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Four Seasons launches Bali’s first hotel arrival by river raft

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Famed for its dramatic treetop arrival via a suspension bridge, the World’s #1 Hotel is now offering guests a 180-degree change of perspective, with Bali’s first hotel arrival by river raft.

Submerged in a river valley close to the artistic center of Ubud, Four Seasons Resort Bali at Sayan has launched the innovative rafting check-in as an option for guests transferring from its sister Resort, the beach-front Four Seasons Jimbaran Bay on Bali’s south-west coast. Instead of the usual 90-minute road transfer, travellers combining a stay at both Resorts can instead be taken by private car (60 minutes’ drive) to the departure point for a two-hour rafting adventure down Bali’s longest river, the Ayung. While they enjoy a leisurely guided adventure through Class III rapids with views of lush jungle, rice terraces and majestic gorges, their luggage continues by car and precedes their arrival at Four Seasons Resort Sayan.

After discovering secluded sites – including a natural holy spring and an historic dam belonging to Bali’s th-century UNESCO World Heritage-listed subak irrigation system – rafters land directly at the Resort’s Riverside Restaurant. Waiting staff ensure a seamless check-in and within minutes guests are relaxing in their room, delivering a hotel arrival unlike any other.

“The Resort is well known for its magical rooftop arrival. Many guests stop in their tracks and are even brought to tears as they cross the bridge, full of wonder and awe, listening to the forest ‘symphony’ and descending into the hotel from the treetops. This new arrival by river offers the opposite view with a slow reveal from under the canopy of trees, making it perfect for repeat guests who have experienced the bridge arrival before,” says Resort Manager Gianni Costa. “It does not feel like a check-in experience, but rather a transition to another world, welcomed by the friendliest people on Earth.”

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Akaryn Hotel expansion: Aleenta Mountain Retreat in Bali and Akyra resort in Hoi An

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Akaryn Hotel Group, a Thailand based boutique hotel specialist, is preparing to expand into international markets for the first time, with the launch of its pioneering hospitality brands in Indonesia and Vietnam.

In the coming months, two of the group’s hotel concepts will make their international debuts. Aleenta, the original barefoot luxury brand that first launched in Thailand in 2004, will be introduced to Bali, Indonesia’s “Island of the Gods”, and akyra, the trend-setting boutique brand, will arrive in Hoi An, the UNESCO World Heritage-listed port town in central Vietnam.

Aleenta Retreat Bali will be a spiritual sanctuary in the island’s mountainous north, an hour’s drive from Ubud. Designed in a classical low-rise Balinese style, this serene wellness retreat will feel a million miles away from the busy tourist resorts in the island’s south. Nestled in the lush, jungle-clad hills, this exquisite hideaway will allow guests to relax and reconnect with each other in paradise. The 50 rooms will be large and luxurious, whilst also exuding authenticity and being equipped with the latest amenities.

A spa village and yoga resort, Aleenta Retreat Bali will feature an extensive Ayurah Wellness centre, where guests can unwind with an array of soothing treatments, including traditional Balinese massages and natural therapies. An outdoor yoga area will overlook reflective ponds and a fitness centre will allow guests to enjoy an invigorating workout in paradise.

A choice of restaurants will focus on fresh, organic ingredients, while the Pool Bar will serve refreshing drinks during the day and after dark. Local handicrafts will be available at the Galleria boutique, and guests will have plenty of opportunities to head out and discover the local area, including Ubud, Bali’s cultural capital. Aleenta Retreat Bali will also provide an elegant setting for weddings and functions, with a choice of indoor or alfresco event spaces.

“Aleenta was our first brand and our pioneering resorts in Phuket and Hua Hin have become hugely popular among guests. Every Aleenta property is designed to reflect the timeless charm and character of its destination, featuring large living spaces and world-class facilities while also operating in harmony with the environment. Aleenta Retreat Bali will be a fantastic addition to our portfolio; secluded, spiritual and sensual, this sublime sanctuary will allow guests to discover the true essence of the Island of the Gods,” said ,” said AKARYN Hotel Group’s Founder and Managing Director, Anchalika Kijkanakorn.

Also opening its doors in 2019 will be akyra Hoi An, unique waterfront resort nestled midway between Hoi An’s historic town centre and golden China Beach. Located on the banks of the Thu Bon estuary, this low-rise boutique retreat will be accessible either by car or by boat and many of the 110 stylish rooms and pool villas will sit on the water’s edge.

