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Seychelles Tourism departments conveys peers and other stakeholders to the first 2019 multi-sectoral meeting

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High officials representing various agencies, members of the tourism-trade and other stakeholders met again on February 1, 2019, three-months following their last assembly in October 2018.

The first multi-sectoral meeting of the year, which took place at the National House, was presided by Minister Didier Dogley, Ministers for Tourism, Civil Aviation, Ports and Marine.


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The meeting saw the presence of his counterparts Minister for Employment, Immigration & Civil Status, Myriam Telemaque; Minister for Environment, Energy & Climate Change, Wallace Cosgrow and Minister for Finance, Trade, Investment and Economic Planning Maurice Loustau-Lalanne.

The agenda included presentations from the National Bureau of Statistics (NBS), the Central Bank of Seychelles (CBS), and the Seychelles Land Transport Authority (SLTA).

The presentations by the NBS kept the participants of the meeting abreast with the latest figures including tourism earnings and expenditures. The NBS team mentioned that the aim of the surveys conducted by its teams at the airport and the port aims at having accurate information on every market. They reported that for last year, $563,9 million was earned form the tourism industry, the country’s leading economic pillar. This represents a 16.7 percent increase from 2017’s earnings.

Seychelles ended December 2018 with 361,231 visitors that disembarked in the island nation, a figure which is four percent above that of 2017. The tourism industry is already seeing an increase in visitor arrivals for 2019 as figure have increased by 16 percent when compared to the same period last year. Since the start of 2019, over 33,700 tourists have set foot in the country.

On its part, the CBS reported on the balance of payment. They stated that Seychelles is primarily a service-based economy, where tourism accounts for more than 25 percent of the country’s GDP.

While the Department for Finance presented a brief on the operating cost in Seychelles, during his short intervention the Minister for Finance, Trade, Investment and Economic Planning Maurice Loustau-Lalanne mentioned that the department is actively working towards reducing business costs related tax considerably.

The two authorities explained the methodology of how data was collected and requested all stakeholders to collaborate in order to be as correct as possible.

The SLTA provided an update on the Road maintenance plan including all the development work on roads and their timeframe.

The Risk Management Section from the Tourism Department circulated their latest figures regarding the crime issues affecting the tourism industry in 2018, showing a 61% decrease in crimes as compared to the same period in 2017.

In his address to the press Minister Dogley expressed his convictions that the Multisectoral meeting adds to the benefit of all stakeholders, he confirms that various issues have been addressed through the meeting and other issues are being taken care of through the continuous meetings.

“What the country wants to see is meaningful and real growth in the industry in general. It is important that the meeting continues on this positive note and that all stakeholders engage in discussions in an effort to jointly identify and implement tangible solutions.” said Minister Dogley.

The aim of the multisectoral meeting is for the public and private sector, involved in the tourism industry, to continue to work together as partners. As a result, the tourism sector can be strengthened for the country to be able to draw more out of the industry and prosper.

*End*

Seychelles to host FINA World Junior Open Water Championship in 2020

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Seychelles will next year host the FINA World Junior Open Water Championship 2020, making it the first African country and small island nation to organize this event. Additionally, following the resounding triumph of the first-ever FINA/Hosa Marathon Swim World Series held on our beautiful shores in 2018, Seychelles will once again host the second leg of the prestigious swimming competition in May this year.

These official announcements were made during a press conference held on January 17, 2019, at the Savoy Resort and Spa in the presence of Mr. Maurice Loustau-Lalanne, the Minister for Finance, Trade, Investment, and Economic Planning, Principal Secretary for Youth and Sports Mr. Fabian Palmyre.

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The press conference hosted by the chairperson of the Seychelles Swimming Association (SSA), Mr. David Vidot, also saw the participation of the two core governmental partners in the presence of Mrs. Sherin Francis the Seychelles Tourism Board (STB) Chief Executive and Mr. Jean Larue, Chief Executive of the National Sports Council (NSC).

The FINA World Junior Open Water Championship is an international swimming competition that brings together boys and girls between the age of 14 and 19, to race at the highest level.

“This is another historical moment for Seychelles as we are pioneering open water not only in Seychelles but also in the African continent,” said Mr. Vidot.

During her intervention STB Chief Executive Mrs. Francis commented that as a faithful partner of the open water competitions, STB will give its support to the event, adding that such sports competitions provide a great boost to the tourism industry.

“Such big events are broadcasted by major television channels and this is a way for people to indirectly discover the destination for the first time. We have noticed in the past that having international press cover such events has allowed us to receive more leverage and visibility as a small country with little resources,” said Mrs. Francis.
She added that all stakeholders in the tourism industry stand to benefit from such an event.

Commenting on the financial commitment of the event, the Minister for Finance, Trade, Investment, and Economic Planning stated that the government of Seychelles is giving its full support for the hosting of the event. He also took the opportunity to invite local businesses to join the initiative as sponsors and partners.

