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African Tourism Board plans impressive launch in Cape Town at WTM

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The African Tourism Board (ATB) is planning for an impressive launch event during World Travel Market (WTM) in Cape Town, South Africa.

On April 11, 2019 from 1530-1730 hours, an international team of experts will conduct an informative and enlightening meeting of African Tourism Board members.


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Ministers of Tourism and leaders of the African and international travel and tourism sector, along with exhibitors and visitors will come together in the Conference Theatre of the Cape Town International Convention Centre to join the African Tourism Board, an organization where Africa becomes one tourist destination.

The African Tourism Board is an initiative that was launched by the International Coalition of Tourism Partners (ICTP) at WTM London in November 2018 and will now stand as an official independent organization at WTM Africa.

Under African leadership with a global team of experts, supporters, and through outreach, ATB is all about sharing resources in international marketing throughout the African continent and around the globe.

African Tourism Board

Such projects include an ATB representation and marketing office in New York, a representation in India, and outreach to China, Europe, and other important source markets for Africa. Sharing cost and resources is the idea.

ATB is about communicating. With the help of dozens of media partners, the African Tourism Board will reach the world and give the African continent an important independent and collective voice of the countries that make up Africa.

ICTP Chairman and eTN Corporation President Juergen Steinmetz will outline his vision for the African Tourism Board at the event and will introduce the new structure, management, and board of ATB.

Dr. Taleb Rifai, the former Secretary General of the United Nations World Tourism Organization (UNWTO) from 2010-2017 will be among the impressive list of guest speakers.

Alain St.Ange, former Minister of Tourism, Civil Aviation, Ports & Marine for Seychelles will have a special announcement on the role of ATB, investments and connectivity, and much more.


Professor Geoffrey Lipman, former Executive Director of IATA; former President of WTTC; former Assistant Secretary-General of UNWTO; and current Co-founder of SUNx Strong Universal Network as well as current President of ICTP, will launch an important initiative for Africa.

Africa is in for a special treat with a special presentation by Dr. Peter Tarlow, world-renowned speaker and expert specializing in the impact of crime and terrorism on the tourism industry, event and tourism risk management, and tourism and economic development. Since 1990, Tarlow has been aiding the tourism community with issues such as travel safety and security, economic development, creative marketing, and creative thought. Dr. Tarlow is currently in charge of a complete safety and security overhaul of Jamaica.
More on Dr. Peter Tarlow and travel/tourism security and safety: www.certified.travel

Arjun Mukund will explain the importance of the Indian market for Africa and offer a solution.

The host, Carol Weaving, Managing Director of Reed Exhibitions Africa, will address the launch event.

This is a must-attend event for anyone in Africa seeking global awareness and outreach.

For more information and how to register to attend the ATB Opening Event go to africantourismboard.com.

About the African Tourism Board

Founded in 2018, the African Tourism Board (ATB) is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. The ATB is part of the International Coalition of Tourism Partners (ICTP). The Association provides aligned advocacy, insightful research, and innovative events to its members. In partnership with private and public sector members, the African Tourism Board enhances the sustainable growth, value, and quality of travel and tourism in Africa. The Association provides leadership and counsel on an individual and collective basis to its member organizations. The ATB is expanding on opportunities for marketing, public relations, investments, branding, promoting, and establishing niche markets. For more information, click here.

MEDIA CONTACT:

TravelMarketingNetwork

954 Lexington Ave. #1037

New York, NY 10021 USA

PH: (+1) 718-374-6816

marketing@travelmarketingnetwork.com   

African Tourism Board: Kenya tourism resilience is an example to the world

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The Chairman of the African Tourism Board, Juergen T. Steinmetz, extended his sympathy to the families of the victims, strongly condemning the terror attack that occurred today at the luxury Dusit Hotel in Nairobi, Kenya.

Steinmetz said: “This is not only an attack on a luxury hotel in Nairobi, but an attempt to hurt the hard-working people and safe tourism industry in Kenya. It’s an attack on Africa Tourism. It’s a day when the civilized world should stand together and show resilience.

“This type of attack can happen anywhere. Unfortunately, no country or city in the world can be 100% safe. Most attacks have happened in Europe and North America. One day it’s Boston, New York, or Las Vegas, the next day it’s Berlin, Paris, or Nice.

“Kenya has shown resilience over the years and it has also shown leadership by becoming an example to the world when it comes to demonstrating not only concern for tourism safety, but even more important – implementation.

