Shenyang EXPO begins third year with optimism

hree major exhibitions since March 15th have very successfully launched the third year of operations at the Shenyang New World EXPO (“EXPO”). The combined attendance exceeded 124,000 visitors and two of the three shows grew over 10% in licensed area compared to 2018.

Diane CHEN, EXPO General Manger expressed confidence that Shenyang, the capital of Liaoning Province in northeast China, would continue to experience growth. She cited excellent facilities, location and absolute government support as factors igniting the growth since the venue opened in March of 2017. Shenyang boasts of an excellent international airport with nearly 400 daily arrivals and departures along with high speed train service connecting all major cities in northeast China including Beijing. The city’s population exceeds 8 million.

Despite that China’s economy has slowed somewhat, management of the Shenyang New World EXPO (‘EXPO’) is significantly optimistic about the potential growth of the exhibition and meeting industry in Shenyang. Regional and national organisers are also showing serious interest in the market.

The first three major exhibitions of 2019, all recurrent, included the 2019 Advertising Festival (organised by Shanghai Modern International Exhibition Co., Ltd), the 21st China Northeast International Dental Equipment & Affiliated Facilities Exhibition Symposium on Oral Health and the 25th China Northeast International Building & Decoration Exhibition (both the latter exhibitions organised by Liaoning Northern Exhibition Co., Ltd).

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Cliff Wallace, who led in EXPO’s operational and functional planning as well as its management staff organisation said, “I am especially pleased that the Dental Exhibition was audited by UFI, The Global Association of the Global Industry. I anticipate approval by UFI as the venue’s first UFI Approved Event.”

Liaoning Northern Exhibition GM, LI Zhi Song stated, “I anxiously await the anticipated news from UFI confirming our Dental Exhibition has achieved UFI approved status. An “UFI Approved Exhibition” is proof of high quality, thus providing exhibitors and visitors alike with the assurance of making a sound business investment.”

Wallace is an Honorary President of UFI and continues to advise EXPO relative to achieving its vision which is to be among China’s best venues with a dedicated professional staff delivering superb levels of customer care.

Four major exhibitions will be held in April again signifying the success of EXPO, northeast China’s newest venue offering 24,000 sqm (260,000 sq ft) of rental space to the market for exhibitions, conference and other events. In addition to transportation advantages including the venue’s own connected METRO station, the city continues to expand its hospitality industry adding state-of-the-art major brand hotels. Rooms within 10 km (6 miles) of EXPO now total over 19,000.

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