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ILTM Asia Pacific 2019: Luxury travel ‘mindstyle’ shifts from indulgence and status to health and wellness

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Travel brands must significantly upgrade their health & wellness proposition to better connect with the new mindstyle of luxury travelers in Asia Pacific (APAC). Plant-based dining, MediSpa and digital detoxing are just some of the expectations of the new wave of luxury consumers across APAC, while there is huge gap between the simple vegetarian options, massage rooms and ‘free WiFi’ being offered by some travel businesses today.

Such findings are made clear in a new insight report by Reuter: Intelligence, created in partnership with the ILTM Asia Pacific, that analysed the key sectors and leading case studies of health and wellness in APAC and how a new consumer mindstyle is set to impact the travel market.


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Lee Folland, Research Director of Reuter: Intelligence said, “The report, analysing diverse categories of industry, discovered that luxury Asian consumers now have a health and wellness mindstyle – both their mindset and lifestyle are centred around the world of wellness. This means that travel and hospitality businesses must shift away from simply promoting intangible ‘escapes’ to tangible, results-based holistic health and wellness.”

Asian wellness mindstyle across diverse sectors

The diverse aspects of wellness mindstyle presented in the report look at where each industry sector was, is now – and where it’s heading – across various categories. Health & wellness travel in the region is distinct from its western counterpart, with regional cultures having a different take – and historic experience – with wellness.

Alison Gilmore, Portfolio Director of ILTM said, “This report is a deep dive into an awe-inspiring new segment, packed full of actionable insights that business leaders will find both timely from a strategic perspective, and fascinating from a personal one. One thing is for certain; things are changing and they are changing fast. But, armed with the right data and the right interpretation, no other industry is better placed to capture and serve this explosion of need.”

Luxury travel must catch up with the wellness industry

The Global Wellness Summit (GWI) Global Wellness Tourism Economy report stated that the industry is worth USD 4.2 trillion globally, a year-over-year growth of over 12%. In APAC, the corporate wellness market alone is expected to reach US$7.4 billion by 2024 (transparency market research) representing a growth rate of 9%, and Asia has been the fastest-growing region in both wellness tourism trips and revenues for each of the last five years.

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Affluent Asian consumers are seeking new forms of wellness experiences in the face of hectic modern lifestyles and the pressures brought by professional demands, environmental pollution and the invasion of social media. This is greatly impacting the travel industry as consumers look to combine their wellness mindstyle with the escapism of luxury tourism.

The consumer drive for health and wellness means that they are exploring innovative and exciting wellness throughout forms of hobbies, sports, relaxation and life. While a fitness centre and spa may have been the sum total of a luxury resorts ‘wellness’ offering in years gone by, the most pioneering brands are now offering retreats with holistic wellness, featuring cutting-edge techniques, technologies and services.

eTN is a media partner for ILTM.

MEDIA CONTACTS:

Lucy Clifton: lucy.clifton@spotlightcoms.com Tel: +44 (0) 208 334 4003 / +44 (0) 7973 464273 (WhatsApp)

Nina Gardiner:Nina.gardiner@spotlightcoms.com Tel: + 44 (0) 7770 306689 (WhatsApp)

State of the Air: Hawaii boasts some of the best air quality in the nation

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The American Lung Association’s 2019 “State of the Air” report found that Hawaii has some of the cleanest air in the U.S. and Honolulu and Kahului-Wailuku-Lahaina are two of the cleanest areas in the country. Honolulu County had a new record low for an annual average of particle pollution, and less than half the highest ever level recorded in 2009-2011.

Each year the “State of the Air” provides a report card on the two most widespread outdoor air pollutants, ozone pollution, also known as smog, and particle pollution, also called soot. The report analyzes particle pollution in two ways: through average annual particle pollution levels and short-term spikes in particle pollution. Both ozone and particle pollution are dangerous to public health and can increase the risk of premature death and other serious health effects such as lung cancer, asthma attacks, cardiovascular damage, and developmental and reproductive harm.