Guests can soak up this stunning setting with a morning yoga class, a spa treatment at the Ayurah Wellness centre, a dip in the onsen or a workout in the modern fitness centre. Alternatively, they can simply plunge into the inviting outdoor infinity pool. Young guests will be kept entertained at the kids’ club, and all ages can discover delectable Vietnamese and international cuisine at a choice of two restaurants and a pool bar.

akyra Hoi An will provide the perfect balance between cultural exploration and tropical relaxation; the enchanting port town of Hoi An, with its diverse heritage and alluring architecture, is just a short distance away, while the golden sand and azure sea of Vietnam’s central coast is also easily accessible. It will also provide a spectacular setting for events and dream weddings.

“With its peaceful and picturesque waterfront setting, halfway between the city and the sea, akyra Hoi An will allow visitors to discover everything this charming destination has to offer. Guests who have experienced akyra’s hotels and resorts in Bangkok, Phuket and Chiang Mai will be familiar with the brand’s trend-setting style. We look forward to introducing guests to a new era of contemporary, cutting-edge hospitality in this idyllic location,” Anchalika added.

AKARYN Hotel Group currently operates a collection of captivating boutique hotels and resorts across Thailand, including Aleenta Hua Hin-Pranburi, Aleenta Phuket-Phang Nga, akyra Beach Club Phuket, akyra Manor Chiang Mai, akyra Thonglor Bangkok and the most recent addition to its portfolio, akyra TAS Sukhumvit Bangkok. The group will continue to introduce its luxurious and personalised style of Asian hospitality to even more destinations across the region in the months and years ahead.

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A new Tourism potential in Tanzania: The Southern Circuit

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A new Tourism potential is about to be unlocked In Tanzania. All roads and international air routes will in the near future, be leading to the Southern circuit, as the tour operators have major plans to open new tourism revenue streams.

Complimenting the Government’s drive to transform the Southern tourism circuit, the key tourism players are currently scouting for apt partners to invest heavily in accommodations as part of a strategy to open up the area for travel.

It is understood, the Fifth Government under President Dr John Pombe Magufuli is working overtime to put up hardware infrastructures as it seeks to unleash the full economic potential of the area.

Impressed by the government move to designate Iringa as the Southern circuit hub, Tanzania Association of Tour Operators (TATO) last week deployed a delegation led by its Vice-Chairman, Mr Henry Kimambo to identify new potential members in its effort to establish a chapter in the area to cater for the entire Southern circuit.

“We want to replicate the best practices from the northern tourism circuit to Southern shred,” Mr Kimambo told the tour operators in Iringa during the engagement meeting.

He revealed that TATO plans to bring its services close to its members in Southern circuit, comprising Morogoro, Iringa, Njombe and Mbeya anytime soon.

This implies that the 36-year-old advocacy agency for a multi-billion dollar industry, with its base in northern safari capital of Arusha, will soon have a liaison office in Iringa to take care its Southern circuit members.

Mr Kimambo said that his association was aware that the Southern circuit based tour operators not only have their own different issues but also need strong ties with their northern tourism circuit peers if the tourism potential is to be unleashed.

Presenting the benefits before the Southern Circuit tour operators, TATO Chief Executive Officer, Mr Sirili Akko said lobbying and advocacy is a core service offered by his association.

“Members enjoy the conducive business environment as TATO represent a collective voice for private tour operators in lobbying and advocate towards the common goal of improving the business climate in Tanzania” Mr Akko explained.

TATO also provides unparalleled networking opportunities for its members, allowing individuals tour operators or company to connect with their peers, mentors, and other industry leaders and policymakers.

As a member, one is in the unique position to attend conventions, seminars, award dinners and other related events with like-minded professionals in the field. These events are attended by the brightest minds and are a hotbed of ideas and collaborative efforts.

“An association’s annual General meeting represents an incredible opportunity for members to meet and network with the largest gathering of their peers during the year” Mr Sirili explained.

TATO also trains its members on key issues such as labour laws, tax compliance, corporate social responsibility, conservation issues, among others, he noted.

As if that was not enough, TATO members also enjoy the service of having a platform where they channel their operational or policy related challenges to the government for a solution.

Members are also bonded together as they advocate for their peers and share their challenges and triumphs with one another, TATO CEO explained.

