African Tourism Board breaks barriers: SA Deputy Tourism Minister and students in Pretoria smiling

The South African Deputy Minister of Tourism, Honorable Elizabeth Thabethe in partnership with  African Tourism Board represented by Vice president Cuthbert Ncube, took an initiative to bring back African pride to students at Pretoria Schools.

The minister took the initiative to address staff members regarding the role of Tourism on the African continent as the Mega drive in economic development and a need for the public and private sector to join hands and work towards uplifting societies.

The African Tourism Board has demonstrated its objective in promoting Tourism as a tool that brings and binds communities from various ethnic backgrounds and breaking the barriers that separate African nations.

The African Tourism Board VP Cuthbert Ncube acknowledged the valuable contribution, the honorable deputy minister has demonstrated in her term of office.

Under her guidance, a program was rolled out by the Department of Tourism that has trained over 5000 youths who are now participating in the mainstream of the travel and tourism industry. The deputy ministers passion and drive in promoting both township Tourism and education in Tourism has won her the hearts of many communities in South Africa and beyond.

Effective Tourism starts with an individual, converts to a community, to society, to a nation, to a region, and to the world. The African Tourism Board is a voice of African Nations and likes to be a unifier.

Today was all smile at Pretoria Schools in South Africa, and the African Tourism Board is proud to support tourism as a people to people business.

Founded in 2018, the African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. For more information and how to join, visit

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Linda Hohnholz