African Tourism Board: Kenya tourism resilience is an example to the world

The Chairman of the African Tourism Board, Juergen T. Steinmetz, extended his sympathy to the families of the victims, strongly condemning the terror attack that occurred today at the luxury Dusit Hotel in Nairobi, Kenya.

Steinmetz said: “This is not only an attack on a luxury hotel in Nairobi, but an attempt to hurt the hard-working people and safe tourism industry in Kenya. It’s an attack on Africa Tourism. It’s a day when the civilized world should stand together and show resilience.

“This type of attack can happen anywhere. Unfortunately, no country or city in the world can be 100% safe. Most attacks have happened in Europe and North America. One day it’s Boston, New York, or Las Vegas, the next day it’s Berlin, Paris, or Nice.

“Kenya has shown resilience over the years and it has also shown leadership by becoming an example to the world when it comes to demonstrating not only concern for tourism safety, but even more important – implementation.

“Remember the African Hotel Investment and Eco Tourism in 2013? I personally was impressed about safety measures in place in Nairobi that many other cities can only strive to achieve.

“Nairobi is not alone with the crime committed by a suicide bomber today. It joins Paris and other metropolis where dangerous people commit devastating crimes. Luckily, with billions of tourists traveling every day, Kenya and all countries with such incidents usually remain very safe places. The number of victims at the Dusit Hotel is relatively low compared to some of the more major incidents in the US and Europe. But the loss of even one life is tragic.

“We hope our African members stand united as one today. The African Tourism Board is all about Africa coming together as one destination. Now is not the time to panic or issue travel advisories. It is time to showcase the beautiful side of travel and tourism in Kenya and the rest of Africa.”

“Security services are to be congratulated for rescuing many people from inside the Dusit Hotel  complex over the course of many hours.”

The security operation included a bomb disposal team.

Nairobi officials reported that it was a suicide bomber that caused the attack. The Somalia-based Shabab militant group is claiming responsibility for the attack. According to witnesses, 4 men entered the hotel complex, and soon after, 2 blasts and gunfire were heard.

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About the African Tourism Board

Founded in 2018, the African Tourism Board (ATB) is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. The ATB is part of the International Coalition of Tourism Partners (ICTP). The Association provides aligned advocacy, insightful research, and innovative events to its members. In partnership with private and public sector members, the African Tourism Board enhances the sustainable growth, value, and quality of travel and tourism in Africa. The Association provides leadership and counsel on an individual and collective basis to its member organizations. The ATB is expanding on opportunities for marketing, public relations, investments, branding, promoting, and establishing niche markets. For more information, click here.



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Linda Hohnholz