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Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

Travel News | eTurboNews

Tallest modular hotel in the world will be built in New York City

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The world’s tallest modular hotel – which will carry a brand of Marriott International – is on track to be stacked in late fall in New York City with prefabricated and pre-furnished guestrooms. Once erected over a 90-day period, the 360-foot-tall tower will represent a milestone for Marriott’s ongoing initiative to encourage hotel developers in North America to embrace modular for new construction projects. To be topped with a modular roof and modular rooftop bar, the world’s tallest modular hotel is expected to open in late 2020 as the AC Hotel New York NoMad.

“In North America, the construction process hasn’t changed significantly in 150 years and it’s ripe for innovation,” said Eric Jacobs, Marriott International, Chief Development Officer, North America, Select and Extended Stay Brands. “The world’s tallest modular hotel in one of the world’s greatest destinations will act as a game-changing symbol to ignite even greater interest in modular among the real estate and lending industries.”

Fully finished guest rooms

The 168-room, 26-story AC Hotel New York NoMad is scheduled to rise at 842 Sixth Avenue with prefabricated guestrooms arriving at the hotel site fully constructed, inside and out. Besides finished, painted walls, each “module” will contain a fully outfitted guest room – with beds, sheets, pillows, flooring and even toiletries. The hotel’s roof and rooftop bar are expected to be produced using modular construction, and its more customized public areas such as the restaurant and lobby are expected to be constructed using traditional methods.

Prefabrication is a process that Marriott has found typically reduces the construction timeline, curbs site waste and noise, and results in a higher-quality product produced with factory level precision. The time savings comes from the ability to perform two crucial functions simultaneously – building the public spaces on site while manufacturing the guest rooms offsite.

“This is the moment where modular construction takes center stage,” says Danny Forster, a leading modular building advocate whose firm, Danny Forster & Architecture, designed the project. As he explains it, “This hotel takes every advantage of off-site manufacturing, as you might expect. But it does so in a way that defies expectation. We wanted to demonstrate that modular building can do more than just harness the efficiencies of the factory. It can produce a graceful and iconic tower. And yes, it can do so at the rate of an entire floor a day.”

Marriott sees a modular future

Marriott, which has the largest pipeline of hotels in North America, began researching modular construction in 2014 to offset lengthening hotel construction times – a trend attributed to the nation’s building boom and resulting labor shortages. Since 2011, Marriott has seen the average time to build and open a hotel in North America increase by as much 50 percent, depending on factors such as location and size of property.

Since 2015, Marriott has been educating owners, franchisees, architects, lenders, consultants, general contractors and other stakeholders across the industry about the benefits of modular by hosting town halls, factory tours and stacking events. The company also worked with leading modular manufacturers to help them better understand the untapped demand that hotel development companies represent.

Since the launch of Marriott’s initiative, the company’s development partners in North America have opened 31 Marriott-brand hotels – all low-rise structures – that incorporate prefabricated guestrooms and/or bathrooms, including a Fairfield by Marriott Inn & Suites in Folsom, Calif.; a Courtyard by Marriott in Pullman, Wash., and three AC Hotels in Oklahoma City, Louisville, Ky., and Chapel Hill, N.C. To date, the largest Marriott-branded modular-built to open is the 354-room, dual-brand Courtyard and TownePlace Suites by Marriott property in Hawthorne, Calif., while the first to also incorporate a prefabricated elevator bank was the Fairfield by Marriott Inn & Suites in Prairie, Wisc. Later this year, a developer will start stacking the first modular-built Moxy hotel in the United States in downtown Oakland, Calif.

The company continues efforts to support developers interested in leveraging prefabrication, most recently launching modular versions of its prototypes for four of its higher-volume brands: Courtyard by Marriott, Fairfield by Marriott, SpringHill Suites by Marriott and TownePlace Suites by Marriott. Underscoring its commitment to igniting demand for modular construction, Marriott this year is offering an incentive to development companies that leverage prefabrication for guestroom construction.

