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African Tourism Board is reaching out to Mauritius facing another crisis

August 10, 2020 by forimmediaterelease.net -

Pretoria, South Africa: The African Tourism Board (ATB) has learned with great concern about the unprecedented incident of a disastrous oil-spill in Mauritius.

It comes when the tourism sector is meant to gradually bounce back in the Continent.
This accident will surely have a long-lasting environmental impact and the people of Mauritius are facing this situation at a time every country is dealing with a deadly pandemic that has brought our sector to a standstill.

Cuthbert Ncube, Chair of ATB said: “The people of Mauritius however are an example to the world when it comes to resilience in keeping the virus off their shores. “

Cuthbert Ncube, Chairman African Tourism Board

“There are times when countries should rally behind each other and come up with an African mechanism in quilling and dealing with such eventualities”, ATB Chairman Cuthbert Ncube added. “We are ready to assist Mauritius. Also, we’re applauding the people leading the travel and tourism industry in Mauritius in coming together in large numbers to respond to this unexpected additional crisis.”

The African Tourism Board believes in tourism to be a catalyst for unity, peace, growth, and prosperity for the people of Africa.

The African Tourism Board is an organization where Africa becomes One Tourist Destination of Choice in the World.

More information on the African Tourism Boar can be found at www.africantourismboard.com

Source: African Tourism Board Press Office

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Filed Under: African Tourism Board, Press Release, Travel & Tourism Tagged With: ATB, Cuthbert Ncube, The African Tourism Board

African Tourism Board reaches out to the EU

May 19, 2020 by PressEditor

African Tourism Board (ATB) Task Force members and tourism experts aired their views, seeking the European Union to support Africa with tourism recovery and development plans in the post-Covid-19 pandemic timeframe.

In their virtual (webinar) meeting held in Johannesburg, South Africa, on Tuesday evening, May 19, 2020, ATB senior executives, members, and tourism experts called for support from the EU for African countries with tourism recovery and development stemming from the COVID-19 pandemic that has mostly stamped out tourism on the continent.

ATB Patron and conference moderator, Dr. Taleb Rifai, along with Patron, Alaine St.Ange, called for EU support for Africa on the post-COVID-19 road to tourism recovery.

Dr. Rifai said that Africa needs financial back-up and other support from the EU for tourism recovery as well as development programs amid and after the COVID-19 pandemic. He told conference participants that African countries need financial support from the European Union whose members are the leading tourism market sources for Africa.

Panelists and participants of the conference discussed pertinent issues targeting Africa’s tourism development, ranging from safety and security to health and education.

Dr. Peter Tarlow spoke about domestic and regional tourism development in Africa, pegging a context of Tanzania which ATB Ambassador Mary Kalikawe had forwarded for discussion.

Peter also spoke about security and Public Private Partnership (PPP) in development of domestic and regional tourism bases in Africa.

“People should visit and enjoy their own tourism. Africans should strive to visit their own continent before opting to travel outside the continent which is very expensive,” Peter said.

He said that tourism stakeholders should carry a “Message of Tourism as a Message of Hope.” Integrated efforts, training, and security are crucial on ensuring Africa’s tourism development during and after the COVID-19 pandemic.

Initial post-COVID-19 travels are expected in such areas as families, friends, and sports, Peter added during his webinar conference discussion.

Participants also discussed the need to bring Africa’s rich history onto the tourism docket with support from UNESCO, which can also support tourism recovery in African national parks and islands under a resilience project.

Key issues discussed, among others, included a need to develop “Tourism Resilience Zones” in Africa, pegging at tourist attractions and products available in each zone.

Egypt and Jordan were cited as good examples of single tourist zones in the Mediterranean, taking into account their ancient civilizations which are tourist draws in both of these countries of North Africa and the Middle East.

The Vanilla Islands in the Indian Ocean were also suggested as being included on a list of COVID-19 Free Zones to attract tourists for the time being.

ATB Senior Member, Dr. Walter Mzembi, said that Africa’s source markets should recover first so as to open doors for Africa’s post-COVID-19 recovery.

A good number of issues were brought before the panel for discussion during the exciting 90-minute webinar conference which attracted ATB Ambassadors in Africa as well as outside the continent to take part in the event.