“People in Hawaii are breathing some of the cleanest air in the nation, but increasing climate change is threatening our air quality,” said Kahala Howser, Executive Director for the American Lung Association in Hawaii. “While we are very happy with this report, Hawaiians must remain vigilant when we have vog episodes. Additionally, more than four in 10 Americans are living with unhealthy air, and we’re heading in the wrong direction when it comes to protecting public health and people’s lives.”

Honolulu had no unhealthy air days for ozone pollution. Nationally, this year’s report showed that ozone levels increased in most cities nationwide, in large part due to the record-breaking global heat experienced in the three years tracked in the report.

While the report examined data from 2015-2017, this 20th annual report online provides information on air pollution trends back to the first report. Learn more about Hawaii’s rankings, as well as air quality across and the nation, in the 2019 “State of the Air” report at Lung.org/sota. For media interested in speaking with an expert about lung health, healthy air, and threats to air quality, contact Holly Harvey at Holly.Harvey@Lung.org or 206-512-3292.

2019 Cleanest Cities

Cleanest cities in the U.S (on all three categories of cleanest cities described below)

• Bangor, ME
• Burlington-South Burlington, VT
• Honolulu, HI
• Lincoln-Beatrice, NE
• Palm Bay-Melbourne-Titusville, FL
• Wilmington, NC

Cleanest for Ozone Pollution (zero unhealthy air days – all counties)

• Anchorage, AK
• Bellingham, WA
• Casper, WY
• Fairbanks, AK
• Idaho Falls-Rexburg-Blackfoot, ID
• Honolulu, HI

Cleanest for Short-term Particle Pollution (zero unhealthy air days – all counties)

• Honolulu, HI

Cleanest Cities for Year-Round Particle Pollution (twenty-five cities with the lowest annual levels)

1. Cheyenne, WY (tie)
1. Honolulu, HI (tie)
1. Kahului-Wailuku-Lahaina, HI (tie)
4. Casper, WY (tie)
4. St. George, UT (tie)
6. Elmira-Corning, NY
7. Duluth, MN-WI (tie)
7. Pueblo-Canon City, CO (tie)
9. Bismarck, ND (tie)
10. Bellingham, WA (tie)
10. Syracuse-Auburn, NY (tie)

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Mediterranean Resort & Hotel Real Estate Forum returns to Greece

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Now in its fifth year, the Mediterranean Resort & Hotel Real Estate Forum (MR&H) will return to Greece for the second year in succession this October. The event, hosted by Questex, is dedicated to the investment, development and operation of resorts and hotels within the Mediterranean region. This niche, but highly specialized area, comprises various elements; hotel, residential, marinas, health clubs, children’s activities, retail, sports facilities, F&B, all of which need to be carefully woven together with seamless operation to create a successful resort.

The conference will be held at the Hilton Athens on the 29-31st October 2019. A fitting venue for Hilton’s celebration of 100 years in hospitality and the continuation of the premise that the group was founded on; “travel can make the world a better place”.

The dynamic growth of tourism in Greece continues to boost investment activity throughout the country and throughout the wider Mediterranean region. Speaking at MIPIM last month, Secretary General for Tourism Policy and Development George Tziallas said; “Half of all funding under Greece’s 2016 development law has been channeled into tourism ventures, while more than 400 investment plans have been submitted in the last three years to the tourism ministry for approval.”

This statement is supported by data recently released by Horwath HTL during the International Hotel Investment Forum (IHIF) which revealed Greece is a prime investment opportunity for international hotel chains as only 1.7% of total units currently operate under an international brand. Results from the joint investor sentiment survey from Tranio and IHIF showed Greece listed as one of the European countries that is most attractive for hotel real estate investment.

Stakeholders from leading operators including Thomas Cook, Club Med and Nobu attend the event alongside investors from KSL, Starwood Capital Group and Dolphin Capital all recognizing the value of coming together as a collective to debate, converse and discuss.