Travel News | eTurboNews

Treatment and rest in one place: Resorts that help overcome addiction

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There are millions of people that need treatment for drugs addiction across the world. Many resources are currently available for people that need help to beat their addiction and mental health disorders. For most people, recovering from drug addiction is generally intimidating.

When a person is not sure whether they can overcome addiction, they find the idea of entering an ordinary rehab downright unappealing. As such, they may opt to enter a resort that helps people overcome addiction. This facility is different from a low-end clinic where people might share bathrooms or have small beds. It’s a resort-style rehab center that features luxurious amenities.

Many celebrities with addiction problems as well as stress, fear, and worry of visibility go to these facilities. Even executives that have trouble beating addiction go to these centers.

What is Resort-Style Rehab?

A drug rehab resort is a facility at provides treatment for drugs addiction in a luxurious surrounding and a vacation-like ambiance. The goal of establishing such a facility is to make recovering from drug abuse and alcoholism as easy and enjoyable as possible.

In addition to offering behavioral therapies and detoxification, residents in these centers participate in fun activities with an aim of promoting healthy living. A resort-style rehab can combine high medical care level with luxury amenities, a welcoming setting, and extracurricular activities that enhance addiction recovery

What are the Benefits of Rehabilitation Resorts?

When battling addiction, some individuals, like celebrities and executives, are concerned about their social status. Research indicates that social factors play a crucial role in recovery from addiction. The social status of some individuals is one of the reasons why they opt to go to resort-style rehabs.

What’s more, resort-style rehabs are situated in beautiful places like at the beach, desert, or mountains. This makes them hospitable and welcoming. Essentially, the focus is on the overall experience and comfort of the individuals undergoing treatment.

When a person has been struggling with addiction every day, going to a rehab in an idyllic, scenic location is more welcoming. It also offers a glimpse into the sobriety life’s beauty. Confidentiality and privacy are also protected in a rehab resort.

What Facilities Do They Offer?

Resorts that help individuals overcome addiction offer more than the amenities of the ordinary rehab centers. They go beyond creating the therapeutic atmosphere required to relax individuals into a recovery mode. Some of the facilities offered at these resorts include swimming pools, spas, gourmet restaurants, and first-class fitness centers.

Swimming pools provide a refreshing and revitalizing midday dip or downtime lounging. Spas provide aromatherapy, massage, acupuncture, hair and nail styling which help with personal hygiene and tension prevention. Gourmet restaurants provide chef-curated menus, health-conscious cuisine, seasonal and local ingredients, while catering for special dietary needs of patients. First-class fitness centers have different equipment, enough space, group classes, beautiful views, and personal trainers.

These facilities are important because they make undergoing treatment for addiction enjoyable. Individuals also get a chance to rest while undergoing treatment in one place. Things like nutrition and exercise are also important for addiction recovery. They give patients something to look forward to every day.

How Resort-Style Rehab Improves Treatment

Resort rehabilitation centers put the body and mind at ease. Inpatient treatment for drug addiction is generally a challenging process. It involves intensive schedule that needs the best efforts of the patients. Many people face withdrawal insomnia in the early sobriety stages. Getting sleep hygiene back on tract is therefore important.

Resort-style addiction centers provide treatment and rest in one place. This is very important for the overall recovery process. Intensive therapy work and fitness training are both important.

Resort-style facilities provide accommodation that is stylish and comfortable. This contributes to the recovery of patients by making the rehab a restful sanctuary. At the end of the day, patients have a place to relax and recharge.

Popular Destinations for Resort-Style Rehabs

Research shows that residential rehabilitation is considered the last resort for individuals with serious substance abuse problem. But, with so many resources for addressing and even overcoming addiction available, this should not be the case. Today, there are many locations with resorts that help with addiction treatment.

Popular destinations for these rehabs include Wickenburg in Arizona, Malibu in California, Crossroads in Antigua, and London in England. If you or a loved one wants to recover from addiction at a resort-style facility, visit one of these places.

