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Savoring the Seychelles Islands in Beijing, China

November 29, 2019 by PressEditor

The Seychelles Tourism Board (STB) together with the Embassy of the Republic of Seychelles in China launched a Seychelles Creole culinary experience in Beijing China earlier in November 2019 aimed at promoting gastronomy tourism in the destination.

The project, in line with STB’s strategy to market the destination provided a platform for the participants to immerse themselves into the Seychellois culture and heritage through a culinary voyage.

Representing the Seychelles at the event were, the Principal Secretary for Tourism, Mrs. Anne Lafortune, Ms, Vivanne Fock Tave; Seychelles Resident Ambassador in Beijing and the STB Director for China, Mr. Jean-Luc Lai-Lam who showcased the different flavors and colors of what the island nation’s culinary delights have to offer.  

The different travel agents and media present at the event were able to join in and learn how to prepare a few authentic Creole dishes and understand the origins and history of the Seychelles cuisine.

During the session, the Chinese guests also traced the history of the Seychelles gastronomy to the Chinese cuisine as one of the five main branches of the Seychelles cuisine through the country’s Chinese cultural heritage.

The guests were delighted to hear that the Chinese culture has also contributed vastly to the Seychelles Creole culture and history. During the presentation, Mr. Lai Lam, STB representative on the Chinese market explained that extending beyond cuisine; the Seychelles Creole vocabulary has also adopted many different Chinese words that have created the Creole language. 

He provided examples of words such as “Siao” meaning soya sauce coming from the Chinese Cantonese language “Si jau (豉油)”, “Chowmin” meaning stir-fried noodles coming from the Chinese Mandarin language “Chaomian (炒面)”.  

Commenting on her mission in China for the promotion of Seychelles, Mrs. Anne Lafortune mentioned the Seychelles rich cultural heritage and stated how valuable it is for the destination.

“Food tourism becomes one of the defining characteristic of a region or nation’s identity. Seychelles is a proud melting pot of five major cultures and ethnicities. These include Chinese, Indian, African, French and British. Seychelles Creole cuisine is also strongly influenced by those ethnic food cultures.

For all businesses linked to gastronomy, culture and tourism, this couldn’t be a better opportunity for those wanting to move forward, gain greater visibility and attract more customers,” said Mrs. Lafortune.

On his part, Mr. Lai Lam mentioned that gastronomic tourists are not only interested in the food they are enjoying, which must be locally sourced of course, but also want to know more about its history, its production and its journey to the palate, pointing out the clear example of this is the growing success of wine tourism.

“Gastronomy tourism and in effect culture tourism have become the leading hook in travel, with authenticity being the most important drive in consumer behavior today. This interactive culinary event could serve up our nation’s rich culinary heritage, vibrant food culture and celebrated local delights,” added Mr. Lai-Lam.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel

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Filed Under: Travel & Tourism Tagged With: Beijing, Chinese, cuisine, culinary, culture, Mrs, tourist

African Tourism Board facilitates new cooperation between China and South African Tourism

September 10, 2019 by PressEditor

The African Tourism Board today facilitated a mayor tourism cooperation between South Africa and the  Zhejiang Provincial Delegation from China. A high-level delegation from Zhejiang arrived in Pretoria on Monday for a bilateral engagement with the South African Tourism organs of state-led by the Governor of Zhejiang province, Mr Yuan Jiajun and the founder of “Tour Africa- The New Horizon”, Mr. He Liehui, Chairman of Touchroad International Holdings Group.

“Tour Africa – The New Horizon” is a sustainable and large-scale tourism project which aims to encourage Chinese citizens to visit Africa in order to promote and grow the tourism sector of African countries.

It also aims to showcase Africa’s vast land, African culture, and views in order to build a bridge of communication and understanding between Chinese and African people.

African Tourism Board facilitates new cooperation between China and South African Tourism
African Tourism Board facilitates new cooperation between China and South African Tourism
African Tourism Board facilitates new cooperation between China and South African Tourism

Furthermore, the tourism promotion project will build and grow the good relationship that exists between China and Africa. It is collaborative cooperation between Touchroad Group and African Governments.

The visit was to booster the prosperity of the Tourism economy of both parties, strengthening cooperation, and promoting cultural exchanges and Infrastructural development.

African Tourism Board as a strategic partner in facilitating the summit engaged with both parties and emphasized the expedited need for such ventures to be initiated across the Continent where the beneficiaries should be Africa and its citizens. Where platforms should be set up for mutual exchanges of the Tourism industries and Social Tourism entities at a strategic partnership for Tourism development.