Registration for MR&H 2019 is now open and delegate tickets can be purchased at the best value Early Bird rate until the end of May.

Enterprise Greece have pledged their continued support for MR&H and Grigoris Stergioulis, Chairman & CEO at Enterprise Greece said in relation to the ongoing collaboration; “Building on the success of the event last year, the positive working relationship with Questex and the significant opportunities that exist for investors in the Greek hotel market, we’re thrilled to once again partner with MR&H and look forward to welcoming the event to Greece for the second year.”

Alexi Khajavi, Managing Director of EMEA Hospitality + Travel Group, Questex said; “The tourism and hospitality prosperity that Greece is enjoying is leading to significant activity from serious investors and developers. As a conference host, our role is to facilitate these meetings, connections and interactions in an environment that is educational and energizing. With the continued support from Enterprise Greece, Hilton providing the setting, and amongst very encouraging industry data, we’re confident that MR&H will prove to be an event not to be missed for those currently active or keen to do business within the Mediterranean resort and hotel space”.

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eTN becomes a SUNx SDG 17 Partner calling for Climate Sanity in Tourism on Earth Day

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In nature, nothing exists alone is the message for Earth Day 2019. Announcing the public launch of its “SDG17 Partners Program” on Earth Day 2019, Professor Geoffrey Lipman co-founder SUNx, calls and president of the International Coalition of Tourism Partners (ICTP) asks the Travel & Tourism sector to join its “Plan For Our Kids” and take the “Climate Sanity” Pledge.

Professor Lipman, former Executive Director at IATA, President of WTTC and Assistant Secretary-General UNWTO, said:

“I’m confident that Travel & Tourism will play a leadership role in the global shift to a New Climate Economy: we just need a pathway for change and that lies in our faith in the next generation”

SUNx a legacy for Planetary Champion Maurice Strong has created a “Plan For Our Kids”, aiming to recruit 100,000 STRONG Climate Champions to advance its vision of a no Carbon 2050 sector totally compliant with the evolving goals of the Paris Accords.

He added “During the past year we have seen a welcome intensification of the pressures for a new commitment to Climate Sanity, which stops discussing whether climate change is existential and just gets on with solutions. That’s the common message from Greta Thunberg’s Friday’s for Futures and AOC’s Green New Deal: it’s the message from Earth Scientists and Nobel Economists: it’s the plea from Sir David Attenborough.

”Lipman concluded “SDG 17 Partners will share our long-term vision on the fact that Climate Change is eXistential and that we have to act NOW, as if this Earth Day is the first day of the rest of our lives. We all have different starting positions, based on our separate realities: but we have a shared goal of meeting the Paris Agenda and together taking a “No Carbon 2050 moonshot”. We can deliver Climate Friendly Travel ~ measured plans: green growth: 2050 no carbon proof “

Juergen Steinmetz president of the eTN Corporation said “We are proud to become a SUNx SDG 17 Partner and provide preferential support for this great cause. As long as I have known Geoffrey Lipman, he has been drumming home the message that Climate Change is eXistential and that if we don’t fix it now, it will fix us. We are in, and will use all our links, like ICTP and the African Tourism Board to support Climate Friendly Travel. going forward”.

For more on SUNx and its SDG 17 Partnership Program please contact: go to www.thesunprogram.com

What is Earth Day?

The first Earth Day on April 22, 1970, activated 20 million Americans from all walks of life and is widely credited with launching the modern environmental movement. The passage of the landmark Clean Air Act, Clean Water Act, Endangered Species Act and many other groundbreaking environmental laws soon followed. Twenty years later, Earth Day went global, mobilizing 200 million people in more than 190 countries and lifting environmental issues onto the world stage.

On April 22, 1970, millions of people took to the streets to protest the negative impacts of 150 years of industrial development.

In the U.S. and around the world, smog was becoming deadly and evidence was growing that pollution led to developmental delays in children. Biodiversity was in decline as a result of the heavy use of pesticides and other pollutants.

