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Puerto Rico Tourism: Out with the old, in with the new

April 25, 2019 by Forimmediaterelease

“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

Travel News | eTurboNews

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South African Tourism appoints Trade Relations Officer

April 24, 2019 by Forimmediaterelease

Sherwin Arends joins South African Tourism (SAT) as Trade Relations Officer, bringing a wealth of knowledge and expertise to the role following 12 years’ experience working within the travel industry.

Originally from Cape Town, Sherwin moved to the UK six years ago after travelling the world as a member of cabin crew for Qatar Airways. His most recent role was Senior Product Executive for Audley Travel.

Sherwin will be tasked with building and maintaining relationships with key travel trade contacts in the UK and Ireland while utilising South African Tourism’s research and insights to ensure the agents are provided with all the tools and support to confidently sell South Africa.

Sherwin says: “I’m very passionate about my birth country and proud of my South African heritage so I am thrilled to be joining the South African Tourism team in the UK. I’m looking forward to showcasing South Africa as a leading tourist destination, with a focus on promoting the well-known areas and experiences and helping to uncover and educate the trade on the destination’s hidden gems.”

Tolene van der Merwe Hub Head for the UK & Ireland at South African Tourism says: “We are delighted that Sherwin will be joining our growing team. His wealth of industry knowledge combined with his personal experience of South Africa will be invaluable as we collectively promote the destination to holidaymakers through the UK and Irish trade.”

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Major tour operators converging on Barbados for 2019 meeting with tourism partners

April 23, 2019 by Forimmediaterelease

Three weeks away from the May 1 start of the premier business-to-business marketplace, Connect Barbados, with over 100 participants – inclusive of 56 tour operators, have already registered to come and meet with local tourism partners including attraction providers and hoteliers.

Under the theme ‘Breathing Power into Business Connections’, the three-day conference is now in its 14th year. Tour operators have been invited from Barbados’ main source markets – the United Kingdom, the United States of America, Canada, Europe and Caribbean and Latin America. Tour operators such as: Air Canada Vacations, Virgin Holidays and Expedia Group, to name a few have already registered to come learn about what is new in Destination Barbados.

Connect Barbados is an annual conference providing opportunities to island operators to sell Barbados’ holiday products to invited tour operators in all of the island’s major source markets.

The marketplace allows global travel partners to learn about and experience the latest product and service developments on the island, while affording local partners the occasion to thank them for the tremendous contribution they continue to make the success of Barbados’ premier economic sector.

BTMI CEO, William ‘Billy’ Griffith, mentioned, “We are positively anticipating to surpass the 1,200 meeting appointments from Connect 2018 as we once again welcome and share our beautiful product with participating tour operators. Being able to connect our local service providers with the agents who have direct contact with potential visitors to Barbados will be extremely vital to both parties.”

This year, as we celebrate the Year of Wellness and Soft Adventure, tour operators will be treated to an outdoor welcome reception as they kick their feet in the sand at the “Feet in the Sand Beach Party, featuring top local entertainment and cuisine, before proceeding to two full days of business-to-business meetings at the Hilton Barbados Resort.

To close out the highly-anticipated conference, a special final evening reception will be held at the prestigious Harrison’s Cave and tour operators will get the opportunity to tour the cave first-hand. On the final day, participants will tour the island for a diverse Attractions Day, inspecting places of interest based on their specialties.

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No surprises: New York, London and Tokyo top the list of world’s 15 richest cities

April 20, 2019 by Forimmediaterelease

Boston, Calgary, Perth and Macau – all associated with material wealth – have failed to make this list of the 15 richest cities in the world, compiled by market research firm New World Wealth.

The data gathered by the researchers reflects the total amount of private wealth held by all the individuals living in each of the cities on the list. Unlike traditional ratings, this top 15 is not based on Gross Domestic Product (GDP), but reflects analysis that covers all assets, such as property, cash, equities and business interests, excluding liabilities. Government funds are included.

1. New York City – $3 trillion

2. London – $2.7 trillion

3. Tokyo – $2.5 trillion

4. San Francisco Bay Area – 2.3 trillion

5. Beijing – $2.2 trillion

6. Shanghai – $2 trillion

7. Los Angeles – $1.4 trillion

8. Hong Kong – $1.3 trillion

9. Sydney – $1 trillion

10. Singapore – $1 trillion

11. Chicago – $988 billion

12. Mumbai – $950 billion

13. Toronto – $944 billion

14 Frankfurt – $912 billion

15. Paris – $860 billion

According to New World Wealth, wealth is a measure that differs from a GDP indicator, which is another common metric used to gauge economic power. The research firm revealed that Houston, Geneva, Osaka, Seoul, Shenzhen, Melbourne, Zurich and Dallas had just missed out on the top 15.

