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Indian travelers expected to spend $136 billion by 2021

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The Indian traveler has come of age, spending approximately $94 billion in 2018, on around 2 billion domestic and international trips, helping the Indian travel and tourism industry achieve unprecedented scale.

The momentum is expected to continue and the industry will grow at a 13 percent CAGR to $136 billion by 2021, according to a report, ‘How Does India Travel’. The report outlines how India spends on travel, the influence of online channels in their purchase journey and potential growth opportunities for travel businesses till 2021.

Deep diving into the $136 billion spends, the report cites a 12 percent growth in transportation ($50 billion), 13 percent growth in lodging ($21 billion) and consumption, which includes spends on shopping, recreation and food, to grow at 13 percent ($65 billion) over the next three years. Additionally, as more people come online, smartphone penetration improves and use of digital payments goes up, the report estimates that Indian travelers will spend an additional $24 billion on online travel bookings over the next three years, a growth from 25 percent in 2018 to 35 percent in 2021.

Online is a significant source of research

Elucidating the planning journey of Indian travelers, both for business and leisure, the report calls out five phases of a customer journey – Interest, Research, Booking, Experience and Sharing. The report states that during key research-heavy phase of interest, research and experience, digital plays a pivotal role with over 86 percent of consumers being influenced by online channels. During this phase, travelers spend their maximum time on search, travel tour provider websites, price comparison websites, and travel articles. Online video too plays a significant role with 21 percent of travelers being influenced by this platform. In the booking and sharing phase, the report states that nearly 60 percent of customers book transport and lodging online, and over 50 percent share feedback online with social media being the dominant platform.

Talking about the market opportunities for online travel players, Vikas Agnihotri, Country Director – Sales, Google India said, “New users perceive that online channels are geared towards the more frequent flyers and experience-oriented travellers; and existing travelers research online but the lack of trust in payments and booking experience make them end up booking offline. If travel players tap these online users through personalised marketing, messaging and travel plans, they can further augment online travel bookings. This can be done by adopting digital technologies to influence customers early in the journey and moving from one-time engagement to ongoing relationships to have a positive impact.”

“There is a perception amongst consumers that online channels are geared towards premium customers, along with a marked distrust around payment and pricing terms. It is imperative for businesses to address these concerns in order to effectively tap into the growing base of users.” Arpan Sheth, partner Bain & Company said.

Decoding the Indian travelers

The report further identified the five cohorts of travelers in India, across business and leisure travel, and categorised each against their online research behavior:

Frequent flyers: Nearly 70 percent of them booked online, cumulatively spent $17 billion in 2018. They make their choices based on convenience, availability, brand preference and past experiences.

Budget business traveler: 86 percent of them researched online whereas only 60 percent book online, cumulatively spent $20 billion in 2018. This cohort makes their decisions based on cost of travel, availability and consultation amongst their personal business network.

Experience-oriented traveler: Around 70 percent of their bookings were done online and cumulatively spent $22 billion in 2018. They extensively research both online and offline for ‘authentic’ experiences and convenience of options; display high loyalty towards preferred brand of airlines or hotels and actively share experiences.

Budget group traveler: 90 percent researched online and 55 percent booked online, cumulatively spent $29 billion in 2018. They make multiple decision-makers in the process and take the final decisions based on minimal cost.

Occasional travel visiting friends/relatives: 92 percent researched online but only 60 percent booked online, spent $6 billion in 2018. They maximize family convenience within a budget and believe online terms and conditions are restrictive.

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African Tourism Board President St.Ange: African Tourism is together here

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The new president of the African Tourism Board is not a newcomer in the African travel and tourism industry. Alain St. Ange was the minister of Tourism for Seychelles and prior to that the head of the Seychelles Tourism Board.
He had made a name for all of Africa when he started the Victoria Carnival for Africa and the world.
Commenting on his new position he stated: “When I took up the position of President of the African Tourism Board, this brought the world of African Tourism together as I received calls from so many tourism ministers and heads of tourism-related bodies from across Africa, and it clearly showed the importance of tourism for the continent.
Even the Seychelles President, Mr. Danny Faure, sent words of congratulations after I assumed my role as President of the African Tourism Board, as did the island’s former President Mr. James Michel.
For Seychelles, the importance of tourism as the industry respected as the pillar of the economy, is known and accepted.
But Seychelles is no different to the rest of Africa because a buoyant tourism industry can only help consolidate the economies of so many countries on the continent.
We are now planning the next meeting where together we can look at the challenges we are facing and share success stories and learnings.
The newly-appointed CEO of the African Tourism Board, Doris Woerfel, who is based in Pretoria, South Africa, sees huge potential for Africa from China and is already concentrating to build a broad membership base in Africa for ATB.
She is now moving to contact industry players across Africa to plan the next meeting which will probably be held in August of this year.
The press from across Africa will be invited to attend because success for the African Tourism Board is so dependent on them.”
He concluded in saying: May I urge everyone in the public and private sector to rally behind African Tourism Board to make Africa one Tourist Destination and join.