Several projects aimed to develop tourism in Africa were discussed with feedback provided from ATB supervisors and executives.

The African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. For more information and how to join, visit africantourismboard.com .

#rebuildingtravel

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Filed Under: African Tourism Board, Travel & Tourism Tagged With: ATB, EU, Peter

COVID 19 Tourism Task Force for Africa established

March 21, 2020 by forimmediaterelease.net -

Pretoria – 21 March 2020: The African Tourism Board (ATB) was one of the first international organizations that had reacted to the ongoing corona crisis. ATB was the first organization to take a tough stand and voiced support for border closing and air interruption. ATB’s message to Africa was to stay home and allow tourism to prosper later. This message was established before the canceled ITB trade show in Berlin earlier this month.

ATB had been working hard to mobilize our rapid response system and mobilize a global team of experts.

On Friday, March 20, 2020, the African Tourism Board was also the first global organization to take on coronavirus in announcing the formation of the COVID 19 Tourism Task Force for Africa.

Recognizing Africa is no longer exempt from the rapid spread of this deadly virus. Tourism must protect itself. This is the immediate task African Tourism Board is lobbying for.

Joining the growing team of this newly established task force are known tourism celebrities operating under the leadership of Dr. Taleb Rifai, patron, who was the Secretary-General of the World Tourism Organization (UNWTO) for almost 8 years.

Joining also is ATB president and former Minister of Tourism for Seychelles Alain St. Ange, and Dr Peter Tarlow a renowned international expert in travel, tourism, and health. Dr. Tarlow has managed tourism safety and security projects as well as training of tourism police around the globe. Dr. Tarlow also teaches medicine at the University in Texas, USA. He was appointed by ATB as their safety and security expert at the official launch of the organization in April 2019 during WTM Cape Town. He assisted ATB destinations during the Ebola crisis, and during a kidnapping incident involving an American tourist.

Also joining the team is the entire African Tourism Board Executive committee. It includes Cuthbert Ncube, chair,  Simba Mandinyenya, COO, Juergen Steinmetz, founding chair and CMCO and Doris Woerfel, CEO of the South African based NGO.

The COVID 19 Tourism Task Force for Africa is in direct contact with sitting ministers and heads of African National and Regional Tourism Boards and tourism associations. ATB’s goal is to expand the task group and have a ministerial advisory committee working alongside the group.

The task force will be able to react to this emerging crisis on a daily basis. It will be flexible enough to adjust its activities constantly without having to delay the process by a time-consuming decisionmaking process.

The task force was invited by Gloria Guevara, CEO of the World Travel and Tourism Council (WTTC) to join their crisis committee.

ATB Chairman Cuthbert Ncube said: “I see our role as having the interest of our African travel and tourism industry in mind. The victim in the coronavirus situation clearly is the travel and tourism industry. We are more fragile in Africa than anyplace else in the world.
The goal of this task force will be to act efficiently and fast, giving our members and African stakeholders an important voice and help to minimize the impact of this global challenge .”

The African Tourism Board’s philosophy is to see tourism as a catalyst for unity, peace, growth, prosperity, job creation – for the people of Africa.
ATB’s vision: Where Africa becomes ONE tourism destination of choice in the world.

For more information, contact information and to join please visit www.africantourismboard.com

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Filed Under: African Tourism Board, Press Release Tagged With: ATB, COVID 19 Tourism Task Force for Africa, Tarlow

African Tourism Board on COVID19: Act Now!

March 16, 2020 by forimmediaterelease.net -

A leading voice of tourism development on the African continent, the African Tourism Board (ATB) is of the position that the “wait and see period on Covid-19” is over for Africa and the time to “ACT NOW”. Going forward, ATB will be releasing industry updates to keep African Tourism stakeholders informed and advised on mitigatory measures we must all take to ensure we survive the damages of the Corona Virus pandemic. It is important to note that for the continent to respond effectively to the threat and damage of Covid-19 a coordinated approach is required. We must all consult, share ideas and advice on recovery measures.