A memorandum was signed between Zhejiang Provincial Department of Cultural Tourism and the South African Tourism which will enhance more cooperative activities with the flow of more than two thousand additional Chinese tourists visiting South Africa over the last 5 years.

More information on the African Tourism Board: www.africantourismboard.com

MEDIA CONTACT: TravelMarketingNetwork, 954 Lexington Ave. #1037, New York, NY 10021 USA, PH: (+1) 718-374-6816, [email protected]   

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Filed Under: African Tourism Board, Travel & Tourism Tagged With: Chinese, cooperative, South African Tourism, tour, tourism

Everything in White-and-Blue: Frankfurt Airport Is Celebrating Oktoberfest

September 5, 2019 by PressEditor

A piece of Bavaria is coming to Frankfurt Airport! This year again, the spirit of Germany’s best-known popular festival will also come alive in the shops and restaurants of the departure areas for passengers from around the world to enjoy. The marketplaces are decked out in traditional white-and-blue, offering travelers lots of promotions, activities, and offers attuned to the occasion.

The authentic beertent ambiance is enhanced by traditional Bavarian costumes and live music. Appropriately, there are attractive coupons and discounts for many of the stores as well as the online shop and rewards program. Plus: games to play, and restaurants and bistros serving typical culinary delights that range from white sausage and giant soft pretzels to fresh tap beer in one-liter mugs. Passengers can also get individually sugarinscribed gingerbread hearts to take with them as they fly off to distant destinations.

The white-and-blue color theme will also be featured on Frankfurt Airport’s website, online shop, rewards program and WeChat channel. English- and Chinese-speaking passengers can also look forward to a specially crafted online game. The promotions will last until the end of October.

More information about the wide range of services at Frankfurt Airport is available on the airport website, at the service shop, and via Frankfurt Airport’s social media channels on Facebook, Instagram, Twitter, and YouTube.

MEDIA CONTACT: Angelika Heinbuch, Fraport AG, Spokesperson, Press Office, Corp. Communications, 60547 Frankfurt, Germany, Telephone: +49 69 690-28417, E-mail: [email protected] ,  Internet: www.fraport.com , Facebook: www.facebook.com/FrankfurtAirport

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Filed Under: Travel & Tourism Tagged With: Bavarian, Chinese, Frankfurt, Frankfurt Airport, Germany, online

Seychelles Tourism Board and its partners meet premium Tour Operators in China

May 30, 2019 by PressEditor

The Seychelles Tourism Board (STB) organized the first-ever joint high-end sales call in China from the May 6-14, 2019.

The delegation headed by STB representative on the Chinese soil, Jean-Luc Lai Lam comprised of local partners including representatives from Four Seasons Seychelles, Four Seasons Desroches Island, Maia Luxury Resort and Banyan Tree Seychelles.

The group visited high-end travel agents in China such as bespoke travel agencies, premium tour operators and OTA in Beijing, Chengdu, Guangzhou, Shenzhen and Shanghai. 

Commenting about this exclusive meeting initiative on the Chinese market, Mr. Jean-Luc Lai-Lam, Regional Director of Seychelles Tourism Board stated that the sales call provided a platform in China for Seychelles trade partners to interact with high-end travel agents and tour operators.

He further mentioned that the meeting between the Chinese operators and the representatives from Seychelles was an opportunity to introduce and strengthen the unique selling points of the destination and luxury properties in the Seychelles for the more affluent trade partners in China.

 “Our high-end sales call is a key element of our promotional program in China – providing our tourism partners from Seychelles with a platform to influence and educate the Chinese travel trade on all that the island of Seychelles has to offer and more importantly, to encourage them to bring more Chinese travelers to our islands.  This has already proved beneficial to the destination, with more high-end bookings coming in through the different agents that were present,” said Mr. Lai Lam.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]   www.seychelles.travel

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Filed Under: Travel & Tourism Tagged With: China, Chinese, OTA, partners, Seychelles, Seychelles Tourism Board, tourism partners

ILTM: Three consumer archetypes driving wellness and luxury travel in Asia

May 29, 2019 by PressEditor

At the forefront of luxury travel trends, International Luxury Travel Market (ILTM) Asia Pacific opened in Singapore. To mark the occasion, ILTM released its latest research identifying three consumer archetypes that travel brands should be on the lookout for to capitalize on the escalating wellness and luxury travel sector. According to the latest Global Wellness Institute (GWI) report, wellness tourism is one of the fastest-growing segments in the wellness economy today and Asia Pacific is now the fastest growing market, catapulting its future value to US$252 billion.