More information on the African Tourism Board and to join visit www.africantourismboard.com 

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Warner Bros. World Abu Dhabi prepares to host World Travel Awards

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Warner Bros. World Abu Dhabi, the latest addition to Yas Island’s series of world-class attractions, is stepping up to host the World Travel Awards (WTA) Middle East Gala Ceremony 2019 on Thursday 25 April.

The gala ceremony will be the premier gathering of the Arabian hospitality industry, with the key players and VIPs from across the region attending.

Opened last summer, Warner Bros. World is the world’s first-ever Warner Bros. branded indoor theme park, and represents another milestone in Abu Dhabi’s remarkable journey to establish itself as one of the world’s leading tourist destinations.

Located on Yas Island, the 1.65 million sq. ft. indoor theme park features six immersive lands with 29 state-of-the-art rides, interactive family-friendly attractions and unique live entertainment shows, as well as a variety of themed dining and retail outlets.

The park is the latest addition to Yas Island’s award-winning theme parks, joining Ferrari World Abu Dhabi and Yas Waterworld.

The red-carpet evening will form the second leg of the WTA Grand Tour 2019 – a global search for the finest travel and tourism brands in the world.

Graham Cooke, Founder, WTA, said: “We are deeply honoured to host our Middle East Gala Ceremony at Warner Bros. World Abu Dhabi, an enthralling new addition to Abu Dhabi’s incredible roster of tourist offerings.

He added: “WTA has maintained its position as the industry leader for the past 26 years, consistently proving its value as the global benchmark for acknowledging excellence in travel and tourism. I greatly look forward to welcoming the most senior decision-makers of the Arabian travel industry for what promises to be a most memorable evening at this phenomenal new attraction.”

Don Strickler, General Manager, Warner Bros. World Abu Dhabi, said: “We are delighted and honored to welcome the prestigious World Travel Awards Middle East Gala Ceremony at Warner Bros. World for the first time this year. The choice of our Park as host for this coveted industry event is a testament to the growing appeal of theme parks within the leisure and entertainment sector in the region. We look forward to bringing together some of the world’s leading travel industry professionals and organizations for an evening full of many successes and celebrations.”

As part of the Grand Tour 2019, WTA is also hosting ceremonies in Montego Bay (Jamaica), Mauritius, Madeira, La Paz (Bolivia) and Phu Quoc (Vietnam), with the winners progressing to the Grand Final in Muscat (Oman).

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How Emirates is supporting and preserving biodiversity

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Taking its environmental responsibilities seriously and championing wildlife conservation across different corners of the planet, the Emirates Group is playing its part to support and preserve biodiversity.

The Dubai Desert Conservation Reserve and Emirates One&Only Wolgan Valley in Australia both illustrate the Group’s long-standing focus on protecting fragile ecosystems and support for sustainable tourism in very different parts of the world.  Both conservation reserves protect valuable ecosystems and at the same time provide unique and sustainable experiences for visitors from around the world.

The Dubai Desert Conservation Reserve

The Emirates Group funds the operations of the 225 square kilometre Dubai Desert Conservation Reserve (DDCR), an inland desert habitat that has been protected by government mandate since 2003. This is the largest piece of land that Dubai has dedicated to a single project and aims to preserve Dubai’s unique desert environment for future generations. The DDCR plays an important role in ecological research, actively collaborating with both local and international universities. The findings and results of the research studies help to enhance knowledge of the desert ecosystem, gather scientific data around rare and endangered desert species, monitor its balance and preserve its natural environment.

