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Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

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Montréal-Trudeau Airport awarded prestigious 4-Star rating

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Montréal-Trudeau Airport (YUL) has for the first time been awarded a prestigious 4-Star rating under the Skytrax World Airport Star Rating program, joining the ranks of other major world airports. The results obtained from this ranking, considered a benchmark in the global airport industry, stem from an audit conducted last March.

This fourth star recognizes the major investments made in recent years to modernize the airport’s infrastructure and achieve the highest industry standards, as well as employee efforts to enhance the passenger experience day after day.

“In 2018, Aéroports de Montréal challenged itself to obtain a 4-Star Skytrax rating for the YUL site,” said Philippe Rainville, President and CEO of Aéroports de Montréal. “After pushing our limits and raising the bar to improve customer experience, we learned today that the challenge has been successfully met. ADM is extremely proud of the dedication and excellent work done by all employees at the airport and in the airport community.”

In the past year, many initiatives have been put in place to enhance the passenger experience and the fluidity of processes, as well as to optimize terminal maintenance. YUL now has a new team of ambassadors serving passengers, technology-based control and monitoring processes to ensure the cleanliness of facilities, self-service baggage check-in kiosks, and a fifth baggage carousel in the international zone.

The “World Airport Star Rating,” created in 2000, is recognized in the industry as a global benchmark for airport standards. Ratings range from 1 Star to the most prestigious 5-Star rating. Skytrax specializes in ranking international airline organizations and advises airlines and airports around the world on ways to improve the quality of service delivery and facility management.

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Four Sri Lankan nationals arrested at London Luton Airport by counter-terrorism police

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British counter-terror police have arrested four men on suspicion of being members of a banned organization hours after they flew into United Kingdom.

The four Sri Lankan nationals arrived at London Luton Airport on 10 April and were arrested by police the next day.

A Met Police spokesman said: “Detectives from the Met Police Counter Terrorism Command are investigating after four men at Luton Airport were arrested on suspicion of membership of a proscribed organization.

“The men, who are all Sri Lankan nationals, arrived on an international flight on the evening of Wednesday, 10 April.

“All four men are currently in custody at a police station in Bedfordshire. Enquiries are ongoing.”

The four remain in custody at a police station in Bedfordshire.

Membership of a proscribed organization is contrary to section 11 of the Terrorism Act 2000.

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Bartlett holds discussions with Jamaica Civil Aviation Authority

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Jamaica Tourism Minister, Hon. Edmund Bartlett (third right in the photo) recently presided over a meeting with the Chairman of the Jamaica Civil Aviation Authority, Phillip Henriques, (third left) and members of the Jamaica Air Traffic Controllers Association (from right) Treasurer Maurice Smith, President Kurt Solomon and Vice President Sean Blair.

Sharing in the moment are Senior Communications Strategist in the Ministry of Tourism Delano Seiveright (left) and Chairman of the Jamaica Tourist Board John Lynch.

The group met at the Minister’s New Kingston office on April 10, 2019 to provide updates on the sector.

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Keeping Alitalia airline afloat: 900 million euro bridge loan conversion

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Italy’s last council of ministers have approved a new decree law with 11 new rules presented by the Minister of Economic Development, Luigi Di Maio. Among these, at the last minute, is the regulation allowing for the conversion of part of a bridge loan – 900 million euros granted to Alitalia airline in May 2017 – into equity, and, therefore, into a share package (about 15%) of the new company that will be presented by Italia Railways (FS).

In short, the go-ahead for the Treasury to become a shareholder of the new Alitalia in a scheme is official, but all has yet to be defined. At the same time, in fact, an okay was given to the extension of another month (from March 31 to April 30) to FS for the presentation of an industrial plan to the extraordinary commissioners.

The company led by Gianfranco Battisti would have preferred a longer margin that would also cover the month of May, in order to have more time to contract the entry of the other partners.

Between the Ministry of Economy and Finance (15%), FS (30-40%), and Delta (10%), a large percentage is still uncovered which has not yet met stakeholders’ approval.

With CDP, (a loan banc) Poste (the Mail Group) and Fincantieri, which have repeatedly confirmed their lack of interest in the operation, the tracks leading to China Eastern and Atlantia (Autostrade concessionaire and reference shareholder of Aeroporti di Roma) would still be alive.

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Visitors to Walter E. Washington Convention Center encouraged to ask Alexa

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Through a strategic partnership between Events DC, the official convention and sports authority for the District of Columbia, and Volara, the voice hub for the hospitality industry, visitors to the Walter E. Washington Convention Center are finding their way around the facility and hosted events easier than ever before through an ever-familiar voice.