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Jamaica’s Tourism Minister Bartlett pumps J$200 million into Linkages Networks

April 18, 2019 by Forimmediaterelease

Minister of Tourism, Hon Edmund Bartlett has committed J$200 million to the Linkages Networks to help build out more products to enhance the visitor experience and ensure more inclusive growth in the sector.

Speaking at the launch of the new Top Events Jamaica Initiative yesterday at Devon House, Minister Bartlett said, “This year, we will be spending 200 Million dollars on the Networks to create the level of inclusiveness that connects the ordinary Jamaican to the tourism product and the product to the ordinary Jamaican.

This will be a huge game changer and we are going to change the narrative and also change the feeling of the public that tourism is only for the bigger suppliers and doesn’t include the smaller players.”

The Tourism Linkages Network’s (TLN’s) main focus has been to bring local tourism suppliers in contact with other sectors such as agriculture and manufacturing. In doing so, the Linkages Network creates more economic opportunities for our local tourism suppliers who can then earn more.

Minister of Tourism, Hon Edmund Bartlett (1st R) paused for a photo at the track and field display at the launch of the new Top Events Jamaica Initiative yesterday at Devon House

Driving this inclusive growth are five networks geared towards building out authentic Jamaican experiences for the visitors and increasing the earning potential of small suppliers and they are – Gastronomy, Sports and Entertainment, Shopping, Knowledge and Health and Wellness.

The new Top Events Jamaica initiative, being spearheaded by the TLN, is designed to increase visitor participation in events and activities island-wide through strategic partnerships and leveraging the power of technology, social media, and advertising.

In highlighting the importance of this new platform, Minister Bartlett, said, “Top Events will place all our best entertainment products and offerings under one roof. In doing so we are allowing visitors and locals alike to chance to find these offerings with the click of a button. Top events will be a critical element that brings together our authentic Jamaican entertainment products under one roof through the use of technology.

This type of interface is critical in the age of technology especially given that entertainment forms a large part of why people travel and as such there is value in building out more products of this nature to drive arrivals and growth in the sector.”

The Top Events initiative will include a microsite and an easy to use mobile app to increase visitor awareness and participation in the over 900 events held in Jamaica each month. To qualify for listing on Top Events, event organizers must meet the predetermined criteria outlined by the TLN that guarantees continuity in the content delivery and effective data capture.

The TLN’s Sports and Entertainment Network (SEN) will be the driving force behind Top Events Jamaica and the body ultimately responsible for the final selection of “Top Events” to be added to the event calendar.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

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PM Hotel Group to manage new TownePlace Suites by Marriott in Austin, Texas

April 18, 2019 by Forimmediaterelease

PM Hotel Group, one of the industry’s leading hotel management companies, has been selected to operate the new TownePlace Suites by Marriott in Austin, Texas. This new hotel represents the first TownePlace by Marriott property in the PM Hotel Group portfolio and further expands the company’s relationship with Marriott International.

“We are thrilled to have been selected to manage the TownePlace Suites- Austin, which expands our footprint in Texas,” said Joseph Bojanowski, President of PM Hotel Group. “Austin is a rich and exciting city, and with this new project we are thrilled to be broadening our relationship with another valued ownership group, Scenic Capital Advisors.”

Currently under construction and scheduled to open in October, the 103-room hotel is conveniently located minutes from the Austin International Airport and downtown attractions.

“The south Austin corridor is growing rapidly, and we are excited to bring a new extended-stay Marriott product to a location that is conveniently located to all that Austin has to offer,” said Thomas Chen, Principal of Scenic Capital Advisors. “Expanding our partnership with PM Hotel Group has been tremendously rewarding, and we eagerly anticipate future opportunities.”

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Tallest modular hotel in the world will be built in New York City

April 18, 2019 by Forimmediaterelease

The world’s tallest modular hotel – which will carry a brand of Marriott International – is on track to be stacked in late fall in New York City with prefabricated and pre-furnished guestrooms. Once erected over a 90-day period, the 360-foot-tall tower will represent a milestone for Marriott’s ongoing initiative to encourage hotel developers in North America to embrace modular for new construction projects. To be topped with a modular roof and modular rooftop bar, the world’s tallest modular hotel is expected to open in late 2020 as the AC Hotel New York NoMad.

“In North America, the construction process hasn’t changed significantly in 150 years and it’s ripe for innovation,” said Eric Jacobs, Marriott International, Chief Development Officer, North America, Select and Extended Stay Brands. “The world’s tallest modular hotel in one of the world’s greatest destinations will act as a game-changing symbol to ignite even greater interest in modular among the real estate and lending industries.”