“Indeed, TATO provides members with a competitive advantage because they become active, informed members of their industry” Mr Sirili said, stressing that his members also get updates on all issues on tourism and related sectors by providing resources, information, and opportunities they might not have had otherwise.

Thanks to USAID PROTECT Project for building the capacity of TATO, an umbrella organization with over 300 members, for it to become an efficient advocacy agency for the tourism sector.

Project coordinator, Mr Jumapili Chenga said the scaling up membership base for TATO is one of his scheme’s components.

Iringa Region Tourism Officer, Ms Hawa Mwichaga was grateful that at the long last a strategy to unlock the Southern tourism circuit has stepped up a gear.

Tour operators from Iringa, Mbeya and other regions namely Ernest Luwala, Nancy Mfugale, Modestus Mdemu, Serafina Lanzi supported the idea of joining TATO as a concrete step to spur tourism in southern circuit.

Natural Resources and Tourism Ministry’s officer-in-charge for Southern Circuit, Ms Tully Kulanya said her zone has a great potential for tourism business.

“The Southern Parks are the perfect destinations for travelers looking for plentiful and rare wildlife in a remote area of Africa” Ms Kulanya noted.

The national parks namely Mikumi, Udzungwa, Kitulo Ruaha, as well as Selous Game Reserve, have fewer visitors and give the feeling of being all-alone. Activities include game drives in open vehicles, boat safaris, and walking safaris. These safaris include flights between the parks.

Tanzania’s earnings from tourism jumped 7.13 percent in 2018, helped by an increase in arrivals from foreign visitors, the government has said.

Tourism is the main source of hard currency in Tanzania, best known for its beaches, wildlife safaris and Mount Kilimanjaro.

Revenues from tourism fetched $2.43 billion for the year, up from $2.19 billion in 2017, Prime Minister, Mr Kassim Majaliwa said in a presentation to parliament.

Tourist arrivals totaled 1.49 million in 2018, compared with 1.33 million a year ago, Majaliwa said.

President John Magufuli’s government said it wants to bring in 2 million visitors a year by 2020.

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Two Australian Heroes killed when saving a tourist from drowning

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Tourism and Dairy are popular in  Port Campbell, a coastal town in Victoria, Australia. The town is on the Great Ocean Road, west of the Twelve Apostles, in the Shire of Corangamite and has less than 500 residents.

Two of these residents a father and son today drowned trying to rescue a tourist from rough on Sunday have been described as selfless members of the local community and “like peas in a pod”.

Ross, 71, and Andrew Powell, 32, were life-long members of the Port Campbell Surf Life Saving Club and were prominent figures in the local dairy farming industry.

They, along with one other lifesaver, were attempting to save a tourist at Sherbrook River, near the Twelve Apostles on Victoria’s south-west coast, on Sunday morning when their boat flipped.

The father and son were declared dead at the scene, while the third lifesaver was seriously injured and airlifted to The Alfred hospital.

Ross was an inaugural member of the lifesaving club when it was formed in 1965 and maintained it his whole life putting his community first.

A 30-year-old male tourist got into trouble wading near the entrance to the Sherbrook River, a 10-minute drive from the Twelve Apostles, about 11am.

Rough surf caused the rescue boat to flip, tossing the three lifesavers into the ocean in an area Cr Trotter said was notoriously dangerous.

An emergency helicopter managed to safe one of rescuers and the tourist out of the water, however, the father and son’s bodies were later found.

The surviving rescue worker, a man in his 50s, has injuries to his back and legs and was airlifted to The Alfred hospital in a serious condition. He remained in a serious but stable condition on Sunday evening.

The tourist who was swept into the water suffered hypothermia and was taken by road ambulance to the Warrnambool hospital in a stable condition.

 

A flipped rescue boat at Port Campbell on Sunday.

Mr James said initial investigations found all three lifesavers had been wearing life jackets.

Earlier reports suggested the tourist was taking photographs when he was swept off a rock at the mouth of the river, but emergency services say this was not the case.

Another rescue boat near Port Campbell.

The Port Campbell Hotel said on Facebook that live music at the venue had been canceled due to the “heartbreaking tragedy in our community”.

