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Jamaica’s Tourism Minister Bartlett pumps J$200 million into Linkages Networks

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Minister of Tourism, Hon Edmund Bartlett has committed J$200 million to the Linkages Networks to help build out more products to enhance the visitor experience and ensure more inclusive growth in the sector.


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Speaking at the launch of the new Top Events Jamaica Initiative yesterday at Devon House, Minister Bartlett said, “This year, we will be spending 200 Million dollars on the Networks to create the level of inclusiveness that connects the ordinary Jamaican to the tourism product and the product to the ordinary Jamaican.

This will be a huge game changer and we are going to change the narrative and also change the feeling of the public that tourism is only for the bigger suppliers and doesn’t include the smaller players.”

The Tourism Linkages Network’s (TLN’s) main focus has been to bring local tourism suppliers in contact with other sectors such as agriculture and manufacturing. In doing so, the Linkages Network creates more economic opportunities for our local tourism suppliers who can then earn more.

Minister of Tourism, Hon Edmund Bartlett (1st R) paused for a photo at the track and field display at the launch of the new Top Events Jamaica Initiative yesterday at Devon House

Driving this inclusive growth are five networks geared towards building out authentic Jamaican experiences for the visitors and increasing the earning potential of small suppliers and they are – Gastronomy, Sports and Entertainment, Shopping, Knowledge and Health and Wellness.

The new Top Events Jamaica initiative, being spearheaded by the TLN, is designed to increase visitor participation in events and activities island-wide through strategic partnerships and leveraging the power of technology, social media, and advertising.

In highlighting the importance of this new platform, Minister Bartlett, said, “Top Events will place all our best entertainment products and offerings under one roof. In doing so we are allowing visitors and locals alike to chance to find these offerings with the click of a button. Top events will be a critical element that brings together our authentic Jamaican entertainment products under one roof through the use of technology.

This type of interface is critical in the age of technology especially given that entertainment forms a large part of why people travel and as such there is value in building out more products of this nature to drive arrivals and growth in the sector.”

The Top Events initiative will include a microsite and an easy to use mobile app to increase visitor awareness and participation in the over 900 events held in Jamaica each month. To qualify for listing on Top Events, event organizers must meet the predetermined criteria outlined by the TLN that guarantees continuity in the content delivery and effective data capture.

The TLN’s Sports and Entertainment Network (SEN) will be the driving force behind Top Events Jamaica and the body ultimately responsible for the final selection of “Top Events” to be added to the event calendar.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

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Beach and Sea Safety guide now available for Seychelles visitors

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The Tourism Department proudly released the second edition of its Beach and Sea Safety guide during a Launch ceremony Officiated by Minister Didier Dogley, Minister for Tourism, Civil Aviation, Ports and Marine on Monday April 15, 2019 at Botanical House.

The launch of the publication saw the presence of Principal Secretary for Tourism Mrs. Anne Lafortune and Ms. Philomena Hollanda, Director for Risk Management at the Ministry for Tourism.

During his address to the press, Minister Dogley commended the efforts of the Tourism department for the initiative.

He also extended his compliments to the Seychelles Police, Seychelles Lifeguard, Seychelles Maritime and Safety Administration and the Seychelles Tourism Board who have contributed towards the publication the for their assistance.

“As a destination it is our obligation to provide our visitors with correct and concise information, more often than not our guests feel like they are in paradise and there are no risks. They forget that anywhere they go around the world they need to take precautionary measures to keep themselves safe,” said Minister Dogley.

The Beach and Sea Safety guide is an updated version of a similar publication released in 2014 by the department.

The booklet, which will be shared with all tourism establishments and visitors through the STB Visitors Office on Mahé, Praslin and La Digue, seeks to educate the visitors on safety measures that they should undertake whilst on their holiday.

Taking about the guide, Ms. Philomena Hollanda mentioned that the content has been updated in view of the developments that have occurred in the past 5 years in Seychelles.

She also pointed out the new features of the booklet including indications of warning signs, additional information on marine fauna.

“In view of the sudden increase of visitor’s arrivals there is a pressing need for our department to find a way to inform our visitors about safety for their own good. The booklet is a user-friendly publication, which has been designed with beautiful pictures of the Seychelles. It provides information and can also be kept as a souvenir,” Said Ms. Hollanda.

Some 10,000 copies of the booklet has been printed and a digital copy of the same is available on the department’s website.

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France remains world’s top tourist destination despite ‘Yellow Vests’ nuisance

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According to France’s national statistics institute (INSEE), the number of nights foreign tourists spent in the country’s hotels, campsites and youth hostels reached 438.2 million, marking an increase of nine million visitors against the previous year.

Neither torched shops, nor tear gas on the Champs Elysées during the months of Yellow Vest protests could deprive France of remaining the world’s most visited country by tourists, breaking another record in 2018.

The report excludes numbers for home-sharing platforms such as Airbnb.

The impressive growth was seen in a year “marked by large-scale nationwide social movements on two occasions,” including two months of rolling rail strikes between April to June, and the Yellow Vest demonstrations that started in late November against fuel prices, the high cost of living and tax reforms.

Despite political upheaval in the final months, last year delivered a promising outlook for the country’s tourism industry. In December, the Yellow Vests crisis put a dent in tourism with the number of travelers visiting France falling by 1.1 percent. In Paris alone, the protests dragged down the number of visitors by 5.3 percent.

Among the most visited sights are the Paris-based Notre-Dame Cathedral and the Louvre Museum, as well as the Palace of Versailles.

The rise is largely thanks to non-EU tourists. Visits from the US rose by 16 percent, while arrivals from Japan saw an 18 percent increase.