The reserve is also a focal point for conservation programmes aimed at restoring populations of some of the UAE’s wildlife, such as the Arabian gazelle, sand gazelle and Arabian oryx. Since their reintroduction into the DDCR, the antelope species have thrived, and their populations have significantly increased, triggering the process of looking into relocating some oryx and gazelle species to other protected areas within the region. Over 250 endangered Macqueen’s bustard (houbara) were also released this year with 25 of them fitted with tracking devices to monitor their movement and breeding progress.

In 2018, the DDCR was visited by more than 285,000 tourists, through Arabian Adventures, various Emirates partner tour operators, and the Al Maha Desert Resort. The DDCR offers low-impact desert experiences in addition to desert clean-up activities in coordination with Arabian Adventures. During 2018 the DDCR was accepted as a candidate for the IUCN Green List for Protected and Conserved Areas, a global standard for the world’s most effectively managed Protected Areas.

Emirates One&Only Wolgan Valley

Emirates has been supporting the protection of Australia’s extraordinary wildlife and plant life for over 10 years, through the conservation-based Emirates One&Only Wolgan Valley in New South Wales. The property was the first luxury resort in the world to receive an internationally-recognised carbon neutral certification from New Zealand based CarboNZero, undergoing a comprehensive greenhouse gas emissions assessment. Emirates One&Only Wolgan Valley also conducts regular research to identify opportunities and challenges for endangered species conservation. Efforts have also been underway to help restore vital vegetation and tree planting activities, which have helped to re-establish habitats for vital bird populations, essential for their long term survival.

Emirates and Emirates One&Only Wolgan Valley jointly funded the development of the WomSAT app and website in collaboration the University of Western Sydney to help researchers identify opportunities for wombat conservation. Wombats are threatened by sarcoptic mange, an unpleasant and often fatal skin disease that afflicts Australia’s largest burrow builder. The tool is used to record wombat sightings and track population health to help treat wombats afflicted by sarcoptic mange. Emirates One&Only Wolgan Valley is also spearheading a number of other conservation projects, such as the Wolgan River Restoration Project, an ongoing weed management programme, and supporting research projects with Western Sydney University.

United for Wildlife and The Buenos Aires Declaration

Since 2015, Emirates has continued its strong support for actions to stem the illegal trade in wildlife and wildlife products, which is having devastating consequences for endangered animals and the environment in many parts of the world. In 2018, the Emirates Group also signed the Buenos Aires Declaration on Travel and Tourism and Illegal Wildlife Trade, an effort led by the World Travel & Tourism Council (WTTC) to reach a billion travellers with messages to fight the illegal wildlife trade and work with communities to develop sustainable tourism that provides livelihoods and protects wildlife. The WTTC and World Wildlife Fund are developing guidelines to eliminate illegal wildlife trafficking from the travel and tourism supply chains.

The Emirates Group has also adopted a zero-tolerance policy to wildlife trafficking and has set up training for its employees to identify and look out for warning signs of smuggled wildlife products during cargo transportation and screening. Emirates will not carry banned species, hunting trophies or any products associated with illegal wildlife activities.

Using its brand power to raise awareness around the illegal trafficking of endangered wildlife, Emirates emblazoned four of its A380s with special wildlife decals. Since then the aircraft have flown millions of kilometres across 48 cities in 29 countries on close to 6,000 flights taking this important message around the world and spurring conversation around wildlife preservation.

dnata Wildlife Conservation and Nature

dnata recently signed an MOU with the University of Pretoria in South Africa to support their research and rehabilitation projects. Under dnata4good, the partnership aims to safeguard wildlife and the environment by strengthening and enhancing research, veterinary training and awareness, increasing involvement through volunteer opportunities and ensuring needed measures are taken to care for injured animals and rehabilitate them to go back into the wild. The initiative will be partially driven by employee participation to protect fragile biodiversity in South Africa and to maintain balanced ecosystems.

Give a Ghaf

Emirates Group employees living in Meydan Heights (UAE) will be taking part in a Ghaf Tree planting event on 27 April in partnership with Goumbook. The event aims to raise awareness about the importance of conserving the living desert, with a specific focus on the Ghaf tree. The Ghaf is a drought tolerant, evergreen tree which can withstand harsh desert environments, and can be used for greening purposes whilst saving water.

