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Puerto Rico Tourism: Out with the old, in with the new

April 25, 2019 by Forimmediaterelease

“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

Travel News | eTurboNews

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Major tour operators converging on Barbados for 2019 meeting with tourism partners

April 23, 2019 by Forimmediaterelease

Three weeks away from the May 1 start of the premier business-to-business marketplace, Connect Barbados, with over 100 participants – inclusive of 56 tour operators, have already registered to come and meet with local tourism partners including attraction providers and hoteliers.

Under the theme ‘Breathing Power into Business Connections’, the three-day conference is now in its 14th year. Tour operators have been invited from Barbados’ main source markets – the United Kingdom, the United States of America, Canada, Europe and Caribbean and Latin America. Tour operators such as: Air Canada Vacations, Virgin Holidays and Expedia Group, to name a few have already registered to come learn about what is new in Destination Barbados.

Connect Barbados is an annual conference providing opportunities to island operators to sell Barbados’ holiday products to invited tour operators in all of the island’s major source markets.

The marketplace allows global travel partners to learn about and experience the latest product and service developments on the island, while affording local partners the occasion to thank them for the tremendous contribution they continue to make the success of Barbados’ premier economic sector.

BTMI CEO, William ‘Billy’ Griffith, mentioned, “We are positively anticipating to surpass the 1,200 meeting appointments from Connect 2018 as we once again welcome and share our beautiful product with participating tour operators. Being able to connect our local service providers with the agents who have direct contact with potential visitors to Barbados will be extremely vital to both parties.”

This year, as we celebrate the Year of Wellness and Soft Adventure, tour operators will be treated to an outdoor welcome reception as they kick their feet in the sand at the “Feet in the Sand Beach Party, featuring top local entertainment and cuisine, before proceeding to two full days of business-to-business meetings at the Hilton Barbados Resort.

To close out the highly-anticipated conference, a special final evening reception will be held at the prestigious Harrison’s Cave and tour operators will get the opportunity to tour the cave first-hand. On the final day, participants will tour the island for a diverse Attractions Day, inspecting places of interest based on their specialties.

Travel News | eTurboNews

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Warner Bros. World Abu Dhabi prepares to host World Travel Awards

April 22, 2019 by Forimmediaterelease

Warner Bros. World Abu Dhabi, the latest addition to Yas Island’s series of world-class attractions, is stepping up to host the World Travel Awards (WTA) Middle East Gala Ceremony 2019 on Thursday 25 April.

The gala ceremony will be the premier gathering of the Arabian hospitality industry, with the key players and VIPs from across the region attending.

Opened last summer, Warner Bros. World is the world’s first-ever Warner Bros. branded indoor theme park, and represents another milestone in Abu Dhabi’s remarkable journey to establish itself as one of the world’s leading tourist destinations.

Located on Yas Island, the 1.65 million sq. ft. indoor theme park features six immersive lands with 29 state-of-the-art rides, interactive family-friendly attractions and unique live entertainment shows, as well as a variety of themed dining and retail outlets.

The park is the latest addition to Yas Island’s award-winning theme parks, joining Ferrari World Abu Dhabi and Yas Waterworld.

The red-carpet evening will form the second leg of the WTA Grand Tour 2019 – a global search for the finest travel and tourism brands in the world.

Graham Cooke, Founder, WTA, said: “We are deeply honoured to host our Middle East Gala Ceremony at Warner Bros. World Abu Dhabi, an enthralling new addition to Abu Dhabi’s incredible roster of tourist offerings.

He added: “WTA has maintained its position as the industry leader for the past 26 years, consistently proving its value as the global benchmark for acknowledging excellence in travel and tourism. I greatly look forward to welcoming the most senior decision-makers of the Arabian travel industry for what promises to be a most memorable evening at this phenomenal new attraction.”

Don Strickler, General Manager, Warner Bros. World Abu Dhabi, said: “We are delighted and honored to welcome the prestigious World Travel Awards Middle East Gala Ceremony at Warner Bros. World for the first time this year. The choice of our Park as host for this coveted industry event is a testament to the growing appeal of theme parks within the leisure and entertainment sector in the region. We look forward to bringing together some of the world’s leading travel industry professionals and organizations for an evening full of many successes and celebrations.”

As part of the Grand Tour 2019, WTA is also hosting ceremonies in Montego Bay (Jamaica), Mauritius, Madeira, La Paz (Bolivia) and Phu Quoc (Vietnam), with the winners progressing to the Grand Final in Muscat (Oman).

