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Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.


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“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

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“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

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MSC Cruises partners with Martha Stewart

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MSC Cruises – the Swiss-based world’s largest privately-owned cruise line – is partnering with internationally acclaimed home and lifestyle expert Martha Stewart on new, exclusive culinary and discovery experiences on board and ashore to make MSC Cruises’ guests vacation moments even more special and memorable. The partnership — themed Celebrate, Discover, Experience — includes specially curated shore excursions, celebration surprise gift packages, and onboard special holiday dinner menus and recipes.

“MSC Cruises is committed to developing enriching guest experiences and as such we partner with world-class experts in their field to create together something truly unique,” said Gianni Onorato, CEO, MSC Cruises. “Martha Stewart’s philosophy and passion for discovery is a perfect match for MSC Cruises and we are excited to bring her innovation, style and expertise to life in this special partnership designed to help our guests create memorable vacation moments with friends and family.”

“I’ve always enjoyed introducing people to new experiences, and I’m thrilled to be working with MSC Cruises on a partnership that embodies the true celebratory nature of travel, exploration and discovery,” said Martha Stewart. “The excursions showcase some of my favorite activities and help MSC Cruises’ guests discover some of the authentic and hidden treasures of destinations throughout the Caribbean. The holiday dinner menus and surprise gift packages encompass what I believe celebrations should include: good food, good company and commemorating great adventures and inspiration wherever we are.”

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Major tour operators converging on Barbados for 2019 meeting with tourism partners

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Three weeks away from the May 1 start of the premier business-to-business marketplace, Connect Barbados, with over 100 participants – inclusive of 56 tour operators, have already registered to come and meet with local tourism partners including attraction providers and hoteliers.

Under the theme ‘Breathing Power into Business Connections’, the three-day conference is now in its 14th year. Tour operators have been invited from Barbados’ main source markets – the United Kingdom, the United States of America, Canada, Europe and Caribbean and Latin America. Tour operators such as: Air Canada Vacations, Virgin Holidays and Expedia Group, to name a few have already registered to come learn about what is new in Destination Barbados.

Connect Barbados is an annual conference providing opportunities to island operators to sell Barbados’ holiday products to invited tour operators in all of the island’s major source markets.

The marketplace allows global travel partners to learn about and experience the latest product and service developments on the island, while affording local partners the occasion to thank them for the tremendous contribution they continue to make the success of Barbados’ premier economic sector.

BTMI CEO, William ‘Billy’ Griffith, mentioned, “We are positively anticipating to surpass the 1,200 meeting appointments from Connect 2018 as we once again welcome and share our beautiful product with participating tour operators. Being able to connect our local service providers with the agents who have direct contact with potential visitors to Barbados will be extremely vital to both parties.”

This year, as we celebrate the Year of Wellness and Soft Adventure, tour operators will be treated to an outdoor welcome reception as they kick their feet in the sand at the “Feet in the Sand Beach Party, featuring top local entertainment and cuisine, before proceeding to two full days of business-to-business meetings at the Hilton Barbados Resort.

To close out the highly-anticipated conference, a special final evening reception will be held at the prestigious Harrison’s Cave and tour operators will get the opportunity to tour the cave first-hand. On the final day, participants will tour the island for a diverse Attractions Day, inspecting places of interest based on their specialties.

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Latest in the Sri Lanka wave of terror: Holy Sites must be respected

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The latest from Sri Lanka in regards to eight deadly terror attacks on Easter Sunday leaves 290 dead and more than 500 people injured.

Among the dead are also foreign tourists including 3 from India, 1 from Portugal, 2 from Turkey, 3 from the UK, and 2 with both a U.S. and U.K. citizenship
9 foreigners are missing, 25 unidentified bodies are also believed to be foreigners.

The German embassy is working on identifying possible German tourists among the victims.