“It is important that Seychelles hosts such events to make sure that it remains relevant on the international scene as a country that is serious and engaged in sport. Sport brings about peace and most of all it develops the youth and places them on the right track in life,” said Mr. Loustau-Lalanne.

Mr. Loustau-Lalanne also added that the exact costing for the event has not been established yet, but that for the moment an estimation of about five to six million Seychelles rupees has been made for the event.

Mr. Vidot mentioned that ongoing discussions are still being held with FINA to establish the exact date that the junior championship will take place. He explained that the junior championship might be hosted during the week that follows the final race of the FINA/Hosa Marathon Swim World Series’ second leg. There will be three age groups and three distances – 3km, 5km, and 7.5km – under which participants will be able to compete.

The FINA/Hosa Marathon Swim World Series, which is anticipated for May 11 and May 12 this year, will be the second event of a four-year agreement with FINA for the international swimming event.

“At the moment, we are hoping to host it back to back with the world cup series as both events will be hosted at Beau Vallon. This will allow us to make the most out of our resources,” said Mr. Vidot.

In 2018, the first Seychelles edition of the FINA/Hosa Marathon Swim World Series was won by an Italians duo Arianna Bridi and Simone Ruffini who came out as the winners of the women’s and men’s race, respectively; leaving around 50 other world class swimmers from around the world envious of winning in the pristine waters.

Global Tourism Resilience Center offers assistance for Kenya

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The official opening for the Global Tourism Resilience Center is planned on January 20, and the center is busy already reaching out to Kenya. In a statement today Crisis Management Centre founder, the Hon, Ed Bartlett already condemns the recent terrorist attack that was launched the Dusit 2 luxury hotel in Kenya’s capital Nairobi on Tuesday, speaking for the Global Tourism Resilience Center.

“Attacks like these threaten the lives and live hoods of countries globally and we condemn them. Our prayers and thoughts are with the people of Kenya who have been affected and deeply impacted,” said Minister Bartlett.

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CNBS News reported that the attack Tuesday came three years to the day after al-Shabab extremists attacked a Kenyan military base in neighbouring Somalia, killing scores of people. The al Qaeda-linked group objects to the presence of Kenyan troops in the turbulent Horn of Africa nation.

As at today [January 16, 2019] CNN indicated that an American and a Briton were confirmed to be among at least 14 people killed in a terrifying attack at the hotel complex in Nairobi.

Minister Bartlett has also indicated that the Centre stands ready to support Kenya in their recovery programme, “These acts of terror have also brought to the fore the urgent need for strategic infrastructure and mechanisms to be able to detect, manage and recover and this is where the Global Resilience Centre comes in and will play its part in this regard.

The Centre therefore stands ready to support the recovery efforts.”

The Global Tourism Resilience and Crisis Management Centre, which will be housed at the University of the West Indies Mona, was first announced during the United Nations World Tourism Organization’s Global Conference on Jobs and Inclusive Growth: Partnerships for Sustainable Tourism, held in Montego Bay last November, as a response to political turmoil, climatic events, pandemics, shifting global economies as well as crime and violence which can be devastating to travel and tourism.

The official launch is scheduled for January 20, 2019, during the Caribbean Travel Marketplace, which will be held at the Montego Bay Convention Centre.

Chinese Celebrity Xu Haiqiao brought diversity of Seychelles to Chinese audiences via social media

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The Seychelles Tourism Board (STB) office in China collaborated with famous reality show actor, Mr. Xu Haiqiao, to increase the visibility of the exotic island paradise among the young Chinese audience.

“Follow Xu Haiqiao to explore the Last Eden on Earth – Seychelles” as the project was called, was shot in Seychelles between August 21, 2018 and August 26, 2018.

The actor graduated from the Shanghai Theatre Academy, a public university aimed towards teaching dramatic art in Shanghai, China. Mr. Xu made his name known in his homeland through roles played in television series such as ‘The Dream of Read Mansions’, ‘The Journey of Flower’ and ‘Lost Love in Times’.

The promotional videos started airing on September 10, 2018 on the Chinese celebrity’s social media account on Sina Weibo, a Chinese microblogging website. Mr. Xu has about 10.7 million fans on Sina Weibo. Followers had the chance to watch ‘Follow Xu Haiqiao to explore the Last Eden on Earth – Seychelles’ on other social media platforms such as WeChat and TikTok.

Through the vlog ‘The Orange Star Travels’, Mr. Xu shared with his audience his six-day shooting itinerary in the 115-island archipelago. For each of the six days spent in Seychelles, a themed video blog was created, each displaying a different aspect of life in the island nation. He showed the Chinese audience the beautiful nature of Seychelles, its diverse culture, adventures that can be had as well as interacted with the local people.

