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The UK’s top long-haul tourism source markets are revealed at WTM London

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The USA, Australia and India continue to take the top spot for the UK’s most favorite long-haul inbound tourism markets, according to research revealed today (Monday 4 November) at WTM London 2019, the event where ideas arrive.

In a list of the top 30 long-haul countries and the top long-haul 50 cities, there have been some significant new entrants. Nigeria has made it back into the top 10 countries, up 13.7% year-on-year, kicking out the UAE, and Bangladesh has made it in to the top 30, replacing Chile.

Impressive growth has been recorded from several markets, most noticeably Bangladesh, up 32.5%, China, up 19.8 and Taiwan, up 16%.

The top three long-haul cities are New York (up 3.6%), Hong Kong (up 7.4%) and Sydney (down 2.1%).

The most notable risers in the list of cities during the past year are Abjua (up 21%), Delhi (up 21%), Miami (up 20%) and Seattle (up 17%), all of which have climbed four or more places up the ranking.

The research, carried out by travel analytics firm ForwardKeys and WTM London, was based on long-haul flight bookings to the UK for the year 1st October 2018 to 30th September 2019 and benchmarked against the same dates a year before and five years ago.

Behind the changes in rankings are strong trends including the continued growth of China and other Asian economies, the strength of the US dollar, improvements in connectivity, recovery of commodity prices, particularly oil, the Argentine debt crisis and even the attractiveness of the Cricket World Cup.

Currency, competition and connectivity have all helped keep the USA in the top spot according to author of the research, Olivier Ponti, VP Insights, ForwardKeys.

“Overall connectivity between the UK and the US is improving, there is more competition with flights which reduces the cost of airfares. The UK has become a cheaper destination and it’s easier to get to,” he said, citing Norwegian Air’s 12.5% increase in capacity.

Despite retaining second place in the rankings, visitor arrivals to the UK from Australia are down 2.1%, the result of Australia entering its first economic depression in more than 20 years in the last two quarters of 2018, according to Ponti.

“The Australian dollar was dropping, people had less money and it was becoming more expensive to visit the UK. The situation has improved in the year with forward bookings looking promising,” he said.

In third place, India showed a phenomenal growth, up 14.5% compared to 2018, with a quarter of all Indian arrivals staying more than 22 nights. The Cricket World Cup, held in the UK in May and June this year, were cited as having a huge impact on visitor numbers.

Ponti said there were some general principles that explain why origin markets become stronger or weaker, including performance of the local economy, currency fluctuations, airline competition and major events.

However he said the rise of second tier cities was an interesting trend, one that was most marked in the two leading outbound travel markets – the USA, where 16 cities feature in the top 50 list and China, where growth for the country exceeds the growth of its two biggest cities.

Simon Press, WTM London Exhibition Director, said: “These rankings will be useful to everyone who is in business promoting the UK.”

For more news about WTM, please click here.

eTN is a media partner for WTM London.

Seychelles Tourism Board and its partners meet premium Tour Operators in China

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The Seychelles Tourism Board (STB) organized the first-ever joint high-end sales call in China from the May 6-14, 2019.

The delegation headed by STB representative on the Chinese soil, Jean-Luc Lai Lam comprised of local partners including representatives from Four Seasons Seychelles, Four Seasons Desroches Island, Maia Luxury Resort and Banyan Tree Seychelles.

The group visited high-end travel agents in China such as bespoke travel agencies, premium tour operators and OTA in Beijing, Chengdu, Guangzhou, Shenzhen and Shanghai. 

Commenting about this exclusive meeting initiative on the Chinese market, Mr. Jean-Luc Lai-Lam, Regional Director of Seychelles Tourism Board stated that the sales call provided a platform in China for Seychelles trade partners to interact with high-end travel agents and tour operators.

He further mentioned that the meeting between the Chinese operators and the representatives from Seychelles was an opportunity to introduce and strengthen the unique selling points of the destination and luxury properties in the Seychelles for the more affluent trade partners in China.