Fully finished guest rooms

The 168-room, 26-story AC Hotel New York NoMad is scheduled to rise at 842 Sixth Avenue with prefabricated guestrooms arriving at the hotel site fully constructed, inside and out. Besides finished, painted walls, each “module” will contain a fully outfitted guest room – with beds, sheets, pillows, flooring and even toiletries. The hotel’s roof and rooftop bar are expected to be produced using modular construction, and its more customized public areas such as the restaurant and lobby are expected to be constructed using traditional methods.

Prefabrication is a process that Marriott has found typically reduces the construction timeline, curbs site waste and noise, and results in a higher-quality product produced with factory level precision. The time savings comes from the ability to perform two crucial functions simultaneously – building the public spaces on site while manufacturing the guest rooms offsite.

“This is the moment where modular construction takes center stage,” says Danny Forster, a leading modular building advocate whose firm, Danny Forster & Architecture, designed the project. As he explains it, “This hotel takes every advantage of off-site manufacturing, as you might expect. But it does so in a way that defies expectation. We wanted to demonstrate that modular building can do more than just harness the efficiencies of the factory. It can produce a graceful and iconic tower. And yes, it can do so at the rate of an entire floor a day.”

Marriott sees a modular future

Marriott, which has the largest pipeline of hotels in North America, began researching modular construction in 2014 to offset lengthening hotel construction times – a trend attributed to the nation’s building boom and resulting labor shortages. Since 2011, Marriott has seen the average time to build and open a hotel in North America increase by as much 50 percent, depending on factors such as location and size of property.

Since 2015, Marriott has been educating owners, franchisees, architects, lenders, consultants, general contractors and other stakeholders across the industry about the benefits of modular by hosting town halls, factory tours and stacking events. The company also worked with leading modular manufacturers to help them better understand the untapped demand that hotel development companies represent.

Since the launch of Marriott’s initiative, the company’s development partners in North America have opened 31 Marriott-brand hotels – all low-rise structures – that incorporate prefabricated guestrooms and/or bathrooms, including a Fairfield by Marriott Inn & Suites in Folsom, Calif.; a Courtyard by Marriott in Pullman, Wash., and three AC Hotels in Oklahoma City, Louisville, Ky., and Chapel Hill, N.C. To date, the largest Marriott-branded modular-built to open is the 354-room, dual-brand Courtyard and TownePlace Suites by Marriott property in Hawthorne, Calif., while the first to also incorporate a prefabricated elevator bank was the Fairfield by Marriott Inn & Suites in Prairie, Wisc. Later this year, a developer will start stacking the first modular-built Moxy hotel in the United States in downtown Oakland, Calif.

The company continues efforts to support developers interested in leveraging prefabrication, most recently launching modular versions of its prototypes for four of its higher-volume brands: Courtyard by Marriott, Fairfield by Marriott, SpringHill Suites by Marriott and TownePlace Suites by Marriott. Underscoring its commitment to igniting demand for modular construction, Marriott this year is offering an incentive to development companies that leverage prefabrication for guestroom construction.

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California-based Surf Air eyes profitability in 2019

April 17, 2019 by Forimmediaterelease

A turbulent year for Surf Air has finally come to an end. Exciting recent updates have already resulted in massive improvements to its scheduled service and membership growth.

A recent lawsuit against Encompass Aviation, its former flight operating partner, has been settled. Under the terms of the settlement, Surf Air has regained full access to its entire fleet of branded Pilatus PC-12s, an unfortunate consequence of negotiations that caused severe disruptions to the company.

“By doubling down on our most popular routes and eliminating non-core flying we have proven route profitability and that the fundamental business model works. Our plan for 2019 is to continue to invest further into these core markets and expand access to Surf Air through new, more flexible membership product offerings,” says Surf Air Chairman & CEO Sudhin Shahani.

Recent Club Updates:

A Robust Core Schedule

Surf Air has rebuilt a core schedule and added more flights across its most important routes: Los Angeles, San Francisco, Santa Barbara, and Lake Tahoe. The company will continue to add flights as it continues to acquire more members.

The company will also add back leisure weekend destinations as it makes sense (Las Vegas, Napa, Monterey, and Palm Springs).

Best-in-Class Reliability

With the help of Advanced Air, the company’s current third-party flight operator and long-time partner, they’ve restored operational reliability to its former best-in-industry levels of over 90% completion factor.

“Advanced Air has been a critical partner during this transitional period. With their proven professional and safety record, they’re the perfect, value-aligned partner to continue to scale our business,” says Sudhin Shahani.