Bombs explosions were reported yesterday in eight locations

  • Katuwapitiya Church
  • Kochikade Church
  • Church in Batticaloa
  • Shangri-La Hotel, Colombo
  • Cinnamon Grand hotel
  • Kingsbury Hotel, Colombo
  • Dehiwala
  • Dematagoda

An improvised explosive device (IED) was discovered in close proximity to the Bandaranaike International Airport in Colombo last night. The IED was successfully diffused and detonated by the members of the Sri Lanka Air Force.  The bomb was discovered along the Adiambalama road, in close proximity to the BIA hours before President Maithripala Sirisena returned to the country.

According to the Crime Division of the Sri Lanka Police (CCD) 13 individuals linked to the attack last night were arrested and 10 of them were later transferred into the custody for further investigations.

Officers of the Wellwatte police late last night managed to take into custody a van and a driver believed to have been used to transport the attackers. 24 people have been arrested thus far in relation to the incidents.

Schools and Universities remain closed, scheduled government examinations have been postponed. The Colombo Stock Exchange last night announced that they would not be open for trading until further notice.

The United States of America and the United Kingdom have issued travel advisories for Sri Lanka.

In the meantime, curfews and social media and instant message shut down are in effect in Sri Lanka.

Sri Lanka had planned to double tourist arrivals next year. This may be a big test to achieve such numbers.

The attacks that took place yesterday has also drawn international condemnation.

Here are some of their messages:

POPE FRANCIS

“I learned with sadness and pain of the news of the grave attacks, that precisely today, Easter, brought mourning and pain to churches and other places where people were gathered in Sri Lanka,” he told tens of thousands of people in St. Peter’s Square to hear his Easter Sunday message.

“I wish to express my affectionate closeness to the Christian community, hit while it was gathered in prayer, and to all the victims of such cruel violence.”

WORLD JEWISH CONGRESS PRESIDENT RONALD S. LAUDER

“World Jewry – in fact all civilized people – denounce this heinous outrage and appeal for zero tolerance of those who use terror to advance their objectives. This truly barbarous assault on peaceful worshippers on one of the holiest days in the Christian calendar serves as a painful reminder that the war against terror must be at the top of the international agenda and pursued relentlessly,” he said in a statement.

ARCHBISHOP OF CANTERBURY, JUSTIN WELBY, SPIRITUAL LEADER OF THE CHURCH OF ENGLAND

“The will to power leads to the murder of innocents in Sri Lanka. The utterly despicable destruction that on this holiest of days seeks to challenge the reality of the risen Christ. To say that darkness will conquer, that our choice is surrender or death. Jesus chose to defy this darkness and he is risen indeed.”

U.S. PRESIDENT DONALD TRUMP

“The United States offers heartfelt condolences to the great people of Sri Lanka. We stand ready to help!,” he tweeted.

INDIAN PRIME MINISTER NARENDRA MODI

“Strongly condemn the horrific blasts in Sri Lanka. There is no place for such barbarism in our region. India stands in solidarity with the people of Sri Lanka. My thoughts are with the bereaved families and prayers with the injured,” he said on Twitter.

PAKISTAN’S PRIME MINISTER IMRAN KHAN

“Strongly condemn the horrific terrorist attack in Sri Lanka on Easter Sunday resulting in precious lives lost and hundreds injured. My profound condolences go to our Sri Lankan brethren. Pakistan stands in complete solidarity with Sri Lanka in their hour of grief,” he tweeted.

RUSSIAN PRESIDENT VLADIMIR PUTIN

“Vladimir Putin expressed condolences to Sri Lanka President Maithripala Sirisena in connection with tragic consequences of terrorist acts,” his English Twitter account said.

GERMAN CHANCELLOR ANGELA MERKEL

“It is shocking that people who had gathered to celebrate Easter were the deliberate target of vicious attacks,” she wrote in a letter of condolence to Sri Lanka’s president.

FRENCH PRESIDENT EMMANUEL MACRON

“Deep sorrow following the terrorist attacks against churches and hotels in Sri Lanka. We firmly condemn these heinous acts. All our solidarity with the people of Sri Lanka and our thoughts go out to all victims’ relatives on this Easter Day,” he said on Twitter.