 “Our high-end sales call is a key element of our promotional program in China – providing our tourism partners from Seychelles with a platform to influence and educate the Chinese travel trade on all that the island of Seychelles has to offer and more importantly, to encourage them to bring more Chinese travelers to our islands.  This has already proved beneficial to the destination, with more high-end bookings coming in through the different agents that were present,” said Mr. Lai Lam.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]   www.seychelles.travel

Asia Pacific Tourism: 700 million international arrivals in 2018 and growing

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Asia Pacific destinations collectively received almost 700 million international visitor arrivals (IVAs) in 2018, an increase of 7.7% over the 2017 figure, according to PATA’s Annual Tourism Monitor 2019 Early Edition released today.

This report is the latest in a series that dates back to 1951 and, in this edition, covers 47 destinations across the Asia Pacific region. The data contained within this publication provides useful, practical data on traveller structure and movements and is an essential input into strategic, development and marketing plans for all suppliers to this significant contributor to the tourism economies of the Asia Pacific region.

Rising from an arrivals volume of just almost 562 million in 2014, the annual growth of visitors into and across the Asia Pacific region has increased consistently each year, peaking in 2018 at 699.6 million international arrivals.

The distribution of these arrivals has been relatively constant over the past five years, although marginally favoring Asia, largely at the expense of the Americas.

Within each of those destination regions there are differences across both individual destinations and at the sub-regional level. Between 2014 and 2018 for example, Southeast Asia gained 1.34 points of share in terms of IVAs into and across Asia Pacific, while North America lost 1.55 points of share.

There are several main indicators of particular interest at this level, particularly the top five destinations by volume of visitor arrivals in 2018. Clearly China was the number one destination for visitor arrivals, with close to 161 million in 2018. That alone represents 22.6% of the total visitor volume into and across Asia Pacific, in that year.

The remaining four destinations in this top five list cover North and Central America as well as Northeast and West Asia. Collectively, these top five destinations accounted for 54.8% of the total visitor arrivals into and across Asia Pacific in 2018.

A second destination indicator considers the top five destinations that received the most additional volume added to their respective inbound counts between 2017 and 2018.

This particular list is remarkably similar to the previous one, except that Mexico has been replaced by Macao, China. In total, 12 destinations of the 47 covered in this report had annual increases in excess of one million IVAs apiece between 2017 and 2018.

This top five group received a total of over 30 million additional arrivals between 2017 and 2018, which was just over 59% of the total net arrivals for Asia Pacific over this period.

A third indicator looks at the longer-term growth of Asia Pacific destinations, in particular, the top five destinations that showed the strongest percentage growth in arrivals between 2017 and 2018.

While the volume of arrivals varies greatly for most of these destinations, they are of particular interest given that annual growth is often a precursor to some significant tourism opportunities presenting themselves. Turkey in this regard, shows clearly how it is rebounding from the recent contractions in visitor arrivals, appearing in the top five lists by volume and annual growth rate.

So too with Nepal, which has been on a strong growth track for a number of consecutive years now and which received more than one million foreign arrivals in a single year for the first time ever, in 2018. Similarly, with Papua New Guinea which has rebounded strongly since 2016, growing its annual growth rate strongly since then.

Over the longer term – between 2014 and 2018 – it is interesting to see the top five destinations that received the most additional IVA volume added to their inbound counts over that period. China tops the list with over 34.2 million additional arrivals added to its inbound count, followed by Japan with a gain of close to 17.8 million IVAs over that period and then Thailand with almost 13.5 million additional IVAs.

Mexico and Vietnam close out that top five list with period increases of 12.1 million IVAs and more than 7.6 million.

In similar fashion, it is interesting to see which Asia Pacific destinations had the strongest average annual growth rates (AAGRs) between 2014 and 2018, as this metric can often (but not always) indicate a more continuous growth rate over time. It is obvious that Japan and Vietnam in particular have been expanding their foreign arrivals counts with some strength, given the AAGRS of almost 24% and 18% respectively. This is supported by the fact that both of those destinations also appear in the top five list of the increase in absolute numbers of arrivals between 2014 and 2018.