Police are preparing a report for the coroner

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New sales leader at Kimpton Hotel Monaco Washington DC & Kimpton George Hotel

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Kimpton Hotel Monaco Washington DC and Kimpton George Hotel announced the hire of Katherine Saad-Loman as director of sales and marketing for both boutique hotels in Washington, DC. Saad-Loman brings a strong resort, catering, and luxury hotel background to the position, as well as nearly 30 years of experience in the hospitality industry.

In her new role, Saad-Loman will drive all sales and marketing activities for Kimpton’s Hotel Monaco Washington DC and Hotel George. Saad-Loman’s day to day as director of sales and marketing for the two hotels will be spent with an emphasis on working with key corporate accounts while also leading the hotels’ expert sales, catering, and events staff. Under her guidance, the team will continue to create ridiculously personalized meetings, weddings, and creative event experiences, offering seasonally-inspired food and beverage in partnership with the hotels’ talented restaurant teams. Saad-Loman will also spearhead strategy for all sales segments and oversee the approach toward revenue, digital marketing, advertising and public relations efforts for the hotels.

Saad-Loman joins Kimpton with varied and impressive experience. She began her career at Hilton Singer Island Ocean Front Resort where she increased catering sales 350% across her three year term. After learning the ropes of a conference hotel, Saad-Loman gained experience as a director of food and beverage at Imperial Lake Golf and Country Club in Mulberry, Florida. She then cut her teeth in a number sales and operations roles throughout central Florida and Baltimore before joining the team at Walt Disney World’s Grand Floridian Resort as a senior sales and catering manager. She continued to advance her career at top hotels in the Florida market before returning to the Mid-Atlantic as a director of sales and marketing at Bethany Beach Ocean Suites in Delaware. Prior to joining the team at Kimpton, she was task force director of sales and marketing with Crestline Hotels & Resorts in Fairfax, Virginia.

A world traveler and graduate of Catham College in Pittsburgh, Saad-Loman has called the greater DC area home for the past seven months. Outside of work, she can be found planning her next trip, finding places to use her fluent French and recommends everyone live abroad at least once in their lives. Saad-Loman is a member of Hospitality Sales and Marketing Association International (HSMAI) with a passion for mentoring those looking to hone their sales and leadership skills, and she also volunteers, teaching financial literacy, work readiness, and entrepreneurship to first graders through Junior Achievement of Greater Washington in her spare time. Saad-Loman brings a stylish sense of leadership and a wide range of sales and marketing experience to both Hotel George and Hotel Monaco Washington DC.

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Dusit Princess Residences Dubai Marina opens at the end of April

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Dusit International has signed a Franchise Agreement with Al Masar Hotel Management LLC, to upgrade the former Dusit Residence Dubai Marina to the Dusit Princess Residences Dubai Marina.

Located at the Marina, a popular tourist destination and preferred residential area just off the Dubai Technology and Media Free Zone, which includes Dubai Internet City, Dubai Media City and Dubai Knowledge Village, the 146-key property is currently being refurbished and will comprise Serviced Apartments, Holiday Homes and Residential units in a choice of one, two or three-bedroom configurations.

Designed to facilitate business and leisure, the upgraded property will feature meeting facilities, a fully equipped gym, a spa, a wellness-focused restaurant serving healthy and organic foods, and a bakery.

Damac Metro and Tram Stations, the Marina Mall, and The Beach Mall are all within walking distance. Attractions such as Mall of Emirates, Ski Dubai, Ibn Battuta Mall, Emirates Golf Club, Palm Jumeirah, Jumeirah Beach Park and Wild Wadi Water Park can all be reached in 10 – 15 minutes by car. The Dubai World 2020 Expo site is also only a short drive away.

“We are delighted to sign this franchise agreement with Al Masar Hotel Management LLC for Dusit Princess Residences Dubai Marina,” said Mr Lim Boon Kwee, Chief Operating Officer, Dusit International. “The comfort and convenience of the Dusit Princess brand, and the property’s prime location, make it an attractive proposition for anyone looking for a short- or long-term base in the city, especially with the Dubai Expo 2020 coming up.”

H.E. Abdulla Alnuaimi, Chairman, Al Masar Hotel Management LLC, said, “By signing this franchise agreement we can further position the property to delight residents and guests with Dusit’s unique brand of Thai-inspired gracious hospitality. And we look forward to establishing Dusit Princess Residences Dubai as the premier place to live, stay, visit and conduct business.”

