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South African Tourism appoints Trade Relations Officer

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Sherwin Arends joins South African Tourism (SAT) as Trade Relations Officer, bringing a wealth of knowledge and expertise to the role following 12 years’ experience working within the travel industry.


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Originally from Cape Town, Sherwin moved to the UK six years ago after travelling the world as a member of cabin crew for Qatar Airways. His most recent role was Senior Product Executive for Audley Travel.

Sherwin will be tasked with building and maintaining relationships with key travel trade contacts in the UK and Ireland while utilising South African Tourism’s research and insights to ensure the agents are provided with all the tools and support to confidently sell South Africa.

Sherwin says: “I’m very passionate about my birth country and proud of my South African heritage so I am thrilled to be joining the South African Tourism team in the UK. I’m looking forward to showcasing South Africa as a leading tourist destination, with a focus on promoting the well-known areas and experiences and helping to uncover and educate the trade on the destination’s hidden gems.”

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Tolene van der Merwe Hub Head for the UK & Ireland at South African Tourism says: “We are delighted that Sherwin will be joining our growing team. His wealth of industry knowledge combined with his personal experience of South Africa will be invaluable as we collectively promote the destination to holidaymakers through the UK and Irish trade.”

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The next big thing in global tourism

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Enchanting tourist attractions, unique diplomatic stature and a thriving airliner have placed Ethiopia, Land of Origins, on top of the world when it comes to tourism growth.

According to the World Travel & Tourism Council’s (WTTC) annual review, the country saw the highest tourism growth in the world (48.6%), surpassing the global average growth rate of 3.9% and the African average of 5.6%. During the period, the sector supported 2.2 million jobs and contributed US$7.4 billion to Ethiopia’s economy, an increase of US$2.2bn on 2017.

The timeless charm of Ethiopia’s natural, cultural and historical tourist attractions has been driving an influx of tourists from far and wide. As the land where mankind, coffee and the Blue Nile trace their roots, Ethiopia has always been a fascinating destination for holidaymakers.

The country’s UNESCO-registered heritages including the majestic obelisks of Axum, the rock-hewn churches of Lalibela and the fortified historic town of Harar, among others, have always remained tourist magnets, drawing visitors in droves. And add to this the magnificent scenery and the unique wildlife riches, some of which are found in the country only.

As the Meetings, Incentives, Conferencing & Exhibitions (MICE) tourism blossoms around the world, Ethiopia is also uniquely positioned to reap the benefits, owing to its unique place in Africa’s diplomatic landscape. Ethiopia today the city stands among the top capitals in the world, hosting major regional and global conferences.

As the main hub of the Pan-African carrier, Ethiopian Airlines, Ethiopia also enjoys convenient air connectivity with multiple destinations in Africa and the rest of the world, making travel to the country easier than ever before. The connectivity options the airline offers to travelers has made Ethiopia ever more accessible to the whole world, and has facilitated the influx of tourists.

The airline’s catalyst role has never been more impactful, especially in promoting tourism, as alluded to by Gloria Guevara, President & CEO of the World Travel & Tourism Council concerning the exceptional growth of Ethiopia’s tourism. “Ethiopia’s Travel & Tourism boom was one of the great success stories of 2018. It has exceeded our sector’s global and regional comparisons to record the highest level of growth of any country in 2018”, Gloria Guevara notes. “This has been driven by the very strong performance of aviation in the country and the development of Addis Ababa as a dynamic and growing regional hub.” Africa’s largest carrier today spreads its wings to 120 destinations throughout the world, with half the destinations in Africa. Thanks to Addis Ababa’s strategic location at the center of the East-West lane and the ever-expanding service of Ethiopian Airlines, the city has emerged as the major gateway into Africa surpassing Dubai.

Besides its wide connectivity and multi-award winning signature services, the flag carrier’s cutting –edge technologies are adding a definite wow factor that is enabling the influx of tourists savor the beauty of the nation and designate the east Africa’s nation as a home away from home! Ethiopian Mobile App enables international travelers secure eVisa within 4 hours and elevates travelers to a high degree of personalization and end to end travel experience through mobile devices.