In today’s edition ATB proposes to the African Union Member States and industry stakeholders the following:

• ATB commends those Member States that have constituted National inter-sectoral or inter-ministerial a Corona Virus Committees or Task Forces. It urges those that have not done so to establish such national structures as a matter of urgency. The purpose of such national structures is to ensure that all sectors are able to feed into the national discussions on the impacts of the pandemic and decisions on priorities for mitigating and recovery.
ATB further urges the Tourism Sector to ensure that both its private and public players
• are adequately represented on these national structures.
• ATB advises on the importance of sharing information and experiences particularly in these situations where countries may have to close their borders to foreign travel and to quarantine sections of the population.
• ATB, therefore, urges the National Tourism Authorities to establish National Tourism Task Teams with a resourced research and information dissemination function. Such task Forces should continuously, gather information and relevant intelligence on the impact of the virus at national level and to feed into the National Task Force.
• ATB is at advanced stages in its discussions with Strategic Partners including NEPAD-AUDA and UNWTO to establish a focal point/desk to collect and collate all information from the national structures to facilitate free flow and sharing of vital intelligence to counter the damages of the pandemic.
• ATB recommends that National Task Teams must already be planning for mitigation and rapid recovery. It is equally important that we all as a continent, share such plans.
• In the meantime Member States, Tourism Task Teams responsible for intelligence gathering can share information by contacting ATB at [email protected] The ATB will use such information responsibly and process it for sharing with all Member States and key stakeholders.
ATB continues to advise that the pandemic is already impacting on the health systems and economies of the continent. All countries must be on high alert, taking necessary measures to protect the lives and health of people of the continent and all its visitors. Travel and tourism is a frontline industry in the fight against this pandemic and as we have seen in other parts of the world, it is being hit first and it is being hit hard. Again as reported in affected countries, once in the community, the virus spreads fast and across geographical areas, impacting hard on the health sector and the rest of the economy. Travel and Tourism are affected almost immediately.
The proposed measures are meant to ensure no section of the industry must be caught unawares, all players must be alert to the developments and operators should not go for short term gains or measures but to look at the bigger picture, building resilience and creating measures for a rapid recovery
ATB continues to advise African Governments that post the immediate health and economic impacts, Transport and Tourism are the strategic and frontline sectors with the capacity to pull other sectors of the economy to recovery. But to do that these sectors must be resourced. Therefore the structures proposed in this article must be taken seriously to inform and be a strategic vehicle for crafting and implementing effective management, mitigation, and rapid recovery plans. Resource allocation must prioritize transport, travel, and tourism as strategic to rapid economic recovery.

More information on the African Tourism Board: www.africantourismboard.com

Media contact:
www.africantourismboard.com/contact
CCO Juergen Steinmetz : +1-808-536-1100 [email protected]

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Filed Under: African Tourism Board, Press Release, Travel & Tourism Tagged With: ATB, Coronavirus, The African Tourism Board, tourism

Anguilla Tourist Board Announces Record-breaking Tourist Arrivals in 2019

February 27, 2020 by PressEditor

The Anguilla Tourist Board (ATB) is pleased to announce that as anticipated, 2019 proved to be a record-breaking year in terms of tourist (stayover) arrivals to the island.  A total of 95,375 tourist arrivals were recorded, a 20.4% increase over the benchmark year of 2016, which held the previous record of 79,239 stayover arrivals.

The year was extraordinary in several respects.  Tourist arrivals surpassed those of 2016 by double digits in every quarter.  The year was capped by a record-breaking December, with 9,868 tourist arrivals, beating the previous record of 9,134 arrivals in December 2018. 2019 was also the best year ever for tourist arrivals from the US, with a 25.2% increase over 2016, the previous benchmark. Tourist arrivals for 2019 showed a 75% increase over 2018, signaling the strength and sustainability of the island’s remarkable Post-Irma recovery.

“I would like to congratulate the ATB, both at home and abroad, under the inspired leadership of Chairperson Daniels-Banks, for their hard work and dedication in rising to and exceeding the challenge,” said the Hon. Cardigan Connor, Parliamentary Secretary, Tourism, Sports, Youth & Culture.  “I would also like to express our appreciation to all our stakeholders and partners who have supported our work at the Ministry and the ATB and contributed to Anguilla’s stunning success.”