The audience experienced the country through six chapters: Preview – ‘Xu Haiqiao and Seychelles’, Chapter 1 – ‘Live Somewhere Else’, Chapter 2 – ‘A Nature Tour of 455square meters, Chapter 3 – ‘A tour of Adventure’, Chapter 4 – ‘Unexpected Lucky Gift’ and Chapter 5 – ‘The End of the Journey’.

Over 60million PV (page per view) were recorded after ‘Follow Xu Haiqiao to explore the Last Eden on Earth – Seychelles’ finished airing.

Commenting on Mr. Xu’s presence in the Seychelles, STB Director for the Chinese and Japanese Market, Jean –Luc Lai- Lam said that the initiative is in line with the strategy as presented by his office for the year 2018.

“This year, one of our main focus has been creating more visibility on the Weibo Chinese social media, in order to reach a greater number of audience, and this has been very successful in creating more visibility for the destination,” said Mr. Lai Lam

The project follows the one carried out this year by the award-winning Chinese actress, Ms. Dilraba Dilmurat, who showcase Seychelles through ‘Dilraba feels Seychelles’. Close to 1.53 Billion people watched the series of videos advocating the laid-back lifestyle and natural environment of Seychelles.

It’s official – Anguilla is Beyond Extraordinary!

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The Anguilla Team at the Beyond Extraordinary launch at The PUBLIC Hotel with Hon. Cardigan Connor, Parliamentary Secretary and Mrs. Donna Banks, Chairperson, Anguilla Tourist Board

The Anguilla Tourist Board (ATB) launched its Beyond Extraordinary destination campaign at a festive event in New York City on Tuesday, December 11th, at The PUBLIC, An Ian Schraeger Hotel.

A delegation comprised of the Hon. Cardigan Connor, Parliamentary Secretary, Tourism, Mrs. Donna Banks, ATB Chairperson, and Mrs. Shellya Webster, Manager, Corporate Affairs at the ATB head office, briefed 100 leading travel industry partners, island stakeholders, and representatives from the trade and consumer on new developments on island, and new marketing initiatives being undertaken by the Tourist Board.

In his welcome remarks, The Hon. Cardigan Connor, Parliamentary Secretary, Tourism highlighted the two new luxury brands that now call Anguilla home — Relais & Chateaux and Belmond, joining the Four Seasons and Auberge Resorts Collection, and independent brands CuisinArt Golf Resort & Spa and Zemi Beach House.

Mrs. Donna Banks, ATB Chairperson, gave a comprehensive update on Anguilla’s tourism product, from access and accommodations through experiences and activities. She then introduced the Beyond Extraordinary campaign, aimed at sharing all the extraordinary aspects of Anguilla with travellers and travel planners alike.

Beyond Anguilla’s renowned 33 public, pristine white sand beaches and turquoise waters –Anguilla’s activities include festivals, music, an award winning dining scene, boating and sport events, off-shore cays, caves and so much more. The campaign aims to capture the diversity and richness of the Anguilla experience, and it will utilize stunning visuals to highlight the island and varied activities across digital advertising, search engine marketing, social media, online video, and many other tactics.

“Our Beyond Extraordinary campaign represents a greater investment by the Anguilla Tourist Board in the transformation of Anguilla’s marketing to embrace digital and mobile first strategies,” said ATB Chairperson Donna Banks. “We are positioning ourselves to compete in today’s tourism market, which increasingly depends on digital and mobile technology,” she continued.

A highlight of the evening was the unveiling of the Anguilla Tourist Board’s brand new web presence at IvisitAnguilla.com. In addition to gorgeous images of beautiful beaches and easier user navigation, the website provides many useful features for visitors to explore Anguilla including: an interactive map of the island that allows users to quickly find the best places to eat, sleep, relax, and celebrate; a custom itinerary builder where visitors can “favorite” any restaurant, hotel, or activity to organize a personal travel experience; Editor’s Picks with suggested itineraries for 3, 5 or 7 day trips geared toward different types of travelers; and so much more.

The evening concluded with a series of surprise drawings for hotel stays, restaurant specials and airline tickets courtesy of Anguilla’s leading properties — Malliouhana, Auberge Resorts Collection; Zemi Beach House Hotel & Spa; Frangipani Beach Resort; CuisinArt Golf Resort & Spa; Carimar Beach Club; Shoal Bay Villas; Belmond Cap Juluca; Blanchard’s Restaurant and Beach Shack; Tasty’s; Mango’s; Good Korma; Veya; Dolce Vita; Seaborne Airlines and Tradewind Aviation.

For information on Anguilla, please visit the official website of the Anguilla Tourist Board: www.IvisitAnguilla.com; follow us on Facebook: Facebook.com/AnguillaOfficial; Instagram: @Anguilla_Tourism; Twitter: @Anguilla_Trsm, Hashtag: #MyAnguilla.

MEDIA CONTACT: Shellya K. Webster, Manager, Corporate Affairs, Anguilla Tourist Board, The Valley, Anguilla, BWI, E: shellya.webster@atb.ai