and Palm Court for informal refreshments and breath-taking views. For adventurous foodies, the all new Mozzarella Ristorante e Pizzeria will tantalize with a modern fusion of classic Italian dishes and pizzas with a Japanese twist.

Guests of Explorer Dream can also enjoy thematic programs on their journeys at sea including “The Connoisseurs Circle” bespoke enrichment program, featuring inspirational talks and events that are especially curated for guests of The Palace, such as a fashion talk by Grace Chen, the godmother of Explorer Dream.

As the fastest cruise ship in Asia, Explorer Dream offers a great variety of itineraries and flexibility. Sailings from Shanghai homeport will take guests on cruises to popular destinations in Japan that range from 3-night to 6-night itineraries, such as the 3-night cruises to Kyoto, Osaka or Kobe, or the 2-night round-trip cruise to Okinawa. In the month of April, when cherry blossoms in Japan are in bloom, guests can enjoy the dazzling floral display on shore, complemented by authentic Japanese experiences on the cruise, such as specialty dishes featuring Japanese Wagyu beef and pork, tuna cutting performances, Yukata trials, poolside festivals and more.

Starting from 1 July, Explorer Dream will begin her homeport deployment in Tianjin with more summer cruise options for family travelers, who will enjoy the renowned stage productions of Kaixin Mahua at sea. Taking the first step to evolve Dream Cruises into “Asia’s Global Cruise Line” by sailing outside Asian waters, in October 2019, Explorer Dream will homeport in Sydney and Auckland where she will embark on a variety of seven-night weekly itineraries to “Down Under” destinations.

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AIDS/HIV research supported by design community

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Members of the Design Industries have supported AIDS research since 1984 through the Design Industries Foundation Fighting Aids (DIFFA), a 501 (c)(3) charitable organization incorporated in New York State.

DIFFA started as a grassroots organization and today is a national foundation headquartered in New York City with chapters in Chicago, Dallas, San Francisco and the Pacific Northwest. The organization also partners with gift and home industries and other organizations throughout the USA. DIFFA and its partners have raised over $44 million for hundreds of HIV/AIDS organizations nationwide providing education and prevention programs that run the gamut from condom distribution and needle exchanges to protection of legal rights and security for people living with HIV/AIDS.

Every March, DIFFA invites local and international designers to take raw space and morph it into a showcase of WOW dining table-top environments. It is co-located with the Architectural Digest Design Show and thousands of designers, architects, buyers, sellers, media and design educators support this unique event held at Pier 92 in Manhattan.

Dining by Design attracts over 40,000 guests who view dining installations by more than 30 designers, architects, manufacturers and brands. Designers include: Black Designs + Artists Guild, Sheila Bridges, Mikel Welch, Stacy Garcia, Damour Drake, Kingston Design Connection, Joshua David Home, Inc. Architecture, Lucina Loya, Patrick Mele for Benjamin Moore, Roric Tobin for Modern Luxury and David Scott Interiors for Roche Bobois and Stonehill Taylor for Ultrafabrics.

Curated Design-Inspired Table-Scapes

  • Patrick Mele for Benjamin Moore

This table-scape celebrates glamour from an earlier decade and another world. It is presented in a contemporary format with a mélange of berry, cream, gold and silver giving the space an airy and spring-like ambiance that enhances the trompe l’oeil details and highlights its creativity.

  • Rockwell Group

This table-scape is inspired by The Peacock Room, James McNeill Whistler’s masterpiece of interior decorative art. The tableau features digital wallcovering and a custom handmade peacock-feather tablecloth, creating an abstract, modern interpretation of luxuriously – decadent space.

  • Stonehill Taylor for Ultrafabrics

“Journey” links nearly 4 decades of research and human achievement in the fight against AIDS. The colors and patterns suggest the body and being, while the swirling, layered centerpiece addresses hope and optimism thanks to ongoing advances in science and technology.

  • Mckenzie Liautaud/Robert Verdi

Inspired by water and the nexus between the river and the sea, jewelry designer @Mckenziel and tastemaker @RobertVerdi present a table-scape that features pearls and their origin. Dinner guests are seated on pearl-like stools at a table set with silver and crystal under the stars.

Auction (Curated)

Dining by Design features a silent auction that presents innovative products, original works of art and unusual, quirky experiences.

  • Infiore Floor Lamp by Estiluz

The lamp was designed by the Lagrania Studio. Fiore means flower in Italian, and this is an original elegant lamp that opens it petals and shines it unique light wherever it is placed. The bi-injected polycarbonate petals provide a two-color lighting effect. A halogen bulb is hidden within and is protected by satinized glass that delivers a warm, pleasant light that presents different tones and color effects.

  • Izmir Filo Table Lamp

This playful table lamp was designed by Andrea Anastasio for Foscarini. The lamp and its cord land casually on a tripod, and on the cord are large, effective glass beads. The Filo Lamp is an artistic masterpiece that will be admired forever.

For additional information: diffa.org

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Dame Alice Walker will headline Anguilla Lit Fest 2019

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The Anguilla Tourist Board is pleased to announce an impressive line-up of international artists scheduled to appear at the 8th annual Anguilla Lit Fest, taking place May 16 to 19 at Paradise Cove Resort, Anguilla. Hosted by the Anguilla Literary Foundation under the theme Books, Beaches & A Better You, this Literary Jollification promises to inspire, educate, motivate and uplift audiences with its unique mix of readings, workshops and cultural performances, set against the backdrop of Anguilla’s spectacular beaches.