“We are delighted to have achieved our target of a 20% increase in arrivals over 2016,” said ATB Chairperson Donna Daniels-Banks.  “We have set an even more ambitious target for 2020, a further increase of 20% over our 2019 arrivals.  This is essential if we are to raise our occupancy levels,” she continued.  “We have a vision for our industry, a paradigm shift in how we sell Anguilla, with a focus on authenticity and the quality experiences that can be enjoyed whether our visitors choose to stay in a five-star resort or a Charming Escape.”  

Since the beginning of the year the Anguilla Tourist Board has deployed its sales representatives on an extensive schedule of trade shows in all major source markets — New York, Boston, Los Angeles, Chicago, Italy, Columbia and Ottawa – to keep the momentum going, and drive bookings across the board for the island. A series of marketing and promotional initiatives are also underway to generate awareness and enhance the island’s reputation as the #1 destination in the Caribbean.

For more information on Anguilla please visit the official website of the Anguilla Tourist Board: www.IvisitAnguilla.com; follow us on Facebook: Facebook.com/AnguillaOfficial; Instagram: @Anguilla_Tourism; Twitter: @Anguilla_Trsm, Hashtag: #MyAnguilla.

About Anguilla

Tucked away in the northern Caribbean, Anguilla is a shy beauty with a warm smile. A slender length of coral and limestone fringed with green, the island is ringed with 33 beaches, considered by savvy travelers and top travel magazines, to be the most beautiful in the world. A fantastic culinary scene, a wide variety of quality accommodations at varying price points, a host of attractions and exciting calendar of festivals make Anguilla an alluring and entrancing destination.

Anguilla lies just off the beaten path, so it has retained a charming character and appeal. Yet because it can be conveniently reached from two major gateways: Puerto Rico and St. Martin, and by private air, it’s a hop and a skip away.

Romance? Barefoot elegance? Unfussy chic? And untrammeled bliss?   Anguilla is Beyond Extraordinary.

MEDIA CONTACT: Jameel Rochester, Manager, Corporate Affairs (Ag.), Anguilla Tourist Board, The Valley, Anguilla, BWI, E: [email protected]

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Filed Under: Travel & Tourism Tagged With: Anguilla, ATB, Cardigan Connor

Anguilla Tourist Board Hits the Ground Running in 2020

January 29, 2020 by PressEditor

The Anguilla Tourist Board (ATB) team embarked on a series of marketing initiatives early in the New Year, determined to keep the momentum going and build on the successes of 2019.  Tourist arrivals for the year are expected to reach record breaking levels based on the strong performance through the early months of 2019, and preliminary numbers for the months of November and December. The ATB expects to achieve 95,000 tourist arrivals, meeting its 2019 target of a 20% increase on 2016 arrivals, formerly its best performing year to date.

Under the leadership of Chairperson Donna Daniels-Banks, the ATB held a marketing meeting in New York City with marketing representatives from Head Office, the USA, the United Kingdom and Canada, to establish a roadmap for the destination for 2020.   “We have set ambitious targets of a 20% increase in tourist arrivals and a 60% average occupancy level for 2020,” said Ms. Daniels-Banks. “We are very encouraged by last year’s performance, and the enthusiastic response to Anguilla from both the trade and the consumer. We have identified and are determined to pursue a variety of strategic initiatives that will deliver additional business over the course of this year, enabling us to achieve our goals and take our island to a new level.”  

The ATB showcased the island this weekend at the New York Times Travel Show, North America’s largest travel show and trade conference, held at the Jacob Javits Center in New York City from January 24 – 26, 2020.

The Anguilla booth was a hive of activity, attracting thousands of travel advisors and potential visitors eager to learn more about the island and its resorts and attractions.  This year the Tourist Board introduced several new elements, taking advantage of the latest technology.  A new digital display, with stunning video footage of the island, provided an engaging overview of the destination’s experiences and attractions.

Visitors to the booth had the opportunity to enter a sweepstakes contest for an all expenses paid trip for two to Anguilla, courtesy of the ATB and a number of service providers, with accommodations at the Carimar Beach Club, by signing up on one of two touch screen displays.  The draw will take place in the week following the show, and the winner announced by the end of January.