Commissioned by ILTM, the report is produced by CatchOn, a Finn Partners company and is available online at view.iltm.com. The study is the result of 50 one-on-one interviews with travelers, luxury tour operators, spa consultants, travel journalists, wellness destination resorts and hospitality brands based in Asia Pacific. The report identifies three consumer archetypes who will be driving the future of wellness tourism in Asia: Female Travelers, Affluent New Agers and Chinese Millennial Millionaires.

Cathy Feliciano-Chon, Managing Partner of CatchOn, presented the research in a keynote speech at the ILTM Asia Pacific Opening Forum. The overwhelming statistics reflect the growing wellness industry in the region: China, India, Malaysia, the Philippines, Vietnam and Indonesia all clocked 20+% annual gains last year and the market will essentially double from 2017–2022.

As Ms. Feliciano-Chon explained: “Asian traditions and healing philosophies – from yoga, Ayurveda to traditional Chinese medicine’s concept of balance and energy – have influenced virtually every aspect of the wellness industry for several decades. Review any spa menu or retreat package in the world and you will inevitably find Asia’s influence. International travel brands, wherever they are in the world, should take this opportunity and be part of this dynamic region’s outbound travel.”

Wellness has become a dominant consumer value and lifestyle driver, profoundly changing behavior, choices and spending decisions. Wellness trips now represent 6.5% of all tourism trips taken worldwide, growing a massive 15.3% annually to reach 830 million trips each year. In the midst of this explosive growth, Asia-Pacific now ranks second – at 258 million wellness trips annually – just behind Europe, according to GWI.

The research dives deeper into the GWI’s assessment of wellness tourism by recognizing two types of wellness travelers: Primary and Secondary. GWI defines primary wellness travelers as those who see wellness as the main purpose for their trip and choosing a destination. The second group see wellness as an add-on to the reason for their trip – but both can be the same person taking different types of trips at different times. For every primary wellness trip taken in Asia, there are 13 more secondary wellness trips.

Key Highlights:

Female Travelers:

• Women’s spending power is surging: From 2013-2023, the global incomes of women will grow from US$13 trillion to US$18 trillion.

• Female travelers present the highest customer lifetime value because they engage in wellness travel the longest.

• It’s the guru that matters the most. Retreats are built around the cult of fitness and yoga celebrity instructors and life coaches.

• Women are putting solo trips on their bucket list. Solo, but in the company of others.

• Wellness for women has gone beyond yoga and detoxes into hormonal imbalance and cellular aging.

• There’s been a boom in women’s-only walking clubs in Australia and tours like Walk Japan as well as self-imposed hiking trail challenges.

Affluent New Agers

• A high concentration of wealth in Asia, combined with longer life expectancies, have made aging aspirational. Asians have the means to pursue wellness in earlier stages of life.

• These luxury travelers want to achieve and maintain quality of – not only life – but lifestyle.

• Affluent New Agers are still value conscious and are more demanding in ensuring they get the very best for their money.

• New Agers are spending upwards of US$200k per trip.

• Demand has driven some tour operators to create special packages that combine physical activity with luxury experiences.

• Rising acceptance for LGBTQ+ in Asia creates potential for brands to capture this segment.

• Affluent New Agers are drivers for medical tourism.

Chinese Millennial Millionaires

• China’s middle classes are growing exponentially, producing more millionaires and billionaires.

• Wellness is the new status symbol among the 400-million Chinese millennials

• Health-conscious behaviors once associated with older generations are now embraced by millennials.

• Wellness trends include:

o Adventure, sports, educational courses
o Weekend anti-stress getaways
o Hidden all-inclusive resort locations
o Retreats for spiritual pursuit
o Action-packed itineraries
o Off-the-beaten track destinations, local immersions

Alison Gilmore, Portfolio Director ILTM & Lifestyle Portfolios, speaking about how this growth sector is being integrated across the ILTM portfolio said: “We take the subject of health and wellness very seriously, and we announced at the end of last year that it would be an ongoing theme within each of our events, whether it’s a specialist area devoted to hands on treatments, advice as well as practical advice and trends research. All our guests at every ILTM will have the opportunity to immerse themselves in how this business can increase theirs wherever they are in the world, as well as take time out themselves to enjoy a bit of pampering.”

eTN is a media partner for ILTM.

MEDIA CONTACTS: Nina Gardiner | (44) 7770 306689 | [email protected] , Lucy Clifton | (44) 7973 464273 | [email protected]

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Filed Under: Travel & Tourism Tagged With: Asia Pacific, Chinese, ILTM, Luxury, TN, trips, wellness

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