Interestingly, Nicaragua appears to have been performing well against this metric between 2014 and 2018, however that now seems to be all but unraveling, given the political issues being faced there at the moment.

In addition, and based on these top five AAGR results, Indonesia is certainly a destination to keep watching, as is Cyprus in West Asia.

PATA CEO Dr. Mario Hardy pointed out that, “across Asia Pacific, calendar year 2018 continued to demonstrate volatility in markets and destinations, some caused by external factors, including politics, but others by changes in consumer wants, needs and basic preferences.”

“While growth out of many traditional markets begins to waver or stagnate, at least into some destinations, newly emerging markets appear and offer opportunities for those agile enough to not only recognize them but also to be able to change their marketing and promotional efforts at a moment’s notice and capture those fleeting”, he added.

Dr Hardy concluded that, “everything continues to change, morph and evolve, but now it is happening at speeds unthought of just a decade ago. As an important global industry sector, we need to change even faster and get ahead of that curve, if we are to remain viable and significant into the future. To do that efficiently, like all industry sectors, we need faster and better information upon which to act, leveraged by technology. It is no longer ‘business as usual”.

Media Contact:

PATA Paul Pruangkarn
Director – Communications & External Affairs
+66 (02) 658-2000 | comm[email protected] | Bangkok, Thailand

Passenger volume climbs at Frankfurt and most of the Group airports

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Frankfurt Airport (FRA) welcomed more than six million passengers in
April 2019, a gain of 5.1 percent year-on-year. This noticeable
increase can also be attributed to the Easter traffic, which occurred
completely in April 2019 due to the later Easter holidays this year
(compared to 2018). FRA posted a 3.3 percent increase in total
passenger during the first four months of 2019.

Aircraft movements in April 2019 climbed slightly by 1.8 percent to
43,683 takeoffs and landings. Accumulated maximum takeoff weights
(MTOWs) rose by 1.6 percent to about 2.7 million metric tons. In
contrast, cargo throughput (airfreight + airmail) fell by 6.0 percent
to 178,342 metric tons – due to weaker global trade and the later
occurrence of the Easter holidays.

Most of the Group airports in Fraport’s international portfolio
recorded growth in April 2019. Traffic at Slovenia’s Ljubljana
Airport (LJU) remained almost unchanged, increasing by 0.1 percent to
157,992 passengers. With combined traffic of about 1.2 million
passengers, Fraport’s Brazilian airports in Fortaleza (FOR) and Porto
Alegre (POA) saw traffic climb by 12.1 percent.

The 14 Greek regional airports achieved a 7.2 percent jump in traffic
to a total of 1.4 million passengers. The busiest airports included:
Thessaloniki (SKG) with 523,498 passengers (up 0.3 percent), Rhodes
(RHO) with 228,921 passengers (up 16.3 percent); and Chania (CHQ)
with 168,911 passengers (down 12.9 percent).

Serving 1.8 million passengers, Peru’s Lima Airport (LIM) advanced by
7.3 percent in the reporting month. Bulgaria’s Burgas (BOJ) and Varna
(VAR) airports reported a 14.6 percent drop in traffic to 106,205
passengers. At the gateway to the Turkish Riviera, Antalya Airport
(AYT) received 2.2 million passengers, representing growth of 16.0
percent. Russia’s Pulkovo Airport in St. Petersburg’s (LED) grew by
6.0 percent to about 1.4 million passengers. Traffic at Xi’an
Airport (XIY) in central China reached 3.8 million passengers, up 4.0
percent.

MEDIA CONTACT: Torben Beckmann, Fraport AG, Corporate Communications, Media Relations, 60547 Frankfurt, Germany, E-mail:  [email protected] , Facebook:  www.facebook.com/FrankfurtAirport

GCC hospitality must appeal to ‘free independent travelers’ to unlock China’s tourist market

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The GCC must deliver unique and tech-enabled experiences designed for free independent travelers (FITs) if it is to grow its market share among China’s outbound tourists, according to experts speaking at Arabian Travel Market (ATM) 2019.