Known globally for its distinctive brand of gracious hospitality inspired by authentic Thai values, Bangkok-based Dusit International opened its first hotel in the Middle East more than 15 years ago, in Dubai. Today, the company operates five hotels across the region, including three in the GCC – namely Dusit Thani Dubai, Dusit Thani Abu Dhabi, and dusitD2 Kenz Dubai. According to its plans, Dusit will have nine hotels in operation in the GCC by the end of the year.

Dusit Princess Residences Dubai will be the third Dusit-branded property in Dubai, following Dusit Thani Dubai and dusitD2 Kenz. A fourth Dusit-branded property, Dusit Princess Rijas, is slated to open in 2020.

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Jamaica’s Tourism Minister Bartlett pumps J$200 million into Linkages Networks

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Minister of Tourism, Hon Edmund Bartlett has committed J$200 million to the Linkages Networks to help build out more products to enhance the visitor experience and ensure more inclusive growth in the sector.

Speaking at the launch of the new Top Events Jamaica Initiative yesterday at Devon House, Minister Bartlett said, “This year, we will be spending 200 Million dollars on the Networks to create the level of inclusiveness that connects the ordinary Jamaican to the tourism product and the product to the ordinary Jamaican.

This will be a huge game changer and we are going to change the narrative and also change the feeling of the public that tourism is only for the bigger suppliers and doesn’t include the smaller players.”

The Tourism Linkages Network’s (TLN’s) main focus has been to bring local tourism suppliers in contact with other sectors such as agriculture and manufacturing. In doing so, the Linkages Network creates more economic opportunities for our local tourism suppliers who can then earn more.

Minister of Tourism, Hon Edmund Bartlett (1st R) paused for a photo at the track and field display at the launch of the new Top Events Jamaica Initiative yesterday at Devon House

Driving this inclusive growth are five networks geared towards building out authentic Jamaican experiences for the visitors and increasing the earning potential of small suppliers and they are – Gastronomy, Sports and Entertainment, Shopping, Knowledge and Health and Wellness.

The new Top Events Jamaica initiative, being spearheaded by the TLN, is designed to increase visitor participation in events and activities island-wide through strategic partnerships and leveraging the power of technology, social media, and advertising.

In highlighting the importance of this new platform, Minister Bartlett, said, “Top Events will place all our best entertainment products and offerings under one roof. In doing so we are allowing visitors and locals alike to chance to find these offerings with the click of a button. Top events will be a critical element that brings together our authentic Jamaican entertainment products under one roof through the use of technology.

This type of interface is critical in the age of technology especially given that entertainment forms a large part of why people travel and as such there is value in building out more products of this nature to drive arrivals and growth in the sector.”

The Top Events initiative will include a microsite and an easy to use mobile app to increase visitor awareness and participation in the over 900 events held in Jamaica each month. To qualify for listing on Top Events, event organizers must meet the predetermined criteria outlined by the TLN that guarantees continuity in the content delivery and effective data capture.

The TLN’s Sports and Entertainment Network (SEN) will be the driving force behind Top Events Jamaica and the body ultimately responsible for the final selection of “Top Events” to be added to the event calendar.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

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Solomon Islands dive operators to establish formal association

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A major step forward for the future promotion and development of the Solomon Islands dive tourism sector, the destination’s main dive operators have agreed to combine resources to create a formal representative body – Dive Operators Solomon Islands (DOSI).

The move follows a recent forum in Honiara facilitated by Strongim Bisnis, an Australian government initiative working in partnership with local companies and operators to promote business growth.

All participants unanimously agreed on the need for a formal association to champion issues affecting the local dive industry in relation to the overall growth of the tourism industry.

Forum attendees included Tulagi Dive, Raiders Hotel & Dive, Driftwood Solomon Islands, Biliki Cruises, Dive Munda/Solomon Islands Dive Expeditions, Yawana Dive, Dive Gizo and Uepi Island Resort

Gizo-based Sanbis Resort and Solomon Dive Adventures are also expected to become DOSI members.

Other stakeholders taking part included the Ministry of Culture & Tourism, Tourism Solomons, Solomon Airlines, and the Solomon Islands Chamber of Commerce & Industry.

Representatives from the Australian Department of Foreign Affairs & Trade and NZAid also attended.

Welcoming the development, Tourism CEO, Josefa ‘Jo’ Tuamoto underlined the important role a strong, united dive operators’ association can play in helping to shape the country’s tourism future.