Flexible, Per-Seat Membership

Perhaps Surf Air’s most promising opportunities for scaling membership growth is the new Express membership, allowing flyers to buy and fly on a per-seat basis. Meaning, for the first time, less frequent flyers can enjoy the time-savings benefits of zero hassle air travel.

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Tourism stakeholders presented with Destination 2023

April 17, 2019 by Forimmediaterelease

Following the consultative process to review and update the Tourism Master Plan 2012-2020 in May 2018, it was seen necessary that a concrete action plan to guide the Tourism sector be developed. Last Friday, at the STC Conference Room, the Minister for Tourism, Civil Aviation, Ports and Marine, Mr. Didier Dogley launched the validation workshop for Destination 2023, a tourism strategy which will guide the tourism sector for the next 5 years.

The aim of the validation workshop was to discuss, validate findings and present recommendations as well as provide clarifications, prior to finalising the strategy document. This strategy has been drafted following meetings conducted with more than 300 persons across both private and the public sector, including but not limited to, tour operators, hoteliers, restaurant owners, as well as boat and yacht charter operators during  a period of 1 and  a half year.

The workshop was also attended by the Principal Secretary for Tourism, Anne Lafortune, Principal Sectary for Finance, Damien Thesee, the Attorney General and representatives from both Public and private sector.

In his opening remarks, Minister Dogley said: “Destination 2023, is the strategic tool elaborated to galvanise our efforts towards a common national vision and strategic goals and provide us with clear and specific steps necessary to achieve our set objectives and targets. It is the blue print for our tourism industry for the next 5 years.”

The consultants commissioned for the Tourism Master Plan, Mrs. Daniella Larue of Valsen Consulting and Mr. Guy Morel presented the 8 priority areas that should be collectively achieved by 2023. This include Driving brand development, Investing in market penetration and development, Improving product diversification, Addressing Seychelles competitiveness as a Tourism Destination, Investing in local talent development and management, Increasing Investment in Sustainable Tourism Practices, Delivering key enabling factors and Increasing Capacity of Government Agencies to facilitate tourism.

The consultants were commended by the Trade and the Principal Secretary for Tourism in her closing remarks for presenting a clear guiding strategy that will act as a roadmap for the sector’s sustainable growth. Following its validation by the Trade, the Destination 2023 strategy will be submitted to the Government for final approval.Once approved, the Department of Tourism will develop detailed action plans with monitoring measures and ensure its implementation to meet the set goals and objectives of the strategy.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

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Diamond Live Concert Series honored by American Resort Development Association

April 17, 2019 by Forimmediaterelease

Diamond Resorts was recognized by the American Resort Development Association with one of the vacation ownership industry’s top awards for its groundbreaking Diamond Live Concert Series.

Mike Flaskey, Chief Executive Officer of Diamond Resorts, and Chris Brock, Senior Vice President of Global Marketing, accepted the award during the annual ARDA World Awards Gala in Orlando, Fla.

“To say I am proud of our talented team members is an understatement,” said Mike Flaskey, Chief Executive Officer of Diamond Resorts. “Our team is consistently pushing the envelope and developing innovative ways to enhance vacation experiences for our members, owners and guests.”

“The Concert Series began several years ago as a little idea and our team has taken it very far, growing the platform into a full series of private concerts with some of country music’s top artists,” Flaskey added. “I am very grateful that our industry has recognized our team’s innovation.”

ARDA, the Washington D.C.‐based trade association representing the vacation ownership and resort development industries, annually recognizes resorts and industry members at the ARDA World Convention & Expo in categories that include overall professional excellence, outstanding sales and marketing accomplishments, product design, advertising and staff.

Diamond Resorts has won awards each year, and was named finalists in 23 categories ahead of the 2019 event.

In addition to the ACE Innovator Award, Diamond took home 11 other awards:

•Sales Verification Loan Officer/Quality Assurance Officer – Annette Stultz
•Business Administration Manager: Finance & Accounting – Yash Dubal
•Training and Development Manager or Team – University of Excellence and OD Team
•Call Center Leader – Kayla Czapla
•Activities Program Team – Virginia Beach Activities Team
•Safety/Security Manager/Team – Edwin Brooks
•Resort Assistant Manager – Leonardo Olachea
•Newsletter – The Club Newsletter
•Multi Media Campaign – All Access Pass Sweepstakes
•Social Media Campaign – #DRIGolf Campaign
•Refurbishment: HOA – Liki Tiki Village Lobby

Attracting more than 1,700 participants from more than 35 countries, ARDA World offers companies prime exposure to vacation ownership industry professionals and provides quality networking opportunities and expert insight on the latest industry trends. Strengthen relationships with your current customers and seek out new opportunities to expand your business and increase your company’s visibility in the ARDA World Marketplace.

Travel News | eTurboNews

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