Global passengers can apply e-Visa and book their flights, pay online using credit or debit cards, mobile money, e- Wallet and bank transfer. They can also check-in and issue boarding pass as well as self-board. Passport and Ethiopian App suffice all the way to experience seamless travel to and from Ethiopia. The excellence of Ethiopian is also manifest in its hospitality and award winning service. The carrier has been certified by SKYTRAX as Four Star Global Airline.

As Ethiopia keeps leveraging its edge as a destination of choice for holidaymakers, and as Addis Ababa continues to augment its place as the diplomatic capital of Africa and the flourishing hub of Ethiopian Airlines, the sky will be the limit to its tourism growth in the years to come.

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The Travel & Adventure Show San Francisco, USA

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The Seychelles Islands marked its presence through its marketing body Seychelles Tourism Board (STB), as it exhibited at the Travel & Adventure Show 2019 edition.

The event took place in the city of San Francisco, in Northern California, on March 21-22, 2019.

The STB team was represented by the Regional Director for Africa & the Americas, David Germain, was present at the Show on the organisation’s behalf to showcase Seychelles as an extraordinary holiday destination to the 9,500 consumers, travel trade and Media who visited the exhibition at the Santa Clara Conference Center.

Mr. Germain mentions STB’s participation to the event is in line with its marketing efforts in the USA for increased arrivals from North America in 2019.

“Destination awareness and visibility is central to all we endeavor to do as Seychelles Tourism to grow our country’s market share in North America, and on the entire continent,” said Mr. Germain.

The annual participation by the STB at the Travel and Adventure shows in different cities of the United States each year, allow the STB to showcase Seychelles to a wide audience of consumers in the United States, creating awareness of the destination.

Viewed as one of North Americas largest consumer show for tourism and leisure, it is the place for holidaymakers to find information and offers about the latest travel trends, new destinations, among others.

In the prospect of raising the destination’s profile, the STB continues to increase its marketing efforts in North America during 2019, with marketing activities in different major cities in the United States during the year.

Mr. Germain further mentioned that as part of the marketing activities planned for the market for the year, media trips and agent’s familiarization visits to Seychelles would take place during the year, in collaboration with airline partners.

Mr. Germain explained that through the current available flight connectivity between North America and most major airlines, the destination has become even more accessible with easy connections to the archipelago via either Africa, Europe or the Middle East.

“Through our constant presence on the United States Market, Seychelles is today more known to the affluent North American travellers than in the last decade and the current visitor arrival figures from the Americas to the archipelago confirm that the North American market is one with great potential” said David Germain.

For the past 15 years, the Travel & Adventure Show has conducted more than 80 events in the major cities of the United States of America, connecting over 1.5 million travel enthusiasts, with over 3,700 unique travel professionals, facilitating face-to-face dialogue, which has resulted in more than 2.1 billion dollars in travel bookings worldwide.

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Zanzibar sets for second, Grand Tourism Show in September

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After a successful and the first international tourism show held in Zanzibar last year, now the Indian Ocean Island is organizing a second premier exhibition that is scheduled to take place in September this year.

An organizing committee that will oversee the preparations of the second Zanzibar Tourism Show, scheduled to take place between September 26 and 28 this year has been formed.

Zanzibar Tourism Minister, Mahmoud Thabit Kombo said when launching the committee that the exhibition was expected to be bigger this year than the previous one held in October last year  and which had attracted over    4 000 visitors, 150 tourism companies and 100 international buyers from 17 countries.

He said that the organizing committee he had launched would ensure that the exhibition was successful. The committee would also be involved in advertising the exhibition both locally and internationally, to motivate tourists to visit the island, now the fast growing tourist destination in East Africa.

The show is part of the Zanzibar government’s strategy to promote tourism in Zanzibar, which is famous for beach and marine tourism.

The Zanzibar Tourism Show is the leading tourism business platform that showcases current tourism offers, first-hand expert knowledge from industry players and significant networking opportunity to all participants.

