Discovering the power of “What if…?” at IMEX America’s new Discovery Zone

“What if….?” was the question asked across the show floor on the first day of IMEX America, as part of the focus on imagination, IMEX’s Talking Point this year.

The new Discovery Zone at IMEX America, taking place September 10 – 12, is packed with experiences to fire up the imagination and inspire attendees to explore new approaches to event engagement. Attendees had the opportunity to source ideas on sustainability and creativity with offerings that include a “mystery tattoo” booth, multi-sensory displays, digital graffiti walls, interactive photo booths and a new, distinctive style of flower arranging called Freakebana.

Jacqueline Reeves at Esko is a first-time hosted buyer from Miamisburg, USA, and was visiting the THINKERS Society booth that helps attendees to think creatively. “I just got here and was immediately drawn to the Discovery Zone. I’m always looking to be more creative and want to discover new ideas and steal ideas for us to use. This is a great start.”

Collette Williams, a hosted buyer from VitalSmarts, saw EyeJack’s augmented reality (AR) photo booth. “I love this – this is awesome. This is unique and goes way beyond ordinary photos.”

Creativity is a muscle – the more it’s used the stronger it gets. That’s according to Christopher Bent from Piccles, a self-confessed “doodler” who is sharing his collaborative drawing platform in his learning session Uncork your crowd’s creativity. The Inspiration Hub, sponsored by Maritz Global Events, is home to the show floor education and offers attendees a huge range of education, much of it focused on exploring the various facets of human imagination. IMEX and MPI join forces to share ideas on how to use imagination to embrace diversity and inclusion, by asking, “what if we intentionally included all kinds of people?”

As research partners on the IMEX Talking Point of “Imagination” this year, launched its report, created in association with PSAV, containing best practice case studies of some of the most imaginative events across the industry. The report profiles 15 events in particular and shares over 50 “actionable insights” for events planners. Within hours over 1,000 people had downloaded the free report, a new record for an IMEX industry research paper. As report sponsors, PSAV is also inviting attendees to make imaginative discoveries on its booth during the show.

IMEX America continues until September 12 in Las Vegas.

eTN is a media partner for IMEX America.

Discovering the power of “What if…?” at IMEX America’s new Discovery Zone
Looking into a crystal ball to predict the future 
Discovering the power of “What if…?” at IMEX America’s new Discovery Zone
An IMEX America attendee spreads her wings


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IMEX America 2019 is currently taking place September 10 – 12 at the Sands Expo® Convention Center preceded by Smart Monday, powered by MPI on September 9.

Exhibitor news can be found here.


IMEX America takes place in September again next year: September 15 – 17, 2020.

#IMEXcited. Why? Because IMEX America is celebrating its 10th birthday in 2020. More details to follow soon.

For further press information, please visit us at the on-site press center (Upper Lobby, Level 2, Sands Expo® Convention Center) or contact:

Emma Blake (UK): [email protected]     Norman Birnbach (US): [email protected]

About the author

Linda Hohnholz