The global ecological awareness was growing, and the US Congress and President Nixon responded quickly. In July of the same year, they created the Environmental Protection Agency, and robust environmental laws such as the Clean Water Act and the Endangered Species Act, among many.

One billion people

Earth Day is now a global event each year, and more than 1 billion people in 192 countries now take part in what is the largest civic-focused day of action in the world.

It is a day of political action and civic participation. People march, sign petitions, meet with their elected officials, plant trees, clean up their towns and roads. Corporations and governments use it to make pledges and announce sustainability measures. Faith leaders, including Pope Francis, connect Earth Day with protecting God’s greatest creations, humans, biodiversity and the planet that we all live on.

Earth Day Network, the organization that leads Earth Day worldwide, has chosen as the theme for 2018 to End Plastic Pollution, including creating support for a global effort to eliminate primarily single-use plastics along with global regulation for the disposal of plastics.  EDN is educating millions of people about the health and other risks associated with the use and disposal of plastics, including pollution of our oceans, water, and wildlife, and about the growing body of evidence that plastic waste is creating serious global problems.

From poisoning and injuring marine life to the ubiquitous presence of plastics in our food to disrupting human hormones and causing major life-threatening diseases and early puberty, the exponential growth of plastics is threatening our planet’s survival.

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Soap bars around the world get a new life from Red Lion Hotels

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Based on US market statistics, the combined hospitality segment produces close to 440 billion pounds of solid waste per year. A great amount of this waste is made up of discarded soap and bottled amenities. However, through Clean the World’s Hospitality Recycling Program, these life-saving hygiene products can skip the landfill and, instead, be sent to one of Clean the World’s five Recycling Operations Centers where the products are sanitized, fully recycled, and given a second-life to help those in need. It’s a win-win for the hospitality industry, helping to reduce waste and transform lives around the world.

In celebration of Earth Day, Clean the World, dedicated to WASH (WAter, Sanitation and Hygiene) and global sustainability, is joining forces with RLH Corporation to collect and recycle gently-used bars of soap and bottled amenities at Hotel RL locations nationwide to help fight the spread of preventable diseases while preserving our planet.

“We are excited to collaborate with Clean the World,” said RLH Corporation SVP of Brand Strategy Amanda Marcello. “At Hotel RL, we are focused on the modern-day traveler, with core hotel elements that allow guests to immerse themselves in local culture while maintaining their connection to the world. We are always searching for opportunities to better our planet, the communities we live in and those around the world. With Clean the World, we will now be able to make a significant improvement in reducing the amount of waste our hotels produce while benefiting communities worldwide by recycling our bath amenities.”

Together, this Earth Day, Clean the World and RLH Corporation are bringing awareness to sustainable practices within the travel and hospitality industry. Eight Hotel RL locations adopting the Hospitality Recycling Program this week will begin recycling all soap and bottled amenities from over 1,600 guestrooms. In just one year, the Hotel RL portfolio of hotels is projected to provide over 6,700 pounds of soap and bottled amenities to Clean the World, resulting in the creation of an estimated 23,000 bars of newly-recycled soap to be distributed to those in need locally and globally.

“We are thrilled to join forces with RLH Corporation this Earth Day to share the importance of implementing new, eco-friendly approaches to daily operations that benefit and help to preserve our planet,” said Shawn Seipler, founder and CEO of Clean the World. “By diverting leftover soap and bottled amenities from landfills, RLH Corporation will not only help Clean the World provide health and hygiene programs to children and families around the world, but also set a great example of CSR and sustainability throughout the hospitality industry, encouraging others to help make a difference.”

Through this joint venture, newly-recycled bars of Clean the World soap will make their way to shelters, food banks and disaster relief initiatives in the United States, in addition to supporting hygiene education internationally through Clean the World Foundation’s WASH Education programming. Our global programming, in places like India, Kenya and Tanzania, has contributed to a 60 percent decrease in the rate of hygiene-related deaths in children under 5, helping to keep children healthy and in school.

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