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African Tourism Board facilitates new cooperation between China and South African Tourism

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The African Tourism Board today facilitated a mayor tourism cooperation between South Africa and the  Zhejiang Provincial Delegation from China. A high-level delegation from Zhejiang arrived in Pretoria on Monday for a bilateral engagement with the South African Tourism organs of state-led by the Governor of Zhejiang province, Mr Yuan Jiajun and the founder of “Tour Africa- The New Horizon”, Mr. He Liehui, Chairman of Touchroad International Holdings Group.

“Tour Africa – The New Horizon” is a sustainable and large-scale tourism project which aims to encourage Chinese citizens to visit Africa in order to promote and grow the tourism sector of African countries.


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It also aims to showcase Africa’s vast land, African culture, and views in order to build a bridge of communication and understanding between Chinese and African people.

African Tourism Board facilitates new cooperation between China and South African Tourism
African Tourism Board facilitates new cooperation between China and South African Tourism
African Tourism Board facilitates new cooperation between China and South African Tourism

Furthermore, the tourism promotion project will build and grow the good relationship that exists between China and Africa. It is collaborative cooperation between Touchroad Group and African Governments.

The visit was to booster the prosperity of the Tourism economy of both parties, strengthening cooperation, and promoting cultural exchanges and Infrastructural development.

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African Tourism Board as a strategic partner in facilitating the summit engaged with both parties and emphasized the expedited need for such ventures to be initiated across the Continent where the beneficiaries should be Africa and its citizens. Where platforms should be set up for mutual exchanges of the Tourism industries and Social Tourism entities at a strategic partnership for Tourism development.

A memorandum was signed between Zhejiang Provincial Department of Cultural Tourism and the South African Tourism which will enhance more cooperative activities with the flow of more than two thousand additional Chinese tourists visiting South Africa over the last 5 years.

More information on the African Tourism Board: www.africantourismboard.com

MEDIA CONTACT: TravelMarketingNetwork, 954 Lexington Ave. #1037, New York, NY 10021 USA, PH: (+1) 718-374-6816, marketing@travelmarketingnetwork.com   

Simba, the happiest safari company from Tanzania joins African Tourism Board

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African Tourism Board today added Simba Safaris a family owned Safari and Tour company from Tanzania to its rapidly growing list of members. Simba Safaris is also a giant in travel and tourism at the same time and more than just a travel company.

Where Africa becomes one destination is the slogan of the African Tourism Board, and a Simba Safaris thought it was a perfect match to join.

The company states on its website www.simbasafaris.com/ Simba Foundation endeavors to improve the quality of life for the children in need. Through multiple services and projects, focusing particularly on children in extreme poverty, we are striving to reduce the illness, child mortality, provide educational opportunities and support community development.

We believe that the happiest people are not those getting more, but those giving more; there is no higher religion that human service. To work for the common poor people is the greatest creed.

As our constant endeavor to give back to society, we are constantly looking for the like-minded people who are conscious of fulfilling their social responsibilities. We would like you to get involved in this noble cause.

Simba Safaris has operated luxury safaris for over forty years and is one of East Africa’s most experienced luxury safari operators.

The company has operated safaris throughout East Africa, offering an exceptional experience at unbeatable value. Safari is their priority and the operator spend considerable funds to make our equipment safe and reliable. The staff is the best-trained in the field. When it comes to safety Simba Safaris is not cutting corners.

SIMBA SAFARIS is a family owned and operated a company. The 3 brothers and their team of safari professionals have been operating luxury safaris for over 40 years. Our Offices in Tanzania and Kenya are managed by safari experts who average more than ten years experience with Simba Safaris and have first-hand knowledge about the areas in both the countries.

CEO Firoz Dharamshi has a message for his clients: “The reason you chose Simba Safaris is simple. Since our very first client in 1969 Simba Safaris has left no stone unturned in the delivery of unmatched customer experience for Luxury Tanzania Safaris. This fact has been underscored by the recent introduction of our luxury safaris division -“Simba Excellence.” This exciting new division was established to cater exclusively for a discerning clientele seeking only the very best Tanzania and Zanzibar has to offer.

With the establishment of Simba Excellence, Simba Safaris has taken an important step to consolidate its leadership position. Through Simba Excellence, we provide our clientele with the only most exclusive hotels, lodges & camps in Tanzania & Zanzibar.