In her first appearance at Lit Fest, legendary novelist, essayist, poet and activist, Dame Alice Walker will explore the themes of feminism, sexuality, identity and spirituality in her prolific writing and lived experience. Dame Alice is best known for her Pulitzer Winning novel, The Colour Purple (1982), the critically acclaimed Possessing the Secret of Joy (1992), and most recently a bilingual English/Spanish anthology of poetry Taking the Arrow Out of the Heart (2018).

Dynamic author/poet Jason Reynolds will also be featured in the 2-day literary limelight.  Reynolds enjoys a special appeal for those in their teens and twenties as well as for the young at heart.  His first book of prose, When I Was The Greatest (2014) won the Coretta Scott King/John Steptoe Award for New Talent, and most recently his acclaim skyrocketed with his New York Times best-selling Track series, Ghost (2016), Patina (2017) and Sunny (2018).

This year, the Anguilla Lit Fest also welcomes an inspiring cornucopia of Social Media Influencers and Speakers, including husband and wife team Tony A Junior and Sheri Gaskins, who will present Make it Work, 22 Time Tested Real Life Lessons for Sustaining a Happy Healthy Relationship (2019).  Tony is a highly regarded life coach, author and motivational speaker who has appeared on The Oprah Winfrey Show and TBN’s 700 Club. The distinguished roster includes Glory Edim, a literary advocate and founder of Well-Read Black Girl, a book club and online community that celebrates the uniqueness of Black literature and sisterhood, and whose first anthology, Well-Read Black Girl: Finding Our Stories, Discovering Ourselves, was published by Random House in 2018; Denene Millner co-writer with Steve Harvey of Act Like a Lady, Think Like a Man and Around the Way Girl, a memoir with actress Taraji P. Henson and founder of MyBrownBaby.com, and Editor of Denene Millner Books; novelist and motivational speaker, Sadeqa Johnson, who worked with JK Rowling and Bishop TD Jakes before becoming an author of novels such as And Then There Was Me (2017); and Journalist/Blogger Sarah Greaves Gabbadon, better known as JetSetSarah, whose captivating posts on Caribbean destinations, food and shopping inspire all that ‘follow’ her to follow in her footsteps.

Additional authors include: Patricia Marie “Pat” Cummings, esteemed writer and illustrator of over 30 books for children; Ira Sumner Simmonds, a native of St Kitts who has written From Siberia to St Kitts: A Teacher’s Journey; and Stephanie Stokes Oliver, author, editor and member of the Anguilla Literary Foundation, introducing her critically acclaimed anthology Black Ink, and notables from the publishing world such as Dawn Davis Publisher and Vice President of 37 INK, and Yona Des Hommes Associate Director of Publicity for Atria Books.

“We are intent on showcasing the richness and diversity of the Anguilla experience,” said Cardigan Connor, Anguilla’s Parliamentary Secretary for Tourism. “Anguilla LitFest is a perfect example of the depth and sophistication of our product, and the lure that Anguilla presents to leading literary icons. I congratulate the members of the Anguilla Literary Foundation on what promises to be their best event ever, and look forward to another amazing event,” he concluded.

The 2019 Anguilla Litfest: A Literary Jollification is an unrivalled opportunity for meeting authors, attending book signings and writing workshops.  Special vacation packages for the event will be offered by a number of Anguilla’s leading properties, including the host venue, Paradise Cove Resort, and sponsor hotel, The Reef by CuisinArt.

For more information on the Anguilla Lit Fest 2019 or to register for this year’s event, go to www.anguillalitfest.com, email info@anguillalitfest.com, or follow the Anguilla Litfest on Facebook or Instagram.   For information on Anguilla, please visit the official website of the Anguilla Tourist Board: www.IvisitAnguilla.com; follow us on Facebook: Facebook.com/AnguillaOfficial; Instagram: @Anguilla_Tourism; Twitter: @Anguilla_Trsm, Hashtag: #MyAnguilla.

Tucked away in the northern Caribbean, Anguilla is a shy beauty with a warm smile. A slender length of coral and limestone fringed with green, the island is ringed with 33 beaches, considered by savvy travelers and top travel magazines, to be the most beautiful in the world.

Anguilla lies just off the beaten path, so it has retained a charming character and appeal. Yet because it can be conveniently reached from two major gateways: Puerto Rico and St. Martin, and by private air, it’s a hop and a skip away.

Romance? Barefoot elegance? Unfussy chic? And untrammeled bliss?   Anguilla is Beyond Extraordinary.

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Centara to showcase traditional Thai heritage through Songkran

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Centara Hotels & Resorts, Thailand’s leading hotel operator, is partnering with Smile in Love Wedding Studio to showcase Thailand’s rich cultural heritage embodied in traditional Thai clothing throughout the upcoming Songkran Festival 2019. Centara staff will wear traditional Thai costumes, providing guests with an up-close look at the timeless style and glamour of authentic Thai apparel. In addition to celebrating Thai clothing traditions, guests at every hotel and resort property across the group will be invited to take part in Thai cultural activities such as the offering of beautiful handmade jasmine garlands and the traditional pouring of scented water over the palms.

Preparations are well underway at all 33 Centara properties within Thailand to extend a warm welcome and Thai-style hospitality to guests soon to arrive from around the world to join the Songkran festivities nationwide. All front-line staff will be dressed in traditional Thai costumes during the upcoming 11th – 15th April 2019 holiday period. Special activities, such as a booth for sprinkling scented water on the Buddha’s image, a set-up for pouring scented water onto elders’ palms, along with traditional Thai folk performances are also being arranged, enabling guests to experience the many appealing facets of this popular annual festival.

As the Thai hotel brand-of-choice among both Thai and international guests, Centara takes great pride in delivering its renowned standard of Thai-style service and gracious hospitality to guests while celebrating an important and joyful cultural occasion together with millions of Thais.

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 68 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands – Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology.It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families.Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Travel News | eTurboNews