The overall number of outbound tourists from China is projected to hit 224 million by 2022, according to research conducted by Colliers. United Nations World Tourism Organization (UNWTO) figures show that the GCC is on course to attract 2.9 million of these visitors.

Panellists speaking at the Arabia China Tourism Forum, which took place on the Global Stage at ATM 2019, explored how Gulf states can boost Chinese visitation further and cater to younger travellers arriving from the Far East.

Moderator Dr Adam Wu, CEO of CBN Travel & MICE and World Travel Online, said: “The trend is moving away from group travel to FITs. Approximately 51 per cent of Chinese travellers [come from this segment]. They are travelling in smaller groups but it’s also the age groups that are changing.”

Unique experiences represent a key component when it comes to convincing younger Chinese travellers to visit the GCC. In addition to comfortable accommodation and accessible amenities, panellists noted that China’s FITs are looking for attractions that are not available in other markets.

Terry von Bibra, GM Europe, Alibaba Group, said: “Smaller groups [of Chinese travellers] are going to new places to discover and have unique experiences – special experiences that they can share with friends on social media, which is very important.

“You cannot underestimate the importance of the ideas of discovery and uniqueness. In my job, I see this across all aspects of trade with China. [Customers] want to understand why things are unique and special. The more you can help them understand this, the better job you are doing.”

In addition to unique experiences, Xiuhuan Gao, Head of Asian Market – Overseas Promotions Department, Sharjah Commerce and Tourism Development Authority (SCTDA), said that small, personal touches are also helping the GCC’s hospitality sector to boost arrivals from China, such as Chinese condiments and in-room snacks.

Gulf countries are already taking steps to strengthen ties with China and appeal to the country’s international tourist base. Chinese passport holders can obtain 30-day visas on arrival in Oman, Bahrain and Kuwait, and the launch of Saudi Arabia’s tourist visa is expected to lead to further increases.

Dubai’s Department of Tourism and Commerce Marketing (DTCM), meanwhile, has partnered with China’s Tencent to promote the emirate as a preferred destination, and to bring the company’s WeChat and WeChat Pay platforms to the UAE. Panellists agreed that GCC hotels must also do more to facilitate a seamless visitor experience.

Rami Moukarzel, Vice President of Development and Acquisitions – Middle East and North Africa, Louvre Hotels Group, said: “We are seeing an influx of Chinese travellers across all segments. As a hotel industry, we need to be ready for the influx that is coming.”

Moukarzel told attendees that in addition to establishing market-specific booking platforms and social media channels, China-owned Louvre Hotels Group has also partnered with relevant mobile payment systems to ensure that Chinese travellers enjoy a seamless experience when visiting its Middle East properties.

According to figures released by the UNWTO, Chinese visitors are the highest spending overseas travellers on the planet, shelling out USD 258 billion in 2017. Attracting more of these individuals would benefit national economies across the GCC.

As Gulf destinations account for approximately one per cent of China’s outbound tourist market at present, the panel agreed that there remains significant room for growth – as long as the hospitality professionals create China-specific offerings and content that appeal to the country’s shifting market demographics.

Designed to enable travel, tourism and hospitality professionals to explore potential opportunities, the Arabia China Tourism Forum is one of several events that will be hosted on ATM 2019’s Global Stage this week. Other topics to be placed under the microscope include the Saudi Arabian market, halal tourism and industry innovations.

Running until Wednesday, 1 May, ATM 2019 will see more than 2,500 exhibitors showcase their products and services to visitors at Dubai World Trade Centre (DWTC). Viewed by industry professionals as a barometer for the Middle East and North Africa (MENA) tourism sector, last year’s edition of ATM welcomed 39,000 people, representing the largest exhibition in the history of the show.

MEDIA CONTACT: NATHALIE VISELE, Director, Shamal Communications, Arjaan Office Tower, Dubai Media City, Dubai, United Arab Emirates, Tel: +971 4 365 2711 | Mobile: +971 50 457 6525, E-mail: [email protected] , Website: www.shamalcomms.com