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International Air Transport Association (IATA)

The International Air Transport Association (IATA) has launched a new industry certification—the Center for Excellence for Perishable Logistics (CEIV Fresh)—to improve the handling and the transport by air of perishable products.

“Perishable goods is a growing market for air cargo. Ensuring that these delicate and short shelf-life products reach the customer unspoiled with minimal waste and loss is essential. Shippers will have assurance that CEIV Fresh certified companies are operating to the highest quality and standards in the transport of perishable products,” said Alexandre de Juniac, IATA’s Director General and CEO.

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The specific time and temperature requirements for food and plant products makes the handling and transporting of perishable products challenging. The CEIV Fresh program meets these exacting requirements primarily based on the IATA Perishable Cargo Regulations (PCR) which combines professional regulatory and operational input from industry and government experts.

CEIV Fresh Launch Partners

The Airport Authority Hong Kong (AAHK), Cathay Pacific, Cathay Pacific Services Limited (CPSL) and Hong Kong Air Cargo Terminals Limited (HACTL) were the first organizations to pilot the CEIV Fresh program taking a community approach to certification. This unique community approach helps align the needs and responsibilities of all stakeholders involved in the handling of perishable goods.

“We took a community approach to developing CEIV Fresh recognizing that the successful shipment requires the alignment of many stakeholders. Shippers can have peace of mind knowing that every entity handling their goods is operating to the same standards. Understanding the value of this to the success of its customers, the Airport Authority Hong Kong pioneered the world’s first CEIV Fresh certified airport community,” said Glyn Hughes, IATA Global Head of Cargo.

“We are delighted to be the first airport community worldwide recognised by IATA under the CEIV Fresh programme, which is a big encouragement to and affirmation of the capability of the Hong Kong airport community in handling perishable products. HKIA is the world’s busiest cargo airport since 2010. With the new certification, HKIA is well-placed to capture the increasing growth opportunities in the market for fresh and perishable goods,” said Fred Lam, Chief Executive Officer, Airport Authority Hong Kong.he International Air Transport Association (IATA) has launched a new industry certification—the Center for Excellence for Perishable Logistics (CEIV Fresh)—to improve the handling and the transport by air of perishable products.

CEIV Fresh Launch Partners

Visitor surety is a top priority for Jamaica Tourism. Dr. Andrew Spencer, Executive Director of the Tourism Product Development Company Ltd. (TPDCo) appointed Dr. Peter Tarlow, Partner of certified.travel, as the head of the new National Jamaica Tourism Security team. TPDCo is the organization charged with the responsibility for Destination Assurance under the directive by its Honorable Minister, Edmund Bartlett, MP.

This follows a number of meetings between Dr. Tarlow and the Hon. Edmund Bartlett, Jamaica Minister of Tourism, with Jamaica Minister of National Security, the Hon. Dr. Horace Chang, and senior members of the Ministry of Tourism (MOT) and its agencies.

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Certified.travel is a joint subsidiary of the eTN Corporation and Tourism & More. Dr. Tarlow is a leading industry professional with specific expertise in such areas as:

The impact of crime and terrorism on the tourism industry
Event and tourism risk management
Tourism and economic development
Development of response models for security threats
Tourism police and private security personnel and the development of TOPPs units
Reputational repair or enhancement as needed

Visitor surety means for Jamaica:

The providing of a safe and secure environment for the Jamaica’s visitors and for those who work in its visitor industry
Protection of the its tourism sites and infrastructure
Perceptions of Jamaica including how these perceptions impact its reputation
The protection of the nation’s economy vis-à-vis its tourism industry

TPDCo’s destination assurance initiatives and strategies are geared towards the following:

Jamaica National Development Plan, specifically, Jamaica’s 2030 Vision goal; The Jamaican society is secure, cohesive and just
Ministry of Tourism Strategic Business Plan Ensuring the safety, security, and sustainability of the natural and built environments
MOT Tourism Pillar of Growth; New Partnerships

Dr. Peter Tarlow pointed out: “Tourism is the world’s leading peaceful industry and a major economic development tool. The tourism industry is also security (crime and terrorism) sensitive, and a lack of tourism surety has a major impact on tourism and event-oriented economies. Additionally, when public officials are tourism-sensitive, they offer the general public better service, economic opportunities, and an improved standard of living.

“The hospitality industry’s number one job is to protect its guests, and visitors demand safety and security by well-trained professionals. If the tourism industry fails in this regard, all else becomes irrelevant.

“Real security involves training, education, investments in software and the understanding that security is not a simplistic discipline or a passing phase. Tourism security personnel need continual training and must be flexible enough to adjust their procedure to a constantly-changing environment. One of the propositions to note is that as customer service increases, so does tourism security, and a better tourism product has the potential to increase national productivity, quality of life, and economic wellbeing. Security plus service and value for money will become the basis for 21st century tourism success!”

eTN Corporation President Juergen Steinmetz said: “We are excited to work with Jamaica Tourism on this important project. Adding Dr. Peter Tarlow to our portfolio of services and in forming certified.travel as a joined partnership is a game changer for the eTN Corporation, eTurboNews, and TravelMarketingNetwork.”

Unfortunately, within the last few months, Jamaica has had to deal with several incidents that have challenged the perception of its security in relation to visitation safety. These incidents have impacted the perception of Jamaica’s tourism product both locally and globally.

Jamaica’s Tourism Minister, Hon. Edmund Bartlett, said: “We must safeguard the key aspects of destination assurance such as security, safety, and seamlessness of our tourism product. Dr. Peter Tarlow and the team will help us take a step in the right direction and provide insight in legislation that may be implemented to make the industry safer, as well as help us develop a new program on how to better relate and interact with international guests. His visit comes at a crucial point in the development of our product.”

More information on the eTN Travel & Tourism Security Program : www.certified.travel

IATA Launches CEIV Fresh

Jamaica Tourism Security team appointed