Tourism Ireland: Ensuring Ireland is “Top Of Mind”

The second in a series of four Tourism Ireland workshops was held that will take place in France during 2019 to highlight ease of access from France to Ireland and deliver more business to Ireland’s regions in the off-peak season. The first workshop took place in Toulouse in January, with other workshops planned to take place in Lyon and Nice in the coming months.

Tourism businesses from the island of Ireland and France came together in Bordeaux this week to take part in a B2B workshop and networking event organized by Tourism Ireland. The businesses met with local travel agents to inform and educate them about the island of Ireland and, in particular, its lesser-known attractions and hidden gems.

Tourism Ireland’s manager for Southern Europe, Monica MacLaverty, commented, “Our workshop and networking event was an excellent opportunity to meet, and do business with, travel agents in Bordeaux, ensuring that the island of Ireland is ‘top of mind’ for the travel agents this year when recommending and booking holidays for their clients.

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“With Aer Lingus and Ryanair flights from Dublin to Bordeaux, our aim is to highlight ease of access to Ireland for people living in this part of France. We are also aiming to drive growth to the regions and to encourage French holidaymakers to travel to Ireland in the shoulder season months.”

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