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Tourists are cashing in on Argentina’s economic woes

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International travelers are flocking to Argentina, taking advantage of the poorly performing peso to boost the value of their holiday spending money, according to latest data.

Bookings for March to May are ahead 11.2% compared to last year. For South America as a whole, bookings are ahead 5.8%.

In the preceding year to February, international arrivals in Argentina were up 3.9%, compared to 5.5% for the entire region.

Europe and Latin America are the fastest-growing markets for travel to Argentina. There is also an increasing number of travelers from China (+21.9%) and Israel (+15.9%), among the top ten countries by growth.

Heading the list is Uruguay with bookings ahead 34.3% on last year, for travel between March and May. The UK is showing a strong 33.5% growth for the same period.

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St. Kitts shines in US Roadshow 2019

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A signature activity in US, the St. Kitts Tourism Authority conducted its 2nd annual Destination St. Kitts & Nevis US Roadshow 2019 from Monday, March 25 to Friday, March 29. The week-long series of 6 events were held in New York, New Jersey, Atlanta, Houston, Farmer’s Branch (Texas) and Dallas in order to grow visitor arrivals from these gateway markets and supporting flow markets. These events were designed to educate travel agents, tour operators, MICE buyers, wedding and honeymoon planners, media and experiential lifestyle consumers about everything the destination has to offer both business and leisure travelers.

“This year’s US Roadshow was a resounding success with record numbers of attendees for each event,” said the Hon. Lindsay F.P. Grant, Minister of Tourism for St. Kitts & Nevis. “Having attracted the sheer number of travel agents, MICE buyers, media and more who sell or publicize business and/or leisure travel demonstrates that there is growing interest and demand in these gateway markets for the tourism product that St. Kitts & Nevis has to offer.”

The first event was a brunch held at The Castle Hotel & Spa in Tarrytown, New York, an affluent suburb north of New York City on Monday, March 25. The second event was a dinner held at the Pleasantdale Chateau in West Orange, New Jersey, an upscale neighborhood in the northern part of the state, also on March 25. On Tuesday, March 26, the third event was a dinner held at the Westin Buckhead, located in an affluent suburb just north of Atlanta. The fourth event was a luncheon held on Wednesday, March 27, at the Hess Club in Houston. A cocktail reception held on Thursday, March 27 at the Brookhaven Country Club in Farmer’s Branch, an affluent suburb of Dallas, Texas, was the fifth event in the Roadshow, while the sixth and final event was a luncheon held at III Forks Restaurant in Dallas.

All events supported St. Kitts’ non-stop flights and attracted a total of 300 attendees combined, all of whom were travel agents, MICE buyers, tour operators, wedding and honeymoon planners, media or experiential lifestyle consumers. Attendees were top travel professionals representing some of the most respected organizations in the business, including Maritz Travel, Cox Enterprises, Pro Travel International, Meetings Plus, Valerie Wilson Travel, Houston Style Magazine, Frosch, Questex LLC, Travel Impressions, and Westchester magazine.

“Developing lasting relationships with top travel professionals in our key gateway markets is a key component of our overall marketing strategy for the destination and our Roadshow provides us with the opportunity to connect with these individuals face-to-face,” added Racquel Brown, CEO of the St. Kitts Tourism Authority. “In order to continue growing arrivals, we need to maintain and expand our base of sellers to help fill our non-stop flights as we continue to build out new and increased airlift from the US.”

In addition to being treated to a meal and lively conversation with representatives from St. Kitts, the individuals played games, listened to presentations and won a variety of prizes from hotel stays to bottles of St. Kitts’ own Brinley Gold Shipwreck rum that were provided by participating local island tourism stakeholders. In addition, attending travel agents were offered a special $150 incentive for booking clients’ air only on the non-stop flights to St. Kitts or air in combination with a hotel reservation at participating destination hotels, all offering special Summer Sunsation rates, between now and May 17, 2019 for clients’ travel through August 17, 2019 when they log their productivity on St. Kitts’ website or via the Destination Specialist program with Travel Agent University. As a result, many attendees are now adding St. Kitts & Nevis as a featured destination they will sell to their clients.

The delegation from St. Kitts inclded: the Hon. Lindsay F. P. Grant, Minister of Tourism for St. Kitts & Nevis; Racquel Brown, CEO of the St. Kitts Tourism Authority; Ambassador Jonel Powell, Chairman of the Artist Selection Committee for the St. Kitts Music Festival; Annie Sinzinger, US Marketing Manager for the St. Kitts Tourism Authority; Denise Zimber, Christina Mucha and Shayna White, Marketing Consultants for the St. Kitts Tourism Authority; Tom Jaronski, Golf Consultant for the St. Kitts Tourism Authority; and Candice Kimmel, CEO and Founder of Adams Unlimited, PR & Marketing Agency in North America for the St. Kitts Tourism Authority.

A number of tourism stakeholders from St. Kitts & Nevis were also part of the delegation, including: Troy Hendrickson, Carib Journey Masters; Tawanna Wigley, Sales Representative, Ocean Terrace Inn; Richard Berridge, General Manager, Kayanjet; Jaana Kuntonen, Sunlinc; Christine Marshall, Sales Manager, Park Hyatt St. Kitts; Sylvia Martinez, Director of Sales and Marketing, St. Kitts Marriott; Tim Thuell, Nisbet Plantation; Cyndi Miller-Aird, President, Miller + Aird Destination Marketing for Belle Mont Farm; Jamar Wilkins, Travel Industry Sales Manager, Four Seasons Resort Nevis; and Darren Thompson, General Manager, Royal St. Kitts.

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