About the Author

Frederick Moore is a columnist who focuses on drug use/abuse in the sport. His works aim to prevent athletes from improper drug use showing the consequences of abuse.

Travel News | eTurboNews

Tourism stakeholders presented with Destination 2023

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Following the consultative process to review and update the Tourism Master Plan 2012-2020 in May 2018, it was seen necessary that a concrete action plan to guide the Tourism sector be developed. Last Friday, at the STC Conference Room, the Minister for Tourism, Civil Aviation, Ports and Marine, Mr. Didier Dogley launched the validation workshop for Destination 2023, a tourism strategy which will guide the tourism sector for the next 5 years.

The aim of the validation workshop was to discuss, validate findings and present recommendations as well as provide clarifications, prior to finalising the strategy document. This strategy has been drafted following meetings conducted with more than 300 persons across both private and the public sector, including but not limited to, tour operators, hoteliers, restaurant owners, as well as boat and yacht charter operators during  a period of 1 and  a half year.

The workshop was also attended by the Principal Secretary for Tourism, Anne Lafortune, Principal Sectary for Finance, Damien Thesee, the Attorney General and representatives from both Public and private sector.

In his opening remarks, Minister Dogley said: “Destination 2023, is the strategic tool elaborated to galvanise our efforts towards a common national vision and strategic goals and provide us with clear and specific steps necessary to achieve our set objectives and targets. It is the blue print for our tourism industry for the next 5 years.”

The consultants commissioned for the Tourism Master Plan, Mrs. Daniella Larue of Valsen Consulting and Mr. Guy Morel presented the 8 priority areas that should be collectively achieved by 2023. This include Driving brand development, Investing in market penetration and development, Improving product diversification, Addressing Seychelles competitiveness as a Tourism Destination, Investing in local talent development and management, Increasing Investment in Sustainable Tourism Practices, Delivering key enabling factors and Increasing Capacity of Government Agencies to facilitate tourism.

The consultants were commended by the Trade and the Principal Secretary for Tourism in her closing remarks for presenting a clear guiding strategy that will act as a roadmap for the sector’s sustainable growth. Following its validation by the Trade, the Destination 2023 strategy will be submitted to the Government for final approval.Once approved, the Department of Tourism will develop detailed action plans with monitoring measures and ensure its implementation to meet the set goals and objectives of the strategy.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel

Travel News | eTurboNews

Which 3 Italian cities rank as top unique experiences?

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Italy is the homeland of the cities most appreciated by travelers according to reviews of users of an online platform. Coming in among the top 5 are Rome, Florence, and Milan. Amsterdam and Barcelona round out the top 5.

The Italian peninsula thus rose to the podium, winning 3 of the 5 positions in the ranking, according to the research conducted by Musement which analyzed 133 destinations distributed all over the world, based on beautiful landscapes, excellent culinary offers, and outstanding cultural attractions.

Analyzing the results of the research, the growth of interest in the national territory comes at the expense of medium- and long-range destinations emerges among the key factors, with long-haul destinations attracting less interest.

A surprising aspect is that once again Italy and the many experiences that the multiplatform provides users to get closer to the cultural traditions and landscape variety of Italy is emphasized.

Rome continues to be the most popular destination with a typically Mediterranean climate, cultural attractions, and unique tourist beauties such as the Colosseum, the Vatican Museums, and the Sistine Chapel. The city of Milan remains on the fourth step of the podium with international events such as My Photos Fair and the visit to the Cenacle in the rankings.

The second place is also Italian – Florence between the Boboli Gardens, the Uffizi, and gastronomic tours.

Among the top 5 destinations, some European cities also prevail, above all Barcelona, which wins third place with Park Guell and the Barcelona Aquarium.

The fifth position is Dutch. In fact, Amsterdam closes the standings thanks to the Van Gogh Museum, the cruise on the canals, and the Heineken Experience.

Travel News | eTurboNews