African Tourism Board facilitates new cooperation between China and South African Tourism

The African Tourism Board today facilitated a mayor tourism cooperation between South Africa and the  Zhejiang Provincial Delegation from China. A high-level delegation from Zhejiang arrived in Pretoria on Monday for a bilateral engagement with the South African Tourism organs of state-led by the Governor of Zhejiang province, Mr Yuan Jiajun and the founder of “Tour Africa- The New Horizon”, Mr. He Liehui, Chairman of Touchroad International Holdings Group.

“Tour Africa – The New Horizon” is a sustainable and large-scale tourism project which aims to encourage Chinese citizens to visit Africa in order to promote and grow the tourism sector of African countries.

It also aims to showcase Africa’s vast land, African culture, and views in order to build a bridge of communication and understanding between Chinese and African people.

Furthermore, the tourism promotion project will build and grow the good relationship that exists between China and Africa. It is collaborative cooperation between Touchroad Group and African Governments.

The visit was to booster the prosperity of the Tourism economy of both parties, strengthening cooperation, and promoting cultural exchanges and Infrastructural development.

African Tourism Board as a strategic partner in facilitating the summit engaged with both parties and emphasized the expedited need for such ventures to be initiated across the Continent where the beneficiaries should be Africa and its citizens. Where platforms should be set up for mutual exchanges of the Tourism industries and Social Tourism entities at a strategic partnership for Tourism development.

A memorandum was signed between Zhejiang Provincial Department of Cultural Tourism and the South African Tourism which will enhance more cooperative activities with the flow of more than two thousand additional Chinese tourists visiting South Africa over the last 5 years.

More information on the African Tourism Board: www.africantourismboard.com

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