The World Travel and Tourism Council just finished their annual summit 2019 in the Spanish City of Seville.
A record number of delegates listened to presentations from top leaders in the largest industry in the world. All of this was live streamed except for the conversation everyone had waited for with former US President Barak Obama. Perhaps the $4,000.00 price tag for non-members required the organizer to shield the former president from public listeners.
eTN reached out to about 100 of the CEO’s, delegates and ministers that attended the 2-day event last week and everyone said the networking opportunities at WTTC summits to have top people meet with other top people is the real value here. Some delegates only attended the opening and the Obama session and met in the hallways, at side venues with business partners, fellow ministers.
Big business is done this way. It starts often with an exchange of ideas and can trickle down to billion-dollar transactions.
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This is the place a CEO can have a cup of coffee with a fellow CEO from a competing company.