African Tourism Board plans impressive launch in Cape Town at WTM

The African Tourism Board (ATB) is planning for an impressive launch event during World Travel Market (WTM) in Cape Town, South Africa.

On April 11, 2019 from 1530-1730 hours, an international team of experts will conduct an informative and enlightening meeting of African Tourism Board members.

Ministers of Tourism and leaders of the African and international travel and tourism sector, along with exhibitors and visitors will come together in the Conference Theatre of the Cape Town International Convention Centre to join the African Tourism Board, an organization where Africa becomes one tourist destination.

The African Tourism Board is an initiative that was launched by the International Coalition of Tourism Partners (ICTP) at WTM London in November 2018 and will now stand as an official independent organization at WTM Africa.

Under African leadership with a global team of experts, supporters, and through outreach, ATB is all about sharing resources in international marketing throughout the African continent and around the globe.

African Tourism Board

Such projects include an ATB representation and marketing office in New York, a representation in India, and outreach to China, Europe, and other important source markets for Africa. Sharing cost and resources is the idea.

ATB is about communicating. With the help of dozens of media partners, the African Tourism Board will reach the world and give the African continent an important independent and collective voice of the countries that make up Africa.

ICTP Chairman and eTN Corporation President Juergen Steinmetz will outline his vision for the African Tourism Board at the event and will introduce the new structure, management, and board of ATB.

Dr. Taleb Rifai, the former Secretary General of the United Nations World Tourism Organization (UNWTO) from 2010-2017 will be among the impressive list of guest speakers.

Alain St.Ange, former Minister of Tourism, Civil Aviation, Ports & Marine for Seychelles will have a special announcement on the role of ATB, investments and connectivity, and much more.

Professor Geoffrey Lipman, former Executive Director of IATA; former President of WTTC; former Assistant Secretary-General of UNWTO; and current Co-founder of SUNStrong Universal Network as well as current President of ICTP, will launch an important initiative for Africa.

Africa is in for a special treat with a special presentation by Dr. Peter Tarlow, world-renowned speaker and expert specializing in the impact of crime and terrorism on the tourism industry, event and tourism risk management, and tourism and economic development. Since 1990, Tarlow has been aiding the tourism community with issues such as travel safety and security, economic development, creative marketing, and creative thought. Dr. Tarlow is currently in charge of a complete safety and security overhaul of Jamaica.
More on Dr. Peter Tarlow and travel/tourism security and safety:

Arjun Mukund will explain the importance of the Indian market for Africa and offer a solution.

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The host, Carol Weaving, Managing Director of Reed Exhibitions Africa, will address the launch event.

This is a must-attend event for anyone in Africa seeking global awareness and outreach.

For more information and how to register to attend the ATB Opening Event go to

About the African Tourism Board

Founded in 2018, the African Tourism Board (ATB) is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. The ATB is part of the International Coalition of Tourism Partners (ICTP). The Association provides aligned advocacy, insightful research, and innovative events to its members. In partnership with private and public sector members, the African Tourism Board enhances the sustainable growth, value, and quality of travel and tourism in Africa. The Association provides leadership and counsel on an individual and collective basis to its member organizations. The ATB is expanding on opportunities for marketing, public relations, investments, branding, promoting, and establishing niche markets. For more information, click here.



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About the author

Linda Hohnholz