IRANIAN FOREIGN MINISTER MOHAMMAD JAVAD ZARIF

“Terribly saddened by terrorist attacks on Sri Lankan worshippers during Easter. Condolences to friendly govt & people of Sri Lanka. Our thoughts & prayers with the victims & their families. Terrorism is a global menace with no religion: it must be condemned & confronted globally,” he said on Twitter.

NEW ZEALAND PRIME MINISTER JACINDA ARDERN

“New Zealand condemns all acts of terrorism, and our resolve has only been strengthened by the attack on our soil on the 15th of March. To see an attack in Sri Lanka while people were in churches and at hotels is devastating,” she said in a written statement.

“New Zealand rejects all forms of extremism and stands for freedom of religion and the right to worship safely. Collectively we must find the will and the answers to end such violence.”

SRI LANKA EMBASSY

It was with horror and sadness we heard of the bombings in Sri Lanka costing the lives of so many people. We condemn the horrendous attacks targetting innocent civilians. Our sympathies go out to all the victims. Maldives stands in solidarity with people & Govt. of Sri Lanka.

TORONTO

The Toronto sign has been dimmed in solidarity with Sri Lanka following today’s tragic attacks. We join our Sri Lankan community and our Christian community in mourning those killed and pray for the recovery of those injured.

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No Easter Travel for Palestinian Christians in Gaza

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There are around 1,100 Palestinian Christians in Gaza, many of whom are descended from the earliest Christians in Palestine (where Christianity originated). For the first time, Israeli authorities denied all travel permits to Palestinian Christians from Gaza to celebrate Easter as they do each year, by processing from Bethlehem to Jerusalem to follow the path of Jesus in the Resurrection.

Can such a restriction be justified by security needs only?

Human right watchers say, Israel’s decision to outright deny movement between Gaza and the West Bank this Easter constitutes a further violation of Palestinians’ fundamental rights to freedom of movement, religious freedom, and family life. The increased restriction on the movement of Palestinian Christians points to further implementation of Israel’s ‘separation policy’: a policy restricting movement between Gaza and the West Bank which deepens the split between the two parts of the occupied Palestinian territory.

The number of permits issued has diminished each year, and have included blanket bans on anyone under age 55 – but this is the first year that the Israeli military allowed no  Palestinian Christians from Gaza to travel to Jerusalem for Easter.

While some practice the Latin faith and mark Easter on the 21st of April this year, many others are Eastern Orthodox and celebrate Easter on the 28th. Their traditional ceremonies involve a commemoration of Palm Sunday in Bethlehem, then a procession from the Church of the Nativity in Bethlehem to the Church of the Holy Sepulchre in Jerusalem, where Christians believe Jesus was resurrected after death.

According to the Israeli human rights organization Gisha, “The Coordinator of Government Activities in the Territories (COGAT) published the quotas set by Israel for holiday permits to be granted to for Christian Palestinians living under Israel’s control. The quota allocated by COGAT for holiday permits for Gaza residents this Easter is limited to only 200 people over the age of 55, and only for travel abroad; the quotas for West Bank residents are limited to 400 permits for travel abroad, and visits in Israel. This means that Palestinian families separated between Gaza, Israel and the West Bank will not be able to mark the Easter holiday together. It also means that all Christians in Gaza are being denied access to family and to the holy sites in Jerusalem and the West Bank.

The ban on Gaza Christians comes after Israeli military authorities announced the full closure of the West Bank and Gaza for Palestinian residents during the week of Passover, from April 19th to 27th. Israeli military authorities, which control all aspects of life for the occupied Palestinians living under their rule in Jerusalem, the West Bank and Gaza, frequently closing all Palestinian areas and preventing Palestinians from moving between Palestinian towns during periods of Jewish holidays.

In 2016 at least 850 Christian Palestinians from the Gaza City Strip traveled to celebrate Easter in Bethlehem and occupied East Jerusalem after Israeli authorities agreed to grant them permits.

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