Simba Excellence vehicles are not only the newest in the industry but include additional features and comfort our clients appreciate. While Simba Safari driver guides are considered some of the best in business, Simba Excellence Driver Guides are a cut above – “The best of the best”.

Simba Excellence represents the culmination of everything we have learned over the past 40 years as pioneers of the Tanzania Safari industry. We’re very pleased to be able our guests this level of service as well as the very best Tanzania & Zanzibar has to offer. My personal commitment to you is that your Simba Safari experience will exceed your expectation while providing excellent value for your money.

We look forward to welcoming you to Tanzania and assure of our of an exceptional safari experience. If there is anything we can do to make your adventure more special, please don’t hesitate to contact me personally. You can reach me at: firoz@simbasafaris.co.tz or call my office directly at +255 (27) 2549116-8.”

Juergen Steinmetz U.S. based chairman of the African Tourism Board Marketing Corporation, said: We’re looking forward working with Simba Safaris to reach out to new markets in the United States, Europe, India and beyond.

Founded in 2018, the African Tourism Board an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from the African region.

Membership information is available on www.africantourismboard.com

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Swiss-Belhotel brings special offers to Arabian Travel Market

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Swiss-Belhotel International has created exciting packages for wholesalers and tour operators that will be launched at the Arabian Travel Market (ATM) taking place in Dubai from April 28 to May 1, 2019. Targeted at Middle East travelers, the group has put together a fabulous range of offers that will be available across its spectacular properties in New Zealand, Australia, the Philippines, and Indonesia.

Laurent A. Voivenel, Senior Vice President, Operations and Development for the Middle East, Africa and India, Swiss-Belhotel International, said: “We are delighted to announce the launch of these exclusive packages that have been designed to provide unique experiences along with greater benefits and value to our Middle East partners as well as customers. We have superb properties located in some of the most sought-after destinations that attract large number of travelers from our region. With the summer holiday season around the corner, ATM presents us the ideal opportunity to launch these. Moreover, this year we are very excited about the ATM Holiday Shopper that we believe is a great addition to the show.”

The Special Packages offer a diverse choice of experiences at unbeatable rates: These include the following:

  • Special Golf Packages in Indonesia at various destinations – Jakarta, Batam, Bandung, Bali, Tarakan, Belitung, Surabaya, Jayapura, and in Vietnam in Da Lat.
  • Discounted wholesale rates for hotels in New Zealand and for hotels in Australia.
  • Early Bird discounts in the busiest destination in Australia, the hotel in Sydney offers 15% discounts for booking within April with stays valid till August and 10% for bookings until August with stays valid all throughout the year.
  • In Philippines, book at Makati and get a free room upgrade; and when you book at Manila get to enjoy the amazing introductory offer including breakfast for two.

Visitors to ATM can find Swiss-Belhotel International on stand HC0825 located in Sheikh Saeed Arena in Dubai International Convention and Exhibition Centre.

eTN is a media partner for ATM.

Travel News | eTurboNews

New culinary experiences launched in Victoria Falls

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Earlier this year Pure Africa Destination Management announced its latest restaurant management partnership with Afro-Chic destination venue Zambezi House Restaurant, which was voted as one of the ‘Most Beautiful Restaurants in the World’ by Condé Nast Traveller.

The team at Pure Africa have since then been busy with the reimagination of designing culinary journeys in Victoria Falls for the menu relaunch of Zambezi House, which has taken much of its inspiration from the meandering journey of the venue’s key feature, the Zambezi River.

Pure Africa recently appointed head chef Mike van Rooyen for the development of the latest tasting menu at Zambezi House, forming part of the greater Pure Africa culinary art initiatives aiming to raise the benchmark for food tourism in Victoria Falls.

Our passion is rooted in travel, innovation, design, culinary art and impact, which form our company’s philosophy in looking to awaken this new African spirit together with local talent, international culinary techniques served with the key ingredient, which is warm Zimbabwean hospitality.

“Seasonal ingredients and traditional dishes reimagined, prepared with local knowledge, global culinary techniques and eventually served with the key ingredient, which is warm Zimbabwean hospitality.”

Pure Africa has coincided the latest Zambezi House menu offering, launching in early May 2019 with full day culinary packages for those travellers looking to experience the local food scene in Victoria Falls;

Pure Africa Culinary Journeys in Victoria Falls:

Historic Tram & Bridge Tour + Zambezi House Dinne

What to expect:

A guided tram tour of Victoria Falls Bridge paired up with freshly baked gourmet sandwiches to start, followed by a craft gin pop-up bar and gourmet snack table overlooking the spray of the Falls from the Zambian border and ending off with a three-course dinner tasting menu to be enjoyed later that evening at Zambezi House Restaurant.