“This has certainly been the case in several of our neighbouring destinations where dive operators have combined resources to form industry bodies and in the process taken action in helping to propel increased international visitation numbers,” Mr Tuamoto said.

“From our perspective, tourism is ever growing in importance as a key economical driver for the Solomon Islands and with international divers making up a large percentage of the 28,000 international visitors we host every year, we need to do all possible to ensure we maximise the opportunity.

“Having a strong, uniform voice with the ability to help raise and tackle pertinent issues affecting this key sector is timely.

“This voice in synch with stakeholders will enable us jointly to drive what has the potential to act as a very powerful industry lobby.”

The Solomon Islands is renowned as one of the world’s foremost dive locations.

Just last December the Solomons Islands was named one of the world’s top 10 dive destination’s in the prestigious annual ‘Dive Travel Awards’ conducted by the world’s largest dive publication, British-based Dive Magazine UK.

In 2017 CNN Travel ranked the Solomon Islands as one of its 10 best snorkelling locations.

The destination’s 992 islands and unspoilt coral reefs literally teem with huge numbers and unique varieties of marine life.

Add to this the dozens of WWII shipwrecks and downed aircraft that litter the seabed, so much so that in one area just a short journey from the country’s capital Honiara has been renamed ‘Iron Bottom Sound’.

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How does India travel? Let us count the 94 billion ways

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Bain & Company and Google India are together launching a report on “How Does India Travel.” According to the report, the Indian traveler has come of age, spending approximately $94 billion in 2018 on around 2 billion domestic and international trips. This has helped the Indian travel and tourism industry achieve unprecedented scale, and the momentum is expected to continue with the industry growing at a 13 percent CAGR to $136 billion by 2021, according to a report.

Fueled by digital, Indian travelers are expected to spend an additional $24 billion on online travel bookings over the next 3 years. The report outlines how India spends on travel, the influence of online channels in their purchase journey, and potential growth opportunities for travel businesses until 2021.

Deep diving into the $136 billion spends, the report cites a 12 percent growth in transportation ($50 billion), 13 percent growth in lodging ($21 billion) and consumption, which includes spends on shopping, recreation and food, to grow at 13 percent ($65 billion) over the next three years. Additionally, as more people come online, smartphone penetration improves and use of digital payments goes up, the report estimates that Indian travelers will spend an additional $24 billion on online travel bookings over the next three years, a growth from 25 percent in 2018 to 35 percent in 2021.

Online is a significant source of research

Elucidating the planning journey of Indian travelers, both for business and leisure, the report calls out five phases of a customer journey – Interest, Research, Booking, Experience and Sharing.  The report states that during key research-heavy phase of interest, research and experience, digital plays a pivotal role with over 86 percent of consumers being influenced by online channels. During this phase, travelers spend their maximum time on search, travel tour provider websites, price comparison websites, and travel articles. Online video too plays a significant role with 21 percent of travelers being influenced by this platform. In the booking and sharing phase, the report states that nearly 60 percent of customers book transport and lodging online, and over 50 percent share feedback online with social media being the dominant platform.

Talking about the market opportunities for online travel players, Vikas Agnihotri, Country Director – Sales, Google India said, “New users perceive that online channels are geared towards the more frequent flyers and experience-oriented travelers; and existing travelers research online but the lack of trust in payments and booking experience make them end up booking offline. If travel players tap these online users through personalized marketing, messaging and travel plans, they can further augment online travel bookings. This can be done by adopting digital technologies to influence customers early in the journey and moving from one-time engagement to ongoing relationships to have a positive impact.”

“There is a perception amongst consumers that online channels are geared towards premium customers, along with a marked distrust around payment and pricing terms. It is imperative for businesses to address these concerns in order to effectively tap into the growing base of users.” Arpan Sheth, partner Bain & Company said.