In addition to signing up for the contest, visitors could also select and immerse themselves in a variety of destination experiences. A variety of special winter promotional offers from each accommodations sector were also distributed, illustrating the range of options and price points available to visitors to Anguilla. Featured properties were Zemi Beach House Hotel & Spa-LXR Hotels & Resorts, Shoal Bay Villas, Carimar Beach Club, Long Bay Villas, Spyglass Hill Villa and Tranquility Beach Anguilla.

Rolf Masshardt, General Manager of Carimar Beach Club, joined the ATB booth, sharing information on the Charming Escapes, a wonderful collection of mid-market properties, which complement the island’s resort and villa accommodation sectors.

In addition to a variety of brochures and Anguilla branded collateral, an added attraction was the daily rum punch tasting, which made Anguilla one of the most popular stands at the show. 

The ATB also participated in the “Focus on the Caribbean” round table series sponsored by the Caribbean Tourism Organization (CTO), part of the comprehensive education program designed for travel professionals attending the show.  Jameel Rochester, Manager, Corporate Affairs, (Ag) delivered a short presentation on Anguilla’s festivals, including a dynamic video highlighting the island’s many exciting festivals, in keeping with the CTO’s continued campaign to promote the region’s cultural events.

The ATB team, led by Chairperson Donna Daniels-Banks, included ATB Board Member Marisa Gumbs, Jameel Rochester, Manager Corporate Affairs (Ag.); Director of Sales, Lorine Charles St. Jules and Jackie Vickers from Turnstyle Marketing Inc.; Steve Defontes and Grace Capuzzo from Big Idea Advertising, and Alison Ross from the PM Group.

For information on Anguilla, please visit the official website of the Anguilla Tourist Board: www.IvisitAnguilla.com; follow us on Facebook: Facebook.com/AnguillaOfficial; Instagram: @Anguilla_Tourism; Twitter: @Anguilla_Trsm, Hashtag: #MyAnguilla.

About Anguilla

Tucked away in the northern Caribbean, Anguilla is a shy beauty with a warm smile. A slender length of coral and limestone fringed with green, the island is ringed with 33 beaches, considered by savvy travelers and top travel magazines, to be the most beautiful in the world. A fantastic culinary scene, a wide variety of quality accommodations at varying price points, a host of attractions and exciting calendar of festivals make Anguilla an alluring and entrancing destination.

Anguilla lies just off the beaten path, so it has retained a charming character and appeal. Yet because it can be conveniently reached from two major gateways: Puerto Rico and St. Martin, and by private air, it’s a hop and a skip away.

Romance? Barefoot elegance? Unfussy chic? And untrammeled bliss?   Anguilla is Beyond Extraordinary.

MEDIA CONTACT: Jameel Rochester, Manager, Corporate Affairs (Ag.), Anguilla Tourist Board, The Valley, Anguilla, BWI, E: [email protected]

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Filed Under: Travel & Tourism Tagged With: Anguilla, ATB, Chairperson Donna Daniels-Banks

African Tourism Board supporting women and youth

December 5, 2019 by PressEditor

Cuthbert Ncube, Chairman of the African Tourism Board, said he was honored to be part of an event attended by the Royal Bafokeng Nation Queen Mother Her Majesty Dr. Semane Molotlegi. She spoke and emphasized the need of unity in the Corporate community and appreciating one another as we live to complement one another.

Cuthbert Ncube, chairman of the African Tourism Board was a panelist and speaker at the  Women of Value South Africa organized by Dimakatso Malwela, A on their Annual Entrepreneurship Summit focusing on Business Opportunities in the Tourism sector.

Women of Value is an organization and a focus on the woman and youth socio-economics. The organization was founded in 2012, in collaboration with the National Department of Tourism. It launched Vision 2020 as a vehicle to the sustainability of Women and youth SME and co-ops through the Tourism Value Chain.

Ncube said in his address:

I want to express my gratitude to Women of Vision SA for extending an invitation to me and giving me this opportunity to interact with such driven and powerful women today.

Society is better when women are not taken for granted and are given equal respect. In the olden days, women were confined to the home and were not allowed to step out of the house for work. Household chores were their only area of work.

But today’s society has seen a lot of changes. This generation values women and trusts them with amazing responsibility. Women are given equal potential at work and are allowed to stand among and sometimes ahead of men in many fields. Economically Strengthening women who account for more than half of South Africa’s population will expedite the growth of the economy of the nation. When we invest in women and work towards eliminating inequalities, poverty can be eliminated and the entire country can better its chance of becoming a stronger player in the global marketplace.

