The marketing body of the destination, the Seychelles Tourism Board (STB) hosted its Annual marketing strategy 2020 meeting at Constance Ephelia Resort, this Tuesday, July 16, 2019.
The one-day meeting saw the participation of all core stakeholders of the tourism industry including the Minister for Tourism, Civil Aviation Ports and Marine Didier Dogley, the STB Chief Executive Mrs. Sherin Francis, the Seychelles Tourism Board staff from the headquarters and all 17 points across the globe.
In his address Minister Didier Dogley mentioned his pleasure to be attending the meeting, which he says is a crucial one to understand the latest development in the tourism industry.
“This marketing meeting allows us to take stock of the status of our tourism industry and what has been achieved over the last six months, identify the challenges we face and formulate the appropriate responses,” said Minister Dogley.
Minister Dogley further mentioned the important work being undertaken in the development of the Destination 2023 adjustment to the tourism masterplan. He mentioned that it is important that the stakeholders remain committed to better our tourism products and services.
In her address, Mrs. Sherin Francis expressed her satisfaction that the STB is hosting this annual meeting, she further mentioned her satisfaction to see that tourism arrival figures for the month of January to June 2019 has seen an increase of 9%.
Aside from the 2018- 2019 analysis of performances on the various markets, Mrs. Francis’ state of affairs presentation also touched on the strategy for the coming year.
Mrs. Francis also took the opportunity to thank the various partners for their constant support throughout the year.
The STB Annual marketing meeting at mid-year is an annual event that allows the tourism board to hold direct interaction with its local partners to discuss plans for the coming year.