Decoding the Indian travelers

The report further identified the five cohorts of travelers in India, across business and leisure travel, and categorized each against their online research behavior:

  • Frequent flyers: Nearly 70 percent of them booked online, cumulatively spent $17 billion in 2018. They make their choices based on convenience, availability, brand preference and past experiences.
  • Budget business traveler: 86 percent of them researched online whereas only 60 percent book online, cumulatively spent $20 billion in 2018. This cohort makes their decisions based on cost of travel, availability and consultation amongst their personal business network.
  • Experience-oriented traveler: Around 70 percent of their bookings were done online. and cumulatively spent $22 billion in 2018. They extensively research both online and offline for ‘authentic’ experiences and convenience of options; display high loyalty towards preferred brand of airlines or hotels and actively share experiences.
  • Budget group traveler: 90 percent researched online and 55 percent booked online, cumulatively spent $29 billion in 2018. They make multiple decision-makers in the process and take the final decisions based on minimal cost.
  • Occasional travel visiting friends/relatives: 92 percent researched online but only 60 percent booked online, spent $6 billion in 2018. They maximize family convenience within a budget and believe online terms and conditions are restrictive.

However, challenges remain in meeting the expectations of these travelers. Customers perceive online channels geared towards premium cohorts (frequent flyer and experience-oriented traveler), while mass cohorts, with $55 billion in spending, remain underpenetrated. There are about 160 million non-transacting active Internet users in India with only 5 percent of online travelers from Tier-2 or Tier-3 cities. There is a significant (20 percent) difference between the booking rates of premium cohorts and mass cohorts, the latter being also dissatisfied with online channels (~33 percent satisfied) vs. premium cohorts (~42 percent). The second challenge is in penetrating existing users who exhibit a marked distrust in use of online channels to make bookings, especially around payment and pricing terms and booking experience compared with offline channels. Consequently, their online usage drops between the research (>86 percent online influence) and booking phases (~40 percent offline bookings).

How travel businesses need to adapt to the needs of online consumers

The report cites five major shifts that marketers need to make to market to the online travelers – First, alleviate consumer concerns by improving the booking and payment experience to build a trusted brand and increase adoption. Second, they need to address the negative customer perception issues by mass customization to drive higher share in the segment. They also need to utilize consumer technology to penetrate mass segments (standardize, enable sharing), reach non-transactors (build offline presence), and create new user access.  Moreover, they need to find innovative and frugal ways to package the experience to increase both adoption and retention.  Finally, they need to create a robust digital backend to adapt to customer needs across the purchase journey.

“The contribution of travel and tourism’s spend in India has reached developed market levels, from 6.7percent of GDP in 2013 to 9.4 percent in 2018. This growth, combined with a rapidly growing internet user base and adoption of online bookings will lead to $24 billion in incremental revenues through online channels by 2021. In order to benefit from this trend, businesses need to actively increase new user adoption and increase penetration in the existing user base across the purchase journey.” Joydeep Bhattacharya, partner Bain & Company said.

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Aloft Shanghai Zhangjiang Haike Hotel opens in China’s innovation hub

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Aloft Hotels, Marriott International’s innovation incubator brand for global travelers, today opens the brand new 191-room Aloft Shanghai Zhangjiang Hotel, bringing high-tech, modern style and a vibrant new social scene to Shanghai as the first Aloft hotel in the city.

Owned by Shanghai Tech University Hotel Management Limited, Aloft Shanghai Zhangjiang Haike Hotel is the first international hotel located in the central area of Zhangjiang Hi-tech Park Pudong. Ideally situated within a prime hub for innovation and technology businesses, the hotel is also located within a short drive from the New International Expo Center and Shanghai Disney Resort among other attractions.

“We’re excited to debut the Aloft Hotels brand in Shanghai, bringing the next generation of travelers to an up-and-coming tech and innovation hub in the city. The new Aloft Shanghai Zhangjiang Haike Hotel will become Shanghai’s newest social hub, where creative self-expressers can meet and mingle in a casual, friendly environment over cocktails at the W XYZ bar,” said Mike Fulkerson, Vice President, Brand & Marketing, Asia-Pacific, Marriott International. “What’s more, travelers and locals alike will be able to see emerging local bands at the Live at Aloft evenings held regularly at the hotel.”

“Our entire team is proud to be part of the first Aloft hotel in Shanghai and the first international hotel in Zhangjiang Hi-tech Park Pudong. Our hotel will definitely allow value-conscious travelers in pursuit of a smart travel experience to stay connected, network, and relax in style,” said Andy Shen, General Manager of Aloft Shanghai Zhangjiang Haike Hotel.

The hotel is located 25 kilometers away from Shanghai Pudong International Airport and close to nearby attractions, within a short walking distance from Chamtime Square, Greenland Being Fun Plaza and ZhongKe Road Station of Metro 13.

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