The Small and Medium Enterprise (SME) and Co-ops sector carries great hopes and great burdens in the evolution of all of the transitional economies. Sustained and healthy growth in this sector is obviously necessary. Public and private sectors should priorities supplier and Enterprise development because they lead to better overall relationships with suppliers and will improve communication, quality, and timing as a result. According to the Department of Small Business Development (2018), Access to market opportunities is one of the key enablers for corporates to implement Supplier Development Programmes to benefits enterprises in a real way, for the sustainability of Small, Medium and Micro Enterprises (SMMEs) and Cooperatives. With limited market access opportunities, small enterprises will have no means of generating revenue and therefore difficult to survive.

The Bolton Report of 1971 has it that, an economy totally dominated by large firms can not for long avoid decay and slow growth. Therefore Developing and transforming SMEs and Co-ops is very vital as this has a huge impact on economic growth and job creation. The importance of new businesses and their role in the wider context of economic development and well-being cannot be overemphasized. A major factor in uneven regional economic performance is low rates of new firm formation and low stocks of regionally based businesses. New businesses provide choice, dynamism, competition, employment, are locally owned and committed to the local communities and develop and benefit those communities.

According to Porter, the proper role of government is to stimulate enthusiasm and to unleash and amplify the positive forces that drive growth. Policies should at the very least, be aimed at laying the foundation for competitive advantage for SMEs and Co-ops to be created and sustained. Particularly those founded by women. This environment requires a particular form of corporate governance, government commitment and industrial and market structure. The bottom line is that the public and private sectors should be creating the right conditions for SMEs and Co-ops to start and grow.  This requires a clear objective, sustained commitment, managerial practices, and attitudes, together with a national culture that reflects prestige and priority.

It is also generally recognized that partnerships with the public and private sectors offer a long term, sustainable approach to enhancing the value of public assets, supporting SMEs and Cooperatives through the procurement value chain. There are many demonstrated benefits from working through public and private bodies and these include, Avoiding duplication of investment or activities, Increased economies of scale, Sharing or reducing risks, Leveraging on resources (crowdfunding) within partnerships; Sharing of knowledge, expertise, and resources to improve effectiveness.

As African Tourism Board we believe and therefore strongly advocate for partnerships that will help foster brotherhood between nations and communities. We want to see a more integrated and cohesive approach to human movement which will benefit Africa as a block of Nations and it’s communities. We need to form a strong marketing force for goods, services and a rare –cross-pollination of ideas, standards, culture, operational dynamics, and approaches, through sustainable tourism. Culturing an environment for the transfer of skills, economic advantages and growth. In essence, we want SMEs and Co-ops not to only have a local market but also a regional one.

Our objectives as ATB are to assist governments, private sector, communities and stakeholders in promoting and facilitating tourism growth and tourism development across the African Continent. To brand and market Africa as a single tourist destination, Capacity building targeting local communities, private and public sectors and to have a strong focus on Community Based Tourism (CBT).

Africa has historically been heavily polarized and was not ready to move into the levels of competitiveness that can warranty our stake in the world economic playing field.  However, we are determined to develop strategic and strong relationships among African nations and communities as well as business partners. As a result of our communities, women, youths will be empowered.

The African Tourism Board stands like a lighthouse for all endeavors and efforts to bring together the Nations of our continent to realize our worth and appreciate what we possess as a continent in a bid to erase the dependency syndrome of depending on the west that has ruled us for decades and the culture of shortchanging ourselves. Our SMEs and Co-ops have the power to transform lives in South Africa and Africa at Large. And it is very encouraging to see women at the forefront of this transformation.

MEDIA CONTACT: TravelMarketingNetwork, 954 Lexington Ave. #1037, New York, NY 10021 USA, PH: (+1) 718-374-6816, [email protected]   

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Filed Under: African Tourism Board, Travel & Tourism Tagged With: ATB, SA, sector, tourism sector, tourist

African Tourism Board and African Union Development Agency in talks

November 26, 2019 by PressEditor

The African Tourism Board is taking leadership for the continents’ travel and tourism industry in working hard to establish relationships and forming alliances with all relevant players.