The new voice-based wayfinding solution atop Amazon Alexa is powered by Volara’s market-leading enterprise-grade conversation management technology. Inside the 2.3 million-square-foot building sits wayfinding kiosks that host the voice assistant. Visitors are encouraged to ask Alexa about happenings within the convention center and ask where to find meeting spaces, food-and-beverage outlets, the closest shoe shine, the business center and more. More than 50 kiosks featuring the Volara-powered solution on Amazon Alexa will greet visitors, and voice commands will extend outside the facility to local businesses, services and attractions.

“At the Walter E. Washington Convention Center, we aim to provide our customers with a memorable experience,” said Samuel Thomas, senior vice president and general manager of Events DC. “Most people are tech savvy, and they want to have real-time access to the information they need in a format they are most accustomed to using. We partnered with Volara to provide wayfinding on voice command. Now event goers can get their questions answered quickly without having to seek out staff; it’s quick and efficient. We aren’t replacing face-to-face employee interaction – customer service is our core value and the reason we engaged in this project. This voice technology enables us to scale personal service and gives our customers the option to get information their way. It’s exciting.”

Wayfinding is just the first step. Thomas said his team is working with Volara to add more commands to the voice assistant with the goal of personalizing experiences for visitors. Show organizers can customize or brand kiosks strategically placed in their event locations. Volara’s conversation management engine will then be leveraged to respond to voice prompts for each event. The convention center is considering selling kiosk sponsorships as a value-added service. An automobile manufacturer, for example, may want to sponsor all kiosks in the Convention Center during The Auto Show, providing a good revenue stream for the facility and making the event more interactive, informative and fun.

“When we tell customers about this voice initiative, they get really excited,” Thomas said. “We are always trying to find ways to reinvent ourselves and provide better services for customers, and technology is at the core. Recently we added smart furniture to the public areas that contain USB ports or standardized plugs to keep people connected. We are one of the first convention centers to offer free WiFi. And, through our strategic partnership with Digital Conventions, we now have the most robust digital signage program in the country. This voice project with Volara is yet another added service that we are providing to our customers. With the flexibility of Volara’s software, the sky is the limit.”

Lasan Coger, general manager of Digital Conventions, said he was intrigued when Thomas approached him about the wayfinding by voice command initiative. “A collaborative team from Events DC, Digital Conventions and Volara met and put our minds together to see how we could launch this program. It was challenging to get to where we are today, but everyone involved loved the challenge, and more importantly, we love the product. When we see the responses from attendees at our events, it validates what we are doing, and we can’t wait to expand this program.”

Volara provides platform agnostic voice-based conversation management software and a secure integrations hub to the hospitality venues. Its software turns the leading consumer voice assistants (Amazon Alexa, Google Assistant and IBM Watson) into a business tool that drives more efficient customer service, influences visitors’ behaviors, and improves net promoter scores. Volara is a launch partner for both Google Assistant Interpreter Mode and Alexa for Hospitality.

“We are thrilled to bring wayfinding on voice command to the Walter E. Washington Convention Center,” said David Berger, Volara CEO. “We see Convention Centers, Casinos, Malls, Stadiums, Amusement Parks or any venue that can benefit from wayfinding as an exciting vertical for Volara. This successful deployment is proof that Volara-powered voice assistants can make a venue more visitor friendly, easier to navigate and more efficiently operated. Today we have a waiting list of convention centers that are eager to deploy our solution. The interest is overwhelming.”

To learn more about Volara-powered voice assistant programs, visit volara.io.

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WTTC Summit 2019 Seville: The Untold Story

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The World Travel and Tourism Council just finished their annual summit 2019 in the Spanish City of Seville.

A record number of delegates listened to presentations from top leaders in the largest industry in the world. All of this was live streamed except for the conversation everyone had waited for with former US President Barak Obama. Perhaps the $4,000.00 price tag for non-members required the organizer to shield the former president from public listeners.

eTN reached out to about 100 of the CEO’s, delegates and ministers that attended the 2-day event last week and everyone said the networking opportunities at WTTC summits to have top people meet with other top people is the real value here. Some delegates only attended the opening and the Obama session and met in the hallways, at side venues with business partners, fellow ministers.

Big business is done this way. It starts often with an exchange of ideas and can trickle down to billion-dollar transactions.

This is the place a CEO can have a cup of coffee with a fellow CEO from a competing company.

Former Seychelles Minister of Tourism, Civil Aviation, Ports and Marine of Seychelles Alain St. Ange, who now leads his own consulting company met with Kenya Tourism Minister Najib Balala consolidating the working cooperation between the two tourism personalities.
St.Ange and Balala have been friends for a number of years and both men are seen as continent leaders in the field of tourism.  Alain told eTN about his exchange with the First Lady of Kenya who delivered her speech at the WTTC summit.
St.Ange said:  “Minister Najib Balala of Kenya and me are expected to meet again in Nairobi shortly to discuss tourism and the development of tourism in Africa.”
WTTC is a different event, an event of changemakers and networking hiding behind the facade of top-notch presentations and opportunity for every destination that is hosting such a high-level event.

 

 

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