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eTN Hero: Cordelia Igel, team leader at Vox Restaurant, Grand Hyatt Hotel Berlin

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Many of us traveling around the globe on business have travel stories to tell. I spend more than 100 fully-paid nights every year in Hyatt Hotels around the world. Doing this, you get to know a brand more closely.

I am collecting my own list of heroes and honoring each of them eTN Heroes. You cannot buy eTN Heroes, and this title is a publisher’s recommendation based on personal experience.

I realize there are so many heroes in the hospitality industry and even more in the rest of the travel and tourism industry, so my personal experience is only a very small token of well-deserved recognition.

Today, I would like to introduce Cordelia Igel, a senior team leader at Vox Restaurant at the Grand Hyatt, Berlin, Germany as the latest eTN Hero.

Travelers like me experience hotels as a second home. When something doesn’t make sense, I am always outspoken and hope my criticism is heard. I want the businesses that cater to my travel to do well.

Loving my espresso every day is a passion many fellow travelers share. For me, it doesn’t make sense when international hotels cannot see that good espresso is a major selling point. For me, it’s a major buying point when selecting a hotel.

For example, I stopped staying at the Marriott Newark Airport where the Starbucks in this hotel is only open from 6 am to 10 am.

It boggles my mind because people come in 24 hours a day because after all, it’s an airport hotel.

With travelers arriving or leaving this hotel don’t always go by Eastern Standard time.

A good cup of coffee becomes as important as a good bed or a hot shower.

The same goes for food. I select hotels where I can get my breakfast, lunch, or dinner 24/7 because my body time clock is not always synchronized with the time in the destination.

Mistakes happen, especially when you’re jetlagged. One of the worst was when I picked up a suitcase that belonged to another passenger in Tokyo after arriving from Abu Dhabi and showed up at the Grand Hyatt Tokyo with the wrong luggage. Takashi Kai, Assistant Manager at the Grand Hyatt Tokyo, was my first eTN Hero that day and managed this impossible and frustrating situation for me.

Here why I am so thankful to Cordelia Igel, the senior team leader at Vox Restaurant at the Grand Hyatt Berlin, my latest eTN Hero.

In March during ITB  I stayed at the hotel for 8 nights.

The hotel has a fantastic breakfast and a great pool/gym area along with a very central and exciting location close to Potsdamer Platz.

Rooms are a little small and average in Berlin, but acceptable. I may have been spoiled. I stayed at the Hyatt Haus Duesseldorf before arriving in Berlin during the same trip and also one night at the Park Hyatt Hamburg and loved my apartment and hotel suite. My apartment at Duesseldorf Hyatt Haus was over the top – washer, dryer, living room, bedroom, and an outside patio with a million dollar view, and enough space to entertain 100 people.

Here is why Cordelia at the Grand Hyatt Berlin is my hero. Attending a very busy trade show is always a challenge when managing a busy scheduled and sleep. My morning espresso is of utmost importance. In the past, when staying at the Grand Hyatt Hotel in Berlin, I went to Starbucks across the street from the hotel, but this year, Starbucks was no longer there.

What were my options? As a Globalist member in the Hyatt loyalty program, my breakfast is always included. Hyatt Germany is not one of the hotels forcing Globalists to take their breakfast only in the Club lounge.

The continental breakfast at the Hyatt Grand Clun is usually not comparable with the wide variety of food found at VOX restaurant.

So everything was perfect in the morning, right? Wrong!

When trying the Club lounge espresso, I should have known it wasn’t up to my standards as it was served from a push-button machine. However, not all Grand Clubs are the same. At the Grand Hyatt Seoul, Korea the Espresso machine is the best I found in the Hyatt system so far.

At the Grand Hyatt Berlin, when dining in the hotel’s 5-star restaurant VOX, a 3-star espresso is served from a push-button machine.

When I asked the lead server, Cordelia, why they are serving such a superb breakfast and offer only a push button machine-made espresso she offered a solution.

The only good espresso machine in the hotel not using push-buttons was at the hotel bar. Cordelia went to the hotel bar and personally hand-crafted a cup of real espresso for me. She also managed to bring it back within one minute after pouring. Magical!

Every morning after that, Ms. Igel knew what to do. And for that extra touch of service and not hesitating a second to go above and beyond, Vielen Dank Frau Igel, you are my eTN Hero today.

 

 

 

 

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