On Monday, the African Tourism Board Chairperson Cuthbert Ncube and the ATB Chief Executive Officer Doris Woerfel met with African Union Development Agency  Martin Bwalya , head of the Industrialisation Division at the AUDA head offices in Midrand, South Africa.

Both Organisations have agreed to work together in fulfilling the objectives and mandate of the UNWTO and AU’s Sustainable Development Goals that were adopted in 2015 by all countries of the UN.

Traditional development efforts have often focused on one issue at a time, i.e first hunger, then clean energy, then inclusive institutions. The SDGs recognize that Development must balance economic, social and environmental sustainability— and that interventions in one area will affect outcomes in others. For example, actions to support women’s and girls’ empowerment may also catalyze local economies, enable safer childbirth, and build more inclusive communities.

The emphasis dwelt on collectively engaging both parties on implementation on projects earmarked for Development within the continent.

The Chairperson emphasized that ATB believes with a full conviction on Africa’s resources, in fact, it is the wealthiest landmass on the face of the earth. This wealth can be found in its abundant mineral resources and in its huge agricultural potential. Africa’s mineral wealth includes a wide variety and huge volume of resources that are critical to the technical and industrial development of humanity.

However, because this wealth is unevenly distributed, showing no relationship to the artificial, imperialist imposed divisions of the continent, this wealth can only benefit the masses of African people when shared on a continent-wide basis.

This strategic partnership with the African Union will see a more robust and accelerated approach in acknowledging the need for the continent to appreciate and unify this effort.

Only a united Africa, with it’s more than one billion people, can provide the requisite market size to stimulate large scale production. How ever, as it stands, a weak and divided Africa has been forced to turn its purchasing power over to foreign industrialized nations of the world.

These nations, in turn, use this opportunity to flood Africa’s markets with goods, many of which are of very dubious quality, produced by their large scale factories, plants, and farms.

More on the African Tourism Board: www.africantourismboard.com

MEDIA CONTACT: TravelMarketingNetwork, 954 Lexington Ave. #1037, New York, NY 10021 USA, PH: (+1) 718-374-6816, [email protected]   

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Filed Under: African Tourism Board, Travel & Tourism Tagged With: ATB, development, tourism, UNWTO

Angola Tourism has big plans with African Tourism Board

November 19, 2019 by PressEditor

It was all smiles when African Tourism Board (ATB) Chairperson met with representatives from the Angolan Ministry of Tourism, Angolan Tourism Board, and the President of Angolan Woman in Business & Tourism prior to the official launch of AWIBT.

Both the Ministry of Tourism and the Angolan Tourism Board have agreed to work closely with ATB, as the Chair Mr. Chuthbert Ncube  took time to congratulate the Angolan Women in Business & Tourism Cooperative as they were registered as an Affiliate Member and its President Angelina was appointed as the Ambassador for Angola Martha Diamantino, this will see a more direct and effective approach in branding, Marketing, and promoting Angola as a Tourist destination.

ATB has been invited as a strategical partner for the event.

Bilateral discussions and engagements were agreed upon by both parties to work together in effecting the sustainable socio-economic development projects and programs in the Region.

Angola’s goal to shift and diversify the economy to give tourism an important role as a key job creator for its more than 30 million people, and to put Angola on the global map through tourism activities.