Travel News | eTurboNews

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Top Easter season destinations for US travelers revealed

April 18, 2019 by Forimmediaterelease

Mexico, Canada and the United Kingdom are among the most popular destinations for travelers in the U.S.1 this Easter period, according to analysis conducted by travel experts.

As of 7 April 2019, more than 95,000 advanced bookings had been made2 in the U.S. through all global distribution systems (GDS) for return flights to Mexico scheduled between 16 April and 22 April 2019. Flight bookings to second placed Canada and third placed U.K stood at 44,975 and 32,515, respectively.

Amongst the top 10 most popular destinations, the ones which had seen the greatest year-on-year increase in Easter flight bookings were Spain, up 33.6% (+4615 bookings in 2018), Canada, up 25.7% (+9198 bookings in 2018) and a close third, Puerto Rico, up 25.6% (+4279 bookings in 2018).

Global distribution systems (GDS) are vast hi-tech reservation networks that allow travel agents, travel management companies and large corporations, among others, to search and book airline seats, hotel rooms, rental cars, and other travel related items.

“Mexico remains by far the most attractive destination in terms of volume, for travelers in the U.S. over the Easter period. A big reason for this is the proximity and great weather all-year round. The proximity, and some great tourist attractions land Canada at the second place. Breathtaking festive celebrations and shopping sales in U.K, boosted by affordable flight options, definitely make it a top destination.

Top Easter season destinations for travelers in Spain booked through global distribution systems

Destination Flight Bookings

Mexico 96,451
Canada 44,975
United Kingdom 32,515
Dominican Republic 32,229
Italy 25,311
China 24,636
Puerto Rico 21,008
France 20,780
Jamaica 19,215
Spain 18,369

Travel News | eTurboNews

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Dusit Princess Residences Dubai Marina opens at the end of April

April 18, 2019 by Forimmediaterelease

Dusit International has signed a Franchise Agreement with Al Masar Hotel Management LLC, to upgrade the former Dusit Residence Dubai Marina to the Dusit Princess Residences Dubai Marina.

Located at the Marina, a popular tourist destination and preferred residential area just off the Dubai Technology and Media Free Zone, which includes Dubai Internet City, Dubai Media City and Dubai Knowledge Village, the 146-key property is currently being refurbished and will comprise Serviced Apartments, Holiday Homes and Residential units in a choice of one, two or three-bedroom configurations.

Designed to facilitate business and leisure, the upgraded property will feature meeting facilities, a fully equipped gym, a spa, a wellness-focused restaurant serving healthy and organic foods, and a bakery.

Damac Metro and Tram Stations, the Marina Mall, and The Beach Mall are all within walking distance. Attractions such as Mall of Emirates, Ski Dubai, Ibn Battuta Mall, Emirates Golf Club, Palm Jumeirah, Jumeirah Beach Park and Wild Wadi Water Park can all be reached in 10 – 15 minutes by car. The Dubai World 2020 Expo site is also only a short drive away.

“We are delighted to sign this franchise agreement with Al Masar Hotel Management LLC for Dusit Princess Residences Dubai Marina,” said Mr Lim Boon Kwee, Chief Operating Officer, Dusit International. “The comfort and convenience of the Dusit Princess brand, and the property’s prime location, make it an attractive proposition for anyone looking for a short- or long-term base in the city, especially with the Dubai Expo 2020 coming up.”

H.E. Abdulla Alnuaimi, Chairman, Al Masar Hotel Management LLC, said, “By signing this franchise agreement we can further position the property to delight residents and guests with Dusit’s unique brand of Thai-inspired gracious hospitality. And we look forward to establishing Dusit Princess Residences Dubai as the premier place to live, stay, visit and conduct business.”

Known globally for its distinctive brand of gracious hospitality inspired by authentic Thai values, Bangkok-based Dusit International opened its first hotel in the Middle East more than 15 years ago, in Dubai. Today, the company operates five hotels across the region, including three in the GCC – namely Dusit Thani Dubai, Dusit Thani Abu Dhabi, and dusitD2 Kenz Dubai. According to its plans, Dusit will have nine hotels in operation in the GCC by the end of the year.

Dusit Princess Residences Dubai will be the third Dusit-branded property in Dubai, following Dusit Thani Dubai and dusitD2 Kenz. A fourth Dusit-branded property, Dusit Princess Rijas, is slated to open in 2020.

Travel News | eTurboNews

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