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More information on the African Tourism Board and to join visit www.africantourismboard.com
More information on the African Tourism Board and to join visit www.africantourismboard.com
Half of the world’s star rated hotels are located in Europe. The latest numbers show that there are 402.933 star rated hotels worldwide, of which 204.151 are located in Europe. Asia comes in second with a total 85.337 star hotels. The rising star welcomed almost 5.000 new star rated hotels over the past three years.
Italy leads the way
Europe is home to a total of 600.000 hotels and accommodations, of which a third is rated with a star. Glamour country Italy is the European star leader with 32.803 star rated hotels. Not surprisingly, the only European 7-star hotel is located in Italy: Hotel Seven Stars Galleria in Milan. This hotel has only seven suites with prices between 1.500 and 15.000 euro. Croatia is right behind Italy. The country is catching up fast, as the amount of star rated hotels has doubled since 2015. From 13.834 star hotels in 2015 to 29.282 in 2019.
UK vs France
Europe is doing especially well in the luxury department. The number of 5-star hotels has doubled over the past three years: from 5.508 to 9.112. Most 5-star hotels can be found in the United Kingdom: 1.212. This is almost three times as much as France. Even though France has double the amount of accommodations: 62.001 against 31.093 in the United Kingdom. Last in the European country list is Vatican City with just one 4-star hotel. Amen to that.
Asia is growing fast
Although Europe is a solid number one, the star of Asia is rising. The continent has 85.337 star hotels, 4.944 more than three years ago. Most Asian star rated hotels are located in China. But the number of star rated in hotels in backpackers favorite South East Asia has grown fast with 10% in three years: from 32.883 in 2016 to 36.365 in 2019.
Falling stars in The United States.
The United States has the highest amount of hotels and accommodations worldwide: 436.068. But only 45.462 of these hotels are star rated. If you’re looking for luxury, the United States should not be your pick. The country has just 806 5-star hotels, 68 less than two years ago.
7-stars in the Middle East
Luxury lovers will love the Middle East. There are only three 7-star hotels in the world, and two of them are in the Middle-East. Emirates Palace in Abu Dhabi and the famous Burj Al Arab in Dubai: the first 7-star hotel in the world. Prices vary from € 1.000 to € 50.000 per night. Seeing stars already?
Themed “Stimulating intra-Africa Travel through thought leadership,” the 2019 Africa Tourism Leadership Forum (ATLF) is the only Pan-African public-private tourism leadership dialogue platform that is convened, led, and hosted by Africans in Africa. The African Tourism Board is a strategic partner for the event.
The 2019 ATLF and Awards will be hosted by Durban KwaZulu-Natal Convention Bureau in Durban, under the auspices of the Provincial Government of KwaZulu-Natal, South Africa from August 29-30, 2019. It is convened by African Tourism Partners with the support of its key strategic partners including BDO South Africa, NEPAD, Africa Travel Associations (ATA) and Voyages Afriq.
According to Mr. Sihle Zikalala, Provincial Minister for Economic Development, Tourism and Environmental Affairs in the KwaZulu-Natal, gatherings like ATLF allow thought leaders in Africa to bring into the limelight exceptional industry developments and inspiring stakeholders who work hard to build a sustainable African travel and tourism industry.
“As the proud host of ATLF 2019, we look forward to welcoming all stakeholders from across the continent and the rest of the world, not only this innovative event but, also to experience what South Africa and our beautiful Province offer the world. ATLF is an African Project that we must all be part of and support,” says Mr. Zikalala.
The 2018 ATLF and Award edition was held in Accra in Ghana. It was hosted by the Government of Ghana through Ghana Tourism Authority and its parent Ministry of Tourism, Arts and Culture. This was attended by Tourism Ministers as well as over 500 public and private sector executives. These included representatives of UNWTO, NEPAD, Diplomatic Corps, Directors-General, global hotel brands, travel management companies, associations, regional executives of airlines, tour operators, educational institutions, researchers and many other industry professionals.
