From airport terminal to glamorous holiday destination: Designer pop-up shop

Marie France Van Damme, the Hong Kong-based designer known for her globally influenced line of luxury resort, swim, and ready-to-wear, continues to expand her presence worldwide with the opening of a Paris pop-up shop inside Le Bon Marché on May 1, which will operate through June 1. Best known for her silk caftans and timeless collection of elegant resort wear, Marie France Van Damme’s designs have become a “must-have” for the jet set and those who appreciate a timeless luxury product.

Located on the second floor of Le Bon Marché  (24 Rue de Sevres, 75007 Paris, France) in the Savoir Faire department, the new 100 square-foot pop-up shop will offer Marie France Van Damme’s summer 2019 collection of ‘Dolce Vita’ essentials, including luxe day resort wear, elegant summer dresses and evening wear, glamorous bathing suits, and flowy silk caftans. The pop-up shop will be designed to mimic an airport, complete with a dashboard listing departure flight numbers. Inspired by the legendary Splendido hotel and Hotel du Cap, the installation will transport its clientele to a glamorous beach destination replete with silver coated palm trees, inflatable buoys, and branded metallic beach bags.

Designed by renowned lifestyle curator Marie France Van Damme, the shop is inspired by a concept she calls the MFVD holiday jet-set ‘Jet Pack,’ which represents a selection of featherweight garments designed to pack in a small travel bag that you don’t have to check in. As the designer guides you through her world with the perfect ‘Jet Pack’ this summer, the pieces available in the pop-up shop will take the Marie France Van Damme woman from city to resort and resort to city, and provide the best of both worlds: luxe day resort wear and chic evening looks.

“Packing can be stressful and most people are guilty of stuffing their suitcases full of items they’ll never wear, just in case. The answer is, of course, to think carefully about what to bring, and to buy cleverly. The challenge is getting the right mix, to buy things that slide perfectly from day to night, items that can be dressed up or pared down,” says Marie France Van Damme. “Like me, our customer travels around the world, and she needs to find things that will look beautiful during the day as well as at night; from the beach to a cocktail or dinner in the evening. We are honored to open a pop-up in time for the holiday season in one of the world’s most exclusive luxury shopping destinations.”

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Marie France Van Damme’s new Summer 2019 collection is a return to the glamorous roots of resort wear and offers striking essentials, designed to have a wear-anywhere appeal from Portofino to Paris. Signature pieces from the new collection include metallic swimsuits, vaporous cover-ups, silk boubou caftans, and effortless summer dresses.

For the perfect look, the pop-up shop will also offer onsite beach makeup services for customers, and an opportunity to design their own one and only boubou caftan. Customers can choose from a selection in a book, one fabric and one trim, which Marie France Van Damme will then produce in her atelier. Customers who purchase the limited-edition caftan can enter a raffle to win a two-night stay at a One&Only Resort. To celebrate the opening, the store will host a series of special events.

Travel News | eTurboNews

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