Culinary Features:

Artisanal Sandwiches, Pimm’s Train Station Bar, Craft Gin & Tonic Pop Up Bar, Gourmet Scenic Snacks and a three-course Zambezi House dinner experience.

Luxury Deck Sunset River Cruise + Zambezi  House Dinner

What to expect:

A sunset river cruise down the Zambezi paired up with a relaxing three-course dinner experience perched on the edge of the river.

Culinary Features:

Gourmet sunset tasting boards, craft selection of premium beverages onboard the sunset river cruise followed by a three-course Zambezi House tasting menu prepared by head chef Mike Viljoen.

For more information about Pure Africa Destination Management and their latest culinary journeys please email or visit the Pure Africa Destination Management website.

Travel News | eTurboNews

Indian travelers expected to spend $136 billion by 2021

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The Indian traveler has come of age, spending approximately $94 billion in 2018, on around 2 billion domestic and international trips, helping the Indian travel and tourism industry achieve unprecedented scale.

The momentum is expected to continue and the industry will grow at a 13 percent CAGR to $136 billion by 2021, according to a report, ‘How Does India Travel’. The report outlines how India spends on travel, the influence of online channels in their purchase journey and potential growth opportunities for travel businesses till 2021.

Deep diving into the $136 billion spends, the report cites a 12 percent growth in transportation ($50 billion), 13 percent growth in lodging ($21 billion) and consumption, which includes spends on shopping, recreation and food, to grow at 13 percent ($65 billion) over the next three years. Additionally, as more people come online, smartphone penetration improves and use of digital payments goes up, the report estimates that Indian travelers will spend an additional $24 billion on online travel bookings over the next three years, a growth from 25 percent in 2018 to 35 percent in 2021.

Online is a significant source of research

Elucidating the planning journey of Indian travelers, both for business and leisure, the report calls out five phases of a customer journey – Interest, Research, Booking, Experience and Sharing. The report states that during key research-heavy phase of interest, research and experience, digital plays a pivotal role with over 86 percent of consumers being influenced by online channels. During this phase, travelers spend their maximum time on search, travel tour provider websites, price comparison websites, and travel articles. Online video too plays a significant role with 21 percent of travelers being influenced by this platform. In the booking and sharing phase, the report states that nearly 60 percent of customers book transport and lodging online, and over 50 percent share feedback online with social media being the dominant platform.

Talking about the market opportunities for online travel players, Vikas Agnihotri, Country Director – Sales, Google India said, “New users perceive that online channels are geared towards the more frequent flyers and experience-oriented travellers; and existing travelers research online but the lack of trust in payments and booking experience make them end up booking offline. If travel players tap these online users through personalised marketing, messaging and travel plans, they can further augment online travel bookings. This can be done by adopting digital technologies to influence customers early in the journey and moving from one-time engagement to ongoing relationships to have a positive impact.”

“There is a perception amongst consumers that online channels are geared towards premium customers, along with a marked distrust around payment and pricing terms. It is imperative for businesses to address these concerns in order to effectively tap into the growing base of users.” Arpan Sheth, partner Bain & Company said.

Decoding the Indian travelers

The report further identified the five cohorts of travelers in India, across business and leisure travel, and categorised each against their online research behavior:

Frequent flyers: Nearly 70 percent of them booked online, cumulatively spent $17 billion in 2018. They make their choices based on convenience, availability, brand preference and past experiences.

Budget business traveler: 86 percent of them researched online whereas only 60 percent book online, cumulatively spent $20 billion in 2018. This cohort makes their decisions based on cost of travel, availability and consultation amongst their personal business network.

Experience-oriented traveler: Around 70 percent of their bookings were done online and cumulatively spent $22 billion in 2018. They extensively research both online and offline for ‘authentic’ experiences and convenience of options; display high loyalty towards preferred brand of airlines or hotels and actively share experiences.

Budget group traveler: 90 percent researched online and 55 percent booked online, cumulatively spent $29 billion in 2018. They make multiple decision-makers in the process and take the final decisions based on minimal cost.

Occasional travel visiting friends/relatives: 92 percent researched online but only 60 percent booked online, spent $6 billion in 2018. They maximize family convenience within a budget and believe online terms and conditions are restrictive.

Travel News | eTurboNews