“Remember the African Hotel Investment and Eco Tourism in 2013? I personally was impressed about safety measures in place in Nairobi that many other cities can only strive to achieve.

“Nairobi is not alone with the crime committed by a suicide bomber today. It joins Paris and other metropolis where dangerous people commit devastating crimes. Luckily, with billions of tourists traveling every day, Kenya and all countries with such incidents usually remain very safe places. The number of victims at the Dusit Hotel is relatively low compared to some of the more major incidents in the US and Europe. But the loss of even one life is tragic.

“We hope our African members stand united as one today. The African Tourism Board is all about Africa coming together as one destination. Now is not the time to panic or issue travel advisories. It is time to showcase the beautiful side of travel and tourism in Kenya and the rest of Africa.”

“Security services are to be congratulated for rescuing many people from inside the Dusit Hotel  complex over the course of many hours.”

The security operation included a bomb disposal team.

Nairobi officials reported that it was a suicide bomber that caused the attack. The Somalia-based Shabab militant group is claiming responsibility for the attack. According to witnesses, 4 men entered the hotel complex, and soon after, 2 blasts and gunfire were heard.

About the African Tourism Board

Founded in 2018, the African Tourism Board (ATB) is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. The ATB is part of the International Coalition of Tourism Partners (ICTP). The Association provides aligned advocacy, insightful research, and innovative events to its members. In partnership with private and public sector members, the African Tourism Board enhances the sustainable growth, value, and quality of travel and tourism in Africa. The Association provides leadership and counsel on an individual and collective basis to its member organizations. The ATB is expanding on opportunities for marketing, public relations, investments, branding, promoting, and establishing niche markets. For more information, click here.

MEDIA CONTACT:

TravelMarketingNetwork

954 Lexington Ave. #1037

New York, NY 10021 USA

PH: (+1) 718-374-6816

marketing@travelmarketingnetwork.com  

Macolline forest joins African Tourism Board

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The African Tourism Board (ATB) is pleased to announce that Macolline forest in Northeastern Madagascar has joined ATB as a member.

Macolline is a 25-acre native forest in a region of Northeastern Madagascar founded by Marie-Helene Kam Hyo. Founded in 2001, Macolline is open to receive tourists, students, and scientists. For an entertaining full day, the site features a walking trail, a pirogue (dugout canoe) ride through rice fields and rainforest and a brickyard and end the day with a delicious picnic facing the Indian Ocean.

This area has experienced intensive degradation for over a century, and Macolline has been committed to the protection and reforestation of native Malagasy species in accordance with UNESCO’s conservation priorities. The maintenance of Macolline provides jobs for many villagers, so any money raised for Macolline helps to support (CALA) the Comité d’Aide aux Lépreux d’Antalaha (Leprosy Relief Committee of Antalaha).

The founder of Macolline, Marie-Helene Kam Hyo, said:

“In addition to the traditional activities of the tourist park, the site seeks to increase the awareness to the various Malagasy forest species like medicinal plants and their uses. The site also allows each visitor to plant a tree and thus contributing to the preservation of the site and threatened species and also contributing to reforestation. This is especially needed here on the east coast of Madagascar where the forests are strongly threatened.”

Macolline is a combination of natural preservation, protection, and enhancement of the Malagasy environment. The site includes a 10-hectare hill consisting of species of primary (original) forest, fruit trees, and commercial species. Along a river and facing the Indian Ocean, 3 km from the town of Antalaha, Macolline is an exceptional site for nature lovers, students, scientists, and botanists.

Juergen Steinmetz, member of the African Tourism Board Steering Committee and Chairman of the International Coalition of Tourism Partners known as ICTP, said:

“Africa needs its own voice in the global travel and tourism industry. With 54 countries, many more cultures, and a wealth of attractions, it’s still a continent to be discovered. Our vision is to have ATB be based in every member destination and in every source market. This will create a global network for Africa and enables every base to interact with one another.

“We invite stakeholders to have an email address or website on our platform. This will raise confidence among consumers and provide a chance for small- to medium-sized businesses in Africa to do business in source markets.

“Tourism means responsibilities and sustainability, and tourism means business, investments, and should mean prosperity. And this is where the African Tourism Board can be of great help. With our steering committee formed, the African Tourism Board goal is to convert this initiative into a stand-alone organization by April 2019.

Founded in 2018, the African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region.

The  African Tourism Board is part of the International Coalition of Tourism Partners (ICTP).