African Tourism Board  Chairperson Cuthbert Ncube spoke emotionally on the African Communities Development through Sustainable Tourism Actions and Projects. The Pre-Launch of Angola Women in Business & Tourism Cooperatives was graced by the presence of Dr. Angela Braganca from the Ministry of State Secretary of Culture and Tourism and the special envoy from the Department of National Da Cultura Dr Euclides Da Lamba and the Chief Executive Officer of Angola Tourism Board Dr Simao Pedro.The ATB Chair expressed his deepest appreciation to the AWIBT-C at large for a great initiative by bringing the attention of the world to a path-breaking Organisation that will transform Angola and the region through sustainable investment in support to Woman economic empowerment. There is an African proven which says “Educate a man you educate an individual, but if you educate a Women you educate a Nation.” It is on this bases that ATB is proud to be part of this initiative, an Organisation of powerful and wise Women who have the goal of developing African Communities through actions and projects. “We can safely say Angola as a Nation is in good hands as Women are standing up to take their respective positions within the Business sector which has been dominated by their male counterparts for so long”, Cuthbert said. Mr Cuthbert Ncube pointed out the slow growth of Tourism in the continent, saying  Africa is home to 15% of the world’s population but only hosts about 3% of the world’s tourists. For African Tourism to be sustainable it must be open to both regional and international tourists. Cuthbert said: “It is our hope as ATB that policies, legislations, and regulations promoted, facilitate the sustainable consumption and productions of the Tourism sector across the continent.” The event was highlighted when the Chair presented the Organisation with their African Tourism Board Affiliate Membership Certificate that was handed over through the Department of Tourism and the Department of Culture. The Angolan Women in Business & Tourism  President Ms. Angelina Martha Diamantino received her Ambassadorial Certificate as she was appointed by the Executive Board to represent ATB in Angola.

Currently, the country is dependent on mining and oil and seen as closed for travelers. This may now change.

Angola has the potential to be one of Africa’s dazzling highlights. Lurking within its wild borders lies the continent’s second-largest waterfall, scattered remnants of Portuguese colonial history, a handful of emerging national parks, beaches galore and a diverse and unbelievably stoic cross-section of people.Angola is a Southern African nation whose varied terrain encompasses tropical Atlantic beaches, a labyrinthine system of rivers and Sub-Saharan desert that extends across the border into Namibia. The country’s colonial history is reflected in its Portuguese-influenced cuisine and its landmarks including Fortaleza de São Miguel, a fortress built by the Portuguese in 1576 to defend the capital, Luanda.

Angola Tourism has big plans teamiAfrican Tourism Board
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Angola Tourism has big plans teamiAfrican Tourism Board
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The sooner the government tackles the country’s political issues, the quicker it can emerge from its protracted slumber and show the world what’s it’s been missing.

ATB Chair Cuthbert pointed this out in his powerful speech and focused on the important role women play in this process.

More information on African Tourism Board: www.africantourismboard.com

MEDIA CONTACT: TravelMarketingNetwork, 954 Lexington Ave. #1037, New York, NY 10021 USA, PH: (+1) 718-374-6816, [email protected]   

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Filed Under: African Tourism Board, Travel & Tourism Tagged With: Angola, ATB, board, Business, sustain, tourist

African Tourism Board shined again, again and again

November 13, 2019 by PressEditor

African Tourism Board executives shined last week during the World Travel Market, the Tourism Resilience Council meeting, the International Tourism Investment summit, WTTC meeting, PATA meeting, the UNWTO Ministerial Meeting, the Global Tourism Resilience Board Meeting and during the SunX event, the ETOA Brexit discussion. All of this was part of a busy agenda attended by executives of the newly formed African Tourism Board.

ATB executives, patrons, advisory board members and ambassadors including Cuthbert Ncube, Doris Woerfel, Juergen Steinmetz, Simba Mandinyenya, Dr . Taleb Rifai,  Hon. Najib Balala, Hon. Edward Bartlett, Dov Kalmann, Hon.Memunatu Pratt, Graham Cooke,  Tony Smyth, Prof. Geoffrey Lipman, Karen Hofmann, Daniela Wagner, Hisham Zazou, were seen also representing the African Tourism Board flag during a full week of tourism activities in the British capital last week.

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Togo Stand
Hon. Minister Pratt
Tony Smith
Cuthbert Ncube and Hon. E Bartlett
Hon Najib Balala, Doris Woerfel and Cuthbert Ncube
Prof. Geoffrey Lipman
The African Tourism Board is an NGO based in Pretoria, South Africa with a philosophy to have tourism as a catalyst for unity, peace, growth, prosperity, job creation for the people of Africa -with a vision where Africa becomes one tourist destination of choice in the world.
More information on the African Tourism Board: www.africantourismboard.com

MEDIA CONTACT: TravelMarketingNetwork, 954 Lexington Ave. #1037, New York, NY 10021 USA, PH: (+1) 718-374-6816, [email protected]   

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Filed Under: Travel & Tourism Tagged With: ATB, board, Hon, PATA, WTTC

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