Kwakye Donkor, Africa Tourism Partners’ (ATP) CEO congratulates KwaZulu-Natal Province for winning the bid to host the 2019 ATLF and Awards. “The Provincial Leadership has truly exemplified true values of thought leadership by aiming to bring together industry leaders in Africa to Durban, to once again advance their commitment to promote intra-Africa travel, dialogue and recognize change-makers in Africa’s tourism development as a collective,” says Donkor.
Among the key focus areas of dialogue during the 2019 ATLF and Awards are:
The Africa Tourism Leadership Awards recognizes the best African travel and tourism industry change-makers and innovators. For strategic partnerships, attendance or more information, please contact Ms. Nozipho Dlamini at: firstname.lastname@example.org and +27 81303 7030.
Despite Brexit uncertainty, Heathrow remains a bright light for the UK, with the role we play in keeping people and products moving evident. Our new domestic connections will be pivotal in linking more regions and nations to global opportunities, benefiting all corners of this great country and we look forward to announcing many more of these as part of the expansion programme,” Heathrow CEO John Holland-Kaye said
Heathrow CEO John Holland-Kaye said:
The two arms of the African Tourism Board had their official launch event yesterday at the Cape Town International Convention Center Conference Theatre during World Tavel Market Africa.
The African Tourism Board Association and the African Tourism Board Marketing Association are joining under the brand African Tourism Board and are now seen as a new Chapter on how Africa becomes one tourism destination. Both arms have access to the “ATB friends of the media group”, and are coordinating activities and events whenever possible.
The Association is fully under African Leadership. It’s based in South Africa, and is forming an initial group of directors to work with newly appointed President Alain St. Ange from Seychelles.
On his team of supporters are Cuthbert Ncube, Regional Vice-Chair UNWTO Affiliate Membership and Chief Executive Director Kwela Fleet Management. The Hon. Minister or Tourism for the Kingdom of Eswatini, formerly Swaziland, Kwakye Donker, CEO African Tourism Partners in Ghana and South Africa, Francoise Kameni Lele, AFBS Cameron, the Hon. Minister Madam Memunatu B. Pratt, the Minister of Tourism and Cultural Affairs for Sierra Leone, among many others.
African Tourism Board Marketing Association is based in the United States and is providing overseas marketing support for Africa under the leadership of Juergen Steinmetz of the eTN Group in Hawaii, USA and Doris Woerfel in Pretoria, South Africa. Together with a team of global supporters, the marketing arm of ATB will explore new opportunities and cost-sharing projects for inbound tourism for the African Continent.
As a start at the ATB launch last night Dov Kalmann explained the potential of travelers from Israel for Africa and introduced the new African Tourism Board office in Tel Aviv.
Arjun Mukund from Delhi, India said 1.2 billion Indians are current and future potential travelers and he wanted to make sure the African Tourism Board in India will help to achieve growing interest for Indian tourists.
Additional ATB offices are planned in the United States and Germany to start with.
Chairman Juergen Steinmetz explained: “Sharing resources, going after potential niche markets, sharing costs and giving both destinations and stakeholders representation in key markets will help to raise awareness for the African continent. We like to open a window for large, medium and small businesses in a sustainable way.”
Newly appointed CEO Doris Woerfel sees huge potential for Africa from China and will be concentrating to build a broad membership base in Africa for ATB.
The launch was an action-packed event in Capetown hosted by Carol Weaving, Managing Director of Reed Exhibition Africa. She pledged the support of the World Travel Market for African Tourism Board.
Cape Town Tourism CEO Enver Duminy supported the need for an African Tourism Board in his welcome remark.
The highlight of the event was a 30-minute presentation by Dr. Peter Tarlow on security and safety. There is no tourism without security, he said in an engaging session last night. Dr. Tarlow was appointed as the new Travel & Security advisor for African Tourism Board Marketing Association. He is leading safertourism.com
The launch started with a dinner sponsored by Tony Smith of the HongKong based iFREE Group . The group also provided free ATB sim cards to everyone attending.
Professor Geoffrey Lipman introduced the African Lung initiative by video.
More information on African Tourism Board please visit www.africantourismboard.com