The Association provides aligned advocacy, insightful research, and innovative events to its members.

In partnership with private and public sector members, the African Tourism Board enhances the sustainable growth, value, and quality of travel and tourism to, from, and within Africa.

The Association provides leadership and counsel on an individual and collective basis to its member organizations.

The Association is expanding on opportunities for marketing, public relations, investments, branding, promoting, and establishing niche markets.

For more information, click here.

MEDIA CONTACT:

TravelMarketingNetwork

954 Lexington Ave. #1037

New York, NY 10021 USA

PH: (+1) 718-374-6816

marketing@travelmarketingnetwork.com  

It’s official – Anguilla is Beyond Extraordinary!

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The Anguilla Team at the Beyond Extraordinary launch at The PUBLIC Hotel with Hon. Cardigan Connor, Parliamentary Secretary and Mrs. Donna Banks, Chairperson, Anguilla Tourist Board

The Anguilla Tourist Board (ATB) launched its Beyond Extraordinary destination campaign at a festive event in New York City on Tuesday, December 11th, at The PUBLIC, An Ian Schraeger Hotel.

A delegation comprised of the Hon. Cardigan Connor, Parliamentary Secretary, Tourism, Mrs. Donna Banks, ATB Chairperson, and Mrs. Shellya Webster, Manager, Corporate Affairs at the ATB head office, briefed 100 leading travel industry partners, island stakeholders, and representatives from the trade and consumer on new developments on island, and new marketing initiatives being undertaken by the Tourist Board.

In his welcome remarks, The Hon. Cardigan Connor, Parliamentary Secretary, Tourism highlighted the two new luxury brands that now call Anguilla home — Relais & Chateaux and Belmond, joining the Four Seasons and Auberge Resorts Collection, and independent brands CuisinArt Golf Resort & Spa and Zemi Beach House.

Mrs. Donna Banks, ATB Chairperson, gave a comprehensive update on Anguilla’s tourism product, from access and accommodations through experiences and activities. She then introduced the Beyond Extraordinary campaign, aimed at sharing all the extraordinary aspects of Anguilla with travellers and travel planners alike.

Beyond Anguilla’s renowned 33 public, pristine white sand beaches and turquoise waters –Anguilla’s activities include festivals, music, an award winning dining scene, boating and sport events, off-shore cays, caves and so much more. The campaign aims to capture the diversity and richness of the Anguilla experience, and it will utilize stunning visuals to highlight the island and varied activities across digital advertising, search engine marketing, social media, online video, and many other tactics.

“Our Beyond Extraordinary campaign represents a greater investment by the Anguilla Tourist Board in the transformation of Anguilla’s marketing to embrace digital and mobile first strategies,” said ATB Chairperson Donna Banks. “We are positioning ourselves to compete in today’s tourism market, which increasingly depends on digital and mobile technology,” she continued.

A highlight of the evening was the unveiling of the Anguilla Tourist Board’s brand new web presence at IvisitAnguilla.com. In addition to gorgeous images of beautiful beaches and easier user navigation, the website provides many useful features for visitors to explore Anguilla including: an interactive map of the island that allows users to quickly find the best places to eat, sleep, relax, and celebrate; a custom itinerary builder where visitors can “favorite” any restaurant, hotel, or activity to organize a personal travel experience; Editor’s Picks with suggested itineraries for 3, 5 or 7 day trips geared toward different types of travelers; and so much more.

The evening concluded with a series of surprise drawings for hotel stays, restaurant specials and airline tickets courtesy of Anguilla’s leading properties — Malliouhana, Auberge Resorts Collection; Zemi Beach House Hotel & Spa; Frangipani Beach Resort; CuisinArt Golf Resort & Spa; Carimar Beach Club; Shoal Bay Villas; Belmond Cap Juluca; Blanchard’s Restaurant and Beach Shack; Tasty’s; Mango’s; Good Korma; Veya; Dolce Vita; Seaborne Airlines and Tradewind Aviation.

For information on Anguilla, please visit the official website of the Anguilla Tourist Board: www.IvisitAnguilla.com; follow us on Facebook: Facebook.com/AnguillaOfficial; Instagram: @Anguilla_Tourism; Twitter: @Anguilla_Trsm, Hashtag: #MyAnguilla.

MEDIA CONTACT: Shellya K. Webster, Manager, Corporate Affairs, Anguilla Tourist Board, The Valley, Anguilla, BWI, E: shellya.webster@atb.ai