Zanzibar is aiming to increase the number of international tourists annually, from the current 376,000 to 500,000 by 2020, as tourism accounts for more than 80 percent of the Island’s foreign revenue collections.

The Island strides well in tourism sector after the government embarked on economic reforms and transformation, thus shifting from mono-crop economy to more diverse economies.

“The Zanzibar Tourism Show is part of promotional strategies in tourism sector initiated by the government of Zanzibar in collaboration with the private sector  to  promote  Zanzibar destination in its sustainable positioning in global market”, Mr. Kombo said.

He said that the contribution of tourism to economic well-being of the Island is immense. Zanzibar depends on the quality of services provided to international class tourists and the scale of promotion of its tourist products and services to global holidaymakers.

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 Iranians open homes to travelers stranded by floods

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As dramatic videos of deadly floods leaving behind destroyed vehicles and other damage circulate on Iranian social media networks, ordinary Iranians are doing what they can to help the affected citizens, including travelers whose Nowruz holidays have been unexpectedly disrupted. While criticizing the government for its inadequate response to the deadly flooding that has ravaged the country, ordinary Iranians are engaging in spontaneous relief efforts for the stranded and the displaced.

A 10-minute flash flood in the city of Shiraz, perhaps the most popular tourist destination in the country’s south, killed at least 18 and injured scores more on March 25. Many of the victims are said to have been visitors. Now, locals in the birthplace of classical Iranian literature are inviting panicked holidaymakers to their homes, offering unconditional stay and food. “All services will be offered for free until the harsh weather dies down,” one placard held by a volunteer in Shiraz read. Some even offer free body repairs for cars damaged in the downpours. Several local hotels and restaurants have joined the spontaneous campaign, dubbed “My Guest.”

Similar public initiatives are underway to deliver badly needed assistance to those hardest hit in the northern provinces of Golestan and Mazandaran. The aid is flowing in the form of cash donations as well as basic supplies collected from communities across Iran, including those still recovering from a devastating 2017 earthquake in the country’s west.

The government of President Hassan Rouhani has been under immense pressure for its perceived failure to handle the disaster. The president himself is under fire for staying away from the flood-hit areas. Seven days following the heavy rains, he has now traveled to the northern areas to oversee the relief operations. The government has already promised 7.1 trillion rials ($169 million) in compensation to affected households.

The powerful Islamic Revolutionary Guard Corps has also established a strong presence. The force’s commander, Maj. Gen. Mohammad Ali Jafari, was seen visiting inundated neighborhoods in the country’s north half-submerged in floodwaters. While both the government and the IRGC have stepped in, some Iranians are interpreting the promises of more relief as publicity stunts meant to burnish their status and rooted in political rivalry between moderates and hard-liners.

An initial investigation into the deadly disaster in Shiraz has now pointed to negligence as the main cause of the deaths. According to a report by a crisis management team, one of the old watercourses in the city had been blocked by local authorities, probably for urban planning purposes, leading to the destructive overflow.

Meanwhile, the governor of Fars province noted that warnings had been issued two weeks before the disaster. But some social media users argue that all roads leading to the site of the flash floods should have been blocked. “How where you unable to block people but managed to fully cordon off the tomb of Cyprus the Great on his commemoration day?” one person tweeted. Every year, Iranian nationalists organize the Cyrus Day ceremony on Oct. 29 to remember the founder of the Achaemenid Empire. But in recent years the plans have been hindered by a security clampdown by the Islamic Republic, which deems such activities pro-monarchist.

Coverage of the massive flooding included more from Iran’s ancient history. The iconic Persepolis monument, 60 kilometers (37 miles) northeast of Shiraz, reportedly remained unscathed amid the flooding. According to local officials, underground canals built by ancient Persians to avert flooding protected the UNESCO World Heritage Site. The news prompted praise from many Iranians, who drew comparisons between the current government’s handling of such crises with that of their forefathers.

Yet despite the trauma, the floods have not produced only sad news. Pictures went viral of a smiling young couple who had planned their wedding in Golestan province for March 28. They decided to hold the ceremony earlier. Instead of a grand hall, the bride and the groom wed before the other displaced in a temporary accommodation center.

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